Kendall Casey - Social Media, Mental Health, Entrepreneurship & Alix Earle - Episode #59

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What's up friends, welcome back
to Reed Wisconsin.

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Appreciate you for clicking
another episode.

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Grateful to have you here.
Today's episode is with Kendall

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Casey, marketing agency owner in
Northeast Wisconsin, social

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media influencer and former All
Pro cheerleader.

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Fascinating conversation with
Kendall.

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We talked about being a young
entrepreneur and some of the

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barriers that you can face when
you do that, especially doing

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what she does in the social
media realm.

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We talked about how, you know,
negative and divisive the

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comments section can be and how
that can impact personal mental

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health, especially when you work
in the space and that's where

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you decide to devote your time
and energy.

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We talked about her care for the
Packers.

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She got connected with the
Packers at an early age both

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through loving sports and her
uncle being Nick Barnett.

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We talked about some about her
cheerleading career.

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I almost wish we would have got
more there and a whole lot more.

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Just a really fun conversation
and and great to see in the eyes

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of a young entrepreneur who's
chasing her goals and going

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after what she's hoping to
achieve.

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Great conversation, hope you
enjoy.

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And in talking with Sean and
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into their pillars about their
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care and givers gain were
brought up and I had never

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really heard givers gain.
And in short, it's about kind of

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what we were taught, like kind
of, you know, treat others how

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you want to be treated, giving
without even knowing what you're

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going to get.
And that's how you truly gain.

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So epic Mortgage.
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looking forward to growing with
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But without further ado, here it
is.

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Kendall Casey.
So have the.

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Ways we try to lift our
neighbors.

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There's a bunch of fun stuff we
can talk about, I thought.

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I thought maybe one of the cool
places, something that intrigues

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me anyway, is being a young
entrepreneur.

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I see it in just in life
day-to-day, I see a lot of

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people that are capable of that
and a lot of people let barriers

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get in the way to doing that.
So I thought that that might be

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a cool place to start.
Being a young entrepreneur

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yourself, why did you decide to
like pave your own way and make

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your own business and what kind
of hurdles did you have to

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overcome in doing that?
Because it's an intimidating

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thing, starting your own
business.

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Is is tough so.
Yeah.

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How'd you decide to do it and
how's it been?

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I, I feel like I've been like an
entrepreneur low key since I was

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like 14 and like the cheer world
and all of that.

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Like I was making money that
that young and I saw like that

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you could do that for the rest
of your life.

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So I wanted to do something that
I could do the rest of my life

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that I didn't have to like sit
in an office from 9:00 to 5:00,

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Like that's just not what I want
to do.

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So I was like, how can I turn
what I'm doing, like social

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media influencing and stuff like
that into something that I love

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and can do on my own, on my own
time?

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I'll have like free will to
travel and like, you know, just

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do whatever I want.
So but also be successful.

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And so yeah, I just kind of
thought of that.

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My sister actually thought of it
for me.

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I'll give her the probs for
that.

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She thought of it.
And then I was like, wait, like

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that's so smart.
Like, why don't I just do what

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I'm doing for myself, for, like,
businesses around my hometown?

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And yeah, I kind of just
started.

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And then the backlash was like,
pretty intense a little bit.

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But now it's getting a lot
better.

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Like, it's been over a year and
I'm getting like, wow, like you

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should be proud of yourself.
Like, you're doing really great.

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Like, that's insane.
You started that.

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But at first it was really hard.
What?

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Do you mean like what do you
mean like backlash?

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Like people like talking
disparagingly about you and

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stuff.
Like, yeah, I think like, being

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on social media in general, and
I've been on it since I was 14.

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It's like obviously really hard
to be on it, especially when

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you're like in a small town.
Like people talk and people

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won't really like like you and
they don't even they've never

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even met you and like you'll
just hear everything and stuff

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like that.
So yeah, I think just being on

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social media, there's a lot of
like backlash and hate and it's

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like, oh, what is she doing with
her life?

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Like she's really going to start
that.

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She really thinks like she's
going to be successful off that.

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She really thinks that's that's
going to work.

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Like she's so dumb, like stuff
like that.

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So that's kind of what I was
going to.

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Yeah.
And so very unique lens.

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I want to take a little sidebar
here and kind of veer away from

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the business ownership because
I'm really excited about this

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part of the conversation.
Like I'm a marketer too.

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I teach social media marketing.
The downsides of social media

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are extensive and it takes a
certain type of person to fight

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through those comments.
And that's one of the many

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reasons that people are allowing
barriers to stop them from

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starting any kind of business,
whether it's, you know, one like

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yours or like brick and mortar
store or something.

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Like people are worried about
what people are going to say and

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like starting influencing that
young.

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Like you probably didn't know
you were signing up for that,

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right?
Yeah.

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And I don't think, I don't think
we, I don't think that's the

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right way to put it even because
people don't sign up for that.

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It's a it's a shitty thing that
happens.

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Like, and as you age and start
to understand people and stuff,

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you understand that most of
those people are commenting from

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a place of not envy, but
commenting from a place of like,

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oh, they're hating because they
don't like something about them.

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Like it's, it's from an internal
place.

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It's really very seldom about
you as the person they're

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commenting on.
But when you put yourself back

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in that spot of a 141516 year
old, like competitive

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cheerleader who was probably
just really proud of what you

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were doing and you were putting
in a ton of work and you were

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like, OK, this is really
important to me and I can share

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it with people.
Yeah.

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How did you, do you remember how
you worked through that?

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Who did you lean on?
Like how did how did you

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navigate that tumultuous path of
those people, for lack of a

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better term, just talking shit
all the time?

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When I was little.
Yeah, do you remember?

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I remember a little bit, I think
I was just so focused and

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determined on my sport and I
really wanted to win the World

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Championships and that's really
all that I wanted.

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After I won the World
Championships, I kind of got

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more into the social media
thing.

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I did gain like my whole
following from cheer, but I

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don't know, I think I think a
big part of it was getting my

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phone taken away when I was the
backlash was really hard.

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I think that helped a lot.
And then I don't know when

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you're like in that, like that
long ago, like when you were

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well, 14 year olds right now,
like I have like an 11 year old

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sister and she's like going to
Sephora and like chronically on

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TikTok and all that stuff.
And when I was 14 I was like, I

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want to go play with my friends
and go on a bike ride, you know

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what I mean?
So like, I don't think it was

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that hard because in that day
and age, like phones weren't

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really a thing when you were 14,
not a lot of 14 year olds had a

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phone.
So yeah, I think just not really

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looking at it, focusing on my
sport after my sport, it kind of

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got like more intense, like the
hate, but also the successes and

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like things like that.
So I got harder after I was like

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little.
I guess that makes sense.

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Yeah, it does.
It's terrifying to me.

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It's terrifying.
I have a four year old and just

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thinking about what he'll go
through like when he eventually

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decides to get social media, if
he does and and like I have a

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I've just been I'm connected to
some people that have had some

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devastating things happen from
social media bullying and stuff

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like that.
And I think it's terrifying.

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The social media does a lot of
great things for for humanity,

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keeps us connected in ways and
it puts out information that

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we've never had access to.
But at the same time, so many,

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so many people just hammer away
at their little keyboard and

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influence people negatively in a
way.

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Totally.
Yeah.

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So that.
OK, So you fought through that

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and then when did social media,
I'm assuming it started with the

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influencing route and then you
went to like the agency

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representing others route.
Yeah.

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When did it?
When did you come to the like

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realization that Dang this like
I can make some money off this,

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this could be a job.
When did you make that decision?

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I think it was like after I
moved home from college because

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I was seeing all these people
getting these brand deals,

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making a shit ton of money.
And I'm like, wait, if they can

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do that, I can do that.
Like why can't I do that?

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I have a following and it wasn't
huge and it's still not like

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huge, like I don't have a
million followers, but you can

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still do it.
Like I think you can do anything

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you want to do in life, you just
have to do it and not care about

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what other people think.
So I started seeing people do

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that and then I was like, OK,
like let me try this.

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So then I started putting like
everything into influencing and

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it just kind of, I was making
like a lot of money.

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And then I was thinking to
myself, and my dad was like, you

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can't do this forever.
Like I'm glad you're doing good.

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I'm so proud of you, but like,
you can't do this forever.

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And I'm like, he's right.
Like I got to think of something

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like right now.
And that's kind of where I

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switched it into the marketing
agency that I built for myself,

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because now I can do both, but I
always have that to lean back

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on.
And then I can I, I just want to

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make it like a huge empire.
And then like when I have kids,

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I want them to own it and like,
I want it to be a whole thing.

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So that's kind of where my
vision's going.

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What's?
The whole thing.

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Tell me about it.
I want to be the biggest like

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marketing business in Wisconsin.
My real life goal is to

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obviously have like house here
and then have a house in like

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Arizona or something for like
the winter.

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So my goal is like to hire
people and literally just run my

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thing for me and I'll be the
I'll be the business owner and

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I'll come to whatever I can
while getting new clients and

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stuff and then I'll leave for
like 4 months while it's cold

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here.
That's what I want.

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So you're like swearing to
yourself coming in today.

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You're like, Oh my God, why am I
on the cold?

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Yeah, I'm like, God, I'm
freezing.

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Like this sucks.
That's awesome, though.

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A lot of people like
manifestation is real and like

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being being willing to like say
that and say it.

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This is what I want to come to
life is the first step to making

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it happen.
It's awesome.

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And that so which which came
first?

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Because I know I was looking at
your LinkedIn profile and your

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degrees in IMC integrated
marketing Communications, right?

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Well, so I went to college at
Ole Miss RIP Lane Kiffin, if you

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know what's going on with that,
But went there, I was first in

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exercise science and then I was
like not doing good in

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00:12:31,800 --> 00:12:33,560
psychology.
I'm like, this is not for me.

226
00:12:33,560 --> 00:12:36,920
So then I switched to IMC and
then I was like, what am I going

227
00:12:36,920 --> 00:12:41,160
to do with an IMC major?
And then I switched to marketing

228
00:12:41,160 --> 00:12:44,280
and I just switched so much.
I was already in my 4th year.

229
00:12:44,280 --> 00:12:46,120
I'm like, you know what?
And then that's when I started

230
00:12:46,120 --> 00:12:47,800
making money off social media
kind of.

231
00:12:47,800 --> 00:12:49,120
I'm like, I'm just going to move
home.

232
00:12:49,240 --> 00:12:52,000
Like I'm done with this.
Maybe I'll finish college like

233
00:12:52,440 --> 00:12:55,320
online or something when it
feels right.

234
00:12:57,320 --> 00:12:59,200
Yeah, I moved home, started all
of that.

235
00:12:59,200 --> 00:13:01,720
And then I was like, maybe I'll
do online school.

236
00:13:01,720 --> 00:13:02,840
Then I was like, why would I do
that?

237
00:13:02,840 --> 00:13:05,280
So I actually never graduated
college, but I.

238
00:13:05,280 --> 00:13:09,000
Said I'm like 90 credits.
Yeah, I went to Ole Miss for

239
00:13:09,000 --> 00:13:10,800
four years and literally have
nothing.

240
00:13:10,800 --> 00:13:12,600
And I'm like, what did I do
while I was there?

241
00:13:12,600 --> 00:13:15,160
Like, what is going on?
But yeah, I switched so much.

242
00:13:15,160 --> 00:13:17,040
I was just so confused what I
wanted to do.

243
00:13:17,040 --> 00:13:19,960
I wasn't really doing social
media in college at all.

244
00:13:19,960 --> 00:13:22,840
So yeah.
So you didn't, OK.

245
00:13:23,120 --> 00:13:25,360
Yeah.
That's, that's interesting.

246
00:13:25,360 --> 00:13:27,520
So did you cheer in college too
or no?

247
00:13:27,520 --> 00:13:31,000
No, I was going to try out and
then I broke my ankle.

248
00:13:31,000 --> 00:13:35,720
But that's originally why I went
to Ole Miss because I I actually

249
00:13:35,720 --> 00:13:39,800
lived with like a host or billet
family in my high school years

250
00:13:39,800 --> 00:13:43,440
when I was like 14 to like
couple years after that for like

251
00:13:43,520 --> 00:13:46,160
cheer.
So I cheered in Chicago most of

252
00:13:46,160 --> 00:13:51,080
my life.
And my host sister, like the

253
00:13:51,080 --> 00:13:53,520
girl I lived with, her family,
she went to Ole Miss.

254
00:13:53,520 --> 00:13:55,600
And she's like, I'm going to Ole
Miss, why don't you just come

255
00:13:55,600 --> 00:13:58,280
with me?
And I was like, OK, so she tried

256
00:13:58,280 --> 00:14:00,040
out.
She didn't end up making it.

257
00:14:00,800 --> 00:14:02,280
And then I was going to try out
the year after.

258
00:14:02,280 --> 00:14:04,720
And then I broke my ankle.
So that's originally why I went

259
00:14:04,720 --> 00:14:06,080
there is to cheer.
Got it.

260
00:14:06,160 --> 00:14:10,320
Yeah.
So I mean, there's a lot in

261
00:14:10,320 --> 00:14:11,920
there that we can.
Talk about there.

262
00:14:11,920 --> 00:14:15,240
My life is so weird.
There's a, I mean, it's, it's

263
00:14:15,240 --> 00:14:17,840
real though.
Like there's, you're not the

264
00:14:17,840 --> 00:14:20,520
only one in that scenario.
There's a ton of people that

265
00:14:20,520 --> 00:14:24,000
have 90 credits in college and
then they're like started making

266
00:14:24,000 --> 00:14:26,600
money and then like, OK, well,
I'm just going to do this now

267
00:14:26,600 --> 00:14:28,520
because I'm not making money.
That's the goal anyway.

268
00:14:29,000 --> 00:14:32,160
But I mean, I mean, having those
two majors after exercise

269
00:14:32,160 --> 00:14:34,600
science, you had to take some
marketing classes and stuff that

270
00:14:34,600 --> 00:14:36,160
built the foundation.
Yeah.

271
00:14:36,320 --> 00:14:38,600
I found it more interesting.
I didn't know that you weren't

272
00:14:38,600 --> 00:14:42,720
doing social media in college.
So yeah, you kind of probably

273
00:14:42,720 --> 00:14:46,000
just like a what you a quote UN
quote regular user like post on

274
00:14:46,000 --> 00:14:48,880
Instagram once in a while, but
not not with no intention.

275
00:14:49,240 --> 00:14:52,440
Yeah, I mean, I would get like a
bunch of PR and stuff still

276
00:14:52,520 --> 00:14:55,440
while I was in college.
Like I would have like a million

277
00:14:55,440 --> 00:14:58,560
boxes at my House of packages
just because I had like a

278
00:14:58,560 --> 00:15:03,280
following still from cheer and
being young and all that with

279
00:15:03,280 --> 00:15:06,080
that.
So I guess I would like post

280
00:15:06,080 --> 00:15:09,880
like videos like unboxing like
oh, this company sent me this,

281
00:15:09,880 --> 00:15:12,960
but I never took it seriously.
Like it was just like whatever.

282
00:15:12,960 --> 00:15:15,480
Like if I don't get PR next
week, I don't really care.

283
00:15:15,480 --> 00:15:18,360
Like I would just I was just
having fun in college with my

284
00:15:18,360 --> 00:15:21,920
friends and would like host
stupid dance videos with them

285
00:15:21,920 --> 00:15:24,480
and like host us at a football
game.

286
00:15:24,480 --> 00:15:27,160
But I never took it seriously
until like after.

287
00:15:27,640 --> 00:15:29,480
Yeah, that makes sense.
It does, yeah.

288
00:15:29,480 --> 00:15:32,640
I was kind of just like, drained
out of it from cheer and like

289
00:15:32,640 --> 00:15:35,240
all of that.
And it felt nice to like, not

290
00:15:35,760 --> 00:15:38,040
have to do any of that, I guess.
Yeah, you know.

291
00:15:38,400 --> 00:15:42,400
Yeah, that I didn't get enough
credit to the RIP Lane Kiffin

292
00:15:42,400 --> 00:15:44,680
comment earlier.
Yeah, I really have thought

293
00:15:44,680 --> 00:15:48,200
about it for a second.
Yeah, he's he's like on your,

294
00:15:48,360 --> 00:15:49,800
he's on your list right now.
Right.

295
00:15:49,800 --> 00:15:52,440
Yeah, for number one.
Yeah, he's #1.

296
00:15:53,560 --> 00:15:59,040
He and I think he could probably
label a lot of college coaches

297
00:15:59,040 --> 00:16:01,120
like this.
He seems very disingenuous to

298
00:16:01,120 --> 00:16:06,960
me, like he's, you know, go
where the getting is good type

299
00:16:07,000 --> 00:16:09,040
thing.
And I don't know, that's like

300
00:16:09,040 --> 00:16:13,000
where it's kind of where college
recruiting is right now.

301
00:16:13,080 --> 00:16:15,320
Yeah, it's sad.
It's a shit show, yeah.

302
00:16:15,320 --> 00:16:16,280
It is.
I hate it.

303
00:16:16,520 --> 00:16:19,120
But Tennessee did warn us.
Or like, he's going to do a

304
00:16:19,120 --> 00:16:20,480
shoe.
He did it to us and we're like,

305
00:16:20,520 --> 00:16:24,360
no, like he's awesome.
He's so funny, like he's the

306
00:16:24,360 --> 00:16:26,880
best coach ever.
And then this happens and we're

307
00:16:26,880 --> 00:16:31,280
like doing so good for once.
And my friend and I plan on

308
00:16:31,280 --> 00:16:33,800
going to the playoff game like
on New Year's.

309
00:16:34,240 --> 00:16:36,440
And now we don't even want to go
because, like, what's the point,

310
00:16:36,440 --> 00:16:38,200
you know?
But yeah.

311
00:16:38,800 --> 00:16:41,080
Yeah, yeah.
I don't even watch college

312
00:16:41,080 --> 00:16:43,280
football for some of that
reason.

313
00:16:43,360 --> 00:16:46,760
Yeah, I think I'm over it now.
Yeah, NIL has made it a little

314
00:16:46,760 --> 00:16:49,440
bit better because I never
agreed with how much college

315
00:16:49,440 --> 00:16:51,760
athletes made for their
institutions and didn't make any

316
00:16:51,760 --> 00:16:54,040
money off of it.
Yeah, like, that is just wild to

317
00:16:54,040 --> 00:16:55,760
me.
And sure, hang your hat on the

318
00:16:55,760 --> 00:16:59,680
free education all you want, but
it's 120 grand and, and you

319
00:16:59,680 --> 00:17:04,119
know, like that.
Think about the I mean, maybe

320
00:17:04,119 --> 00:17:07,119
it's not the best example, but
like Johnny Manziel brought way

321
00:17:07,119 --> 00:17:11,359
more than 120 grand in into an
institution, you know, and he

322
00:17:11,400 --> 00:17:13,480
and he had to make money selling
autographs.

323
00:17:13,599 --> 00:17:16,560
Yeah, so that I think that whole
thing is insane.

324
00:17:16,920 --> 00:17:19,720
Yeah.
So that brings me to another

325
00:17:19,760 --> 00:17:22,079
topic I wanted to chat about a
little bit today.

326
00:17:22,079 --> 00:17:25,359
It seems like you're I mean, it
seems like you're interested in

327
00:17:25,359 --> 00:17:28,240
football and relatively like
close to the Packers, right?

328
00:17:28,240 --> 00:17:32,480
Like that it's something that
you are are like passionate

329
00:17:32,480 --> 00:17:34,160
about seems like.
Is that a good read?

330
00:17:34,160 --> 00:17:36,240
Yeah, I love the Packers.
I love football.

331
00:17:36,680 --> 00:17:39,720
I'm a sports girl.
I love watching football.

332
00:17:40,520 --> 00:17:44,720
I watched my uncle play on the
Packers growing up, so that's

333
00:17:44,720 --> 00:17:47,160
kind of where my love for
football kind of came in.

334
00:17:47,440 --> 00:17:51,000
And yeah, I love everything
about it so.

335
00:17:51,840 --> 00:17:53,800
Yeah, I saw that.
Your uncle's Nick Barnett,

336
00:17:53,800 --> 00:17:55,680
right?
I saw a post that you made about

337
00:17:55,680 --> 00:17:56,760
that.
It was hilarious.

338
00:17:56,760 --> 00:17:59,920
Like you had him at a game and
you all were making some content

339
00:17:59,920 --> 00:18:01,320
and you had him like dancing,
dancing.

340
00:18:02,120 --> 00:18:05,040
It was hilarious.
Yeah, he'll do the dancing

341
00:18:05,280 --> 00:18:07,320
sometimes.
It's his idea like that.

342
00:18:07,320 --> 00:18:08,320
I know which one you're talking
about.

343
00:18:08,320 --> 00:18:09,640
And he was like, we need to make
this.

344
00:18:09,680 --> 00:18:11,360
That was his idea, Yeah.
Nice.

345
00:18:11,800 --> 00:18:13,000
Yeah.
He's fun.

346
00:18:13,800 --> 00:18:16,120
Yeah.
So that's where your interest

347
00:18:16,120 --> 00:18:19,800
started, like grew up what
probably getting to go to games

348
00:18:20,240 --> 00:18:21,960
and that's where your interest
in football started.

349
00:18:22,000 --> 00:18:25,680
Yeah, I guess.
I mean, I lived like I grew up

350
00:18:25,680 --> 00:18:28,480
down the street from Lambeau
Field, so I was always a Packers

351
00:18:28,480 --> 00:18:30,840
fan.
But your uncle being in it just

352
00:18:30,840 --> 00:18:32,520
makes it a little bit more
special.

353
00:18:32,680 --> 00:18:36,360
And yeah, it made me love it
more.

354
00:18:36,680 --> 00:18:37,800
Yeah.
And yeah.

355
00:18:38,240 --> 00:18:41,600
Get you close to it.
Like you're especially at a

356
00:18:41,600 --> 00:18:45,280
young age when we're so
malleable, like people around

357
00:18:45,280 --> 00:18:48,000
you probably cared a little bit
more because like everybody

358
00:18:48,000 --> 00:18:49,600
cares about the Packers, don't
get me wrong.

359
00:18:49,600 --> 00:18:53,920
But like when you bring that
human element in of it into oh,

360
00:18:53,920 --> 00:18:58,360
that that isn't just that isn't
just an NFL player, that's Uncle

361
00:18:58,360 --> 00:19:00,360
Nick.
You know, it brings a different

362
00:19:00,360 --> 00:19:02,880
element to an impressionable
child.

363
00:19:04,400 --> 00:19:10,560
So that's pretty cool.
And then so that in that

364
00:19:10,560 --> 00:19:12,280
interest is just carried on
through today.

365
00:19:12,280 --> 00:19:14,640
Like you just dig the Packers.
I saw it recently.

366
00:19:14,640 --> 00:19:16,120
You had a you had a cool brand
deal, right?

367
00:19:16,120 --> 00:19:20,320
It was like the the target.
Campaign target.

368
00:19:20,360 --> 00:19:23,360
Yeah, yeah, that was crazy.
Yeah, yeah.

369
00:19:24,320 --> 00:19:26,120
Did you search that one out or
did they reach out to?

370
00:19:26,120 --> 00:19:28,600
You No, they reached out to me
and it was an e-mail.

371
00:19:28,720 --> 00:19:32,200
And I'm like, I get a lot of
scam emails, like, and I'm like,

372
00:19:32,200 --> 00:19:34,240
this is totally a scam.
Like what's going on?

373
00:19:34,240 --> 00:19:37,600
So I just threw out a number and
they're like, OK, like here's

374
00:19:37,600 --> 00:19:39,800
contract.
I'm like, oh, you're serious?

375
00:19:39,800 --> 00:19:41,480
And this is not a scam.
All right, Cool.

376
00:19:42,800 --> 00:19:43,960
Yeah.
And that was really cool.

377
00:19:43,960 --> 00:19:47,000
I got to experience it with my
best friend from college.

378
00:19:47,760 --> 00:19:50,320
She was a part of it and in
everything with me.

379
00:19:50,320 --> 00:19:53,800
So it's really nice to bring in
like family, like my Uncle Nick

380
00:19:53,800 --> 00:19:58,560
came for the Crown Royal thing
and my best friend from college

381
00:19:58,560 --> 00:20:02,280
for this brain deal.
So I like to include like the

382
00:20:02,280 --> 00:20:05,320
people in my life and like the
cool things I get to do so.

383
00:20:05,320 --> 00:20:07,840
It makes it authentic.
Yeah, and it's so much more fun

384
00:20:07,840 --> 00:20:12,960
and yeah, super authentic, yeah.
So that's another interesting

385
00:20:12,960 --> 00:20:14,400
part of the business that you
made.

386
00:20:14,400 --> 00:20:18,680
And I think something that stops
a lot of people is like kind of

387
00:20:18,680 --> 00:20:21,680
the back end, like the
agreements, contracts.

388
00:20:21,680 --> 00:20:24,320
Yeah, that's a lot.
Negotiating those things, that

389
00:20:24,320 --> 00:20:28,440
stuff is really hard to learn.
Like even if you get a marketing

390
00:20:28,440 --> 00:20:32,000
education, not some of that
stuff isn't really talked about.

391
00:20:32,080 --> 00:20:34,440
Yeah, you don't talk about like
how to make an effective

392
00:20:34,440 --> 00:20:38,120
contract and how do you
negotiate, you know, for your

393
00:20:38,120 --> 00:20:42,480
CPM, What is EVO name is CPM,
You know, like how did you how

394
00:20:42,480 --> 00:20:44,440
did you do that?
It seems like you're pretty.

395
00:20:44,440 --> 00:20:47,160
I'm just going to try this out,
but is that learn as you go?

396
00:20:47,160 --> 00:20:48,880
Is that what you?
Did it was really learn as you

397
00:20:48,880 --> 00:20:49,600
go?
Yeah.

398
00:20:50,720 --> 00:20:54,840
I feel like my coach and my mom
growing up took care of that for

399
00:20:54,840 --> 00:20:57,800
me.
So when I was growing up, I,

400
00:20:58,160 --> 00:20:59,880
they were just like, you got to
go to this today.

401
00:20:59,880 --> 00:21:02,320
And I was like, OK, but.
Oh, so you had you, You had

402
00:21:02,320 --> 00:21:05,000
brand deals as a teenager that
OK, got it.

403
00:21:05,000 --> 00:21:07,400
Started when I was 14.
Yeah, I was crazy, OK.

404
00:21:07,920 --> 00:21:11,520
But yeah, as I got older, I was
just like, I like, I'm a

405
00:21:11,520 --> 00:21:15,160
ChatGPT, Google girl.
Like any question I have, I'm

406
00:21:15,160 --> 00:21:16,520
like, I just want to learn what
it's about.

407
00:21:16,520 --> 00:21:18,040
I want to learn what the answer
is.

408
00:21:18,040 --> 00:21:20,440
I want to know next time.
Like I just want to always

409
00:21:20,440 --> 00:21:22,680
better myself.
It's just like so addicting,

410
00:21:22,680 --> 00:21:25,080
bettering yourself.
So when it came to like

411
00:21:25,080 --> 00:21:28,240
contracts and brand deals, I'm
like, I, I actually like talked

412
00:21:28,240 --> 00:21:30,400
to my aunt, my uncle Nick about
it because obviously he had a

413
00:21:30,400 --> 00:21:32,240
bunch of contracts.
So they helped me a lot with

414
00:21:32,240 --> 00:21:34,640
that.
But then other than that, I

415
00:21:34,640 --> 00:21:38,000
would just like Google ChatGPT,
like how do I do this?

416
00:21:38,000 --> 00:21:39,520
How do I do this?
What is going on?

417
00:21:39,520 --> 00:21:43,240
And so you just really learn as
you go and the experience, like

418
00:21:43,320 --> 00:21:45,160
you experience so many different
things.

419
00:21:45,160 --> 00:21:48,320
So after every single thing you
learn from it and you're just

420
00:21:48,320 --> 00:21:50,000
become that much better at it.
So.

421
00:21:50,240 --> 00:21:53,640
Yeah, and you know, I asked, I
asked these type of questions a

422
00:21:53,640 --> 00:21:55,920
lot.
And I, I do it for a reason

423
00:21:55,920 --> 00:21:59,000
because like it is always the
answer.

424
00:21:59,080 --> 00:22:03,000
It's always the answer.
It's it's like you just have to

425
00:22:03,000 --> 00:22:05,440
be comfortable with not knowing
everything.

426
00:22:05,480 --> 00:22:06,720
Yeah.
And you just have to try.

427
00:22:06,840 --> 00:22:07,800
Yeah.
And know that you're going to

428
00:22:07,800 --> 00:22:09,040
mess up sometimes.
Yeah.

429
00:22:09,120 --> 00:22:13,880
And you know that's OK.
Yeah, you're human.

430
00:22:13,920 --> 00:22:17,920
Yeah, and you just after you
mess up, you just, you know,

431
00:22:17,920 --> 00:22:20,560
adjust what you do.
Yeah and then try again.

432
00:22:22,760 --> 00:22:25,440
I don't know.
So I I did AII started a market

433
00:22:25,440 --> 00:22:28,040
agency too, marketing agency too
for like 6 years.

434
00:22:28,040 --> 00:22:32,160
I ran it and I remember some of
those feelings about it's going

435
00:22:32,160 --> 00:22:35,480
to date me a little bit, but
it's when like I opened it up

436
00:22:35,480 --> 00:22:38,080
around was when like businesses
were just realizing that

437
00:22:38,080 --> 00:22:40,520
Facebook could be valuable to
their business.

438
00:22:41,040 --> 00:22:45,280
So, and I was in a fortunate
situation where I, I was like

439
00:22:45,280 --> 00:22:50,000
closely, I had another job that
people bought advertising for,

440
00:22:50,000 --> 00:22:53,800
but it was traditional media.
So I would see all these people

441
00:22:53,800 --> 00:22:57,520
coming in buying traditional
media and I was like, yeah,

442
00:22:57,520 --> 00:22:59,160
that's cool.
But what's your overall

443
00:22:59,160 --> 00:23:01,040
strategy?
And are you using digital?

444
00:23:01,520 --> 00:23:05,240
And nobody was at that time.
So it was this really easy, just

445
00:23:05,240 --> 00:23:07,680
like, OK, prove a little ROI and
people are going to sign on the

446
00:23:07,680 --> 00:23:11,520
dotted line.
So like a lot of business

447
00:23:11,520 --> 00:23:16,960
owners, I think I had the
foresight of like this, this

448
00:23:16,960 --> 00:23:19,000
could be lucrative.
This could make me some money.

449
00:23:19,080 --> 00:23:22,800
Yeah.
And I even like even that I

450
00:23:22,800 --> 00:23:26,240
remember like thinking all of
these people have no idea what

451
00:23:26,240 --> 00:23:28,840
they're missing out on.
And I was still a little bit

452
00:23:28,840 --> 00:23:33,360
uncomfortable doing it at 1st.
And I'm, I'm cut from a similar

453
00:23:33,360 --> 00:23:35,240
cloth.
I'm just like a head down

454
00:23:35,240 --> 00:23:36,800
forward.
We're going to give this a shot

455
00:23:36,800 --> 00:23:37,840
and see if shit works.
Yeah.

456
00:23:38,640 --> 00:23:41,480
And there's there's still times
where you, I mean, you probably

457
00:23:41,480 --> 00:23:42,840
get it too.
You, like, there's times when

458
00:23:42,840 --> 00:23:46,560
you question yourself and you
doubt yourself and imposter

459
00:23:46,560 --> 00:23:48,480
syndrome and blah, blah, blah,
all that stuff.

460
00:23:49,280 --> 00:23:50,880
But everybody gets it.
Yeah.

461
00:23:50,880 --> 00:23:53,040
And you just have to try.
If it's something that you

462
00:23:53,040 --> 00:23:55,440
really want, you have to aim for
it.

463
00:23:55,440 --> 00:23:57,440
And then eventually you get to
the point where you're

464
00:23:57,440 --> 00:24:00,200
comfortable saying I don't have
the biggest marketing agency in

465
00:24:00,200 --> 00:24:02,440
Wisconsin.
Yeah, you'll get there.

466
00:24:02,440 --> 00:24:04,680
You just got to keep going.
Yeah, yeah.

467
00:24:04,800 --> 00:24:10,040
So the contracts any, any horror
stories, any like bad learning

468
00:24:10,040 --> 00:24:12,840
moments where like you, you tied
yourself in there.

469
00:24:12,840 --> 00:24:15,200
We had to make a bunch of
content that you didn't get paid

470
00:24:15,200 --> 00:24:17,160
the what you showed up for or
anything like that.

471
00:24:17,360 --> 00:24:21,800
Nothing actually.
The ones that were like had

472
00:24:21,800 --> 00:24:24,320
contracts and things like went
so smoothly.

473
00:24:24,320 --> 00:24:28,280
I'm so blessed for that.
There's been like 2 recent

474
00:24:28,280 --> 00:24:33,680
occurrences that I've smaller
companies have reached out to me

475
00:24:33,680 --> 00:24:37,040
to do stuff with me and I was
like, I'm too busy.

476
00:24:37,040 --> 00:24:39,320
I only do paid partnerships and
they're like, well, we really

477
00:24:39,320 --> 00:24:42,160
wanted and I'm like, you know
what, Like I really, their brand

478
00:24:42,160 --> 00:24:45,040
really resonated with me.
It was really something I would

479
00:24:45,280 --> 00:24:48,280
actually be a part of.
So I'm like, I'll do it for

480
00:24:48,280 --> 00:24:49,640
free.
Like it's fine.

481
00:24:50,160 --> 00:24:53,520
And I'm not doing that anymore
because it has turned into like

482
00:24:53,960 --> 00:24:58,240
really bad.
And really, I don't know.

483
00:24:58,240 --> 00:25:00,640
Those are the horror stories,
honestly, the stuff I was doing

484
00:25:00,640 --> 00:25:03,120
for free.
So I, I went home the other day

485
00:25:03,240 --> 00:25:06,040
and I told my boyfriend, I'm
like, I'm not doing anything for

486
00:25:06,040 --> 00:25:07,600
free anymore.
Like I can't.

487
00:25:07,800 --> 00:25:09,520
Like, those are the horror
stories.

488
00:25:09,520 --> 00:25:13,600
And like the organized contract,
all that stuff is just like so

489
00:25:13,600 --> 00:25:18,720
simple and but yeah.
Yeah, there's a lot of reasons

490
00:25:18,720 --> 00:25:20,480
for that.
Like I've, I've ran into the

491
00:25:20,480 --> 00:25:22,960
same thing.
I mean, it starts with a mindset

492
00:25:22,960 --> 00:25:26,800
up front, right?
Like you feel rightfully so that

493
00:25:26,800 --> 00:25:28,240
it's like, I'll do it as a
favor.

494
00:25:28,360 --> 00:25:29,920
Like this.
It starts as a favor.

495
00:25:29,920 --> 00:25:31,560
And I love doing that stuff for
people.

496
00:25:31,560 --> 00:25:33,440
I love helping people, giving
people stuff.

497
00:25:33,440 --> 00:25:36,040
Like, why wouldn't I do this?
Like, who cares?

498
00:25:36,040 --> 00:25:38,520
Like it's going to take, what,
an hour of my time?

499
00:25:38,520 --> 00:25:40,160
Like, whatever.
Yeah, You know what I mean.

500
00:25:40,160 --> 00:25:43,720
Yeah, but then the other side
ends up like kind of forgetting

501
00:25:43,720 --> 00:25:46,440
that it's a favor.
Yeah, and then they want more

502
00:25:46,440 --> 00:25:49,840
and I'm like, Oh my God, my eye
is twitching and I can't do this

503
00:25:50,000 --> 00:25:54,160
anymore.
Yeah, I love that though, that

504
00:25:54,280 --> 00:25:57,560
the part about resonating I've
I've really tried that.

505
00:25:57,760 --> 00:26:00,040
I'm maintaining that with the
podcast.

506
00:26:00,120 --> 00:26:02,880
So we have corrals response or I
don't drink alcohol.

507
00:26:02,880 --> 00:26:06,080
I stopped drinking Alcoholics 7
years ago and it's something

508
00:26:06,080 --> 00:26:08,120
that's closely ingrained in my
life.

509
00:26:08,120 --> 00:26:12,400
So like they reached out and I'm
like, yeah, this is supernatural

510
00:26:12,400 --> 00:26:13,720
fit.
Let's make this work.

511
00:26:13,760 --> 00:26:17,920
Let's let's do it And like full
transparency, I've had a lot of

512
00:26:17,920 --> 00:26:22,680
places reach out that I just was
like, no, you know, like not it.

513
00:26:22,920 --> 00:26:27,160
Like, I mean, and I, I say that
from a very blessed point of

514
00:26:27,160 --> 00:26:30,080
view because I like, I don't,
I'm not right now.

515
00:26:30,080 --> 00:26:33,760
I don't do this to eat like I do
other stuff to eat and I get to

516
00:26:33,760 --> 00:26:35,680
have passionate conversations
with cool people.

517
00:26:35,680 --> 00:26:38,880
And that's why I do it.
So I'm lucky enough to be able

518
00:26:38,880 --> 00:26:43,720
to say like, you know, your
$500, your $1000 a month, like

519
00:26:43,720 --> 00:26:46,880
it, it doesn't, it doesn't match
what I'm trying to do.

520
00:26:46,880 --> 00:26:50,080
Here, you know, and I wish more
people were like that, like more

521
00:26:50,080 --> 00:26:53,440
influencers, more people that do
podcasts and stuff like that,

522
00:26:53,440 --> 00:26:57,840
because I say no to like 10 and
I'll say yes to 1, you know what

523
00:26:57,840 --> 00:26:59,720
I mean?
So like, because you like, I'm

524
00:26:59,720 --> 00:27:02,200
not going to put something out
there that like people are going

525
00:27:02,200 --> 00:27:03,720
to be like, why the heck is she
doing that?

526
00:27:03,720 --> 00:27:05,320
That makes no sense.
So.

527
00:27:05,880 --> 00:27:07,920
And like, I can't make it
authentic.

528
00:27:07,920 --> 00:27:10,320
So I totally get where you're
coming from because.

529
00:27:10,480 --> 00:27:12,680
Yeah.
Yeah, yeah.

530
00:27:12,680 --> 00:27:15,480
And I think, I mean, there's a
lot of reasons for it.

531
00:27:15,480 --> 00:27:18,120
Some of it's a selfish intention
that if you do that, I think in

532
00:27:18,120 --> 00:27:20,120
a year, people realize it really
quickly.

533
00:27:20,160 --> 00:27:23,840
Yeah.
But in another, in another vein,

534
00:27:23,920 --> 00:27:26,680
like I worked in, I worked in
broadcasting for 10 years.

535
00:27:26,680 --> 00:27:30,160
And like, when I think about
what burned me out at the end of

536
00:27:30,160 --> 00:27:33,000
it, when I was just ready to
like, not make content anymore,

537
00:27:33,480 --> 00:27:38,080
it was like having to read an ad
for a car dealership down the

538
00:27:38,080 --> 00:27:40,800
road that I was like, I don't
agree with how you sell cars.

539
00:27:40,800 --> 00:27:42,160
Like, I don't think how you do
it.

540
00:27:42,160 --> 00:27:45,960
But like the radio station sign
of my check, I got to read the

541
00:27:45,960 --> 00:27:51,520
ad, you know, So I just, I don't
want to go down that path again.

542
00:27:51,720 --> 00:27:55,800
Yeah.
But now with with where like

543
00:27:55,800 --> 00:28:00,040
social media and influencing and
digital marketing itself is at,

544
00:28:00,480 --> 00:28:03,200
I think it's almost imperative
that you do it that way.

545
00:28:03,400 --> 00:28:06,880
Yeah.
Because for one, inauthentic

546
00:28:06,880 --> 00:28:10,480
content does shit right now, and
on any algorithm, yeah, it's not

547
00:28:10,480 --> 00:28:11,680
going to work.
Yeah.

548
00:28:11,800 --> 00:28:15,920
And two, like the value comes
with your audience.

549
00:28:15,920 --> 00:28:18,440
Your audience has to be invested
in you and believe in.

550
00:28:18,440 --> 00:28:20,880
I was just going to say that in
the like, the audience will know

551
00:28:20,880 --> 00:28:24,160
when you're like faking
something, like when they're

552
00:28:24,160 --> 00:28:26,400
like, wait, this actually makes
no sense.

553
00:28:26,400 --> 00:28:29,840
And you did this for a check.
And now I like, I'm not a fan of

554
00:28:29,840 --> 00:28:31,360
you anymore.
Like I don't want to follow you.

555
00:28:31,360 --> 00:28:34,440
And that's how like real it is.
It's like, holy crap.

556
00:28:34,560 --> 00:28:40,680
Like I had a brand deal with
Crown Royal for the Packers or

557
00:28:40,680 --> 00:28:44,040
whatever, and I thought that was
a scam too.

558
00:28:44,040 --> 00:28:45,800
And they're like, you're going
to be with Greg Jennings.

559
00:28:45,800 --> 00:28:47,960
And I'm like, what?
Like me and Greg Jennings are

560
00:28:47,960 --> 00:28:49,840
going to do a brand deal
together.

561
00:28:49,840 --> 00:28:52,880
Like, that's insane.
And then they brought up like,

562
00:28:53,320 --> 00:28:56,160
oh, like I see your Uncle Nick's
going to be in town and I'm

563
00:28:56,160 --> 00:28:58,800
like, oh, OK, so they're just
like using me to they couldn't

564
00:28:58,800 --> 00:29:02,080
get a hold of him basically, You
know, that was what's going

565
00:29:02,080 --> 00:29:03,880
through my mind.
So, you know, I text him up.

566
00:29:03,880 --> 00:29:06,400
I'm like, OK, what's going on
now?

567
00:29:06,400 --> 00:29:08,600
I know actually, like, we don't
have enough budget for him.

568
00:29:08,600 --> 00:29:11,080
Like, we don't we want you.
But like, he can come support

569
00:29:11,080 --> 00:29:13,520
you if you want.
And I'm like, that was like, so

570
00:29:13,520 --> 00:29:15,640
insane to me.
I was like, what the hell,

571
00:29:15,640 --> 00:29:17,360
You're going to pick me over
like him?

572
00:29:17,360 --> 00:29:20,560
Like, OK, that's never happened.
And we always joke around about

573
00:29:20,560 --> 00:29:22,760
like how I'm cooler than him
because I have more followers

574
00:29:22,760 --> 00:29:25,240
than him, but obviously he's way
cooler.

575
00:29:25,240 --> 00:29:28,920
But that was another brand.
What I was getting to is that's

576
00:29:28,920 --> 00:29:31,480
another brand deal where I'm
like, I don't even really drink

577
00:29:31,480 --> 00:29:35,560
whiskey, but like it resonates
because like it's in front of

578
00:29:35,560 --> 00:29:37,440
Lambeau Field.
It's for a Packers tailgate,

579
00:29:37,440 --> 00:29:39,040
like things like that.
And I was kind of getting a

580
00:29:39,040 --> 00:29:41,720
little bit of backlash of like,
you don't even drink whiskey,

581
00:29:41,720 --> 00:29:44,760
like whatever.
And I'm like, dude, it's about

582
00:29:44,760 --> 00:29:46,480
the Packers.
I'm literally with Greg

583
00:29:46,480 --> 00:29:48,560
Jennings.
Like I'm at the I did an

584
00:29:48,560 --> 00:29:50,160
interview with the Pointer
brothers.

585
00:29:50,160 --> 00:29:53,360
Like it was like really cool.
So that's you kind of have to

586
00:29:53,360 --> 00:29:56,280
pick your battles on brand
deals, I feel like, and because

587
00:29:56,280 --> 00:29:58,480
the audience will like really
get to know you and be like, you

588
00:29:58,480 --> 00:30:00,440
don't even drink that.
Like I know your content.

589
00:30:00,440 --> 00:30:02,560
You don't drink whiskey.
And I'm because I've said I've

590
00:30:02,560 --> 00:30:05,320
hated whiskey before and you'll
kind of get like a little hate.

591
00:30:05,320 --> 00:30:08,160
People remember to.
Yeah, I'm like, damn.

592
00:30:08,160 --> 00:30:10,360
Like, can you just let me do
what I like?

593
00:30:10,880 --> 00:30:13,640
Let me breathe?
I don't know, but yeah.

594
00:30:14,120 --> 00:30:22,040
Yeah, but I think it's, I think
it's a good thing because like

595
00:30:22,440 --> 00:30:25,360
when people get invested in
communities like that, they feel

596
00:30:25,360 --> 00:30:27,520
connected and that's why they
they do it.

597
00:30:28,200 --> 00:30:31,800
And I don't know, I had a here's
a wild stat for you.

598
00:30:32,000 --> 00:30:36,800
I had a woman named Stephanie
Grady on the podcast 6 or 8

599
00:30:36,800 --> 00:30:40,680
months ago.
She was, she used to work in TV

600
00:30:40,680 --> 00:30:42,880
news shows.
She was ATV news broadcaster.

601
00:30:43,440 --> 00:30:49,880
She left to build an agency
advising athletes about NIL,

602
00:30:49,880 --> 00:30:52,800
specifically female athletes
about NIL as they transition to

603
00:30:52,800 --> 00:30:53,800
college.
That's cool.

604
00:30:54,040 --> 00:30:56,200
Awesome business.
She talked about somebody doing

605
00:30:56,200 --> 00:30:58,520
what she loves like she is super
invested.

606
00:30:58,520 --> 00:31:00,320
She's awesome.
That's cool, but.

607
00:31:01,360 --> 00:31:05,360
The point of where I'm getting
at here is that she said that in

608
00:31:05,360 --> 00:31:08,000
she would She did TV in
Milwaukee for 10 years.

609
00:31:08,560 --> 00:31:11,960
From the time she started to the
time that she left to start her

610
00:31:11,960 --> 00:31:16,320
in IO business, they lost 80% of
their viewers.

611
00:31:16,640 --> 00:31:17,600
Holy.
Crap 80.

612
00:31:17,600 --> 00:31:18,880
Percent.
That's a lot.

613
00:31:19,120 --> 00:31:21,080
It's it's.
Like everything, it's.

614
00:31:21,120 --> 00:31:23,200
Insane.
And it's not like they went to

615
00:31:23,200 --> 00:31:26,240
Channel 5 or something else.
They just disappeared.

616
00:31:26,240 --> 00:31:29,560
But where are they?
They're on social media and

617
00:31:29,560 --> 00:31:33,640
they're looking for that's where
we get our news, that's where we

618
00:31:33,640 --> 00:31:37,360
get our human connection.
And that part of it I think is

619
00:31:37,360 --> 00:31:39,280
very good.
So we started talking about the

620
00:31:39,280 --> 00:31:42,560
bad parts about social media.
But the good part about it is I

621
00:31:42,560 --> 00:31:45,440
love that somebody called you
out months later and said you

622
00:31:45,440 --> 00:31:47,960
said you hated whiskey and now
you're drinking whiskey.

623
00:31:48,200 --> 00:31:50,560
It means that they care.
Yeah, right.

624
00:31:50,560 --> 00:31:52,200
That's a good thing.
Sometimes I'm like, you guys are

625
00:31:52,200 --> 00:31:55,680
really giving me anxiety, but at
the same time I'm like, wow,

626
00:31:55,680 --> 00:31:58,080
they're passionate about who I
am as a person and what I'm

627
00:31:58,080 --> 00:32:00,840
posting.
So yeah, that's pretty cool too.

628
00:32:00,840 --> 00:32:02,680
Like OK, call me out.
Yeah.

629
00:32:03,200 --> 00:32:06,960
And I think that's where that's
what I'm trying to do.

630
00:32:07,120 --> 00:32:11,480
I'm trying to build a community
of like minded people.

631
00:32:11,480 --> 00:32:17,160
Yeah, that like don't even have
to I mean, we're not going to,

632
00:32:17,400 --> 00:32:20,400
but are comfortable not seeing
the world in the same way.

633
00:32:20,480 --> 00:32:23,440
Yeah.
And aren't the aren't the first

634
00:32:23,440 --> 00:32:26,640
people to, like, hop in the
comment section and just trash

635
00:32:26,640 --> 00:32:29,840
somebody for no reason, but,
like, are actually able to

636
00:32:29,840 --> 00:32:32,640
critically think about life and
come here for cool conversations

637
00:32:32,640 --> 00:32:34,280
with people doing different
things?

638
00:32:34,280 --> 00:32:36,720
Our next episode today is with a
dude called the Maple Dude.

639
00:32:36,720 --> 00:32:39,200
He lives in central Wisconsin.
He makes Maple syrup, like, 2

640
00:32:39,320 --> 00:32:40,840
vastly different conversations.
Yeah.

641
00:32:41,320 --> 00:32:44,040
But like, there's value in both.
Yeah.

642
00:32:44,120 --> 00:32:47,480
And I think the value comes in
that community in connection.

643
00:32:47,560 --> 00:32:50,160
Yeah, for sure.
So that's why I mean with your

644
00:32:50,160 --> 00:32:54,120
content, I love that so much of
it and some it's because of the

645
00:32:54,120 --> 00:32:58,040
Packers, but I love that you
like address the local community

646
00:32:58,040 --> 00:33:01,040
like the stuff that I've seen.
It seems integral piece.

647
00:33:01,040 --> 00:33:04,400
Do you feel that way like?
Yeah, I feel that way.

648
00:33:04,400 --> 00:33:08,520
I feel as I just try to do
everything that obviously is

649
00:33:08,520 --> 00:33:14,760
very authentic to me.
Yeah, I love to here all around

650
00:33:14,760 --> 00:33:18,880
Green Bay and like supporting
anything that anyone's doing.

651
00:33:18,880 --> 00:33:22,320
Like for example, Natalie, she
just, I just signed her as my

652
00:33:22,320 --> 00:33:25,240
client and we became sucked like
so close.

653
00:33:25,240 --> 00:33:28,120
And now I'm like super into
WIXX.

654
00:33:28,120 --> 00:33:30,640
Like I was never really into the
radio world, but I think that's

655
00:33:30,640 --> 00:33:35,280
so cool and I want to like do
something with them and like, I

656
00:33:35,280 --> 00:33:38,560
don't know, just like anyone,
any chance I get, I say yes,

657
00:33:39,240 --> 00:33:41,800
only if it is authentic and
resonates to me, obviously.

658
00:33:41,800 --> 00:33:46,840
But yeah, I don't know.
Yeah, yeah, that was a cool

659
00:33:46,840 --> 00:33:52,200
episode too.
Just, I don't know, I, I guess

660
00:33:52,200 --> 00:33:57,040
we could pivot that into a lot
of different directions. 1 could

661
00:33:57,040 --> 00:33:59,880
be about like accepting
opportunity when it comes, like

662
00:34:01,880 --> 00:34:04,920
being comfortable saying yes
sometimes or something.

663
00:34:04,920 --> 00:34:06,800
There's a million different
directions we could go.

664
00:34:07,640 --> 00:34:10,520
But what's what actually what's
on my mind right now thinking

665
00:34:10,520 --> 00:34:14,239
about Green Bay, talking about
hating cold weather earlier,

666
00:34:14,520 --> 00:34:17,040
like when you went to Ole Miss.
Yeah.

667
00:34:17,280 --> 00:34:20,520
What did you, one, did you plan
to move back to Green Bay?

668
00:34:20,920 --> 00:34:26,239
And two, like what went through
your mind as far as like cold

669
00:34:26,239 --> 00:34:29,440
weather going back?
Did you did you dread it?

670
00:34:29,440 --> 00:34:34,719
Did you love it like?
Yeah, I definitely never planned

671
00:34:34,760 --> 00:34:38,679
to come back to Green Bay and a
lot of people are shocked when I

672
00:34:38,679 --> 00:34:41,199
say that, but I just, I don't
know.

673
00:34:41,199 --> 00:34:44,600
I grew up here and it was just
like AI need to get out of here

674
00:34:44,600 --> 00:34:46,480
situation.
That's kind of why I went to Ole

675
00:34:46,480 --> 00:34:48,520
Miss and I wanted to stay far
away.

676
00:34:49,040 --> 00:34:52,000
I was actually supposed to move
to Texas right after Ole Miss

677
00:34:52,040 --> 00:34:57,920
and I didn't end up doing that.
I got this weird like feeling

678
00:34:57,920 --> 00:35:01,120
that I was just so homesick and
I'm such a family person.

679
00:35:01,440 --> 00:35:02,960
So I was like, I just want to go
back home.

680
00:35:02,960 --> 00:35:07,240
I just want to do it.
And I had an apartment here with

681
00:35:07,240 --> 00:35:11,240
my sister and I had like 6
months and I was like, after

682
00:35:11,240 --> 00:35:12,680
these six months, I'll move to
Texas.

683
00:35:12,680 --> 00:35:15,560
Like whatever, whatever.
It came like the last month and

684
00:35:15,560 --> 00:35:18,000
I'm like, I'm not going anymore.
Like I can't.

685
00:35:18,000 --> 00:35:19,640
Like this is where I'm supposed
to be.

686
00:35:20,920 --> 00:35:23,480
I want to be with my family.
And then I started to like love

687
00:35:23,480 --> 00:35:26,280
my hometown more.
I don't know what it was and why

688
00:35:26,280 --> 00:35:28,440
this happened, but now I love it
here.

689
00:35:28,440 --> 00:35:32,200
Like obviously I hate the cold
weather and I only had summer

690
00:35:32,200 --> 00:35:35,160
clothes from living at Ole Miss,
so I had to do a lot of winter

691
00:35:35,160 --> 00:35:38,920
clothes shopping.
But yeah, I've grown to love my

692
00:35:38,920 --> 00:35:42,360
hometown a lot, so I'm happy I'm
here, even though I did say I

693
00:35:42,360 --> 00:35:44,640
want to get like a condo in
Arizona soon, so.

694
00:35:45,440 --> 00:35:47,720
It develops as you mature your
relationship.

695
00:35:47,720 --> 00:35:51,760
I think with it develops in the
frame of mind.

696
00:35:51,760 --> 00:35:56,120
I think some of it just comes
with the being an angsty youth,

697
00:35:56,120 --> 00:35:59,320
you know, like it's ready to
spread your wings and do

698
00:35:59,320 --> 00:36:00,800
something else.
It's hilarious, though.

699
00:36:00,800 --> 00:36:05,480
It's always six months.
I yeah, always six months

700
00:36:06,440 --> 00:36:08,360
developed into one of my really
good friends.

701
00:36:08,360 --> 00:36:11,760
But when the first time, one of
the first times we talked, I had

702
00:36:12,000 --> 00:36:14,680
Chris Manglas on the podcast.
He owns 335 downtown.

703
00:36:15,480 --> 00:36:20,520
Is one of his funny stories is
that he like when he moved back,

704
00:36:20,520 --> 00:36:23,000
he went to culinary school in
Colorado and then he moved to

705
00:36:23,000 --> 00:36:24,840
Miami for a while.
He was jet setting, you know,

706
00:36:24,840 --> 00:36:27,920
find out where he wanted to be.
And then when he came back to to

707
00:36:27,920 --> 00:36:29,760
Green Bay, his thing was six
months.

708
00:36:29,760 --> 00:36:31,640
He's like, I'm going to be here
six months and then I'm gone.

709
00:36:31,640 --> 00:36:34,040
And then he booked a few more
clients and a few more parties

710
00:36:34,080 --> 00:36:36,400
and he's like, OK, six more
months and I'm going to be gone.

711
00:36:36,840 --> 00:36:39,360
And now it's like 10 years later
and dudes, you're crushing it

712
00:36:39,520 --> 00:36:42,800
and it's funny.
It's the the six month thing.

713
00:36:42,800 --> 00:36:46,240
There's always this like, man,
and I feel it.

714
00:36:46,520 --> 00:36:48,520
I don't feel this way
geographically.

715
00:36:48,520 --> 00:36:51,760
I think a lot of people do, but
I feel this way like goal

716
00:36:51,760 --> 00:36:54,800
setting wise.
Like I love to have something

717
00:36:54,800 --> 00:36:58,240
that's like off in the distance
a little bit that it's like

718
00:36:59,480 --> 00:37:03,160
something that I'm working
toward, even if it's passively.

719
00:37:03,640 --> 00:37:07,320
And that's my six months.
My six months is like, OK,

720
00:37:07,320 --> 00:37:09,960
what's like my next goal with
the podcast or like, what's my

721
00:37:09,960 --> 00:37:13,240
next professional goal or like,
what's my goal as a dad?

722
00:37:13,240 --> 00:37:16,960
Like I spent six months with a
daily manifestation journal just

723
00:37:16,960 --> 00:37:19,080
about trying to be a better dad
and a husband.

724
00:37:19,080 --> 00:37:21,080
I love that.
That was my goal, you know, Like

725
00:37:21,080 --> 00:37:23,720
I got to have that stuff.
Otherwise, I don't know.

726
00:37:23,720 --> 00:37:25,840
I get a little complacent maybe.
Me too.

727
00:37:25,840 --> 00:37:27,720
I always need something to look
forward to.

728
00:37:27,760 --> 00:37:32,000
Yeah, to strive to or.
Yeah, and like the exact same

729
00:37:32,000 --> 00:37:32,760
way.
Yeah.

730
00:37:32,920 --> 00:37:35,200
What are your, what are your
steps for the agency?

731
00:37:35,200 --> 00:37:37,360
What are like?
What are your goals coming up?

732
00:37:38,760 --> 00:37:42,600
I want to just keep building and
getting more clients like and

733
00:37:43,560 --> 00:37:46,880
we're hitting January soon, so
by next January I want to have

734
00:37:46,880 --> 00:37:50,040
like a team behind me.
I want to have like two to three

735
00:37:50,040 --> 00:37:53,560
girls that are like really just
doing it for me so I can just

736
00:37:53,560 --> 00:37:56,040
keep building it and not have to
be like running around

737
00:37:56,040 --> 00:37:57,760
everywhere.
That's kind of my goal right

738
00:37:57,760 --> 00:37:59,640
now.
So just keep building it and

739
00:37:59,640 --> 00:38:02,880
building it.
And as far as the influencing

740
00:38:02,880 --> 00:38:06,240
side, just keep accepting brand
deals and kind of growing that

741
00:38:06,240 --> 00:38:09,440
side of things too at the same
time because I still love to do

742
00:38:09,440 --> 00:38:11,320
that and I'm still young enough
to do that.

743
00:38:11,320 --> 00:38:16,520
So that's my goal there, yeah.
That's one thing I was going to

744
00:38:16,520 --> 00:38:18,120
ask about today.
We're going to get down into the

745
00:38:18,120 --> 00:38:22,880
weeds of marketing a little bit
here, but navigating that,

746
00:38:22,880 --> 00:38:29,160
navigating the influencing side
and the agency side and then

747
00:38:29,920 --> 00:38:33,240
seeing them overlap at times.
And you've talked a little bit

748
00:38:33,240 --> 00:38:36,640
about how you delineate that
with like, is it something that

749
00:38:36,640 --> 00:38:39,880
resonates you and your personal
brand doesn't make sense.

750
00:38:40,440 --> 00:38:44,640
But navigating that is going to
be interesting as you grow both,

751
00:38:45,080 --> 00:38:47,200
it's going to be interesting.
Have you thought of do you?

752
00:38:47,200 --> 00:38:51,000
But I'm sure you put thought
into that where tell me about

753
00:38:51,000 --> 00:38:51,720
it.
Tell me how.

754
00:38:51,720 --> 00:38:54,640
What are your thoughts around
having both of those things in

755
00:38:54,640 --> 00:38:58,280
place and trying to grow both at
the same time?

756
00:38:58,520 --> 00:39:00,520
Yeah.
It's that's been like one of the

757
00:39:00,520 --> 00:39:04,240
most challenging things I think
for myself because I want to

758
00:39:04,240 --> 00:39:06,960
pour everything I have into my
business because I just want to

759
00:39:06,960 --> 00:39:08,920
grow it as large as I can,
obviously.

760
00:39:10,320 --> 00:39:13,240
And then I kind of forget that
like I do influencing too.

761
00:39:13,240 --> 00:39:17,000
So like, for example, last week
I didn't post on TikTok for six

762
00:39:17,000 --> 00:39:20,200
days and I woke up and I'm like,
Oh my God, like I literally have

763
00:39:20,200 --> 00:39:21,600
not posted on TikTok for six
days.

764
00:39:21,600 --> 00:39:23,520
That's really bad.
Like for influencing, you know

765
00:39:23,520 --> 00:39:25,560
what I mean?
Brands are going to see that and

766
00:39:25,560 --> 00:39:28,480
be like, she's not serious about
influencing anymore.

767
00:39:28,480 --> 00:39:36,320
So I struggle with that because
I will work until from like 5 or

768
00:39:36,320 --> 00:39:38,520
6 in the morning until like
11:00 PM at night.

769
00:39:38,520 --> 00:39:41,040
Like I just won't stop.
I don't see my friends, I don't

770
00:39:41,040 --> 00:39:43,880
see my family a lot.
And that's what I'm struggling

771
00:39:43,880 --> 00:39:46,000
with.
So I'm trying to like stop

772
00:39:46,000 --> 00:39:49,400
around 5:00 or 6:00 PM now with
work and then catch up on the

773
00:39:49,400 --> 00:39:53,160
editing for my influencing side.
I'm also trying to take like

774
00:39:53,160 --> 00:39:58,280
Saturdays and Sundays off of my
business and make that's my time

775
00:39:58,280 --> 00:40:00,200
to kind of make content for
influencing.

776
00:40:00,920 --> 00:40:04,280
So that's like my schedule right
now that I'm trying to get in

777
00:40:04,280 --> 00:40:07,680
the hang with.
That's the most what I struggle.

778
00:40:07,680 --> 00:40:11,600
But as far as like overlapping
in the authenticity, well, how

779
00:40:11,600 --> 00:40:13,240
do you say that word
authenticity?

780
00:40:13,320 --> 00:40:16,640
There we go.
And things that really resonate

781
00:40:16,640 --> 00:40:18,360
with myself.
I don't think that's hard for me

782
00:40:18,360 --> 00:40:25,760
because I can take like a
nutrition place and like a gym

783
00:40:25,800 --> 00:40:29,320
or a bar downtown or something.
I can take any client for my

784
00:40:29,320 --> 00:40:31,480
business.
But like for me, I get to pick

785
00:40:31,480 --> 00:40:34,560
and choose, which I kind of
think is fun for influencing.

786
00:40:34,560 --> 00:40:36,760
So I don't think they'll ever
overlap in that way.

787
00:40:37,400 --> 00:40:42,480
But and then for like my
business, if I do get a client

788
00:40:42,480 --> 00:40:45,480
and they want to do a brand deal
with someone, I'll, I have so

789
00:40:45,480 --> 00:40:47,240
many friends here that do
influencing.

790
00:40:47,240 --> 00:40:50,360
So I'll just shoot them to them
or like help them get that set

791
00:40:50,360 --> 00:40:51,760
up.
Like I got Natalie set up with

792
00:40:51,760 --> 00:40:54,800
the brand deal recently.
That wouldn't resonate with what

793
00:40:54,800 --> 00:40:58,000
I do, but it would with her.
So that's kind of like where the

794
00:40:58,000 --> 00:41:01,280
Oprah overlapping kind of gets
resolved because I can give it

795
00:41:01,280 --> 00:41:05,200
to a friend or something instead
of just me and not be like

796
00:41:05,760 --> 00:41:08,000
authentic, I guess.
Yeah, you can actually be the

797
00:41:08,000 --> 00:41:10,000
dealer at times too.
Yeah, and deal.

798
00:41:10,000 --> 00:41:11,280
With card to somebody else.
Yeah.

799
00:41:11,360 --> 00:41:15,200
Absolutely.
Yeah, It's, it's interesting,

800
00:41:15,760 --> 00:41:19,120
like I'm a marketing junkie and
my entire career has been

801
00:41:19,120 --> 00:41:21,640
marketing.
I, I love both being in the

802
00:41:21,640 --> 00:41:24,160
weeds of it and seeing it from
afar and see how different

803
00:41:24,160 --> 00:41:26,720
people do it differently,
especially the agency vibe.

804
00:41:27,040 --> 00:41:30,440
Yeah.
And that one, it's, it's, it's

805
00:41:30,440 --> 00:41:32,560
unique.
I, I love it.

806
00:41:32,560 --> 00:41:36,920
It's it's a innovative in a, in
a lot of different ways.

807
00:41:37,320 --> 00:41:41,200
Yeah.
Just super fun and there's, I

808
00:41:41,200 --> 00:41:46,160
have a million, you know, places
that we could go just marketing

809
00:41:46,160 --> 00:41:50,040
in general, but I don't, I don't
think, I think we could probably

810
00:41:50,040 --> 00:41:51,680
get way too far in the weeds for
most.

811
00:41:51,840 --> 00:41:54,680
Totally, we could talk for like
7 hours about marketing.

812
00:41:54,840 --> 00:41:59,400
Yeah, yeah.
One thing though, that you

813
00:41:59,400 --> 00:42:02,240
brought up earlier that I
thought was super interesting

814
00:42:02,240 --> 00:42:06,200
that it might be another one of
those, it's valuable to a lot of

815
00:42:06,200 --> 00:42:08,160
different people, business
owners, people who want to do

816
00:42:08,160 --> 00:42:11,720
influencing, whatever.
I don't think a lot of people

817
00:42:11,720 --> 00:42:14,360
have like caught up with the
algorithmic changes from like

818
00:42:14,360 --> 00:42:18,560
the last year of like not having
to have, like you mentioned

819
00:42:18,560 --> 00:42:20,920
earlier, you're like, I don't
have a ton of followers.

820
00:42:21,320 --> 00:42:25,320
Like comparatively right now,
like it's never been a better

821
00:42:25,320 --> 00:42:27,080
time because you don't need a
ton of followers.

822
00:42:27,080 --> 00:42:30,040
You really don't.
Like is even on Meta platforms,

823
00:42:30,040 --> 00:42:33,080
which has never been the case in
the last year.

824
00:42:34,000 --> 00:42:37,920
It's insane.
Like in August the podcast did

825
00:42:37,920 --> 00:42:41,320
over a million and I got like
800 followers, over a million

826
00:42:41,320 --> 00:42:42,840
impressions.
Yeah, isn't that crazy?

827
00:42:42,960 --> 00:42:46,960
On IG, that never was possible
before TikTok changed the game.

828
00:42:47,480 --> 00:42:52,560
So I think we can talk about
that a little bit, like, how do

829
00:42:52,560 --> 00:42:56,400
you keep up with algorithmic
changes and how do you help

830
00:42:56,400 --> 00:43:00,240
clients with that?
And like, what are your thoughts

831
00:43:00,240 --> 00:43:02,440
around that space?
Yeah.

832
00:43:03,200 --> 00:43:07,120
For myself, I just tried to make
content that I think people like

833
00:43:07,120 --> 00:43:13,800
me will resonate with and just
like feel the same way about,

834
00:43:13,800 --> 00:43:16,240
you know, like like I'm really
into like makeup, skin care,

835
00:43:16,240 --> 00:43:18,720
fashion.
So like those like little trends

836
00:43:18,720 --> 00:43:23,720
with a really good hook, but
also like it's super personable

837
00:43:23,720 --> 00:43:25,440
to me.
And then for clients, it's like

838
00:43:25,440 --> 00:43:31,640
showing off their really cool,
like I have a mobile gas

839
00:43:31,640 --> 00:43:35,160
delivery business client or
that's your business.

840
00:43:35,160 --> 00:43:39,160
It's my client rapid refuel and
just showing off what they do.

841
00:43:39,360 --> 00:43:41,240
But then I show off like their
personalities.

842
00:43:41,240 --> 00:43:44,520
And that's what I really try to
tell all my clients is like your

843
00:43:44,520 --> 00:43:47,000
audience is going to love you on
a personal level.

844
00:43:47,000 --> 00:43:48,280
So you have to give that to
them.

845
00:43:48,280 --> 00:43:50,400
And like you have to be in the
video.

846
00:43:50,400 --> 00:43:58,280
I can't just be like your truck
or your home decor stuff or your

847
00:43:58,280 --> 00:44:01,040
nutrition teas, like it has to
be you guys in it.

848
00:44:01,040 --> 00:44:03,000
And that's where you're going to
really build and your audience

849
00:44:03,000 --> 00:44:05,120
is going to get to know you guys
and like really feel like you

850
00:44:05,120 --> 00:44:08,120
guys are friends.
And that's why I really try to

851
00:44:08,120 --> 00:44:10,120
resonate with my clients, I
guess, if that makes sense.

852
00:44:10,120 --> 00:44:13,680
OK, so you you don't even think
about algorithmic?

853
00:44:13,680 --> 00:44:16,000
I really don't know you.
Think about content and

854
00:44:16,000 --> 00:44:17,880
audience.
Yeah, that's really what I only

855
00:44:17,880 --> 00:44:19,560
think about.
I love that.

856
00:44:19,600 --> 00:44:23,760
Yeah, I love that.
And I think that that is such an

857
00:44:23,760 --> 00:44:27,360
excellent frame of mind to have.
There's so many people,

858
00:44:27,360 --> 00:44:31,920
especially agencies that get
into the weeds of, you know, we

859
00:44:31,920 --> 00:44:33,760
need.
And, and I think it probably

860
00:44:33,760 --> 00:44:36,440
started with Gary Vee.
Like Gary Vee was the thing.

861
00:44:36,440 --> 00:44:40,160
Like he was always talking about
what, what 1 he was the content

862
00:44:40,160 --> 00:44:41,400
side.
I don't want to disparage him in

863
00:44:41,400 --> 00:44:43,920
any way because like he was just
like make more, make more, make

864
00:44:43,920 --> 00:44:46,240
more.
But like, I've watched a bunch

865
00:44:46,240 --> 00:44:48,880
of conversations where they're
talking about like the first 3

866
00:44:48,880 --> 00:44:53,440
seconds need to be this and this
thing needs to be this, and I

867
00:44:53,440 --> 00:44:58,880
think it can get too calculated.
Yeah, it'll start to drive you

868
00:44:58,880 --> 00:45:00,880
insane.
I used to be like that and now

869
00:45:00,880 --> 00:45:04,280
I'm like, guys, let's just make
high quality content and post

870
00:45:04,280 --> 00:45:05,960
three times a week and you're
going to be fine.

871
00:45:06,040 --> 00:45:08,840
And maybe just like a really
cool hook and like, I don't

872
00:45:08,840 --> 00:45:11,240
know, some trending hashtags I
will like get people when they

873
00:45:11,240 --> 00:45:13,960
search things, it'll pop up and
like let's just do it.

874
00:45:13,960 --> 00:45:17,800
So that's really what I do,
especially for my business and

875
00:45:17,800 --> 00:45:20,880
it's I'm doing really good.
Like I've gotten, I got rapid

876
00:45:20,880 --> 00:45:24,240
refill 2 million likes on three
platforms like last week and

877
00:45:24,240 --> 00:45:27,760
like the new, I have this new
home Decor store in like Door

878
00:45:27,760 --> 00:45:31,160
County and they got like 11,000
views on my first post.

879
00:45:31,160 --> 00:45:33,280
So you really just have to like
it just has to be authentic,

880
00:45:33,280 --> 00:45:37,120
personable with a good hook and
a high quality video and posting

881
00:45:37,120 --> 00:45:38,720
consistently.
And that's really all you have

882
00:45:38,720 --> 00:45:40,800
to do.
Yeah, I think most businesses

883
00:45:40,800 --> 00:45:43,080
struggle with the consistently
like it's.

884
00:45:43,520 --> 00:45:45,760
That's where I come in.
That's why agencies exist.

885
00:45:45,760 --> 00:45:48,640
Yeah, exactly.
Yeah, a lot of my clients are

886
00:45:48,960 --> 00:45:52,000
obviously business owners and
they're like, Kendall, we don't

887
00:45:52,000 --> 00:45:53,840
have time to do it.
We don't know how to do it, and

888
00:45:53,840 --> 00:45:56,120
we don't want to do it.
So just like that's why they

889
00:45:56,120 --> 00:45:58,600
hire me.
And I love that because it's so

890
00:45:58,720 --> 00:46:01,480
real, because they really don't
have time to do it.

891
00:46:01,480 --> 00:46:03,840
They don't know how to do it,
and they really just don't want

892
00:46:03,840 --> 00:46:05,360
to do it.
And I totally understand that.

893
00:46:05,360 --> 00:46:08,360
So I'm like, I'm here to help
you, Just call me when you need

894
00:46:08,360 --> 00:46:09,520
me.
And they're like, OK.

895
00:46:09,840 --> 00:46:10,880
Yeah.
Yeah.

896
00:46:10,880 --> 00:46:15,320
Yeah, it's super fun work like.
It's it's so fun.

897
00:46:15,400 --> 00:46:20,640
Yeah, I've been, I've been
considering dipping my toes back

898
00:46:20,640 --> 00:46:23,840
in the waters as if I'm not busy
enough, but like selectively

899
00:46:23,840 --> 00:46:27,720
taking a couple clients just
because I and actually I have

900
00:46:27,960 --> 00:46:31,680
nothing social yet.
I've done more like strategy IMC

901
00:46:31,680 --> 00:46:33,920
type stuff.
But I've been thinking about

902
00:46:33,920 --> 00:46:36,600
dipping my toes back into the
water of, like, a concierge

903
00:46:36,600 --> 00:46:39,280
service, like you're doing for
just a couple clients because,

904
00:46:39,280 --> 00:46:45,000
like, it's so fun.
It's so fun to, like, just be

905
00:46:45,000 --> 00:46:50,120
able to create and, like, bring
a brand to life, Right.

906
00:46:50,200 --> 00:46:53,360
I never thought I would miss it
when I stopped doing my agency.

907
00:46:53,360 --> 00:46:56,280
Yeah, I was like, and probably
part of the reason is because I

908
00:46:56,280 --> 00:46:58,760
was doing it to eat, you know,
like I was like, yes, I, I'm

909
00:46:58,760 --> 00:47:00,840
going to say yes to this client
because they're going to give me

910
00:47:00,840 --> 00:47:03,200
$2000 and I need to pay my
mortgage.

911
00:47:03,240 --> 00:47:06,840
Yeah, exactly.
But when you get the right fits,

912
00:47:06,840 --> 00:47:12,560
it's so fun to just be able to
like, I don't know, get creative

913
00:47:12,560 --> 00:47:16,120
with it and and share somebody's
brand that you believe in.

914
00:47:16,200 --> 00:47:18,840
Yeah, yeah, totally.
The results are the best part

915
00:47:18,840 --> 00:47:21,320
too.
Yeah, and how they feel and just

916
00:47:21,680 --> 00:47:23,880
makes me so happy.
Like the doing like the

917
00:47:23,880 --> 00:47:27,440
analytics call where you're like
our post this month did this.

918
00:47:27,440 --> 00:47:30,600
Yeah, or they'll like text me
screenshots like Kendall, why

919
00:47:30,600 --> 00:47:32,760
did our video just get like
30,000 views?

920
00:47:32,760 --> 00:47:35,200
Like, you're insane.
And they're just so happy.

921
00:47:35,200 --> 00:47:38,240
And I'm like, I love it.
That's the best part.

922
00:47:38,440 --> 00:47:41,000
Yeah.
So maybe that and that's might

923
00:47:41,000 --> 00:47:43,520
be a good way to kind of weave
in the end of our conversation.

924
00:47:44,600 --> 00:47:47,680
We know your goals, we know your
intentions for starting your

925
00:47:47,680 --> 00:47:50,400
business.
We kind of got to come along for

926
00:47:50,400 --> 00:47:55,000
the ride a little bit.
But what are those, What are

927
00:47:55,000 --> 00:47:57,520
those improvement areas?
Where are you going to look to

928
00:47:57,520 --> 00:48:01,560
grow as an individual, as a
marketer, as a human?

929
00:48:01,560 --> 00:48:05,040
Where, where are those areas?
I think the main one right now

930
00:48:05,080 --> 00:48:10,360
is improving in being proud of
myself and like my mental

931
00:48:10,360 --> 00:48:13,040
health.
I think this past month I've

932
00:48:13,040 --> 00:48:15,200
struggled a lot with mental
health.

933
00:48:15,200 --> 00:48:19,520
And Green Bay is so small.
So a lot of people, again, like

934
00:48:19,520 --> 00:48:21,760
I said, don't really like you
and they've never really even

935
00:48:22,080 --> 00:48:24,480
met you.
But I'll go to like a bar after

936
00:48:24,480 --> 00:48:27,520
a Packer game and like, random
people will just be screaming at

937
00:48:27,520 --> 00:48:29,240
me when I'm just trying to go to
the bathroom.

938
00:48:29,240 --> 00:48:32,680
And I'm like, Oh my God.
So that stuff really takes a

939
00:48:32,680 --> 00:48:37,440
toll on even like my business
because I'm still on social

940
00:48:37,440 --> 00:48:41,560
media with that.
So I think like improving my

941
00:48:41,560 --> 00:48:46,920
mental health and not letting
people bother me like that.

942
00:48:46,920 --> 00:48:51,240
Maybe not going to certain
places anymore that I've gotten,

943
00:48:51,240 --> 00:48:55,280
I don't know, really weird
interactions at I don't really

944
00:48:55,280 --> 00:48:58,840
leave my house a lot anymore
because of it, but maybe even

945
00:48:58,840 --> 00:49:02,560
getting out more, I don't know.
But just improving in that and

946
00:49:03,080 --> 00:49:06,680
knowing that I am making a
difference in people's lives and

947
00:49:07,600 --> 00:49:09,880
yeah, just in that round, I
guess.

948
00:49:10,080 --> 00:49:12,080
I knew there were layers to that
onion, Kendall.

949
00:49:12,080 --> 00:49:14,120
That's what that's what I was
getting at earlier.

950
00:49:14,120 --> 00:49:17,880
And that's really, that's what
we do on the show is explore

951
00:49:17,880 --> 00:49:20,200
those topics.
That's what I was talking about

952
00:49:20,200 --> 00:49:23,040
with 15 year old Kendall, what
you were feeling, you know?

953
00:49:24,080 --> 00:49:26,360
Oh yeah.
And it doesn't go away, you

954
00:49:26,360 --> 00:49:28,680
know?
And now it's today, Kendall, and

955
00:49:29,080 --> 00:49:36,320
you're navigating through that
and there, you know, it's

956
00:49:36,320 --> 00:49:41,000
probably an unfair question to
ask because the answer maybe

957
00:49:41,000 --> 00:49:43,680
doesn't even exist.
And it's like, how do you deal

958
00:49:43,680 --> 00:49:44,800
with it?
How do you deal with it?

959
00:49:44,800 --> 00:49:47,360
What are you doing?
And it's sure, it's it's cliche

960
00:49:47,360 --> 00:49:50,560
and it's it's probably might be
the best answer in someone's

961
00:49:50,560 --> 00:49:53,960
head to just say like, I just,
you know, ignore it or just move

962
00:49:53,960 --> 00:49:57,480
forward or whatever.
But like, is it?

963
00:49:57,480 --> 00:50:03,360
That's not easy, 1 and 2, is
that actually what it is or is

964
00:50:03,360 --> 00:50:06,840
it actually, you know, a lot
deeper than that?

965
00:50:06,840 --> 00:50:11,640
And I think it is, yeah.
Yeah, I think people say that

966
00:50:11,640 --> 00:50:14,880
because they start off with that
and that's kind of what I have

967
00:50:14,880 --> 00:50:18,600
done like for the past couple
years, starting my business and

968
00:50:18,600 --> 00:50:21,680
being more active on social
media, doing more brand deals,

969
00:50:22,120 --> 00:50:26,200
being out in public more.
I think I did used to just brush

970
00:50:26,200 --> 00:50:29,720
it off and just move past it.
But there comes a point where I

971
00:50:29,720 --> 00:50:32,800
really like you sit there and
you're like, wow, like these

972
00:50:32,800 --> 00:50:36,160
people made me not like myself.
Like I don't even want to be on

973
00:50:36,160 --> 00:50:37,760
a camera.
I don't want to take a picture

974
00:50:39,160 --> 00:50:41,400
because I don't like myself
anymore.

975
00:50:41,480 --> 00:50:45,640
And that's where it's like, OK,
like this is this has gone a

976
00:50:45,640 --> 00:50:47,360
little too far.
You can't just brush it off

977
00:50:47,360 --> 00:50:50,560
anymore and just move past it.
Like you have to figure this

978
00:50:50,560 --> 00:50:53,440
out.
So I think like, being around my

979
00:50:53,440 --> 00:50:56,360
family helps a lot.
Talking with them helps a lot.

980
00:50:58,280 --> 00:51:01,720
I was going through a lot during
my Crown Royal event and no one

981
00:51:01,720 --> 00:51:03,080
knew.
Like it looked like I was so

982
00:51:03,080 --> 00:51:05,440
happy and like, but I was so
nervous.

983
00:51:05,440 --> 00:51:07,600
I didn't like myself.
I was going through like, the

984
00:51:07,600 --> 00:51:10,600
mental health stuff, people
being mean to me, like around

985
00:51:10,600 --> 00:51:13,880
the tailgate even.
And so that's kind of why I,

986
00:51:13,880 --> 00:51:15,960
like my Uncle Nick was there.
He's like, don't be nervous.

987
00:51:15,960 --> 00:51:17,600
You got this.
Like, I'm right here for you.

988
00:51:17,600 --> 00:51:20,720
Like, he really helps me in the
social media aspect and like,

989
00:51:20,720 --> 00:51:25,240
feeling good about myself.
And yeah, I think family helps a

990
00:51:25,240 --> 00:51:27,000
lot.
Obviously, getting a therapist

991
00:51:27,000 --> 00:51:30,320
helps a lot.
And then just working through

992
00:51:30,320 --> 00:51:31,960
it, I think crying it out helps
a lot.

993
00:51:31,960 --> 00:51:34,880
Like, I'll just cry it out and
then I'll be like, OK, I felt

994
00:51:34,880 --> 00:51:37,400
really good.
Maybe we need to do that more.

995
00:51:37,400 --> 00:51:42,320
Just let it out.
So yeah, yeah, those are my

996
00:51:42,680 --> 00:51:44,360
resolutions.
It's all really good.

997
00:51:44,680 --> 00:51:51,520
Yeah.
It's like I can't wait to get to

998
00:51:51,560 --> 00:51:54,840
a place where I don't click into
the comments.

999
00:51:55,080 --> 00:51:59,640
Yeah, you know what I mean?
And part of it is right now,

1000
00:51:59,640 --> 00:52:01,680
like part of it for me is
growth.

1001
00:52:01,800 --> 00:52:06,120
Like right now, if if I want to
grow the social channels, I have

1002
00:52:06,120 --> 00:52:09,000
to engage and interact with the
comments.

1003
00:52:10,320 --> 00:52:16,000
But it's one of those like the
highs are great in the lows are

1004
00:52:16,000 --> 00:52:21,160
terrible.
That's where it's like you and

1005
00:52:21,160 --> 00:52:24,200
and I don't think either of them
are really real.

1006
00:52:25,240 --> 00:52:27,160
No, really, I.
Don't think either of it is

1007
00:52:27,160 --> 00:52:30,000
genuine conversation for the
most part.

1008
00:52:31,040 --> 00:52:33,480
Some DMS get super deep
especially.

1009
00:52:35,000 --> 00:52:37,840
I made a TikTok the last week
that ended up doing really well

1010
00:52:37,840 --> 00:52:39,880
and it was about aliens.
Like it was just random.

1011
00:52:39,880 --> 00:52:42,560
I was on my morning walk and I
had just watched age of

1012
00:52:42,560 --> 00:52:44,560
disclosure.
So I made this TikTok about

1013
00:52:44,560 --> 00:52:49,520
aliens and 95% of the people in
the comments were just like

1014
00:52:49,520 --> 00:52:52,400
commenting their experience with
aliens.

1015
00:52:52,480 --> 00:52:57,320
And and like there were 5% that
were being Dicks and like you

1016
00:52:57,320 --> 00:52:59,680
just see the 5% going through
being Dicks.

1017
00:52:59,680 --> 00:53:02,960
And even if I don't respond to
them or whatever like it still

1018
00:53:02,960 --> 00:53:05,440
gets logged as a little ear worm
in your head.

1019
00:53:05,600 --> 00:53:07,400
It never goes away.
And it never goes away.

1020
00:53:07,560 --> 00:53:10,440
Yeah.
And even as like a really

1021
00:53:10,440 --> 00:53:18,720
resilient, confident, unbothered
person, eventually that earworms

1022
00:53:18,720 --> 00:53:21,040
going to come out somewhere when
I don't want it to.

1023
00:53:21,560 --> 00:53:24,600
And like for you, it was just
just what you were describing.

1024
00:53:24,600 --> 00:53:28,040
Like, it came out, you got this
big event coming up and a bunch

1025
00:53:28,040 --> 00:53:31,920
of shit that people said ends up
coming out and bothering you at

1026
00:53:31,920 --> 00:53:35,760
a time when it should be
something that's good for you,

1027
00:53:36,040 --> 00:53:38,120
you know, And I don't know, I
can't.

1028
00:53:38,120 --> 00:53:40,480
I guess what I'm saying is I
can't wait to get to the spot

1029
00:53:41,400 --> 00:53:52,440
where I can engage in a
different way than in the

1030
00:53:52,440 --> 00:53:54,760
comments section.
Yeah, You know what I mean?

1031
00:53:55,240 --> 00:54:00,760
That's kind of kind of broad,
but like I just don't think I

1032
00:54:00,760 --> 00:54:05,520
think very few positive things
happen in the comments section

1033
00:54:05,600 --> 00:54:06,680
of Social.
Media.

1034
00:54:06,680 --> 00:54:08,720
No, totally.
You know, yeah.

1035
00:54:08,720 --> 00:54:15,680
And whether it's the middle of a
doom scroll or finding a piece

1036
00:54:15,680 --> 00:54:19,320
of content that I really like,
enjoy and reach out about or

1037
00:54:19,320 --> 00:54:21,040
maybe send somebody Adm or
something.

1038
00:54:21,200 --> 00:54:27,760
Yeah, I don't know.
I'm, I don't know how to tie in

1039
00:54:27,760 --> 00:54:30,080
the thought.
I'm lost with it, but like,

1040
00:54:31,120 --> 00:54:34,080
there's a lot there.
There's just not much positive

1041
00:54:34,080 --> 00:54:35,040
that comes from it.
I don't.

1042
00:54:35,040 --> 00:54:38,480
Know and that's what I was
starting to like figure out

1043
00:54:38,480 --> 00:54:41,880
doing social media so much and
another reason why I started my

1044
00:54:41,880 --> 00:54:43,920
business but I was also super
scared too.

1045
00:54:44,200 --> 00:54:47,760
But now that it's been like a
year, like I also journal a lot.

1046
00:54:47,760 --> 00:54:51,280
That helps like my mental health
a lot, just writing what I feel.

1047
00:54:51,280 --> 00:54:53,560
It just feels good to let it out
to something.

1048
00:54:53,880 --> 00:54:56,920
And I was writing the other day
and I was like, I didn't even

1049
00:54:56,920 --> 00:54:58,200
know I felt this and I was
writing.

1050
00:54:58,200 --> 00:55:02,320
It was like starting Kendall
Casey Social like kind of saved

1051
00:55:02,320 --> 00:55:05,320
me and saved my passion for
social media because I can do it

1052
00:55:05,320 --> 00:55:07,920
for other people and I don't
really have to be on the camera.

1053
00:55:08,000 --> 00:55:10,760
You know, it's still posted on
my business page and all that

1054
00:55:10,760 --> 00:55:13,160
stuff.
But I get to do like the

1055
00:55:13,160 --> 00:55:17,240
influencing for my businesses
and like my clients, like it's

1056
00:55:17,240 --> 00:55:19,240
all about them and it's not
really all about me.

1057
00:55:19,240 --> 00:55:22,560
So I get to do still what I love
without me having to be on

1058
00:55:22,560 --> 00:55:25,080
camera all the time.
So that kind of saved me in a

1059
00:55:25,080 --> 00:55:27,840
sense of wanting just so on
social media and still do

1060
00:55:27,840 --> 00:55:30,600
influencing and stuff like that.
So that's kind of where my

1061
00:55:30,600 --> 00:55:32,120
balance comes in.
I feel like you're kind of

1062
00:55:32,120 --> 00:55:35,040
trying to explain that and
that's like my story of like how

1063
00:55:35,040 --> 00:55:40,160
I stay off the comments or like,
say, oh, we're not going to do a

1064
00:55:40,160 --> 00:55:42,080
TikTok video today.
We're going to do my clients

1065
00:55:42,080 --> 00:55:44,720
instead and just take a break
from myself.

1066
00:55:44,720 --> 00:55:48,120
So that helped me a lot.
Yeah, that's an awesome

1067
00:55:48,120 --> 00:55:53,080
connection too, that strangely
enough that that's some of my

1068
00:55:53,160 --> 00:55:58,120
motivation with creating the
podcast is like, I even even in

1069
00:55:58,120 --> 00:56:01,160
like my broadcasting career and
stuff, I've always been a little

1070
00:56:01,160 --> 00:56:02,960
bit uncomfortable with the
spotlight.

1071
00:56:03,080 --> 00:56:04,960
Yeah.
Like I, I like sharing other

1072
00:56:04,960 --> 00:56:06,600
people's stories and that's what
I get to do now.

1073
00:56:06,600 --> 00:56:10,640
Like, yeah, you know, 90% of the
reels that I post aren't even

1074
00:56:10,640 --> 00:56:12,320
me.
They're they're of the guests.

1075
00:56:12,320 --> 00:56:14,640
And it's so awesome, isn't it?
Yeah, yeah, I love it.

1076
00:56:15,160 --> 00:56:20,240
Yeah, it's, it's great because
like, I mean, even if you think

1077
00:56:20,240 --> 00:56:24,840
of something very surface level,
like I had gotten actually

1078
00:56:24,840 --> 00:56:27,760
before Natalie's episode, I got
a really bad haircut.

1079
00:56:28,360 --> 00:56:32,120
And, and that day, like I was
super busy, similar to today,

1080
00:56:32,200 --> 00:56:35,080
where like some things went, had
like gone awry that I had to

1081
00:56:35,080 --> 00:56:36,480
fix.
So I just didn't go to the like

1082
00:56:36,480 --> 00:56:38,920
I didn't go to the bathroom
before I started the pod and my

1083
00:56:38,920 --> 00:56:42,520
hair was a mess, you know?
And like, if that content was

1084
00:56:42,520 --> 00:56:44,840
all about me, that whole day
would have sucked because it was

1085
00:56:44,840 --> 00:56:47,120
like, how am I going to post any
of this?

1086
00:56:47,120 --> 00:56:50,120
Like it doesn't represent me how
I want to be represented.

1087
00:56:51,080 --> 00:56:53,800
In reality, it doesn't matter
because like 90% of the reel is

1088
00:56:53,800 --> 00:56:56,240
of the guests.
All I do is show up.

1089
00:56:57,400 --> 00:57:00,560
I'm the I'm like the, the, the
ringleader of the circus.

1090
00:57:00,560 --> 00:57:04,440
But I don't have to be like the,
the in front of the thing.

1091
00:57:04,840 --> 00:57:10,160
And I think that some of that
does make a difference.

1092
00:57:10,160 --> 00:57:11,680
Yeah.
Yeah, for sure.

1093
00:57:11,800 --> 00:57:14,400
Yeah, totally.
Awesome.

1094
00:57:14,400 --> 00:57:15,400
What do we have for time right
now?

1095
00:57:15,400 --> 00:57:18,240
How long has this been going?
OK, sounds good.

1096
00:57:18,600 --> 00:57:21,480
I'm so sorry about getting out
my allergy medicine and my

1097
00:57:21,840 --> 00:57:26,200
Mucinex.
Allergy season.

1098
00:57:27,120 --> 00:57:29,280
I feel like we're just getting
into the meat here.

1099
00:57:29,280 --> 00:57:31,520
I feel like it's.
Only one O 4, so we're doing

1100
00:57:31,520 --> 00:57:34,120
good.
OK, sweet, because like this is

1101
00:57:34,120 --> 00:57:37,080
the direction I love going This
like this is the.

1102
00:57:39,920 --> 00:57:42,440
Like the deeper?
Yeah, the, it's the realness of

1103
00:57:42,440 --> 00:57:50,240
it, you know, like it?
It's So what you you talked

1104
00:57:50,240 --> 00:57:54,240
about a bunch of tactics earlier
like journaling and crying it

1105
00:57:54,240 --> 00:57:57,840
out and stuff that like
alleviates or make you feel

1106
00:57:57,840 --> 00:57:58,840
better.
Yeah.

1107
00:57:59,120 --> 00:58:07,960
But has it changed?
Like, it seems like the couple

1108
00:58:07,960 --> 00:58:10,600
things you like, you mentioned a
couple things, like you go

1109
00:58:10,600 --> 00:58:12,760
somewhere and someone's talking
like a fool at a bar or

1110
00:58:12,760 --> 00:58:15,880
something.
Yeah, like has it changed your

1111
00:58:15,880 --> 00:58:20,000
human interactions, your in
person human interactions?

1112
00:58:20,760 --> 00:58:27,720
Yeah, yeah, I'd say yeah, I, I
don't go out as much.

1113
00:58:28,480 --> 00:58:31,320
I stay home a lot.
Like I'll stay home.

1114
00:58:31,400 --> 00:58:33,240
I'll just go to clients and then
just be home.

1115
00:58:33,280 --> 00:58:37,520
And just even on weekends, like
tonight, my boyfriend's like,

1116
00:58:37,560 --> 00:58:40,240
are we doing anything?
And I'm like, I'm going to go to

1117
00:58:40,240 --> 00:58:43,640
dinner with my dad and then
probably go home and like not go

1118
00:58:43,640 --> 00:58:46,280
anywhere.
But when I do go out for like

1119
00:58:46,280 --> 00:58:48,280
special occasions and things
like that.

1120
00:58:50,680 --> 00:58:53,040
And again, I'm not like some
crazy million fault.

1121
00:58:53,040 --> 00:58:54,160
Like I don't have a million
followers.

1122
00:58:54,160 --> 00:58:56,320
I'm not crazy.
But I have had these experiences

1123
00:58:56,320 --> 00:59:00,560
where I'm like, this scares me a
little and I get anxiety and

1124
00:59:01,280 --> 00:59:03,760
wherever I go, I'm just like
really always on the lookout.

1125
00:59:03,760 --> 00:59:07,440
Like I'm looking around.
I'm like, like, for example,

1126
00:59:07,440 --> 00:59:09,680
Blackout Wednesday, like the
Wednesday before Thanksgiving or

1127
00:59:09,680 --> 00:59:13,320
whatever, we went out for my
boyfriend's birthday and his

1128
00:59:13,320 --> 00:59:16,600
sister, they're twins.
And I walk into the bar with my

1129
00:59:16,600 --> 00:59:19,520
friends and everyone's like
there's that's Kendall Casey.

1130
00:59:19,520 --> 00:59:21,880
There she is, there she is.
And I'm like, Oh my God, like,

1131
00:59:21,880 --> 00:59:25,280
and that just gives me like it.
Like it's like a gut wrench

1132
00:59:25,280 --> 00:59:27,440
almost because I'm like, Oh my
God, do they like me?

1133
00:59:27,440 --> 00:59:29,000
Do they hate me?
Are they going to come up to me?

1134
00:59:29,000 --> 00:59:30,920
Do they're going to think, did I
take a shot?

1135
00:59:30,920 --> 00:59:33,240
And I'm in my little tipsy that
I'm going to say something

1136
00:59:33,240 --> 00:59:36,280
really dumb.
Like that's kind of where like

1137
00:59:36,280 --> 00:59:39,120
my mind goes now.
And I hate that because I just,

1138
00:59:39,120 --> 00:59:41,840
I'm doing everything I love and
I just wish everyone could be

1139
00:59:41,840 --> 00:59:44,520
nice about it.
Well, isn't that such a

1140
00:59:44,520 --> 00:59:46,680
representation though of the
comments section?

1141
00:59:46,920 --> 00:59:48,720
Yeah, like it's a representation
of.

1142
00:59:48,720 --> 00:59:55,680
That because you you're worried
about what they're thinking in

1143
00:59:55,680 --> 00:59:57,280
that instance because it's
nothing.

1144
00:59:58,240 --> 01:00:01,200
The vast majority of it, it's
nothing that they're even going

1145
01:00:01,200 --> 01:00:04,560
to come up and say to you.
But you know what they're

1146
01:00:04,560 --> 01:00:07,840
thinking because of the comments
section, because people put

1147
01:00:07,840 --> 01:00:10,800
their thoughts there.
And that's the unhealthy part

1148
01:00:10,800 --> 01:00:12,400
about it.
That's what I was talking about.

1149
01:00:12,400 --> 01:00:16,840
Like when that starts coming out
now think about that at scale

1150
01:00:16,920 --> 01:00:22,200
for like humanity it like we
talked about never being more

1151
01:00:22,200 --> 01:00:25,560
divided and just like all of
this stuff.

1152
01:00:26,360 --> 01:00:31,240
That's a big part of the reason
why, because we know what people

1153
01:00:31,520 --> 01:00:35,880
think now, not what they're
comfortable saying in person.

1154
01:00:36,520 --> 01:00:38,760
Yeah, they never will.
It's a huge difference.

1155
01:00:38,960 --> 01:00:42,160
Like think about, think about
like maybe some Packer fans or

1156
01:00:42,160 --> 01:00:44,240
something going up to your Uncle
Nick.

1157
01:00:44,720 --> 01:00:49,920
Like somebody like a Bear, even
a Bears fan might feel a certain

1158
01:00:49,920 --> 01:00:51,480
type of way about him, but they
go up to him.

1159
01:00:51,480 --> 01:00:52,920
He's a big old dude.
They're not going to say

1160
01:00:52,920 --> 01:00:55,920
anything like that.
But social media brings that

1161
01:00:55,920 --> 01:00:57,920
stuff to life.
And think about what that's done

1162
01:00:57,920 --> 01:01:02,360
to us, the, the human element or
the human condition, how it's

1163
01:01:02,360 --> 01:01:04,240
changed us.
And I I firmly believe it's

1164
01:01:04,240 --> 01:01:10,000
pushed us farther apart and like
the final like straw of this or

1165
01:01:10,000 --> 01:01:14,840
The thing is that most of it is
like that fringe 5% of society

1166
01:01:14,840 --> 01:01:17,120
that are batshit crazy.
Totally.

1167
01:01:17,240 --> 01:01:18,320
And that's what we're thinking
about.

1168
01:01:18,320 --> 01:01:19,920
That's what you're thinking
about in that bar.

1169
01:01:19,920 --> 01:01:22,960
You're like Oh my goodness I had
this comment when that person

1170
01:01:22,960 --> 01:01:25,120
might not have left their
basement for three days and

1171
01:01:25,120 --> 01:01:26,200
shit.
Right.

1172
01:01:26,800 --> 01:01:29,640
And it used to just be the
comments and like, my outlet

1173
01:01:29,640 --> 01:01:31,760
used to be like, going out and
having fun with my friends.

1174
01:01:31,760 --> 01:01:34,840
And now it's turned into like,
screaming at me in the bathroom

1175
01:01:34,840 --> 01:01:37,480
line or like things like that.
And I'm like, OK, like, I don't

1176
01:01:37,480 --> 01:01:39,760
even want to do that anymore.
Like the comments section has

1177
01:01:39,760 --> 01:01:42,640
come to real life now.
And I'm like, wow, I just want

1178
01:01:42,640 --> 01:01:45,440
to enjoy, like my boyfriend and
his sister's birthday at this

1179
01:01:45,440 --> 01:01:47,800
bar.
And I'm like, my anxiety is

1180
01:01:47,800 --> 01:01:49,920
beating through my chest and I
feel like I'm going to pass out.

1181
01:01:49,920 --> 01:01:51,800
So that's where I'm at right
now.

1182
01:01:51,800 --> 01:01:54,080
How is everyone else doing?
How's your birthday?

1183
01:01:54,080 --> 01:01:58,920
Like it's a lot, but yeah,
that's another thing I'm working

1184
01:01:58,920 --> 01:02:03,000
towards so and trying to feel
better about and more

1185
01:02:03,000 --> 01:02:05,440
comfortable and I can't really
care.

1186
01:02:05,480 --> 01:02:07,600
I don't really care what these
people have to say about me, but

1187
01:02:07,600 --> 01:02:10,280
I do at the same time.
Like you're not human if you say

1188
01:02:10,280 --> 01:02:14,840
you don't care, so A. 100% yeah.
Everybody likes to be liked.

1189
01:02:15,120 --> 01:02:19,120
Yeah, you know for sure.
I something I think about a lot

1190
01:02:19,400 --> 01:02:24,480
is like I've had the same like
little glimmer of this that

1191
01:02:24,480 --> 01:02:28,960
you're Speaking of like, but
never at scale, like I think

1192
01:02:28,960 --> 01:02:33,160
about being Aaron Rodgers.
I was just going to say that,

1193
01:02:33,200 --> 01:02:36,200
yeah.
How do you even how do you

1194
01:02:36,200 --> 01:02:39,360
manage day-to-day life?
Like someone told me a story one

1195
01:02:39,360 --> 01:02:43,680
time about it was young Aaron
Rodgers right when he came to

1196
01:02:43,680 --> 01:02:45,200
Green Bay.
He was been here for a couple

1197
01:02:45,200 --> 01:02:46,840
years.
And someone told me a story

1198
01:02:46,840 --> 01:02:51,080
about one time that where they
saw him in a bar and he reacted

1199
01:02:51,080 --> 01:02:54,720
negatively to somebody like
seemingly doing something kind

1200
01:02:54,720 --> 01:02:57,400
of like you're saying like from
down the bar yelling, hey, Aaron

1201
01:02:57,400 --> 01:03:02,040
dot dot dot dot dot.
And they tried, they tried to

1202
01:03:02,040 --> 01:03:04,120
tell the story.
Like that's why they don't like

1203
01:03:04,120 --> 01:03:07,720
Aaron Rodgers because of that
one interaction.

1204
01:03:08,400 --> 01:03:13,400
And I'm like you must have 0
empathy in your fucking brain

1205
01:03:14,160 --> 01:03:21,720
because like Can you imagine at
that scale like being anxiety

1206
01:03:21,720 --> 01:03:26,000
riven ridden just by going
outside because literally

1207
01:03:26,000 --> 01:03:28,000
everybody knows what you look
like and they got some shit to

1208
01:03:28,000 --> 01:03:28,880
say to you.
Right.

1209
01:03:28,960 --> 01:03:32,240
And he was probably just, like,
backing himself up, like, just

1210
01:03:32,240 --> 01:03:33,760
like standing up for himself.
Yeah.

1211
01:03:34,200 --> 01:03:37,280
And I actually had a similar
experience to that at a bar

1212
01:03:37,280 --> 01:03:39,760
again, after.
I only go to, like, stadium view

1213
01:03:39,760 --> 01:03:41,920
sometimes after, like, Packers
games because, you know,

1214
01:03:41,920 --> 01:03:44,760
everyone goes there.
It's fun and I was sitting there

1215
01:03:44,760 --> 01:03:46,880
trying to order a drink and
someone was like just like

1216
01:03:46,920 --> 01:03:50,040
talking me like you're like so
rude and I'm like what are you

1217
01:03:50,040 --> 01:03:51,680
talking about?
Like what?

1218
01:03:51,680 --> 01:03:54,560
Like where did this come from?
And I was standing up for

1219
01:03:54,560 --> 01:03:56,240
myself.
She ended up like really upset

1220
01:03:56,240 --> 01:03:58,440
so probably hates me or
something, but I was literally

1221
01:03:58,440 --> 01:04:01,360
just standing up for myself.
And that's why I'm like, OK, you

1222
01:04:01,360 --> 01:04:02,600
can't even stand up for
yourself.

1223
01:04:02,600 --> 01:04:05,120
Like just let them like say
whatever to you and just don't

1224
01:04:05,120 --> 01:04:09,280
even look at them or respond
like I did to those girls when I

1225
01:04:09,280 --> 01:04:10,560
was standing in line for the
bathroom.

1226
01:04:10,560 --> 01:04:12,200
I just didn't even look and they
just.

1227
01:04:12,240 --> 01:04:16,000
So there was an interaction that
started it that then they called

1228
01:04:16,000 --> 01:04:17,680
you rude.
Or no, that was two different

1229
01:04:17,680 --> 01:04:18,960
people.
Like randomly.

1230
01:04:18,960 --> 01:04:21,600
So a person just randomly walked
up to you and said you're rude?

1231
01:04:21,840 --> 01:04:25,640
Well, I think it's like a
mutual, it's a mutual friend

1232
01:04:25,640 --> 01:04:28,520
situation.
I really don't know her that

1233
01:04:28,520 --> 01:04:29,760
well.
Like, I'm not friends with her

1234
01:04:29,760 --> 01:04:32,640
at all, but she's like friends
of friend, a friend of a friend

1235
01:04:32,640 --> 01:04:36,800
basically.
But yeah, like, just like flat

1236
01:04:36,800 --> 01:04:38,880
out like you're rude.
And I'm like, what are you

1237
01:04:38,880 --> 01:04:41,840
talking about?
Like, I don't know, like, well,

1238
01:04:41,840 --> 01:04:45,040
you didn't say hi to me.
I'm like, hi, like, but you're

1239
01:04:45,040 --> 01:04:47,080
rude.
And I'm like, I'm not rude.

1240
01:04:47,080 --> 01:04:49,240
Like, I don't know what you're
talking about, but OK.

1241
01:04:49,480 --> 01:04:52,560
And I, you know, I had some
drinks and me, I was having fun

1242
01:04:52,560 --> 01:04:54,960
at the Packer game, so I stood
up for myself.

1243
01:04:54,960 --> 01:05:00,960
And I mean, I'm proud of it.
Does she have like a whole

1244
01:05:00,960 --> 01:05:04,200
different narrative of the story
of what actually happened and

1245
01:05:04,200 --> 01:05:07,080
told the ABC and D&E&F?
You know what I mean?

1246
01:05:07,520 --> 01:05:09,800
Probably.
But like, I know what happened

1247
01:05:09,800 --> 01:05:11,640
and like, I just showed up for
myself.

1248
01:05:11,680 --> 01:05:14,520
But they can like, take it,
switch it.

1249
01:05:14,720 --> 01:05:16,320
Oh, my God, Kendall's actually
so mean.

1250
01:05:16,320 --> 01:05:18,480
She's the meanest person ever.
I met her at the bar and she was

1251
01:05:18,480 --> 01:05:20,280
like, so rude.
And I'm like, but that's not how

1252
01:05:20,280 --> 01:05:21,400
it happened, you know what I
mean?

1253
01:05:21,760 --> 01:05:25,560
So, yeah, that's back to Aaron
Rodgers.

1254
01:05:25,560 --> 01:05:27,440
That's what he was probably
doing, like just standing up for

1255
01:05:27,440 --> 01:05:29,320
himself.
And then that's the interaction

1256
01:05:29,320 --> 01:05:32,360
this person has about him.
So he's like, oh, screw him.

1257
01:05:32,360 --> 01:05:34,800
Like, he's rude, but it's like,
is he rude?

1258
01:05:34,800 --> 01:05:37,400
He was just trying to like be
normal and like have fun.

1259
01:05:37,400 --> 01:05:39,000
Just be a normal person.
Yeah.

1260
01:05:39,280 --> 01:05:42,040
And it's weird.
Like people that are really good

1261
01:05:42,040 --> 01:05:47,080
at stuff, whatever it is we tend
to place on this pedestal that

1262
01:05:47,080 --> 01:05:52,920
because they're good at that
thing, like they bring value in

1263
01:05:52,920 --> 01:05:59,000
other parts or, or like can our
rightfully like, how would you

1264
01:05:59,000 --> 01:06:02,800
say it?
They they impact our thoughts

1265
01:06:02,800 --> 01:06:04,760
because they're good at that one
thing.

1266
01:06:04,800 --> 01:06:10,200
Yeah.
But it's like that is so short

1267
01:06:10,200 --> 01:06:11,240
sighted.
Yeah.

1268
01:06:12,120 --> 01:06:16,040
Because just because someone's
good at one thing, that doesn't

1269
01:06:16,040 --> 01:06:19,480
take away the human element of
it.

1270
01:06:19,800 --> 01:06:23,320
Yeah, that's, I don't know that
that's probably a big old rabbit

1271
01:06:23,320 --> 01:06:25,240
hole that we could keep on
getting down.

1272
01:06:25,600 --> 01:06:29,840
But like, I guess to circle back
in the central point, it's just

1273
01:06:29,840 --> 01:06:38,640
like hearing you talk about, you
know, this scenario with the the

1274
01:06:38,640 --> 01:06:41,440
glimmer that you and I have
experienced.

1275
01:06:41,440 --> 01:06:45,840
It's like at scale, I can't
imagine dealing with it for

1276
01:06:46,680 --> 01:06:48,320
sure.
And then back to the human

1277
01:06:48,320 --> 01:06:55,000
element, like, I don't know how
we, I don't know how we get past

1278
01:06:55,000 --> 01:06:59,400
it or fix it.
You know, how how does how do we

1279
01:07:01,040 --> 01:07:07,960
reconnect and start appreciating
each other for more than an

1280
01:07:07,960 --> 01:07:12,760
online persona?
Yeah, you know, and I mean, I

1281
01:07:12,760 --> 01:07:15,920
don't know the answer.
Yeah, I don't, I don't know

1282
01:07:15,920 --> 01:07:17,400
either.
In like these situations.

1283
01:07:17,400 --> 01:07:20,120
I've left and I'm like, dude, if
she was really nice to me, I

1284
01:07:20,120 --> 01:07:22,800
would have like asked her to
hang out one day.

1285
01:07:22,800 --> 01:07:24,880
Like, I don't know, like, you
know what I mean?

1286
01:07:24,880 --> 01:07:27,840
So it's like, what is the point?
Like, why can't we all just love

1287
01:07:27,840 --> 01:07:29,960
each other?
It might be nice.

1288
01:07:29,960 --> 01:07:33,200
That specific scenario, again,
that's another one of those

1289
01:07:33,200 --> 01:07:35,400
things, like that's probably one
of those things where it was

1290
01:07:35,400 --> 01:07:38,480
very little about what you
actually did or said or

1291
01:07:38,480 --> 01:07:40,120
anything.
Like she was feeling a type of

1292
01:07:40,120 --> 01:07:42,560
way about something that was
going on in her life.

1293
01:07:42,600 --> 01:07:45,320
Yeah, and it came out in that
way.

1294
01:07:45,600 --> 01:07:47,520
Like I think we've we've
probably all been there as

1295
01:07:47,520 --> 01:07:51,560
humans.
I think today, having an

1296
01:07:51,560 --> 01:07:54,680
awareness of it, I like to think
that I never do things like

1297
01:07:54,680 --> 01:07:56,040
that.
But there was certainly a time

1298
01:07:56,040 --> 01:07:58,400
at my life when I wasn't
emotionally intelligent and I

1299
01:07:58,400 --> 01:08:01,080
didn't understand, like, the
things that I was feeling.

1300
01:08:01,720 --> 01:08:03,440
It wasn't because of what other
people did.

1301
01:08:03,440 --> 01:08:05,880
It was because of things that
happened to me.

1302
01:08:05,920 --> 01:08:07,960
Yeah.
You know, and that's kind of

1303
01:08:07,960 --> 01:08:10,320
going down the therapy route of
what you're talking earlier.

1304
01:08:10,320 --> 01:08:12,520
But you have to come to that
realization of that.

1305
01:08:12,640 --> 01:08:16,359
I've learned that like hurt
people will like to hurt other

1306
01:08:16,359 --> 01:08:18,279
people.
And that's kind of what I,

1307
01:08:18,359 --> 01:08:20,240
that's the thing that I have
engraved in my head.

1308
01:08:20,240 --> 01:08:23,160
Like you didn't do anything like
they're just hurt people and

1309
01:08:23,160 --> 01:08:25,920
they want to hurt you to feel
better about themselves.

1310
01:08:25,920 --> 01:08:29,880
So that kind of helps me too.
Yeah, for sure.

1311
01:08:30,319 --> 01:08:31,800
Yeah.
And that's the best part about

1312
01:08:31,800 --> 01:08:34,279
it.
There are ways to, there are

1313
01:08:34,279 --> 01:08:37,520
ways to address it and, and
comfortably move through it.

1314
01:08:37,520 --> 01:08:40,359
And it seems like, I mean, the
path that you're on, does it

1315
01:08:40,359 --> 01:08:44,240
like keep your, your, your
family, your people close to

1316
01:08:44,240 --> 01:08:44,960
you?
Yeah.

1317
01:08:44,960 --> 01:08:46,319
Yeah, I have a very small
service.

1318
01:08:46,319 --> 01:08:48,600
Yeah, and just know the people
that are I.

1319
01:08:49,600 --> 01:08:51,160
Got my back.
That are there for you.

1320
01:08:51,160 --> 01:08:55,240
Yeah, yeah.
And exactly because I don't want

1321
01:08:55,399 --> 01:08:59,960
what I don't want is a bunch of
like, yes, people around me.

1322
01:08:59,960 --> 01:09:02,760
Like I want somebody to call me
out if I'm being a Jackass or

1323
01:09:02,760 --> 01:09:06,080
something like that.
But I want them to do it from a

1324
01:09:06,080 --> 01:09:08,920
place of love.
And that's the people that you

1325
01:09:08,920 --> 01:09:12,319
keep close to you will do that.
Because it's not like I want to

1326
01:09:12,319 --> 01:09:16,800
live in this clouded bubble of
like enshrinement like that Like

1327
01:09:16,880 --> 01:09:22,680
I'm an imperfect being.
But I don't want it to be in the

1328
01:09:22,680 --> 01:09:26,160
comments section of Instagram.
I want it to be I want it to be

1329
01:09:26,160 --> 01:09:28,680
from my wife telling me like,
you know, you're kind of acting

1330
01:09:28,680 --> 01:09:30,880
like a Jackass today.
You know what?

1331
01:09:31,000 --> 01:09:34,080
I'm saying yeah.
And I think that's good.

1332
01:09:34,840 --> 01:09:38,120
So I don't know, maybe that's
something that comes with age 2

1333
01:09:38,319 --> 01:09:44,319
of like, I think a shrinking
circle comes with life handing

1334
01:09:44,319 --> 01:09:47,319
you things of, you know,
different stuff, whether it's a

1335
01:09:47,319 --> 01:09:54,120
relationship or child or an
accident or whatever it is.

1336
01:09:54,440 --> 01:09:56,520
Life hands you these things.
And then we come to this

1337
01:09:56,520 --> 01:10:00,880
realization of, oh, man, like
ABC person is here for me.

1338
01:10:00,920 --> 01:10:03,040
Yeah, they're not here for the
rest of it.

1339
01:10:03,040 --> 01:10:05,400
Like they're here for me.
And that makes you feel good.

1340
01:10:05,520 --> 01:10:08,680
Yeah, totally.
Back to the Aaron Rodgers sings.

1341
01:10:08,840 --> 01:10:14,520
I got Alex Earl and her sister
Ashton Earl into a bar one time

1342
01:10:14,720 --> 01:10:17,160
for Blackout Wednesday.
Like 2 Blackout Wednesdays ago

1343
01:10:17,680 --> 01:10:20,120
and they were in the barn just
getting like completely crowded

1344
01:10:20,120 --> 01:10:23,240
and I'm like wow, I think I have
a bad like that's horrible.

1345
01:10:23,800 --> 01:10:25,840
Like I don't know how these
people live and like do their

1346
01:10:25,840 --> 01:10:28,440
daily life and like people are
screaming at them but also

1347
01:10:28,440 --> 01:10:29,960
loving them and wanting a
picture with them.

1348
01:10:30,240 --> 01:10:32,680
And then I'm in the back.
I'm like hiding in the back.

1349
01:10:32,680 --> 01:10:34,880
Like kitchen part with Ashton
Earl.

1350
01:10:34,880 --> 01:10:36,520
She's like, this is so
overwhelming.

1351
01:10:36,520 --> 01:10:37,960
And I'm like, wow, you are
human.

1352
01:10:37,960 --> 01:10:40,400
Like I thought that was cool,
but.

1353
01:10:40,800 --> 01:10:42,160
That's super cool.
Yeah.

1354
01:10:42,160 --> 01:10:45,680
Yeah.
Funny, like some of I I had

1355
01:10:45,680 --> 01:10:48,240
students in a class that were at
that bar that night and they

1356
01:10:48,240 --> 01:10:50,280
were still talking about it in
class They're.

1357
01:10:50,280 --> 01:10:52,160
Like, really?
God, she was at the bar.

1358
01:10:53,000 --> 01:10:54,440
Yeah, yeah.
And.

1359
01:10:55,080 --> 01:10:58,400
I DMD Alex Earl and I was like,
come here for your Blackout

1360
01:10:58,400 --> 01:10:59,600
Wednesday.
She was here for, like, the

1361
01:10:59,600 --> 01:11:01,520
Packer game or something, her
whole family.

1362
01:11:01,520 --> 01:11:03,880
And she's like, can I bring,
like, a bunch of my cousins and

1363
01:11:03,880 --> 01:11:06,280
my sister and my mom and dad?
And I was like, yeah, for sure.

1364
01:11:06,560 --> 01:11:09,640
And we, like, snuck them in.
And Alex was loving it.

1365
01:11:09,640 --> 01:11:11,840
Like, she was on the dance in
the middle of the dance floor,

1366
01:11:11,840 --> 01:11:14,080
taking pictures of everyone,
like doing shots.

1367
01:11:14,640 --> 01:11:17,040
And I was just hiding in the
kitchen with Ashton.

1368
01:11:17,040 --> 01:11:18,920
And she's like, dude, this is so
overwhelming.

1369
01:11:18,920 --> 01:11:21,520
Can we get like just shots in
the kitchen?

1370
01:11:21,520 --> 01:11:23,920
I'm like, yeah, let's do that.
Like that's awesome.

1371
01:11:24,040 --> 01:11:27,360
So yeah, yeah, two different
type of people.

1372
01:11:27,720 --> 01:11:31,320
But so, yeah, but I mean, even
her sister just might have been

1373
01:11:31,320 --> 01:11:34,080
guising it a little better, you
know, hiding it a little better.

1374
01:11:34,080 --> 01:11:35,320
But she may have felt the same
way.

1375
01:11:35,320 --> 01:11:38,240
She she probably had that
internal conflict of even coming

1376
01:11:38,240 --> 01:11:40,760
out.
Yeah, but like so.

1377
01:11:40,760 --> 01:11:46,200
Not only yeah, like I would like
never leave my house.

1378
01:11:46,200 --> 01:11:51,000
I don't think that is so scary
to me, being like trampled like

1379
01:11:51,000 --> 01:11:52,840
that, but.
Yeah.

1380
01:11:53,400 --> 01:11:58,840
Yeah, crazy story, but.
That is a crazy story and that's

1381
01:11:58,840 --> 01:12:01,400
pretty.
It's pretty trusting.

1382
01:12:01,640 --> 01:12:04,640
Like you hadn't you like you
just shot her Adm and she was

1383
01:12:04,640 --> 01:12:06,080
like, yeah, yeah, let's.
Do it.

1384
01:12:06,440 --> 01:12:08,600
She was like posting like, where
should I go for Blackout

1385
01:12:08,600 --> 01:12:11,480
Wednesday and Green Bay?
And I was like, oh, like, I'm in

1386
01:12:11,480 --> 01:12:13,600
this bar.
I can get you in through the

1387
01:12:13,600 --> 01:12:15,600
side door so you don't have to
like, wait in the line, like,

1388
01:12:15,600 --> 01:12:17,960
whatever.
And she was like, OK, we're on

1389
01:12:17,960 --> 01:12:19,320
our way.
Here's my number.

1390
01:12:19,320 --> 01:12:20,520
Like I'll text you when I'm
here.

1391
01:12:20,520 --> 01:12:23,680
And I was like, OK, And then she
texted and they were actually

1392
01:12:23,680 --> 01:12:24,960
here.
And I was like, hey, guys.

1393
01:12:24,960 --> 01:12:28,440
Like, it was like, so weird.
But it was awesome and a cool

1394
01:12:28,440 --> 01:12:29,680
experience.
Nice.

1395
01:12:29,800 --> 01:12:31,320
Yeah.
Did she put you on her story so

1396
01:12:31,320 --> 01:12:32,840
you got like 1000 more
followers?

1397
01:12:33,120 --> 01:12:35,800
Or something.
No, I really like only said hi

1398
01:12:35,800 --> 01:12:39,480
to her and then like, took a
shot with her and she went to

1399
01:12:39,480 --> 01:12:41,280
the middle of the dance floor
and was like loving it and

1400
01:12:41,280 --> 01:12:42,640
stuff.
And I, I really hung out with

1401
01:12:42,640 --> 01:12:45,200
her sister more nice.
So yeah.

1402
01:12:45,240 --> 01:12:47,400
The picture thing you brought up
earlier is another thing that

1403
01:12:47,400 --> 01:12:48,720
I've talked about a couple
times.

1404
01:12:48,720 --> 01:12:52,880
I'm that's another whole thing
that like, like I'm super

1405
01:12:52,880 --> 01:12:54,840
uncomfortable asking people for
pictures.

1406
01:12:54,840 --> 01:12:57,880
Like even if it's somebody that
I really like, look up to or

1407
01:12:57,880 --> 01:12:59,480
appreciate or.
Like.

1408
01:12:59,960 --> 01:13:02,440
Actually, those people I feel
more uncomfortable taking

1409
01:13:02,560 --> 01:13:03,280
pictures with.
Yeah.

1410
01:13:03,640 --> 01:13:09,240
Because there's this inherent,
like, power thing that comes

1411
01:13:09,240 --> 01:13:10,720
with a picture.
Yeah.

1412
01:13:10,720 --> 01:13:14,920
And it's like so many people
want that, like, arm around

1413
01:13:14,920 --> 01:13:17,080
picture so they can show their
friends.

1414
01:13:17,080 --> 01:13:18,400
Me.
Like, I took a picture with this

1415
01:13:18,400 --> 01:13:19,960
person.
I took a picture with this

1416
01:13:19,960 --> 01:13:24,240
person and in reality, that has
stopped me from asking for

1417
01:13:24,240 --> 01:13:29,120
pictures from virtually anybody
because like, I don't want to be

1418
01:13:29,520 --> 01:13:31,920
perceived as that.
I don't want to be perceived as

1419
01:13:31,920 --> 01:13:35,840
that because like, I think
that's just such a, it's such a

1420
01:13:35,840 --> 01:13:39,760
weird thing to me that it's
like, I want to have this

1421
01:13:39,760 --> 01:13:42,240
picture.
Like even meet and greets at

1422
01:13:42,240 --> 01:13:46,160
concerts are very strange to me
because there are this cattle

1423
01:13:46,160 --> 01:13:49,920
call line.
You exchange these 30 seconds of

1424
01:13:49,920 --> 01:13:53,800
pleasantries, you snap a picture
and then you're off.

1425
01:13:53,880 --> 01:13:56,960
And then it's like, Oh my God, I
got to meet blah, blah, blah.

1426
01:13:57,280 --> 01:14:00,920
But no, you didn't.
You got to meet the facade that

1427
01:14:00,960 --> 01:14:03,600
is blah, blah, blah in the
thing.

1428
01:14:04,000 --> 01:14:10,600
And like, the picture is what,
you know, sure, it commemorates

1429
01:14:10,600 --> 01:14:13,480
a moment, but it's like, you
know, I got my picture taken

1430
01:14:13,480 --> 01:14:15,800
with ABC person.
Yeah, you know what I mean?

1431
01:14:15,800 --> 01:14:17,560
You know you get.
It no, I totally get it.

1432
01:14:17,880 --> 01:14:21,520
I also think that's like, I feel
like that was such a thing, like

1433
01:14:21,520 --> 01:14:25,640
way back in the day, kind of
like during my cheer days, I

1434
01:14:25,640 --> 01:14:27,720
would get asked for a lot of
pictures in the cheer world,

1435
01:14:27,720 --> 01:14:30,440
like just my cheerleaders.
I kind of looked up to different

1436
01:14:30,480 --> 01:14:34,280
cheerleaders in the higher level
world's athletes and stuff like

1437
01:14:34,280 --> 01:14:35,720
that.
So that was like a huge thing

1438
01:14:35,720 --> 01:14:36,880
then.
And now I just feel like it's

1439
01:14:36,880 --> 01:14:39,240
not really like that anymore.
Like it is kind of weird.

1440
01:14:39,240 --> 01:14:42,960
If you ask for a picture and
like, post, it was like a really

1441
01:14:42,960 --> 01:14:44,920
famous person.
You're like, wait, that's kind

1442
01:14:44,920 --> 01:14:46,200
of weird.
Why did you post that?

1443
01:14:46,280 --> 01:14:48,360
You know, I think it's also
weird, yeah.

1444
01:14:48,920 --> 01:14:50,800
Yeah, yeah.
We didn't even talk about

1445
01:14:50,800 --> 01:14:52,800
cheerleading today that much.
I wanted to get into that a

1446
01:14:52,800 --> 01:14:54,600
little bit today, but we didn't
really get there.

1447
01:14:54,880 --> 01:14:56,360
Yeah.
What, like which one were you?

1448
01:14:56,360 --> 01:14:57,720
Were you the one that they threw
up in the air?

1449
01:14:57,840 --> 01:14:58,960
Yeah, I was the flyer.
OK.

1450
01:14:59,080 --> 01:15:01,000
That was called the flyer.
Yeah, Flyer.

1451
01:15:01,000 --> 01:15:05,200
OK nice.
So is that how you broke your

1452
01:15:05,200 --> 01:15:06,920
ankle?
Like practicing.

1453
01:15:06,920 --> 01:15:10,800
Then yeah, I was like tumbling
outside and my foot got like I

1454
01:15:10,800 --> 01:15:14,680
was like I landed on like a
stick basically and I like

1455
01:15:14,680 --> 01:15:17,200
rolled.
I also broke my ankle making a

1456
01:15:17,200 --> 01:15:20,520
TikTok with my guy friend in
college and he like jumped on me

1457
01:15:20,520 --> 01:15:22,640
for a TikTok and I broke it then
so.

1458
01:15:22,640 --> 01:15:24,280
Same ankle.
Yep.

1459
01:15:25,680 --> 01:15:27,440
So that ankle's kind of cash for
life, that was.

1460
01:15:27,840 --> 01:15:29,200
Done.
So yeah, it's done.

1461
01:15:29,200 --> 01:15:33,680
It hurts all the time, actually.
I broke both my elbows and cheer

1462
01:15:33,680 --> 01:15:38,000
my wrist, my head cracked open,
bunch of stuff.

1463
01:15:38,000 --> 01:15:41,240
Cracked your skull?
No, just like a little cut, OK,

1464
01:15:41,600 --> 01:15:44,080
Like they just had to like
staple it or stitch it or

1465
01:15:44,080 --> 01:15:47,600
whatever they did.
But yeah, a lot of cheer

1466
01:15:47,600 --> 01:15:50,440
injuries.
Does that start with a lot of

1467
01:15:50,440 --> 01:15:52,920
times gymnastics?
Like, were you a gymnast too?

1468
01:15:53,320 --> 01:15:56,960
No, I started in, I started
cheer when I was like 5.

1469
01:15:57,400 --> 01:16:01,680
OK, so you can start gymnastics.
It's basically the same thing,

1470
01:16:01,680 --> 01:16:04,720
but like very different when you
want to get like technical, you

1471
01:16:04,720 --> 01:16:06,440
know?
Oh yeah, absolutely.

1472
01:16:06,920 --> 01:16:10,360
The similarities probably start
and end with just like what your

1473
01:16:10,360 --> 01:16:14,120
body can do, right?
Like as far as like flip and

1474
01:16:14,120 --> 01:16:16,720
spin and stand and things like
that.

1475
01:16:17,200 --> 01:16:20,600
But yeah, like, I mean, it's way
different getting chucked up in

1476
01:16:20,600 --> 01:16:23,560
the air than it is like doing
the rings or the uneven bars or

1477
01:16:23,560 --> 01:16:26,320
something like that, you know?
It's a very mental sport too.

1478
01:16:26,320 --> 01:16:30,240
You have to be mentally strong
to be able to flip yourself over

1479
01:16:30,400 --> 01:16:34,160
all the time and trust that
you're not going to die.

1480
01:16:34,160 --> 01:16:38,360
So, yeah, yeah.
Maybe we'll have to chat that

1481
01:16:38,560 --> 01:16:40,440
the next time.
Yeah, I'd love to.

1482
01:16:40,840 --> 01:16:42,600
Kendall, it was awesome getting
to know you a little bit.

1483
01:16:42,600 --> 01:16:44,880
Awesome chatting.
Appreciate you taking the time.

1484
01:16:44,880 --> 01:16:45,960
Yes, thank you for having.
Me.

1485
01:16:46,000 --> 01:16:49,320
Good luck with the agency work.
Keep keep moving towards your

1486
01:16:49,320 --> 01:16:52,200
dreams, and most importantly,
keep saying it out loud.

1487
01:16:52,200 --> 01:16:54,960
I love that you did that.
It's probably my favorite part

1488
01:16:54,960 --> 01:16:57,800
of our conversation.
That you confidently and

1489
01:16:57,800 --> 01:17:00,720
unabashedly said that like that
says something.

1490
01:17:00,720 --> 01:17:01,720
It's awesome.
Thank you.

1491
01:17:01,920 --> 01:17:03,200
I appreciate it.
Take care.