Rooted Wisconsin

Real conversations with the people forging Wisconsin's culture.

Join us wherever you get your podcasts.

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Aug. 31, 2026

Keagan Keddell - Capturing Memories, Chasing Perfection, Honkers & Ramblin' - Episode #87

Keagan Keddell is a wildlife photographer, filmmaker, and outdoor guide behind WildlifePhotogMedia. Known for his keen eye, relentless drive, and willingness to do the hard stuff, Keagan travels from the wilds of Alaska to the remote marshes of Mexico documenting high-stakes hunts, conservation stories, and the beautiful and unpredictable nature of the outdoors.

In this episode, we discuss life behind the camera, the art of storytelling, the benefits of saying yes and the importance of persiste
86
Aug. 17, 2026

Samantha Benish - Hotdoggin', Kwik Trip Marketing, ASMR & Conspiracies - Episode #86

Samantha Benish is a social media marketer for Kwik Trip, ASMR content creator, and former Oscar Mayer "Hotdogger." Raised in Nelson, Wisconsin, Samantha graduated from UW-Madison with a degree in Journalism & Strategic Communication, where she served as the Life & Style Editor for The Daily Cardinal and contributed to Curb Magazine. After graduation, she was chosen as one of just 12 people nationwide to tour the country driving the iconic 27-foot Oscar Mayer Wienermobile.

In this episode, we c
85
Aug. 10, 2026

Olivia Lulich - Ag Education, Miss Wisconsin USA, Lamb Chops, and Pearl - Episode #85

Olivia Lulich is an agriculture educator, FFA advisor, and the reigning Miss Wisconsin USA. A Lyndon Station native who grew up showing cattle and sheep on the county fair circuit, Olivia has devoted her career to bridging the gap between rural farming communities and the general public.

After earning her degree in Agricultural Education from Iowa State University, Olivia returned home to inspire the next generation as a high school ag teacher in Viroqua. As the reigning Miss Wisconsin USA, she
84
July 27, 2026

Travis Hasse - Building Businesses, Bear Hunting, Spearfishing & Uncomfort - Episode #84

Travis Hasse is a Wisconsin-based entrepreneur who turned a Midwest tradition into an international brand. In 2008, inspired by his family’s homemade recipe, he launched Travis Hasse’s Apple Pie Liqueur. Now exited from that business, Travis owns a company focusing on last mile delivery, invests in real estate, and is an avid outdoorsman.

In this episode, Brad and Travis talk about his experience in building several successful businesses, being an outdoorsman and the value of getting outside of
83
July 13, 2026

Garrett Thorn - Golden Handcuffs, Energy and Chakras & Northwoods Culture - Episode #83

Garrett Thorn is an Nashville-based independent singer-songwriter, multi-instrumentalist, and touring musician. Originally hailing from the Northwoods of Wisconsin in Three Lakes, Garrett has taken his rustic, soulful sound from small-town Midwestern stages to performing across the United States, Europe, and beyond.

In this episode Brad and Garrett talk about taking the leap from a "safe" life to pursue music, playing hoops at St. Norbert College, Science, energy and quantum entanglement, Easte
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June 29, 2026

Chris Herriot - State Titles, Education, Photography & the Outdoors - Episode #82

Chris Herriot is a high school educator and state-champion track coach at Arrowhead High School, and the creative eye behind My Wisconsin Photography.

In this episode we talk about his journey as a coach, mentor, and educator, how his deep roots in the Wisconsin outdoors shape his artistic vision, perspective that comes with travelling the globe, parenting, passion and his love for what he gets to do, and MUCH more.

https://www.mywisconsinphotography.com/

https://www.instagram.com/mywisconsin