Wisconsin /ˈwɪsˈkɑːn.sɪn/ noun
1. A cultural narrative deeper than beer and brats, forged by incredible, tenacious, humble, and caring people.
2. A landscape of quiet intellect, fierce creative resilience, and raw human spirit.
Look beyond the beer-cheese-and-brats stereotypes. I started Rooted Wisconsin to bring us closer together by sharing raw, honest, and thoughtful conversations that highlight who we really are.
About the show
Rooted Wisconsin is a podcast with the people forging Wisconsin's culture. From the deep woods and dairy farms to creative studios and small businesses, we sit down with the people shaping life across Wisconsin and let them talk candidly about what got them there. No script, no filter — just real conversations, seen through a Wisconsinite's eyes.
What you'll discover
- Behind-the-scenes stories with artists, musicians, and creatives
- Journeys of personal resilience
- Honest looks at modern agriculture, entrepreneurship, and Wisconsin community life
- Insider perspectives from major Wisconsin institutions and sports franchises
- Stories of rebuilding after loss or unexpected battles
- Deep dives into Wisconsin's outdoor heritage — whitetail woods, waterways, and farm fields
- Practical wisdom on carving your own path without losing your roots
Who this is for
Lifelong Wisconsinite, recent transplant, or just someone who loves a good, HUMAN, story — you're in the right place. Perfect for the morning commute, the workshop, or a drive up north.
Meet the host
Brad Zima brings genuine curiosity and thoughtfulness to every conversation. Rather than sticking to a script, he creates space for guests to open up and uncovers the details that make an "ordinary" life remarkable.
Start listening
Explore the latest episodes and find your next favorite conversation. Watch, listen, and subscribe so you never miss a story.
2. A landscape of quiet intellect, fierce creative resilience, and raw human spirit.
Look beyond the beer-cheese-and-brats stereotypes. I started Rooted Wisconsin to bring us closer together by sharing raw, honest, and thoughtful conversations that highlight who we really are.
About the show
Rooted Wisconsin is a podcast with the people forging Wisconsin's culture. From the deep woods and dairy farms to creative studios and small businesses, we sit down with the people shaping life across Wisconsin and let them talk candidly about what got them there. No script, no filter — just real conversations, seen through a Wisconsinite's eyes.
What you'll discover
- Behind-the-scenes stories with artists, musicians, and creatives
- Journeys of personal resilience
- Honest looks at modern agriculture, entrepreneurship, and Wisconsin community life
- Insider perspectives from major Wisconsin institutions and sports franchises
- Stories of rebuilding after loss or unexpected battles
- Deep dives into Wisconsin's outdoor heritage — whitetail woods, waterways, and farm fields
- Practical wisdom on carving your own path without losing your roots
Who this is for
Lifelong Wisconsinite, recent transplant, or just someone who loves a good, HUMAN, story — you're in the right place. Perfect for the morning commute, the workshop, or a drive up north.
Meet the host
Brad Zima brings genuine curiosity and thoughtfulness to every conversation. Rather than sticking to a script, he creates space for guests to open up and uncovers the details that make an "ordinary" life remarkable.
Start listening
Explore the latest episodes and find your next favorite conversation. Watch, listen, and subscribe so you never miss a story.