Justin Schmick - Dad Jokes, Social Media, and Everybody Hates Insurance - Episode #62

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What's up, friends?
Welcome back to Root of

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Wisconsin.
Appreciate you for clicking

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another episode.
Grateful to have you here.

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Today's episode is with Justin
Schmick from the Schmick

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Insurance Agency and a whole lot
more excited to drop the

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conversation.
Justin actually reached out when

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I made a TikTok about another
podcast that was started in

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Wisconsin and a guest that I
asked to be on and then created

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the podcast and LED to this
whole chain of events.

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And that's why Justin reached
out to be on the pod, does a lot

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of cool stuff.
One thing we talked about his

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career transition.
Justin was a law enforcement

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officer for I think like 7 years
and then obviously decided to

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take his career in a different
direction.

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He's passionate about marketing.
He's passionate about insurance,

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which talk about a little bit,
not too much but some, and also

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has a huge social media
following by doing dad jokes

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online.
And we talked about all of those

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things in his career path.
We talked about our shared love

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of Wisconsin and our shared non
love of the Vikings and the

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Bears in Illinois and Minnesota.
I mean state wise, more Illinois

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team wise, definitely,
definitely both.

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We talked about the Wisconsin
supper clubs and his favorite

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one down in his geographic area
of Amro and social media and

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mental health.
You know, we get into that once

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in a while.
So we talked about that too.

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He's got almost 200,000
followers on Facebook.

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So he's kind of ridden the wave
that he never expected to have,

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by the way.
He's kind of ridden the wave of

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having that happen and using it
to grow a business.

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How do you navigate the Creator
Fund?

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A lot of different things.
So it was great talking with

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Justin and no dad jokes dropped
surprisingly.

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So might get a little bit
different content if you're one

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of his followers coming from
over.

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Big shout out to our sponsors at
Carouser bringing a non

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alcoholic beverage into your
social scenarios that you can

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use as we enter into a new year.
Maybe some of you thought about

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drinking a little bit less in
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Visit carouser.com and they'll
ship it right to your door.

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Also a shout out to our sponsors
at Epic Mortgage.

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Trying to make trying to ease
the burden that can be eased of

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buying a house.
It could be stressful, it's of

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course expensive and there's a
lot of stuff to learn.

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Let it let the great folks at
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the people centric view that
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lending and helping you get into
a home.

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And thirdly, shout out to
genuine Lynn.

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We've got our new rooted
Wisconsin apparel Lynn send us

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Adm if you're interested.
There's plenty more of this

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where this is coming from.
And check out genuine Lynn

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store.
Of course, they do a bunch of

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cool apparel.
Another cool side of what she

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does.
She has an Etsy store will

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she'll make custom shadow boxes
or trinkets, custom things that

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represents something you want
them to.

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I know that's kind of cloudy.
You'll have to go to her website

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to learn more because I don't
have enough time to explain it,

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but super cool.
She's really creative and one of

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her main focuses is customer
service and is really

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responsive, really good at
working with you to bring your

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creative direction to life For
me and making apparel for the

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podcast, interviewing is my
specialty, not creating apparel.

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And she was super helpful.
And you know, this is retty

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straightforward.
The logo got Wisco roots on the

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back.
I think with Lynn's help, I'll

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be able to bring to life a lot
more creative things in the

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realm of apparel.
So stay tuned for that too.

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But without further ado, let's
get in the episode with Justin.

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Where did the love go?
Where did the talk end?

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We need to help to make this
been telling everybody this

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story.
I, when I started the pod, I

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would do this intro live into
the camera and then I'd come to

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the guest and then they'd be
like sweating bullets, super,

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super nervous that it was
actually starting or whatever.

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So we just kind of start
chatting and then wherever the

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episode starts, we'll just take
it off from there.

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But I know where I want to start
with you because I added you on

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LinkedIn soon after you reached
out.

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Funny how we got connected just
in general, but added you on

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LinkedIn.
And one thing I love talking

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about is career trajectories,
chasing passions and, and not

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being afraid to, you know, jump
into something if if even if

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it's different to you or
something.

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Yeah.
So on your LinkedIn, you were a

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police officer for a while, went
to school for that.

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Yep.
And then at some point

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transitioned out of that to do
something else.

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What's what's the story, man?
We got to start there.

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I mean.
I, that was a great job.

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I really, I had a lot of fun
with that job.

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It was never a passion for me.
Some, a lot of law enforcement,

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they're like, they've wanted to
be a cop their whole life.

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Me, I met a really pretty girl
and she said that I had to get a

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real job or she wouldn't marry
me.

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So, you know, for me, that's,
that's what pushed me into that

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because I had a buddy that was,
that was in law enforcement and

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I was like, well, he's an idiot.
If he can, if he can do this, I

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can do this.
So.

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And these are your buddies, so
you can say yeah.

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Exactly.
Exactly.

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So that kind of, that's what got
me into it.

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So I never had a really like a
real true passion for it, but I,

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I did for like 8 years or so.
And it was kind of getting to

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the point where I was having
kids and, and I would see them

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coming home as I'm going to
work.

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And I was just that I didn't
want to do that anymore.

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So I went and I always wanted to
be in business.

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I always wanted to do something
in sales or marketing or

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anything like that.
And I only had a, a degree in

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law enforcement.
That's not going to get you very

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far in the marketing world.
So I went and kind of shadowed a

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couple people.
So I, I shadowed somebody that

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does real estate.
My friend Megan at Coldwell.

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She's like runs Coldwell now.
But then she was just a realtor.

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So I, you know, kind of went
along with her for a little bit

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and learned what she did.
Then I had a buddy that worked

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at Thrive in.
So I tried to learn about that,

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that no, I can't, like I can't
be trusted with somebody else's

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finances.
I barely have mine figured out.

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So that was that was nothing.
I couldn't do it.

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And then I had a buddy that was
a farmer's insurance agent.

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And so I went and sat down with
him and he showed me his five

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years of, of how he got paid and
how it works.

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And I was like this, this just
makes sense.

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And really through all the my
career I've done, you know,

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since high school, done
everything from screwing nuts

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and bolts together to, you know,
law enforcement.

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So I've done a lot of stuff and
there's only been a couple

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things that have really clicked.
And one was law enforcement.

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I did well, I finished, you
know, high in my class and all

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that kind of stuff.
But as soon as I started

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learning about insurance, it
just just clicked immediately.

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It like it just made sense it
all, you know, the, the, the way

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that, that you accumulate
policies and money and all that

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kind of stuff for insurance.
It's, it's, I liken it to like

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making a snowman, right?
You make that big bottom part,

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right?
And you're rolling that snowball

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and you're making it as big as
you can and you get paid on

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renewals.
So when, when the clients come

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back up again the next year, you
get paid again, right?

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So at a certain point you roll
the snowball to where it's like

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nice and big and how you feel
comfortable.

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And then all you're doing every
once in a while, some snow falls

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off.
All you're doing is just

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maintaining it, putting it back
on, keeping that snowball the

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size that you want it.
So it just, it all just made

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sense and that's got me right
into it.

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Absolutely.
That's awesome, man.

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There's one more layer I want to
get to, but one I love it.

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This happened with one previous
guest.

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I I so the the set of
circumstances that led to you

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reaching out.
I think it's hilarious because

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in the video that you saw me, I
act like one of the lines I said

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was I don't like insurance
companies either.

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Yeah.
And like you, you reached out.

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Didn't even think about that.
I had a previous guest who is a

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local politician, and I share
the same name as the guy he beat

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in his race.
And it was a real contentious

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race, you know, And he didn't
know that I have no affiliation

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with that guy at all.
I didn't even think of it when I

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reached out to him to be on the
podcast.

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And what I thought was super
cool is he didn't even bring it

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up, said he came on the said he
would come on the pod came and

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talked.
We didn't talk about it till

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after the conversation that I
wasn't connected with that guy.

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And I liken that to this
scenario because in that video I

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like I said that and then what I
added you on LinkedIn.

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I was like Dang he he sells
insurance and I said it in the

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video.
Now listen, man, I get it.

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Nobody likes insurance.
Like nobody grows up and like

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I'm going to be an insurance guy
someday.

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Like it's not, that's not a
thing.

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Like I understand that
completely.

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And I get why you don't, like I
still have to pay for my

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insurance too.
And I don't like it when it goes

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up either, you know?
But you know, it is what it is.

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And that's, and that's exactly
what it is.

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It's, it's nothing against, you
know, the individual like

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insurance person.
It's the concept of insurance

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that sometimes grind my gears.
But I thought, I thought that

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was both hilarious and it speaks
a lot about a person where, you

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know, you reached out.
Didn't didn't say anything about

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that.
I didn't even know you were in

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insurance.
And like I, I had walked out

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like, and that leads me to my
next question.

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You got like 300,000 followers
on Facebook or something.

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How did that happen?
175 on Facebook?

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OK.
Maybe 200 across all the

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platforms?
OK, yeah.

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How'd you how'd you get into
social media and how did that

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happen?
Super crazy scenario.

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Pretty, oh, not crazy, but it
just, it was it just so when I,

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when I left law enforcement, I
got into insurance.

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I owned a farmer's insurance
book for 5-6 years and I got a

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job offer to do marketing for a
restoration company in Oshkosh.

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It was a really good offer.
And I was like, you know, do I

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want to keep building a snowball
and grinding or do I want to

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kind of like take a break and go
work for somebody else?

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So I decided, you know, I got, I
sold my book back to farmers

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and, and went and took this job
and it was for the, for the

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marketing Rep.
So like the person that's goes

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out and like meets insurance
agents and plumbers and stuff

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and gets them to refer their
clients to us when, you know,

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water losses and fires and
things like that.

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Like that's, that was my job is
to go out and shake hands and

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pull on doors and, and
everything.

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Well, my first day was the first
day of the lockdown, the, the

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COVID lockdown.
So I'm supposed to be out there

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pulling on doors, you know,
kissing babies, shaking hands,

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all that stuff.
Everything shut down.

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My first, my very first day, I
couldn't leave the office.

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So the first couple months or
few weeks, I'm just sitting in

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there like just, I'm going on
YouTube, I'm just hanging out

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and I go into my manager's
office and I'm like, hey, man,

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I, I'm not going to lose my
house.

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If you need to send me home for
a week or so.

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Like I, I'm OK financially.
Like if, if I'm not doing

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anything, like I'm not doing any
work.

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And he was like, you know what?
It gets kind of tense around

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here sometimes, and you always
come out and you say dumb stuff

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and everybody laughs.
Let's just do that for now.

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00:11:02,760 --> 00:11:06,000
And I'm like, well, OK, I guess
so.

225
00:11:06,200 --> 00:11:07,640
That's pretty.
Much job in the world.

226
00:11:07,640 --> 00:11:10,320
That's pretty much like, so
that's a lot of it was that like

227
00:11:10,640 --> 00:11:14,080
I, I started learning how to
edit video like I just started

228
00:11:14,080 --> 00:11:16,880
watching YouTube videos on how
to edit video and I found the

229
00:11:16,880 --> 00:11:19,000
right program.
I said, what's the easiest

230
00:11:19,000 --> 00:11:22,400
program for somebody as dumb as
I am to be able to, you know,

231
00:11:22,440 --> 00:11:24,080
edit videos together and shoot
videos.

232
00:11:24,080 --> 00:11:27,320
And my manager and I, Matt
Snell, who actually has a

233
00:11:27,320 --> 00:11:29,200
podcast now too, it's a fishing
one.

234
00:11:30,840 --> 00:11:33,320
We started just shooting video
because I, I can't go see

235
00:11:33,320 --> 00:11:35,400
anybody, but we still want to
have those touches.

236
00:11:35,400 --> 00:11:37,920
So I just, everything was on
their Facebook and I just

237
00:11:37,920 --> 00:11:40,080
started making, making that
stuff.

238
00:11:40,080 --> 00:11:45,240
And then the front desk girl at,
at that, at that place was her

239
00:11:45,240 --> 00:11:48,600
name was Heather.
And she was very standoffish.

240
00:11:49,200 --> 00:11:51,320
It's like she had her, you know,
the front desk like that

241
00:11:51,320 --> 00:11:53,200
answering voice, like it's like,
oh, hello, thank you for

242
00:11:53,200 --> 00:11:54,640
calling.
But then as she hangs up, like,

243
00:11:55,120 --> 00:11:57,320
man, you know, she's very
standoffish.

244
00:11:57,320 --> 00:12:00,760
Like in, in short.
So I started telling her dad

245
00:12:00,760 --> 00:12:02,640
jokes from my office because it
was Kitty corner from hers.

246
00:12:02,640 --> 00:12:04,720
So I would just say, hey,
Heather, you know, blah, blah,

247
00:12:04,720 --> 00:12:06,680
blah.
And she'd call me an idiot and

248
00:12:06,680 --> 00:12:08,480
it'd be fine.
And then one day I decided, you

249
00:12:08,480 --> 00:12:09,680
know what?
I'm going to, I'm just going to

250
00:12:09,680 --> 00:12:13,960
record myself telling her jokes
and I'll put it on TikTok.

251
00:12:14,640 --> 00:12:17,320
And so I, I did it every day
during the week, I would do

252
00:12:17,320 --> 00:12:20,080
another joke because I had a
joke book and I just picked up

253
00:12:20,080 --> 00:12:22,280
and I would just tell her more
jokes and more jokes and more

254
00:12:22,280 --> 00:12:25,160
jokes.
And one day I did one about bees

255
00:12:25,160 --> 00:12:27,760
and it just got like 2 million
views and it just blew up.

256
00:12:28,840 --> 00:12:31,320
And it added a whole bunch to
my, to my TikTok.

257
00:12:31,320 --> 00:12:34,280
And as, as that was going on, I
was also posting them on

258
00:12:34,280 --> 00:12:36,760
Facebook, but I wasn't paying
attention.

259
00:12:37,160 --> 00:12:38,640
I would just post it on both
places.

260
00:12:38,640 --> 00:12:41,680
And then I got an e-mail from
Facebook saying, Hey, would you

261
00:12:41,680 --> 00:12:45,840
like to be in the creator fund?
And I'm like, why like do I

262
00:12:46,240 --> 00:12:48,880
who's paying attention to this?
And I look and I got 35,000

263
00:12:48,880 --> 00:12:50,200
followers.
You hadn't even been following.

264
00:12:50,200 --> 00:12:53,120
No idea, no clue, no clue.
I had any followers on Facebook,

265
00:12:53,120 --> 00:12:56,800
no idea whatsoever.
And I think I'm going through

266
00:12:56,800 --> 00:12:58,640
like all the comments and all
this kind of like there was, it

267
00:12:58,640 --> 00:13:01,080
was just, it was crazy.
I had no, no idea whatsoever.

268
00:13:01,080 --> 00:13:02,840
So of course I'm like, yeah,
I'll be in the creator fund.

269
00:13:03,680 --> 00:13:05,960
And then I started focusing more
on putting things on Facebook.

270
00:13:05,960 --> 00:13:08,680
I edited on Facebook.
I, I put it there first because

271
00:13:08,680 --> 00:13:11,240
that's the one that kind of
picked up faster.

272
00:13:11,240 --> 00:13:13,640
That's the, that's where the
market that wants to hear my

273
00:13:13,640 --> 00:13:16,840
terrible jokes is.
So yeah, I did that while I was

274
00:13:16,840 --> 00:13:18,480
working at Acquire.
I worked there for a couple

275
00:13:18,480 --> 00:13:24,240
years and I left and I had a
friend named Steph, who I do

276
00:13:24,240 --> 00:13:27,800
these videos with now, who
worked for the city of Amro that

277
00:13:28,080 --> 00:13:29,480
I lived there and I was like a
block away.

278
00:13:29,480 --> 00:13:31,760
So I was like, Hey, I don't know
if this is going to be a thing.

279
00:13:31,760 --> 00:13:34,520
Like I by that time I had like
65,000 followers or something

280
00:13:34,520 --> 00:13:36,480
like that.
I don't know if this is going to

281
00:13:36,480 --> 00:13:38,960
be a thing, but you want to try
like just see if I come and say

282
00:13:38,960 --> 00:13:42,440
Hey Steph instead of Hey Heather
and see if it's if it still goes

283
00:13:42,880 --> 00:13:44,640
And she's like, yeah, whatever,
That's fine.

284
00:13:44,680 --> 00:13:49,040
Until we did a couple and they
just 400,500 thousand couple

285
00:13:49,040 --> 00:13:51,560
million views.
Like it just blew up and it just

286
00:13:51,560 --> 00:13:53,200
it just kept growing and growing
and growing.

287
00:13:53,200 --> 00:13:56,080
I've I've sort of plateaued now
like 1175 is probably about

288
00:13:56,080 --> 00:13:58,320
where I've been sitting for a
while on Facebook.

289
00:13:58,320 --> 00:14:00,720
But yeah, that's a it was just
random.

290
00:14:01,160 --> 00:14:04,920
Randomly started telling jokes
and they started to hit and that

291
00:14:04,920 --> 00:14:07,080
was that was how it went.
That's so funny.

292
00:14:07,080 --> 00:14:09,880
That's crazy.
What about what about that first

293
00:14:10,080 --> 00:14:11,520
marketing role?
Why?

294
00:14:11,600 --> 00:14:15,640
How did you get hired to do
marketing when you hadn't been

295
00:14:15,640 --> 00:14:17,200
doing that?
Did you have some experience in

296
00:14:17,200 --> 00:14:19,240
the realm previously?
No, I just had a lot of

297
00:14:19,240 --> 00:14:23,320
experience with like networking
and going out and like making a

298
00:14:23,320 --> 00:14:26,080
name for myself in the insurance
industry.

299
00:14:26,080 --> 00:14:27,720
OK.
So I just, I spent a lot, a lot

300
00:14:27,720 --> 00:14:31,080
of time going to chamber events
and, and, and I said yes to

301
00:14:31,080 --> 00:14:33,640
everything I could to get my
face out there and, and get out

302
00:14:33,640 --> 00:14:35,240
there as much as possible.
And I think that's what they

303
00:14:35,240 --> 00:14:38,560
were looking for in this role
was somebody to kind of spread

304
00:14:38,560 --> 00:14:40,320
their brand around a little bit
more so.

305
00:14:41,080 --> 00:14:43,200
They needed they needed the
office extrovert.

306
00:14:43,240 --> 00:14:45,960
Yeah, yeah, pretty much so.
So, yeah.

307
00:14:46,080 --> 00:14:47,520
But that that was, I mean, it
was a great job.

308
00:14:47,640 --> 00:14:49,160
It was, it was a perfect job for
me.

309
00:14:49,160 --> 00:14:51,480
But I just, I can't work for
other people.

310
00:14:51,560 --> 00:14:54,840
I just, I'm not good at it.
I'm just not good at it.

311
00:14:54,840 --> 00:14:56,920
So I had to go back into
insurance and start my own thing

312
00:14:56,920 --> 00:14:58,120
back up again.
Sure.

313
00:14:58,160 --> 00:15:03,200
Gotcha.
So what I like digging into like

314
00:15:03,200 --> 00:15:07,720
the human nature of things.
What what satisfied you about

315
00:15:07,720 --> 00:15:10,360
your law enforcement role And
then what kind of made you think

316
00:15:10,360 --> 00:15:12,840
like something else is for me,
Like where, what?

317
00:15:12,840 --> 00:15:14,680
Why wasn't the passion there, do
you think?

318
00:15:15,400 --> 00:15:17,400
I it just, it was just always a
job.

319
00:15:17,800 --> 00:15:20,120
It wasn't anything then like I
thought it was cool, it was fun.

320
00:15:20,120 --> 00:15:23,120
It was fun to like never know
what you're going to do at work.

321
00:15:23,680 --> 00:15:26,680
But I think after a while, you
start to get sort of numb to the

322
00:15:26,680 --> 00:15:29,360
world.
You see so much stuff that's not

323
00:15:29,360 --> 00:15:32,960
great that you kind of stop
trusting people and you stop

324
00:15:33,200 --> 00:15:35,800
having any emotion on things.
As soon as you had emotion into

325
00:15:35,840 --> 00:15:37,800
things that you're doing, you're
going to make mistakes.

326
00:15:38,240 --> 00:15:40,080
So you have to be, you have to
be numb.

327
00:15:40,080 --> 00:15:41,960
You have to have no emotion when
you go into a situation.

328
00:15:41,960 --> 00:15:44,800
It's got to be logical.
And that just started carrying

329
00:15:44,800 --> 00:15:49,160
over into everyday life too.
So I think for me, that was that

330
00:15:49,160 --> 00:15:52,240
was a big one.
But yeah.

331
00:15:52,520 --> 00:15:54,520
That's very real in that in that
job, man.

332
00:15:54,520 --> 00:15:59,040
That's something I think about a
lot that I feel like maybe not

333
00:15:59,040 --> 00:16:02,120
so much as of late.
I saw a really cool episode of

334
00:16:02,120 --> 00:16:05,200
Rogan actually, where there was
a guy on their awesome guest

335
00:16:05,200 --> 00:16:08,120
talking about psychedelic
therapy, treating PTSD and law

336
00:16:08,120 --> 00:16:10,600
enforcement officers here.
And it's cool that got that

337
00:16:10,600 --> 00:16:14,760
conversations being had because
it's, that's really real, man.

338
00:16:14,760 --> 00:16:17,560
Yeah.
Now don't get me wrong, I worked

339
00:16:17,560 --> 00:16:19,000
in small towns.
I didn't have a whole lot of

340
00:16:19,480 --> 00:16:23,560
PTSD stuff when there's a lot of
guys that that work really hard

341
00:16:23,560 --> 00:16:24,840
and get in the really scary
stuff.

342
00:16:24,840 --> 00:16:26,040
I wasn't in the really scary
stuff.

343
00:16:26,240 --> 00:16:27,520
Yeah, yeah.
Yeah.

344
00:16:28,600 --> 00:16:33,640
Regardless, though, I mean,
still you, you, we live in a

345
00:16:33,640 --> 00:16:36,480
social climate where you, you
know, you pull over 5 cars a

346
00:16:36,480 --> 00:16:39,240
day, you walk up to them, that's
five different people that you

347
00:16:39,240 --> 00:16:41,240
have no idea who's behind the
window, man.

348
00:16:41,320 --> 00:16:44,320
That's that's and then you know,
you got a kid.

349
00:16:44,320 --> 00:16:46,880
You said you got kids to go home
at the end of the day too.

350
00:16:46,920 --> 00:16:49,520
And that is the last stuff that
takes a toll.

351
00:16:49,520 --> 00:16:52,760
One of my favorite things about
that job, I had enough time

352
00:16:52,760 --> 00:16:55,880
because I worked in a small
department to talk my way out of

353
00:16:55,880 --> 00:16:59,520
situations instead of fight.
There's there's so many times

354
00:16:59,520 --> 00:17:03,520
when there was just big 200 and
5300 LB guys that are like, hey,

355
00:17:04,119 --> 00:17:05,839
you're not going to arrest me.
I'm going to, I'm going to beat

356
00:17:05,839 --> 00:17:08,440
your ass.
And I would say, yeah, you might

357
00:17:08,440 --> 00:17:09,880
be right.
There's a good chance if you

358
00:17:09,880 --> 00:17:10,880
fight me that you're going to
win.

359
00:17:11,319 --> 00:17:14,760
But there's 15 guys coming here
that just are going to beat the

360
00:17:14,760 --> 00:17:18,920
living tire out of you.
So you can we can fight and I'll

361
00:17:18,920 --> 00:17:20,960
get my ass kicked and you'll get
your ass kicked and you're still

362
00:17:20,960 --> 00:17:24,359
going to go to jail or put the
cuffs on the front.

363
00:17:24,560 --> 00:17:27,319
You pick the the music on the
radio and we take a nice trip.

364
00:17:27,800 --> 00:17:30,720
And most of the time they're
like, all right, let's do that.

365
00:17:30,960 --> 00:17:32,200
Let's do that.
That sounds better.

366
00:17:32,720 --> 00:17:33,600
I know.
I know it does.

367
00:17:34,600 --> 00:17:35,160
Nice.
Yeah.

368
00:17:35,880 --> 00:17:38,960
So where did the like why the
dad jokes?

369
00:17:38,960 --> 00:17:41,320
Is that like part of your, is
that something you were doing

370
00:17:41,320 --> 00:17:43,840
before you started telling this
to the front desk person or that

371
00:17:43,840 --> 00:17:45,720
just happened at?
That point where that happened

372
00:17:45,720 --> 00:17:48,360
and then it just kind of like
just took off from there.

373
00:17:48,360 --> 00:17:51,400
So it's just been, I've just
been people send me dad jokes

374
00:17:51,400 --> 00:17:53,440
now.
So I'll get like messages, a lot

375
00:17:53,440 --> 00:17:55,600
of messages every day with
different dad jokes I'll find in

376
00:17:55,600 --> 00:17:58,920
my file, some different, you
know, dad joke Facebook pages

377
00:17:58,920 --> 00:18:01,560
where they come up like not some
of it's original stuff that I

378
00:18:01,560 --> 00:18:04,040
think of, but not very much.
Most of it's just dad jokes that

379
00:18:04,040 --> 00:18:06,600
have been out there forever and
I'm just telling somebody else.

380
00:18:06,800 --> 00:18:11,480
Yeah, I know a guy who who made
his crafted an entire personal

381
00:18:11,480 --> 00:18:15,280
brand in his job around being
the dad joke guy.

382
00:18:15,360 --> 00:18:18,320
He works in education.
Super cool guy.

383
00:18:18,880 --> 00:18:23,040
And like, yeah, I'm pretty sure
he could be.

384
00:18:23,720 --> 00:18:25,600
He'd be the president of the
college if he wanted to, just

385
00:18:25,600 --> 00:18:29,360
because everybody likes him.
He he's funny, he's personable.

386
00:18:29,360 --> 00:18:33,880
And it brings like some levity
to the room, similar to the

387
00:18:33,880 --> 00:18:36,920
front desk person who maybe was
a bit of a curmudgeon, but you

388
00:18:36,920 --> 00:18:38,920
make him laugh a little bit.
I got in.

389
00:18:39,760 --> 00:18:42,560
Good for the goose, good for the
gander, man.

390
00:18:42,600 --> 00:18:48,880
So what?
What is what's the conversation

391
00:18:48,880 --> 00:18:53,760
alike around like going back to
that thing about me saying that

392
00:18:53,760 --> 00:18:55,880
then people in general just
don't like insurance.

393
00:18:55,880 --> 00:18:58,400
Yeah.
What is that conversation like

394
00:18:58,520 --> 00:19:03,120
as an agent, as someone who you
know, sells insurance and and

395
00:19:03,600 --> 00:19:07,160
obviously has to advocate for
it, What are the what are the

396
00:19:07,160 --> 00:19:10,400
sides of the industry that
people don't see that you do?

397
00:19:10,440 --> 00:19:13,200
I think there's a lot, there's a
lot missing in the education

398
00:19:13,400 --> 00:19:15,440
department and insurance.
A lot of people have no idea

399
00:19:15,440 --> 00:19:17,360
what those numbers mean that are
on their policies.

400
00:19:17,960 --> 00:19:20,280
A lot of times that's the that's
the first thing I do when

401
00:19:20,280 --> 00:19:22,280
anybody comes in.
I say, hey, has anybody ever

402
00:19:22,280 --> 00:19:25,600
told you what this all means?
And 90% of the time they're

403
00:19:25,600 --> 00:19:29,160
like, no, we just that we have
an insurance guy and he just

404
00:19:29,160 --> 00:19:30,760
does that.
Well, yeah, that's great.

405
00:19:30,960 --> 00:19:33,120
But you should know, like this
is, this is your life.

406
00:19:33,120 --> 00:19:35,600
This is your stuff.
You should know what it is and

407
00:19:35,600 --> 00:19:38,480
why you have it, right?
That's one of the aspects.

408
00:19:38,480 --> 00:19:45,760
The other part is like insurance
is, is was designed to help in a

409
00:19:45,760 --> 00:19:48,240
catastrophic situation that
would normally bankrupt you,

410
00:19:48,240 --> 00:19:51,600
right?
You buy a brand new car and you

411
00:19:51,600 --> 00:19:54,480
have a loan on it.
You want insurance because you

412
00:19:54,480 --> 00:19:56,240
don't want to be upside down.
You don't want to have to pay

413
00:19:56,240 --> 00:19:57,880
that loan back and get another
car, right?

414
00:19:58,400 --> 00:20:01,880
So somewhere along the line,
insurance companies started

415
00:20:01,880 --> 00:20:06,280
giving these little things like
glass breakage coverage and and

416
00:20:06,280 --> 00:20:08,240
offering these little like
towing and all that kind of

417
00:20:08,240 --> 00:20:10,400
stuff, which is all great,
right, But.

418
00:20:11,480 --> 00:20:14,160
Insurance companies look at
claim frequency, not necessarily

419
00:20:14,160 --> 00:20:17,720
always the amount of the claim.
So if you start having a lot of

420
00:20:17,720 --> 00:20:21,120
little claims here and there,
insurance companies notice that

421
00:20:21,120 --> 00:20:24,280
and you are now more of a risk
to have a bigger claim.

422
00:20:24,920 --> 00:20:26,840
So not a lot of agents talk
about that part of it.

423
00:20:26,840 --> 00:20:28,360
They're like, oh, we have all
this coverage for you.

424
00:20:28,360 --> 00:20:30,600
So, you know, you know, call us
if you need us.

425
00:20:30,600 --> 00:20:35,440
Well, yes, OK, great.
But do you need to make that

426
00:20:35,520 --> 00:20:38,120
claim?
Is does making that claim help

427
00:20:38,120 --> 00:20:40,560
you in the long run?
Because uncle insurance is

428
00:20:40,560 --> 00:20:41,720
always going to get his money
back.

429
00:20:42,000 --> 00:20:45,160
They're all, I mean, that's it's
essentially a long term loan

430
00:20:45,160 --> 00:20:47,720
that you're getting, right?
The same with home insurance.

431
00:20:47,720 --> 00:20:50,040
Home insurance is for
catastrophic losses.

432
00:20:50,240 --> 00:20:54,000
And people start like we have
hailstorms here quite often,

433
00:20:54,000 --> 00:20:55,680
right?
So roofing companies come around

434
00:20:55,680 --> 00:20:57,160
and say, oh, well, you can get a
new roof.

435
00:20:57,560 --> 00:20:59,840
You need a new roof now because
there's, there's damage on your

436
00:20:59,840 --> 00:21:01,000
neighbour's roof.
I'll bet you I can get you a

437
00:21:01,000 --> 00:21:04,360
claim.
And that's one of those things

438
00:21:04,360 --> 00:21:08,000
that like, yeah, maybe.
But is it enough damage to like

439
00:21:08,000 --> 00:21:10,560
make your roof leak?
Or are you just trying to get a

440
00:21:10,560 --> 00:21:13,320
new a brand new roof?
If you're just trying to get a

441
00:21:13,320 --> 00:21:15,240
brand new roof, now you're going
to make a claim.

442
00:21:15,240 --> 00:21:16,480
And so is your entire
neighborhood.

443
00:21:16,480 --> 00:21:19,240
And the claim frequent frequency
in that neighborhood's going to

444
00:21:19,240 --> 00:21:21,000
go up.
And so are the rates because

445
00:21:21,000 --> 00:21:22,880
everybody's making claims in
those in those spots.

446
00:21:22,880 --> 00:21:24,600
And not a lot of people talk
about that kind of stuff.

447
00:21:25,120 --> 00:21:26,680
It's not.
I don't want to blame, I'm not

448
00:21:26,680 --> 00:21:28,600
going to blame anybody.
You know, it is what it is.

449
00:21:28,600 --> 00:21:32,120
Claim frequencies up, you know,
a lot of companies lose money

450
00:21:32,120 --> 00:21:34,440
every year on auto insurance, a
lot of insurance companies

451
00:21:34,440 --> 00:21:37,200
because there's just, I don't
know what happened since like

452
00:21:37,200 --> 00:21:39,640
COVID, everybody came out of the
lockdown and was like, yeah,

453
00:21:39,920 --> 00:21:42,640
balls of the walls, let's go.
And there's so the claim

454
00:21:42,640 --> 00:21:47,360
frequencies higher.
The cost to fix vehicles is way

455
00:21:47,360 --> 00:21:50,960
up because not as many people
are in the in the job market.

456
00:21:51,280 --> 00:21:54,600
So they have to pay higher wages
and it costs more to to fix

457
00:21:54,600 --> 00:21:56,520
things.
So there's a lot of times that

458
00:21:57,400 --> 00:22:01,840
that like it's more, it's more
cost efficient for an insurance

459
00:22:01,840 --> 00:22:05,200
company to total the vehicle
than it is to try to fix it just

460
00:22:05,200 --> 00:22:06,800
because of all the different
bells and whistles that are on

461
00:22:06,800 --> 00:22:07,960
there and how much that will
cost.

462
00:22:08,160 --> 00:22:11,080
So all that kind of stuff
factors into these rate changes.

463
00:22:11,080 --> 00:22:15,640
And, and, and I can understand
why people would would be upset

464
00:22:15,640 --> 00:22:16,520
about it.
Like, I get it.

465
00:22:16,520 --> 00:22:17,960
Like why does my insurance keep
going up?

466
00:22:17,960 --> 00:22:19,520
I'm not really getting anything
out of this.

467
00:22:19,800 --> 00:22:22,680
But you're really what you're
getting is Peace of Mind and

468
00:22:22,680 --> 00:22:24,600
you're playing paying a small
amount for that Peace of Mind.

469
00:22:24,600 --> 00:22:27,280
Like if you think about it like
let's say you have, you have

470
00:22:28,440 --> 00:22:29,640
home homeowners insurance,
right?

471
00:22:29,640 --> 00:22:34,240
You have a $20,000 loss, you
have $1000 deductible.

472
00:22:35,280 --> 00:22:38,280
Think about what it would cost
you monthly to take out a loan

473
00:22:38,280 --> 00:22:42,280
for $20,000 compared to what it
cost you for the year to pay for

474
00:22:42,280 --> 00:22:45,720
your home insurance, right?
It's you have to figure it as a,

475
00:22:45,960 --> 00:22:49,280
as a, just like a, a loan to
value ratio, right?

476
00:22:49,600 --> 00:22:54,720
Is it would it cost you more to
get a $20,000 loan than than it

477
00:22:54,720 --> 00:22:58,760
would be to just pay your $1000
a year home insurance and get

478
00:22:58,760 --> 00:23:00,080
that paid out?
Of course.

479
00:23:00,320 --> 00:23:02,400
So I just, it just depends on
how you think about it and how

480
00:23:02,400 --> 00:23:05,480
you look at it.
Yeah, that's so that's one

481
00:23:05,480 --> 00:23:07,640
thing.
So I have this this concept in

482
00:23:07,640 --> 00:23:10,480
my brain and it's part of the
reason that brings me to

483
00:23:11,600 --> 00:23:14,080
probably my, my perception of
the industry.

484
00:23:14,800 --> 00:23:17,720
I think with home, it's a little
bit of a stretch just because

485
00:23:17,720 --> 00:23:21,240
it's, it could be so much, you
know, like your home's $400,000.

486
00:23:21,480 --> 00:23:23,120
It's going to take a long time
to do this plan.

487
00:23:23,120 --> 00:23:28,520
But for auto insurance, I've
always thought, why can't I like

488
00:23:28,720 --> 00:23:32,880
fund an account that is my money
still?

489
00:23:33,680 --> 00:23:38,480
And then if I can prove that I
have this money, I don't have to

490
00:23:38,480 --> 00:23:40,800
pay because it's the law.
You have to have car insurance,

491
00:23:40,800 --> 00:23:43,560
right?
And I get there's like liability

492
00:23:43,560 --> 00:23:45,120
and a bunch of other stuff that
comes into it.

493
00:23:45,160 --> 00:23:49,600
But why can't I fund to an
account, keep my own money, and

494
00:23:49,600 --> 00:23:52,480
then say, OK, I don't need to
pay this anymore because I have

495
00:23:52,480 --> 00:23:55,400
X amount of dollars here?
I don't know.

496
00:23:55,480 --> 00:23:57,400
That's one thing that I've
thought about a lot of times.

497
00:23:57,400 --> 00:24:00,880
And of course, it'd probably be
like a bunch of things, right?

498
00:24:00,880 --> 00:24:03,400
It would be a legislative
nightmare, like who, who

499
00:24:03,400 --> 00:24:06,000
overseas these accounts, blah,
blah, blah, who does all that

500
00:24:06,000 --> 00:24:08,720
stuff?
And it would increase the

501
00:24:08,720 --> 00:24:11,120
barrier to entry.
So like, if that was the case,

502
00:24:11,480 --> 00:24:13,960
then you'd have to have an
extra, you know, $20,000 or

503
00:24:13,960 --> 00:24:15,200
whatever when you buy a car,
whatever.

504
00:24:15,760 --> 00:24:20,520
But it just seems to me that
that could exist because it's

505
00:24:20,520 --> 00:24:24,120
never, like I said, it's never
the it's never the insurance

506
00:24:24,120 --> 00:24:26,920
person that I know.
Like my best friend's dad is my,

507
00:24:27,200 --> 00:24:30,600
my insurance agent.
He's a great dude, you know, I

508
00:24:30,640 --> 00:24:31,920
love it.
He's a great guy.

509
00:24:31,920 --> 00:24:33,400
He's there.
If something happens, I call

510
00:24:33,400 --> 00:24:35,640
Gino and he hooks me up with
whatever needs to happen.

511
00:24:36,560 --> 00:24:40,120
But I think the part about me
that gets it is there's no light

512
00:24:40,120 --> 00:24:42,960
at the end of the tunnel.
There's no, there's no day that

513
00:24:42,960 --> 00:24:46,680
I can say that, OK, I won't need
to buy this anymore.

514
00:24:47,480 --> 00:24:48,960
I always have to buy.
You know what I mean?

515
00:24:49,040 --> 00:24:51,560
Right, yeah, I think it's, it's
a transfer of risk.

516
00:24:51,560 --> 00:24:53,360
You know, think about whether
that's what that's worth to you,

517
00:24:53,360 --> 00:24:54,680
right.
And then you got to think about

518
00:24:54,680 --> 00:24:57,360
how like let's say you just have
your your base coverage, right?

519
00:24:57,360 --> 00:25:01,200
Let's say you have 103 hundred,
$100,000 per person in an

520
00:25:01,200 --> 00:25:04,480
incident that you that you
caused the accident, 300,000

521
00:25:04,480 --> 00:25:05,680
aggregate for the incident,
right?

522
00:25:06,680 --> 00:25:09,520
And that covers your liability.
So that covers like anything

523
00:25:09,520 --> 00:25:12,960
people can sue you for, right?
So lost wages, injuries, you

524
00:25:12,960 --> 00:25:17,200
know, hospital bills, rehab, if
they've got that, let alone like

525
00:25:17,200 --> 00:25:20,120
if they're, you know,
incapacitated, they lose a leg

526
00:25:20,120 --> 00:25:21,880
or whatever, you know that, that
kind of stuff.

527
00:25:22,200 --> 00:25:24,720
So let's say you just have that
300,000, right?

528
00:25:24,720 --> 00:25:26,320
How long?
I don't, I don't make a lot of

529
00:25:26,320 --> 00:25:28,320
money and you're a teacher.
You can't make.

530
00:25:29,760 --> 00:25:32,040
So how long would it take you to
save $300,000?

531
00:25:32,040 --> 00:25:34,440
And how much would you have to
put away every month to get to

532
00:25:34,440 --> 00:25:36,240
that point?
And so that's the transfer of

533
00:25:36,240 --> 00:25:38,520
risk part.
Like do you want to have a 300?

534
00:25:38,520 --> 00:25:40,560
You can, you can self insure.
That's great.

535
00:25:40,560 --> 00:25:43,400
And you can just go to minimums
for, for insurance for the for

536
00:25:43,400 --> 00:25:46,440
the state 2550 as the minimums
and then you can self insure

537
00:25:46,440 --> 00:25:47,960
past that if you'd if you'd like
to.

538
00:25:48,680 --> 00:25:52,640
But you have to save at least
300,000 if not upwards of

539
00:25:52,640 --> 00:25:56,080
$1,000,000 just in case.
Yeah, yeah.

540
00:25:56,080 --> 00:25:59,480
And that's where the it's not
just the property loss, right?

541
00:25:59,480 --> 00:26:01,640
It's all of the other stuff
you're liable for when you get

542
00:26:01,640 --> 00:26:03,000
behind the wheel.
Yeah.

543
00:26:03,160 --> 00:26:04,960
And have that happen.
Yeah.

544
00:26:04,960 --> 00:26:06,880
It's fascinating, man.
I mean, we're going to get you

545
00:26:06,880 --> 00:26:07,600
either way.
I'm going to get.

546
00:26:09,440 --> 00:26:11,360
It's the best.
It's true, though.

547
00:26:11,680 --> 00:26:13,080
It's true.
It's one of those things like

548
00:26:13,080 --> 00:26:14,320
you have to have.
I always tell people like,

549
00:26:14,320 --> 00:26:16,920
listen, insurance sucks.
You don't want it.

550
00:26:16,920 --> 00:26:18,760
You have to have it.
At least have it with somebody

551
00:26:18,760 --> 00:26:20,400
that's looking out for your best
interests.

552
00:26:20,600 --> 00:26:24,240
That's fun to talk to.
Like just find somebody that you

553
00:26:24,240 --> 00:26:27,040
mesh with with that you trust
because you're going to have to

554
00:26:27,040 --> 00:26:28,920
have it just but, but always
have an agent.

555
00:26:28,920 --> 00:26:32,160
I don't, I do not recommend
anybody could just go on online

556
00:26:32,160 --> 00:26:34,840
and get it themselves because
there's just, there's so many

557
00:26:35,040 --> 00:26:39,760
nuances in the industry and, and
in the coverages that if you

558
00:26:39,760 --> 00:26:44,440
don't have a, a license in it
and education in it, there's

559
00:26:44,440 --> 00:26:45,920
things that you're going to miss
and you're not, you're going to

560
00:26:45,920 --> 00:26:48,960
be underinsured.
Yeah, couldn't be more timely

561
00:26:48,960 --> 00:26:50,360
with that.
I actually had a student do a

562
00:26:50,360 --> 00:26:55,160
presentation this week actually.
And she's she's buying a book of

563
00:26:55,160 --> 00:26:56,520
business.
She's an insurance agent right

564
00:26:56,520 --> 00:26:58,480
now and she's buying, she's
buying out the agency.

565
00:26:58,480 --> 00:27:02,400
She's going to be the owner now.
And she did her marketing

566
00:27:02,400 --> 00:27:05,680
analytics presentation on
insurance.

567
00:27:05,680 --> 00:27:09,120
And it was funny because it
ended up being very insurance

568
00:27:09,120 --> 00:27:13,040
focused and not so much
marketing focused, but all of

569
00:27:13,040 --> 00:27:16,560
that stuff you just said came up
and I learned more in that hour

570
00:27:16,560 --> 00:27:21,240
than I knew about insurance my
whole life about she said the

571
00:27:21,240 --> 00:27:28,040
exact same thing about like you
can log in any portal right now

572
00:27:28,040 --> 00:27:30,720
with big insurance company and
you can sign up for your

573
00:27:30,720 --> 00:27:34,360
coverage.
But do you know what type of and

574
00:27:34,360 --> 00:27:36,840
how much coverage you need and
all of that stuff?

575
00:27:37,680 --> 00:27:42,120
And I think that might be, that
might be another thing that kind

576
00:27:42,120 --> 00:27:46,160
of maybe creates that feeling
for folks because, like, we

577
00:27:46,160 --> 00:27:48,040
don't like stuff we don't
understand, right.

578
00:27:48,160 --> 00:27:50,200
Yeah.
So you cut this check every six

579
00:27:50,200 --> 00:27:53,840
months for your car or yearly
you see your home insurance come

580
00:27:53,840 --> 00:27:56,600
out of your escrow and you're
like, you know, damn it.

581
00:27:56,760 --> 00:27:59,000
Yeah, yeah.
But I don't know.

582
00:27:59,760 --> 00:28:05,320
So connecting the the social
media stuff in that you're, I'm

583
00:28:05,320 --> 00:28:09,800
assuming they seem kind of maybe
disconnected, right?

584
00:28:09,800 --> 00:28:13,120
Like you've got into that by
happenstance and you're a

585
00:28:13,120 --> 00:28:16,160
business owner, but you're a lot
of your followers probably

586
00:28:16,160 --> 00:28:18,240
aren't local, they're from all
over.

587
00:28:18,480 --> 00:28:22,160
So do you do the two overlap?
Like are you still in the

588
00:28:22,160 --> 00:28:24,160
creative creator fund in, in
Facebook?

589
00:28:24,160 --> 00:28:26,520
And is, is that like that's
obviously a little fiscal

590
00:28:26,520 --> 00:28:30,800
benefit, but do you, have you
overlapped it with your business

591
00:28:30,800 --> 00:28:32,280
at all or has that happened?
Yeah.

592
00:28:32,320 --> 00:28:34,400
Yeah, I am still in the creator
fund and it does OK.

593
00:28:34,400 --> 00:28:36,280
Yeah, it does.
I'm I'm really bad at like

594
00:28:36,640 --> 00:28:39,880
there's, I don't have a lot of
overhead on the Facebook side of

595
00:28:39,880 --> 00:28:40,520
things.
Yeah.

596
00:28:40,520 --> 00:28:42,240
So it really stinks around tax
time.

597
00:28:42,920 --> 00:28:45,680
It's pretty tough.
So I'm fine if it doesn't like

598
00:28:45,680 --> 00:28:49,920
blow up.
But yeah, the the business

599
00:28:49,920 --> 00:28:53,040
itself, I don't it's I can't
track it.

600
00:28:53,200 --> 00:28:54,920
I can't track what's coming in
because of.

601
00:28:55,160 --> 00:28:57,720
Attributions tough.
Dad dad joke videos, right?

602
00:28:57,920 --> 00:29:00,120
But what I see it as, I see it
as a digital billboard.

603
00:29:01,040 --> 00:29:03,600
So my logos out there, I'm
usually wearing some kind of

604
00:29:03,600 --> 00:29:08,600
logo and apparel in everything.
Most of my Facebook pages, it's

605
00:29:08,600 --> 00:29:10,360
got dad jokes and insurance
stuff.

606
00:29:10,600 --> 00:29:13,920
So if you're watching my stuff,
it's just it's automatically

607
00:29:13,920 --> 00:29:15,000
there.
You know what I do?

608
00:29:15,760 --> 00:29:18,320
And I don't want to throw that
in people's faces.

609
00:29:18,320 --> 00:29:21,240
I don't want to be like salesy
and say, hey, come buy insurance

610
00:29:21,240 --> 00:29:22,320
or here's why I should buy
insurance.

611
00:29:22,320 --> 00:29:25,440
Like nobody cares.
I know that I get it.

612
00:29:25,520 --> 00:29:28,120
Like there's, there's a lot, I'm
a nerd about it.

613
00:29:28,120 --> 00:29:30,520
I like it and I like talking
about it, but nobody likes

614
00:29:30,520 --> 00:29:31,920
listening to it.
Like you're probably going to

615
00:29:31,920 --> 00:29:33,840
get a lot less people watching
this as soon as you start

616
00:29:33,840 --> 00:29:39,040
talking about insurance.
But I, I just, yeah, it's like a

617
00:29:39,040 --> 00:29:41,800
digital billboard.
So if they, they see me, they

618
00:29:41,800 --> 00:29:43,480
know I have an agency, They know
what I do.

619
00:29:44,200 --> 00:29:46,240
Especially like LinkedIn, I
think Linkedin's one of the ones

620
00:29:46,240 --> 00:29:48,760
that where I where I where that
crosses over a little bit more

621
00:29:48,760 --> 00:29:50,800
because I don't do what normal
people do on LinkedIn.

622
00:29:51,040 --> 00:29:53,160
I put those jokes on on there
and that's what I do.

623
00:29:53,160 --> 00:29:55,800
I don't put the regurgitated
stuff that corporate says you

624
00:29:55,800 --> 00:29:57,200
should put.
I don't, I don't do that.

625
00:29:57,640 --> 00:30:00,760
So that sets me apart a little
bit there and that scenario and

626
00:30:00,760 --> 00:30:05,240
I think I get some decent, you
know, traction in the business

627
00:30:05,240 --> 00:30:10,240
world through that. 100% I have
a previous guest who did the

628
00:30:10,240 --> 00:30:12,320
same thing with like hunting and
fishing content.

629
00:30:12,640 --> 00:30:14,960
He started putting on LinkedIn
and that's why I asked him to be

630
00:30:14,960 --> 00:30:17,400
on the pod.
That's How I Met him because I

631
00:30:17,400 --> 00:30:18,880
was fat.
He was getting a ton of great

632
00:30:18,880 --> 00:30:20,200
traction.
He was getting good leads for

633
00:30:20,200 --> 00:30:22,000
his business.
He's a, he's like a digital

634
00:30:22,000 --> 00:30:25,160
media guy, makes video content
marketing strategist, I think.

635
00:30:25,880 --> 00:30:29,960
And he was putting on his
hunting and fishing stuff on

636
00:30:29,960 --> 00:30:33,160
LinkedIn and no one else was
doing it.

637
00:30:33,480 --> 00:30:36,960
And it resonated with me and I,
I could see it was resonating

638
00:30:36,960 --> 00:30:41,960
with other people.
And that's, I think what often

639
00:30:41,960 --> 00:30:45,360
times the the proof in the
pudding that people miss.

640
00:30:45,360 --> 00:30:49,120
Like everybody's looking for the
secret sauce of like how to

641
00:30:49,120 --> 00:30:53,320
reach people.
And it's like don't try to reach

642
00:30:53,320 --> 00:30:55,560
them.
Just be you and those people

643
00:30:55,560 --> 00:30:56,760
will find you if they want to
like.

644
00:30:57,080 --> 00:30:58,720
Exactly.
Yeah.

645
00:30:59,040 --> 00:31:01,240
So I don't know, I think that's
cool.

646
00:31:02,840 --> 00:31:05,520
So there's a couple themes here
that we can really dig into that

647
00:31:05,520 --> 00:31:08,000
are kind of like recurring
themes on the podcast. 1 is

648
00:31:08,000 --> 00:31:10,880
entrepreneurship.
You, you mentioned earlier you

649
00:31:10,880 --> 00:31:12,240
always kind of had a penchant
for that.

650
00:31:12,240 --> 00:31:14,480
You said earlier you can't work
for somebody you want to work

651
00:31:14,480 --> 00:31:19,480
for yourself.
Did you always know that?

652
00:31:19,480 --> 00:31:24,440
Did it develop into that?
How did that transpire?

653
00:31:24,440 --> 00:31:31,000
Because I see people constantly
who have that feeling, but they

654
00:31:31,000 --> 00:31:33,400
don't take the risk.
Well, it's scary.

655
00:31:33,400 --> 00:31:34,720
It's scary.
It's scary as hell.

656
00:31:35,240 --> 00:31:36,760
So was it always like that for
you?

657
00:31:37,120 --> 00:31:39,560
I think I was always a bad
employee and I just didn't

658
00:31:39,560 --> 00:31:41,200
realize why I was a bad
employee.

659
00:31:41,360 --> 00:31:45,880
Like I I was just I, I didn't if
it if it didn't make sense to me

660
00:31:45,880 --> 00:31:47,760
what they were having us do or
having me do.

661
00:31:47,760 --> 00:31:52,440
I didn't like I wanted to
question all the time and I told

662
00:31:52,440 --> 00:31:56,720
people even when I was working
at the at the restoration place,

663
00:31:56,720 --> 00:31:58,360
I'd have insurance people
because they knew I was in

664
00:31:58,360 --> 00:32:00,480
insurance before, asked me to
come work for them because they

665
00:32:00,480 --> 00:32:03,080
like my marketing style.
And I, I would tell them every

666
00:32:03,080 --> 00:32:04,960
time you'll fire me, you'll fire
me in three months.

667
00:32:04,960 --> 00:32:07,120
I guarantee it.
They said when I'm going to

668
00:32:07,120 --> 00:32:12,560
charge you to, to hire me, you
won't make back fast enough to

669
00:32:12,560 --> 00:32:14,960
make it worth it.
Like it just, it's not going to

670
00:32:14,960 --> 00:32:17,200
work and you're not going to
like the way I do things.

671
00:32:17,320 --> 00:32:20,320
Like you're just, and it's OK.
Like it's just not going to

672
00:32:20,320 --> 00:32:22,360
happen.
So for me, like I, it took me a

673
00:32:22,360 --> 00:32:26,200
while to realize why I was a bad
employee and why I sucked at it

674
00:32:26,200 --> 00:32:28,240
so much.
And it was just that.

675
00:32:28,240 --> 00:32:33,360
I, I, I don't mind taking
direction from anybody or, or

676
00:32:33,360 --> 00:32:34,880
constructive criticism or
anything like that.

677
00:32:34,880 --> 00:32:39,360
But I just, I have an idea and a
path that I see for myself or my

678
00:32:39,360 --> 00:32:41,720
business or the, the business
I'm working in.

679
00:32:42,040 --> 00:32:47,680
And that's the path I'm taking.
And I, I don't do good, I don't

680
00:32:47,680 --> 00:32:51,320
do well with being pushed off of
that path when I know that it's

681
00:32:51,320 --> 00:32:52,680
the right the right one to go
down.

682
00:32:53,120 --> 00:32:55,040
Isn't that such a weird thing,
man?

683
00:32:55,280 --> 00:33:00,960
Because so another another like
interests space of mine is

684
00:33:00,960 --> 00:33:03,680
leadership.
And as a leader, I think one of

685
00:33:03,680 --> 00:33:06,000
the most effective things you
can do is just empower your

686
00:33:06,000 --> 00:33:08,280
people and let them do.
Let them cook.

687
00:33:08,280 --> 00:33:09,480
Yeah, let them go, let them
cook.

688
00:33:10,400 --> 00:33:14,800
And a lot of time it can be a
plethora of different things.

689
00:33:14,800 --> 00:33:17,760
It can be risk averse.
A lot of times it's ego.

690
00:33:17,880 --> 00:33:20,600
People's ego gets in the way of
stopping people from doing

691
00:33:20,600 --> 00:33:26,400
something.
But I think there's a there's a

692
00:33:26,400 --> 00:33:31,600
certain value in that that gets
squashed so many times that

693
00:33:32,400 --> 00:33:35,720
leads people with that mindset
of saying, well, I can't, I

694
00:33:35,720 --> 00:33:38,080
can't do this for somebody else
because I've been quelled.

695
00:33:38,080 --> 00:33:41,640
I've been squashed my ideas, so
I have to do it for myself.

696
00:33:42,280 --> 00:33:46,440
When in reality, if effective
leaders embrace that correctly,

697
00:33:47,240 --> 00:33:50,840
someone could have had that.
Like in your skill set and

698
00:33:50,840 --> 00:33:53,360
talent.
If they let you cook, Yeah.

699
00:33:54,080 --> 00:33:55,520
Isn't that a weird thing?
Yeah.

700
00:33:55,520 --> 00:33:58,080
And a lot of times you, you and
I, I explain this to people that

701
00:33:58,080 --> 00:34:00,720
work for agencies, like
insurance agencies all the time.

702
00:34:01,080 --> 00:34:02,840
So I'm always looking, I'm
always looking to see if I can

703
00:34:02,840 --> 00:34:04,480
find somebody talented to come
and work with us.

704
00:34:04,480 --> 00:34:09,480
Right.
And my partner, Deanna, she came

705
00:34:09,480 --> 00:34:11,280
over because of one thing I said
to her.

706
00:34:11,280 --> 00:34:14,199
I said, how good does that
agency that you're working for

707
00:34:14,199 --> 00:34:16,040
do?
She said really well, like we're

708
00:34:16,040 --> 00:34:19,520
a top tier agency said, OK, how
much money have you made for

709
00:34:19,520 --> 00:34:21,360
that agent?
Oh so much.

710
00:34:22,159 --> 00:34:25,199
How much did you get?
Well, like this much.

711
00:34:25,199 --> 00:34:28,159
So if you can do it, if you're
this good at it, why are you

712
00:34:28,159 --> 00:34:30,639
doing it for somebody else?
Why are you making somebody else

713
00:34:30,639 --> 00:34:33,000
money?
Come, come make yourself money

714
00:34:33,560 --> 00:34:36,400
here.
So I and my pitch for her was I

715
00:34:36,400 --> 00:34:38,520
won't, I don't want anything.
I don't want anything from you.

716
00:34:38,520 --> 00:34:40,679
I want her 5050 right from the
get go.

717
00:34:41,320 --> 00:34:43,199
Like you can come in.
I don't you don't have to buy in

718
00:34:43,199 --> 00:34:46,400
nothing.
I she just I knew she was

719
00:34:46,400 --> 00:34:49,239
talented.
I knew that she was exactly if

720
00:34:49,239 --> 00:34:53,639
she fit exactly what I was
trying to do and I had no, I

721
00:34:53,639 --> 00:34:55,520
don't want I didn't want money
from her right.

722
00:34:55,520 --> 00:34:58,240
I wanted her to succeed and us
to succeed together.

723
00:34:58,840 --> 00:35:01,680
And I think like that's that's
the thing I tell people all the

724
00:35:01,680 --> 00:35:05,200
time, like if you're good at it,
don't do it for somebody else.

725
00:35:05,840 --> 00:35:11,000
Don't do it for yourself.
And that, that's where it's bad

726
00:35:11,000 --> 00:35:13,440
is a relative term, right?
Because you reference yourself

727
00:35:13,440 --> 00:35:15,520
as a bad employee.
The first thing I thought of was

728
00:35:15,520 --> 00:35:18,000
10 minutes ago in this
conversation, you went up to

729
00:35:18,000 --> 00:35:20,560
somebody and said, hey, like,
I'm not really doing anything

730
00:35:20,560 --> 00:35:21,840
here.
Yeah, send me home.

731
00:35:22,360 --> 00:35:24,480
That's the opposite of bad
employee, right?

732
00:35:24,920 --> 00:35:30,080
But bad can mean so many
different things.

733
00:35:30,080 --> 00:35:34,120
And that same person, even
though they kept you for that

734
00:35:35,480 --> 00:35:37,880
bad, could mean that you have
this awesome idea.

735
00:35:37,880 --> 00:35:40,120
And they're like, Nah, we just,
we can't do that.

736
00:35:40,120 --> 00:35:43,040
It's it's risky.
It's not what, you know, the

737
00:35:43,040 --> 00:35:45,240
brand, what we want the brand to
be or whatever.

738
00:35:46,040 --> 00:35:50,360
And I don't know, it's Bad's
relative.

739
00:35:50,800 --> 00:35:57,680
And I think that that thing is
in far more people than who let

740
00:35:57,680 --> 00:35:59,080
it come out.
Oh, yeah.

741
00:35:59,280 --> 00:36:04,080
You know, because of that and
the, you flip side of the, you

742
00:36:04,080 --> 00:36:11,040
know, the other side of the coin
is there's a certain risk that

743
00:36:11,040 --> 00:36:14,600
someone doesn't have to take by
being with AW2 employee, right?

744
00:36:14,600 --> 00:36:20,360
Like the money's coming in, you
go along to get along and then

745
00:36:21,080 --> 00:36:27,200
you end up in these revolving
doors of like, man, what jumps

746
00:36:27,200 --> 00:36:31,720
out in my mind is just like
pharmaceutical ads.

747
00:36:31,720 --> 00:36:34,280
They're always the worst ads
you've ever you'd ever see.

748
00:36:34,640 --> 00:36:36,720
And I think about the I'm
passionate about marketing.

749
00:36:36,720 --> 00:36:38,720
Obviously we're talking.
And I think about the people

750
00:36:38,720 --> 00:36:41,120
making them.
Who needs to create that?

751
00:36:41,320 --> 00:36:44,960
Like, OK, we need to, we need to
get the three people that look

752
00:36:44,960 --> 00:36:46,680
right, that represent our target
audience.

753
00:36:46,680 --> 00:36:48,720
And we need them to gallop
through a little field here a

754
00:36:48,720 --> 00:36:50,320
little bit.
And then we have to put our

755
00:36:50,320 --> 00:36:53,600
disclaimer on.
That sounds so God damn boring

756
00:36:53,600 --> 00:36:55,040
to me, you know?
What's crazy about that though?

757
00:36:55,200 --> 00:36:57,920
That works.
I know that's the crazy part.

758
00:36:57,920 --> 00:37:00,440
Like that work because for me,
like that one of the things for

759
00:37:00,440 --> 00:37:01,880
me, I don't, I don't want to
market.

760
00:37:01,880 --> 00:37:04,320
I'd right now we just do word,
word of mouth marketing.

761
00:37:04,320 --> 00:37:08,720
We're not I don't, I pay for
some from mailers and I only pay

762
00:37:08,720 --> 00:37:12,200
for mailers because I, I really
didn't think they would work.

763
00:37:12,200 --> 00:37:14,400
And they're like, Hey, you have
to do this to work with our

764
00:37:14,400 --> 00:37:16,960
company or whatever.
And so I was like, fine, I'll do

765
00:37:16,960 --> 00:37:18,840
it.
And it I hate those.

766
00:37:18,840 --> 00:37:20,760
I throw them away.
I use them to start fires.

767
00:37:21,040 --> 00:37:23,240
It works.
People read them and call.

768
00:37:23,240 --> 00:37:25,760
I don't understand, like I don't
some of these marketing things.

769
00:37:25,760 --> 00:37:27,520
Like, I get it.
Like you watch one of those

770
00:37:27,520 --> 00:37:29,040
commercials, you're like, this
is the dumbest commercial I've

771
00:37:29,040 --> 00:37:30,880
ever seen, but I'll bet you it
works.

772
00:37:31,200 --> 00:37:33,720
Yeah.
I and I think that's, that says

773
00:37:33,720 --> 00:37:36,720
more about us as people in
general than it does really

774
00:37:36,720 --> 00:37:38,800
about the marketing guy at that
company.

775
00:37:38,960 --> 00:37:42,600
Yeah, the consumers in general,
Yeah, it's interesting because

776
00:37:42,600 --> 00:37:47,160
there are some very there were
very especially at the like

777
00:37:47,680 --> 00:37:49,760
company level.
So like Progressive, State Farm,

778
00:37:49,760 --> 00:37:52,320
whatever, there's some very
innovative thinkers in that

779
00:37:52,320 --> 00:37:55,640
space as far as marketing goes,
like I mean Progressive has done

780
00:37:55,640 --> 00:37:58,400
a great job over the years flow
and then they added those other

781
00:37:58,400 --> 00:38:00,920
two that you can tell were to
different target demographics

782
00:38:00,920 --> 00:38:03,640
and stuff and real innovators in
the space.

783
00:38:03,640 --> 00:38:08,160
So I don't know.
It's we have progressive case,

784
00:38:08,160 --> 00:38:10,720
anybody wants to know just give
me a call.

785
00:38:11,240 --> 00:38:12,200
Nice.
Yeah.

786
00:38:12,200 --> 00:38:13,880
How does that, how does that
work, man?

787
00:38:14,560 --> 00:38:18,120
Like some people, like some
agencies will affiliate with

788
00:38:18,120 --> 00:38:21,320
like one specific one and then
others, I'm sure there's a word

789
00:38:21,320 --> 00:38:24,520
for it in your industry, but can
sell or can write different

790
00:38:24,520 --> 00:38:26,920
policies with different places.
How does that work in the

791
00:38:26,920 --> 00:38:28,800
insurance industry?
So there's captive agents and

792
00:38:28,800 --> 00:38:30,920
there's independent agents.
Captive agents would work for

793
00:38:30,920 --> 00:38:33,160
your farmers, your state farms,
your American families.

794
00:38:33,160 --> 00:38:37,880
They can only write business for
those companies and companies

795
00:38:37,880 --> 00:38:40,240
affiliated with them.
So some of them have some spin

796
00:38:40,240 --> 00:38:43,320
off companies that like I think
American Family has the general.

797
00:38:43,320 --> 00:38:45,760
Most of them do now, right?
They bought out smaller ones,

798
00:38:45,880 --> 00:38:48,880
yeah.
And then independent you can

799
00:38:48,880 --> 00:38:52,320
write business for whoever you
want you I, I don't get those

800
00:38:52,320 --> 00:38:55,440
captive companies, obviously,
because they only, you know,

801
00:38:55,440 --> 00:39:00,720
they stay in that in that zone.
But, but I can, I can any, any

802
00:39:01,360 --> 00:39:05,920
insurance provider that is
willing to give me a contract, I

803
00:39:05,920 --> 00:39:08,840
can write insurance for them.
So what I like about that,

804
00:39:08,840 --> 00:39:11,320
because I was in the captive
space and now I'm in the

805
00:39:11,320 --> 00:39:13,040
independent space.
What I like about that is when

806
00:39:13,040 --> 00:39:16,400
those rates do go up, we've got
other options.

807
00:39:16,400 --> 00:39:19,320
I can, I can send out, you know,
your information to a few other

808
00:39:19,320 --> 00:39:24,080
companies and give you some,
some, some comps on did it go up

809
00:39:24,080 --> 00:39:25,880
a lot?
Is it normal for the industry?

810
00:39:25,880 --> 00:39:29,280
Like are we, are we, are we in a
normal spot or is this a better,

811
00:39:29,640 --> 00:39:32,440
a better rate for you?
So I kind of that's I really,

812
00:39:32,440 --> 00:39:35,240
when I, when I got back into
insurance, I did not want to

813
00:39:35,240 --> 00:39:37,560
work for a captive agency.
I wanted to start an independent

814
00:39:37,880 --> 00:39:41,000
just so that I have more options
for the people in my book of

815
00:39:41,000 --> 00:39:42,040
business.
OK.

816
00:39:42,640 --> 00:39:46,360
That's interesting.
And it sounds like it's probably

817
00:39:46,360 --> 00:39:49,560
as confusing to start working in
insurance as it is the first

818
00:39:49,560 --> 00:39:51,280
time for somebody buying
insurance.

819
00:39:51,320 --> 00:39:54,680
It was a, it was a six month
process just getting everything

820
00:39:54,840 --> 00:39:58,040
together and getting
appointments and it was, it was

821
00:39:58,040 --> 00:40:02,480
a lot, yeah.
So let's talk about marketing a

822
00:40:02,480 --> 00:40:07,800
little bit more.
Was that was like the creative

823
00:40:07,800 --> 00:40:09,720
side that understanding
consumers?

824
00:40:09,720 --> 00:40:14,600
Was that always in the back of
your mind or was that like grown

825
00:40:14,600 --> 00:40:16,200
and learned?
How did you?

826
00:40:16,400 --> 00:40:19,240
Get just kind of been from
observation, just kind of seeing

827
00:40:19,800 --> 00:40:21,840
how people react to things
right, like you.

828
00:40:21,920 --> 00:40:25,200
And if you really stop and pay
attention and watch people like

829
00:40:25,200 --> 00:40:28,800
even just the people in your,
you know, immediate circle, you

830
00:40:28,800 --> 00:40:31,120
can see how different.
Like for me, I think everything

831
00:40:31,120 --> 00:40:33,960
is marketing.
Everything is absolutely

832
00:40:33,960 --> 00:40:36,720
everything that you do is, and
this is shown to you is all

833
00:40:36,720 --> 00:40:38,440
marketing.
That's one of my colleagues

834
00:40:38,440 --> 00:40:40,320
famous line, she says.
Marketing is life.

835
00:40:40,320 --> 00:40:45,120
Yeah, it's, it's everything.
So it's you can and you can kind

836
00:40:45,120 --> 00:40:47,760
of tell just by watching people
as as I'm talking about

837
00:40:47,760 --> 00:40:50,400
insurance, when I first started,
I could, I could see their eyes

838
00:40:50,400 --> 00:40:53,200
gloss over as I started to talk
about it, right.

839
00:40:53,200 --> 00:40:55,720
And so I just tried to start
thinking about different ways to

840
00:40:55,720 --> 00:40:58,160
keep them from glossing over.
And I think that's what

841
00:40:58,680 --> 00:41:00,800
everybody does, right?
They, they know exactly the

842
00:41:00,800 --> 00:41:03,960
colors and the, and the schemes
and everything to keep people

843
00:41:03,960 --> 00:41:08,280
focused and interested.
So I don't know, over a long

844
00:41:08,280 --> 00:41:11,080
period of time, just throwing
stuff against the wall and

845
00:41:11,080 --> 00:41:14,640
seeing what sticks is pretty
much how I figured it out,

846
00:41:14,640 --> 00:41:16,040
right?
Or I figured out whatever I

847
00:41:16,040 --> 00:41:17,880
could so far.
Like, I don't have everything

848
00:41:17,880 --> 00:41:20,680
figured out, but it was just
screwing up a whole bunch.

849
00:41:21,120 --> 00:41:22,680
And that's really the best way
to learn.

850
00:41:23,040 --> 00:41:27,120
Yeah, super interesting.
So another theme that we can

851
00:41:27,320 --> 00:41:30,800
touch on that we regularly get
into the podcast and maybe with

852
00:41:30,800 --> 00:41:35,040
with having 35,000 followers and
not knowing and maybe maybe you

853
00:41:35,040 --> 00:41:38,360
haven't experienced this much,
but I'd be hard pressed to

854
00:41:38,360 --> 00:41:44,600
think.
So the connection between when

855
00:41:44,600 --> 00:41:47,960
you gain a social media
presence, there's a certain

856
00:41:47,960 --> 00:41:53,120
amount of online fodder and back
and forth that's like just not

857
00:41:53,360 --> 00:41:58,560
productive for people
unexpectedly gaining this

858
00:41:58,560 --> 00:42:01,840
following on social media.
Were there any surprises that

859
00:42:01,840 --> 00:42:06,960
you came across that you had to
like work through or like, you

860
00:42:06,960 --> 00:42:10,480
know, when people interact
negatively on your stuff, Was

861
00:42:10,480 --> 00:42:13,560
that a surprise?
How How is how did that develop

862
00:42:13,560 --> 00:42:16,040
over gaining an audience?
Yeah, there's a few things that

863
00:42:16,040 --> 00:42:19,040
I really picked up from it.
One I'm I'm on the City Council

864
00:42:19,040 --> 00:42:23,000
in my small town of Amro.
So and the Stephanie, my friend

865
00:42:23,000 --> 00:42:24,640
work worked for the city at the
time.

866
00:42:24,920 --> 00:42:28,680
So a lot of people try to to
push it into that.

867
00:42:28,680 --> 00:42:32,680
I was using my my standing, my
high standing as an Amro City

868
00:42:32,680 --> 00:42:34,600
Councilman to make money off the
Internet.

869
00:42:34,600 --> 00:42:37,720
So they started this whole shut
this down thing and I just, you

870
00:42:37,720 --> 00:42:40,560
know, for me, I just, I knew
that I wasn't doing anything

871
00:42:40,560 --> 00:42:42,160
wrong.
I wasn't doing anything illegal.

872
00:42:42,200 --> 00:42:45,040
They just didn't understand.
And so I, if I just keep pushing

873
00:42:45,040 --> 00:42:47,400
through, they'll shut up.
And they did.

874
00:42:47,720 --> 00:42:49,400
Yeah, they're gone.
Well, one's in the nut house

875
00:42:49,400 --> 00:42:51,240
now, but the rest of them shut
up.

876
00:42:52,200 --> 00:42:54,480
That was, was a satisfying
situation.

877
00:42:54,480 --> 00:42:57,720
I'm, I'm not a bad person, but
for that one I was like, yeah,

878
00:42:57,760 --> 00:42:59,520
that's good.
Can we can we talk about it?

879
00:42:59,520 --> 00:43:01,760
What was it?
I can't.

880
00:43:01,760 --> 00:43:06,360
Like it was a local person that
was very boisterous about a lot

881
00:43:06,360 --> 00:43:10,560
of things and for a long time,
like this person was at one

882
00:43:10,560 --> 00:43:14,240
point on the school board and
saying Mary had a little lamb to

883
00:43:14,240 --> 00:43:17,160
try to filibuster in the middle
of a meeting.

884
00:43:17,160 --> 00:43:19,120
And at that point I was like,
this person is insane.

885
00:43:19,200 --> 00:43:20,680
Filibustering at the school
board?

886
00:43:20,680 --> 00:43:22,800
That's a bold move.
Yeah, they just kept going.

887
00:43:23,760 --> 00:43:27,640
But I, and I said it for a while
after that, I was like, this

888
00:43:27,640 --> 00:43:31,200
person's not 100%, but
everybody, it's a small town.

889
00:43:31,200 --> 00:43:33,320
So everybody's like, well, she,
she does so much for in the

890
00:43:33,320 --> 00:43:35,160
town.
And you know, so we, you know,

891
00:43:35,160 --> 00:43:37,120
we, you know, we got a back here
and done.

892
00:43:37,560 --> 00:43:42,200
It's like, OK, but she's crazy.
And so it just, it all kind of

893
00:43:42,200 --> 00:43:47,360
came to fruition at a certain
point and she got put in a, in

894
00:43:47,360 --> 00:43:49,840
a, in a hold or whatever it's
called.

895
00:43:49,840 --> 00:43:52,440
I don't know, I don't want to
get in too many details, but it

896
00:43:52,440 --> 00:43:55,440
was, it sucks because you don't
want bad things to happen to

897
00:43:55,440 --> 00:43:59,320
people, but it was nice to like,
I'm not crazy.

898
00:43:59,960 --> 00:44:02,480
I, I said this from the
beginning, I'm not the guy.

899
00:44:02,480 --> 00:44:04,360
I wasn't the crazy one.
But yeah.

900
00:44:04,480 --> 00:44:07,160
So anyways, that was, that was
one of the big things.

901
00:44:07,160 --> 00:44:12,200
Another one that I, that still
gets me to to this day is, is

902
00:44:12,200 --> 00:44:16,320
the things that people will say.
I'm on the Internet and I don't

903
00:44:16,320 --> 00:44:18,320
feel like they don't understand
that it's there.

904
00:44:18,320 --> 00:44:22,120
And it's if I don't delete it,
it stays there.

905
00:44:22,560 --> 00:44:25,440
Like I don't mind people being
mean to me or saying my jokes

906
00:44:25,440 --> 00:44:27,160
are stupid because they are
stupid.

907
00:44:27,160 --> 00:44:30,600
That's that's the rub.
Like that's yes, I know they're

908
00:44:30,600 --> 00:44:32,560
stupid.
And I think at first, when I

909
00:44:32,560 --> 00:44:34,800
first started doing it and first
started taking off, I would get

910
00:44:34,800 --> 00:44:38,800
upset that people were saying
things right and being mean or

911
00:44:38,800 --> 00:44:40,800
whatever.
And then I started to realize,

912
00:44:40,800 --> 00:44:44,280
like, I don't know, Dave in
Detroit, I will never see this

913
00:44:44,280 --> 00:44:46,440
person.
Why am I upset?

914
00:44:46,720 --> 00:44:49,680
Why do I care what he what he
thinks about my jokes?

915
00:44:50,040 --> 00:44:53,080
And also if he doesn't like them
and he keeps commenting, I make

916
00:44:53,080 --> 00:44:57,520
more money, so I'll just, I'm
happy to help him write some

917
00:44:57,520 --> 00:45:00,520
more stuff if he needs to.
So that was one, like, it took a

918
00:45:00,520 --> 00:45:04,160
little while to get past that,
But once you're past it and you

919
00:45:04,160 --> 00:45:07,440
can make a joke out of it or or,
you know, I sometimes I just

920
00:45:07,440 --> 00:45:09,200
like it.
That's good.

921
00:45:09,440 --> 00:45:11,080
Yeah.
And sometimes they're really

922
00:45:11,080 --> 00:45:12,720
funny.
Like they'll say really mean

923
00:45:12,720 --> 00:45:13,520
things, but they're really
funny.

924
00:45:13,520 --> 00:45:15,160
And I'll be like, that's good.
Yeah.

925
00:45:15,680 --> 00:45:19,040
Nice job.
But the one that really gets me

926
00:45:19,800 --> 00:45:24,800
is what old boomers will say
about Steph, like they say the

927
00:45:24,800 --> 00:45:28,960
grossest, most inappropriate
things on the Internet.

928
00:45:29,520 --> 00:45:33,160
Like it's like, I get it.
I get if you think things right,

929
00:45:33,160 --> 00:45:35,160
that's fine.
What some of the things it's

930
00:45:35,160 --> 00:45:39,520
probably not even fine for them
to think, but to to take the

931
00:45:39,520 --> 00:45:44,320
time to type it out and hit
enter and send it out into the

932
00:45:44,320 --> 00:45:46,400
world.
Like what are you doing?

933
00:45:46,520 --> 00:45:48,960
What are you thinking?
What what's your end game?

934
00:45:48,960 --> 00:45:50,120
What do you think's going to
happen?

935
00:45:50,320 --> 00:45:52,760
You think like Steph's going to
see it and be like, this guy

936
00:45:52,760 --> 00:45:56,680
really likes my boobies.
What why?

937
00:45:56,960 --> 00:46:00,120
So like I did we, we Steph and I
tried to start a podcast, but we

938
00:46:00,120 --> 00:46:02,080
just were too busy and it wasn't
a thing for us.

939
00:46:02,080 --> 00:46:04,840
But one of our first one was
just was titled just be better.

940
00:46:05,080 --> 00:46:10,160
Just like I'm not a I'm not an
advocate for any kind of ISM or

941
00:46:10,160 --> 00:46:13,600
anything like that, but don't be
gross.

942
00:46:14,200 --> 00:46:16,840
It's not that hard to not type
that even just say it.

943
00:46:16,880 --> 00:46:19,520
Say it out loud at home.
Like I like Steph's boobs.

944
00:46:19,520 --> 00:46:22,360
Just say it, don't type it,
don't do it.

945
00:46:23,040 --> 00:46:25,440
And then most of that, the crazy
part is, and this is actually

946
00:46:25,440 --> 00:46:28,240
kind of fun, I would click on
their profile and their profile

947
00:46:28,240 --> 00:46:30,360
picture would be them and him
and him and his wife, right?

948
00:46:30,360 --> 00:46:33,640
And so then I'd take his wife.
You would do the nice.

949
00:46:33,760 --> 00:46:36,080
And say, hey, Gina, you're going
to want to get Dave off the

950
00:46:36,080 --> 00:46:38,320
Internet today.
And then they would, they would

951
00:46:38,560 --> 00:46:40,720
they'd be gone then after that.
Yeah.

952
00:46:40,840 --> 00:46:43,320
But now I've gotten to the point
where I just, I at this point, I

953
00:46:43,320 --> 00:46:46,080
just block them.
Yeah, if it's if it's too

954
00:46:46,080 --> 00:46:48,720
inappropriate.
And that's the ideal scenario,

955
00:46:48,720 --> 00:46:51,320
let's say ideal headspace to get
in if you can just kind of

956
00:46:51,320 --> 00:46:56,800
realize that something I often
say is like, you have to

957
00:46:56,800 --> 00:47:00,600
remember the comments section is
an embodiment of the entire

958
00:47:00,600 --> 00:47:04,640
society and.
Boy, that's a sad thing.

959
00:47:04,680 --> 00:47:07,000
Isn't it?
And on the fringes of both sides

960
00:47:07,000 --> 00:47:10,400
of those things, there are the
people that you ran into in that

961
00:47:10,400 --> 00:47:16,360
Lady in your town where they
are, they're not in the right

962
00:47:16,360 --> 00:47:21,280
spot that no one would ever let
that comment hold any weight if

963
00:47:21,280 --> 00:47:23,560
they met him in person.
But it's in writing.

964
00:47:23,560 --> 00:47:27,840
So there's no like there's no
depth or detail behind it.

965
00:47:27,840 --> 00:47:33,680
It's just this phrase exists now
that you typed and people read

966
00:47:33,680 --> 00:47:37,000
the comment section and that
goes gets logged into their

967
00:47:37,000 --> 00:47:38,960
mental backlog of things that
are in there.

968
00:47:39,720 --> 00:47:44,360
And I think in the past,
whatever 20 ish years of social

969
00:47:44,360 --> 00:47:52,080
media that has caused us to look
at our neighbors differently,

970
00:47:52,120 --> 00:47:56,480
look at our friends differently,
look at society differently.

971
00:47:56,720 --> 00:48:00,920
And it's ideal scenario, healthy
scenario, when you can get to

972
00:48:00,920 --> 00:48:03,320
the places of understanding that
and saying, you know, it's cool.

973
00:48:03,320 --> 00:48:05,440
Like let them say it's going to
make me more money.

974
00:48:08,120 --> 00:48:11,440
And I like, I wonder what the
avenue is to get the vast

975
00:48:11,440 --> 00:48:14,320
majority of people there,
because I think a lot of people,

976
00:48:14,360 --> 00:48:18,360
you know, we're sensitive,
humans are sensitive and, and

977
00:48:18,840 --> 00:48:23,120
we, we take those things into
account and it starts kind of

978
00:48:23,120 --> 00:48:28,000
it, it builds inside of people.
And then, you know, we create

979
00:48:28,000 --> 00:48:31,280
this animosity over one another
that doesn't have to exist.

980
00:48:31,880 --> 00:48:36,040
But that I mean the the latter
scenario there, that's such a

981
00:48:36,040 --> 00:48:40,040
double edged sword of like if if
you're a what's considered an

982
00:48:40,040 --> 00:48:45,000
attractive female, you can do
social media probably easier

983
00:48:45,000 --> 00:48:48,080
than some other people and gain
a following on the flip side of

984
00:48:48,080 --> 00:48:50,640
it, one of the best stories from
the podcast.

985
00:48:50,640 --> 00:48:53,560
I had a pole vault around from
Milwaukee and she makes awesome

986
00:48:53,560 --> 00:48:55,600
content.
She's a great athlete, very cool

987
00:48:55,600 --> 00:48:58,160
human.
And I talked to her about what

988
00:48:58,160 --> 00:49:00,760
she experiences from the older
boomers you were talking about

989
00:49:00,760 --> 00:49:03,280
and just men in general comments
on our stuff.

990
00:49:04,320 --> 00:49:10,200
And she had one where her dad
actually did what you did and

991
00:49:10,200 --> 00:49:12,920
reached out and like alerted the
wife of like these nasty

992
00:49:12,920 --> 00:49:16,040
comments that he had sent.
And I just think that's such

993
00:49:16,040 --> 00:49:18,000
awesome vigilante.
Just it's.

994
00:49:18,160 --> 00:49:19,400
So fun.
It's so.

995
00:49:20,120 --> 00:49:22,880
Yeah, just like, because that is
amazing.

996
00:49:22,880 --> 00:49:27,000
Like it's one thing to be a dirt
ball, it's another thing to be a

997
00:49:27,000 --> 00:49:29,160
dirt ball and then force it upon
someone.

998
00:49:29,400 --> 00:49:31,400
And then it's a third thing to
be a dirt ball.

999
00:49:31,600 --> 00:49:34,840
Force it upon someone and then
do it in a public forum.

1000
00:49:35,480 --> 00:49:37,800
I just I don't know that
everybody understands.

1001
00:49:37,800 --> 00:49:39,480
I think that some of those at
that level, they don't

1002
00:49:39,480 --> 00:49:41,720
understand what's happening and
what, where they're typing that

1003
00:49:42,640 --> 00:49:45,800
like you're, you're probably
somebody's like drunk uncle,

1004
00:49:46,320 --> 00:49:47,840
right?
You, you don't understand what

1005
00:49:47,840 --> 00:49:50,440
you're doing, but it's it's not
good.

1006
00:49:50,920 --> 00:49:52,480
Yeah, this is out here for
everybody.

1007
00:49:52,480 --> 00:49:55,560
Anybody can look at the comments
that you've made and find this,

1008
00:49:56,040 --> 00:49:58,480
like, most of the time I'll
delete them and I'm doing them a

1009
00:49:58,480 --> 00:50:00,480
favour getting that off of
there.

1010
00:50:00,520 --> 00:50:02,560
Yeah.
Like they have kids and stuff.

1011
00:50:02,680 --> 00:50:06,920
It's wild.
And like daughters, like what?

1012
00:50:07,320 --> 00:50:09,280
I had one where a guy was like,
hey, I'd really like to get a

1013
00:50:09,280 --> 00:50:11,640
picture of Steph.
I said, would you say that to

1014
00:50:11,640 --> 00:50:14,080
Steph if you just walk past down
the street, we'd be like, hey,

1015
00:50:14,080 --> 00:50:15,440
can I get a picture of you?
Yeah.

1016
00:50:15,560 --> 00:50:17,560
And he's like, are you implying
that I'm some kind of pervert?

1017
00:50:17,560 --> 00:50:19,600
I'm not a pervert.
I was like, well, I wasn't, but

1018
00:50:19,600 --> 00:50:20,840
it seems like you might think
you are.

1019
00:50:21,280 --> 00:50:23,360
So it's something you might want
to get in respect and, you know,

1020
00:50:23,360 --> 00:50:25,080
look inside about a little bit.
Yeah.

1021
00:50:25,360 --> 00:50:29,640
But yeah, to go back to the, to
the dealing with the hate type

1022
00:50:29,640 --> 00:50:32,280
stuff, I every once in a while,
like in my networking groups,

1023
00:50:32,280 --> 00:50:34,760
they'll ask me to do like a 5
minute you, you go around, I

1024
00:50:34,760 --> 00:50:36,400
don't know if you've ever been
in the networking group, but

1025
00:50:36,400 --> 00:50:38,920
they'll ask you to stand up and
do your little 10 minute spiel

1026
00:50:38,920 --> 00:50:41,200
or whatever.
One of the things I like to talk

1027
00:50:41,200 --> 00:50:43,080
about, especially for people
like in groups where there's a

1028
00:50:43,080 --> 00:50:45,880
lot of people on social media is
I don't know where I got this.

1029
00:50:45,880 --> 00:50:48,360
I don't know if it came from a
book or I dreamt it or it just

1030
00:50:48,360 --> 00:50:49,720
popped in my brain.
I have no idea.

1031
00:50:50,040 --> 00:50:54,840
But one day I was kind of like,
what if I just, if I take 10

1032
00:50:54,840 --> 00:50:58,160
people, like I think of 10
people in my life that if they,

1033
00:50:58,160 --> 00:51:01,360
if I woke up tomorrow and they
said, what, what you're doing is

1034
00:51:01,360 --> 00:51:03,920
wrong and I don't want to talk
to you anymore because you're

1035
00:51:03,920 --> 00:51:06,840
doing it, that would devastate
me, right?

1036
00:51:07,120 --> 00:51:09,800
So I found those 10 people that
I care about their opinions the

1037
00:51:09,800 --> 00:51:12,000
most, right?
And I draw a circle around those

1038
00:51:12,000 --> 00:51:15,520
10 people.
And if it's not one of those 10

1039
00:51:15,520 --> 00:51:18,240
people commenting on my stuff,
why do I care?

1040
00:51:19,000 --> 00:51:21,960
Why do I give a crap?
Why do I care if somebody in

1041
00:51:21,960 --> 00:51:24,320
Boston doesn't like what I said
or what I'm doing?

1042
00:51:24,800 --> 00:51:26,640
But I'm never going to see like,
like I said before, I'm never

1043
00:51:26,640 --> 00:51:28,920
going to see that person.
You're not part of my 10.

1044
00:51:28,920 --> 00:51:30,720
I don't care.
I don't care.

1045
00:51:31,320 --> 00:51:34,600
That's another perk of being,
well, actually it could be a

1046
00:51:34,760 --> 00:51:36,600
plus and A minus depending how
you look at it.

1047
00:51:36,600 --> 00:51:41,280
But being a business owner, you
don't have to worry about the

1048
00:51:41,640 --> 00:51:45,320
the online snowball tribe coming
after you about something.

1049
00:51:45,960 --> 00:51:48,400
But I think that's one thing
that holds people back in that

1050
00:51:48,400 --> 00:51:53,960
realm a little bit of like, so I
think of I got a little Fender

1051
00:51:53,960 --> 00:51:57,000
Bender.
This was probably four years ago

1052
00:51:57,000 --> 00:51:59,000
now, something like that, four
years ago, five years ago in the

1053
00:51:59,000 --> 00:52:04,400
winter and it was just comical
scenario where like there was

1054
00:52:04,400 --> 00:52:08,520
this roundabout that was glare
ice and like nobody could have

1055
00:52:08,520 --> 00:52:11,080
ever known it.
So I was driving up and I got in

1056
00:52:11,080 --> 00:52:13,240
this little Fender Bender and
like there was a cop there

1057
00:52:13,240 --> 00:52:16,120
immediately and he asked us to
pull into this parking lot.

1058
00:52:16,960 --> 00:52:19,800
And then I come to find out that
they were like, like they were

1059
00:52:19,800 --> 00:52:24,880
parked watching this roundabout
and so much of that stuff in my

1060
00:52:24,880 --> 00:52:26,520
head, I was like, why did that
happen?

1061
00:52:26,520 --> 00:52:29,240
Like why didn't somebody tell
somebody that, like, why don't

1062
00:52:29,240 --> 00:52:31,640
you park there and put your
lights on and say this is

1063
00:52:32,240 --> 00:52:35,400
something.
So I didn't do it in a malicious

1064
00:52:35,400 --> 00:52:37,160
way or a vindictive way or
anything.

1065
00:52:37,160 --> 00:52:39,040
But like I posted about it on
social media.

1066
00:52:39,040 --> 00:52:41,720
I was like, I got this ticket
and I end up getting a ticket

1067
00:52:41,720 --> 00:52:45,040
out of it, which is ultimately
happened for driving too fast

1068
00:52:45,040 --> 00:52:47,720
for conditions.
I was driving like 15 miles an

1069
00:52:47,720 --> 00:52:49,920
hour into this roundabout
because the roads were slippery

1070
00:52:50,920 --> 00:52:58,080
and this person commented on it
like talking like she had done

1071
00:52:58,080 --> 00:53:02,800
this deep dive, found where I
worked like made this comments

1072
00:53:02,800 --> 00:53:05,520
about it about I can't believe
you're able to have this

1073
00:53:05,520 --> 00:53:09,360
position or this opinion and do
this job and dot dot dot dot

1074
00:53:09,360 --> 00:53:11,840
dot.
So I one of the few posts in my

1075
00:53:11,840 --> 00:53:17,120
life I've ever deleted and like
still to this day, I think I was

1076
00:53:17,120 --> 00:53:20,680
completely in the right because
the rest of the story when I was

1077
00:53:20,680 --> 00:53:24,960
parked in that in that parking
lot, I physically watched four

1078
00:53:24,960 --> 00:53:27,520
to five other cars spin out in
the roundabout.

1079
00:53:27,880 --> 00:53:30,280
So it was like this a ridiculous
scenario that I shouldn't have

1080
00:53:30,280 --> 00:53:32,680
gotten a ticket for.
Like it's a it's an accident

1081
00:53:33,560 --> 00:53:39,880
purely at by definition.
And like, I took down the post

1082
00:53:39,880 --> 00:53:43,760
because there was this one
lunatic that could have affected

1083
00:53:44,280 --> 00:53:48,760
like, my earning money for my
family, you know?

1084
00:53:49,160 --> 00:53:51,000
And I think that's something
people run into, I guess is what

1085
00:53:51,000 --> 00:53:54,160
I'm getting at, like.
Would you been even in that

1086
00:53:54,160 --> 00:53:55,640
scenario if you really think
about it?

1087
00:53:55,760 --> 00:53:58,120
Do you?
Was there some kind of rules

1088
00:53:58,120 --> 00:54:00,480
about you posting on social
media for your job?

1089
00:54:01,280 --> 00:54:03,720
No.
So wouldn't would that would

1090
00:54:03,840 --> 00:54:07,520
anything have happened there?
More than likely not, no.

1091
00:54:07,520 --> 00:54:09,040
Yeah.
So like I'll give you another

1092
00:54:09,040 --> 00:54:10,520
good example.
When I was doing that those

1093
00:54:10,520 --> 00:54:13,520
those videos with Steph, we had
one person come in.

1094
00:54:14,000 --> 00:54:16,480
It was starting with this posse
of people that was trying to

1095
00:54:16,600 --> 00:54:18,480
make it stop for whatever
reason, they don't like it, they

1096
00:54:18,480 --> 00:54:19,680
don't like me, whatever, I don't
care.

1097
00:54:20,000 --> 00:54:22,920
But he came in and he had a
meeting with me and the mayor

1098
00:54:22,920 --> 00:54:24,680
and the and the city
administrator and said you have

1099
00:54:24,680 --> 00:54:27,360
to stop doing these the videos.
And I said why?

1100
00:54:27,360 --> 00:54:29,360
And he said because it's
illegal.

1101
00:54:29,360 --> 00:54:33,000
I said prove it.
And he's like, I'm going to call

1102
00:54:33,000 --> 00:54:34,480
the District Attorney.
I'm going to get him on the

1103
00:54:34,480 --> 00:54:36,200
phone and I'm going to file
charges on you.

1104
00:54:36,400 --> 00:54:37,680
So let's let's call him right
now.

1105
00:54:37,680 --> 00:54:39,440
Let's get him on the phone right
now.

1106
00:54:39,440 --> 00:54:42,480
Let's call him.
Well, I'm, I'm going to do it

1107
00:54:42,640 --> 00:54:44,560
outside of here.
I said, why you, here's my

1108
00:54:44,560 --> 00:54:45,920
number.
You tell him to give me a call

1109
00:54:46,600 --> 00:54:50,200
and I'm happy to, to be a
cooperative witness or, and

1110
00:54:50,200 --> 00:54:51,560
testify for whatever you need me
to do.

1111
00:54:51,720 --> 00:54:54,680
I'll tell him everything I did.
Well, you're going to be in

1112
00:54:54,680 --> 00:54:56,600
trouble.
Guess who never heard from the

1113
00:54:56,600 --> 00:54:59,040
District Attorney?
Like people think that they can

1114
00:54:59,040 --> 00:55:01,160
make these threats and, and, and
do this stuff right?

1115
00:55:01,160 --> 00:55:04,280
Because, because a lot of people
will back down to it.

1116
00:55:04,280 --> 00:55:06,240
But if you don't back down and
you just keep doing whatever

1117
00:55:06,240 --> 00:55:09,320
you're doing, they'll shut up.
Yeah, most of the time.

1118
00:55:09,320 --> 00:55:11,040
And especially if you're not
doing anything wrong, like if

1119
00:55:11,040 --> 00:55:12,320
you're not.
If you didn't do anything wrong,

1120
00:55:12,600 --> 00:55:14,280
what do you care?
Yeah.

1121
00:55:15,200 --> 00:55:17,760
Why?
Why you let Sharon get mad at

1122
00:55:17,760 --> 00:55:18,960
you?
Like, go ahead and be mad.

1123
00:55:19,080 --> 00:55:20,480
Call who you need, who you need
to call.

1124
00:55:20,680 --> 00:55:25,520
Yeah, yeah, that's such a
fascinating space.

1125
00:55:26,520 --> 00:55:30,880
Just the and, you know, adults
dealing with it is one thing.

1126
00:55:30,880 --> 00:55:35,800
I the conversation where I often
get to is like, you know, the

1127
00:55:35,800 --> 00:55:39,840
average age that we start social
media is pretty young man.

1128
00:55:40,560 --> 00:55:45,400
And I've had some people, you
know, in my extended network and

1129
00:55:45,400 --> 00:55:50,000
beyond, even stories that I've
read of like devastating

1130
00:55:50,000 --> 00:55:55,640
outcomes because of interactions
that children had on social

1131
00:55:55,640 --> 00:56:00,120
media.
And it's like, it's like that.

1132
00:56:00,120 --> 00:56:04,280
There's not a comprehensive
picture of that, an

1133
00:56:04,280 --> 00:56:08,200
understanding of that, or at
least a A want to alleviate it?

1134
00:56:08,200 --> 00:56:09,920
Yeah.
I've said a million times I

1135
00:56:09,920 --> 00:56:12,160
can't imagine what it would be
like if I had social media when

1136
00:56:12,160 --> 00:56:13,440
I was that age.
Oh, I know.

1137
00:56:13,440 --> 00:56:17,560
I can't, I can't fathom what
kind of trouble there would have

1138
00:56:17,560 --> 00:56:19,240
been.
You know, it was, it was bad

1139
00:56:19,240 --> 00:56:21,880
enough going through high school
when you could just talk about

1140
00:56:21,880 --> 00:56:24,760
each other and let alone put it
on the on the Internet and

1141
00:56:24,760 --> 00:56:25,880
record things.
Yeah.

1142
00:56:26,080 --> 00:56:28,800
So I, yeah, I can't, I can't
imagine what kids are going.

1143
00:56:28,800 --> 00:56:31,480
I mean, I've got a 13 year old
and an 11 year old and A, and an

1144
00:56:31,480 --> 00:56:35,640
8 year old.
So like I, I, I try my best to

1145
00:56:37,080 --> 00:56:39,160
like, show them these
situations, right.

1146
00:56:39,160 --> 00:56:41,040
And say, look at this guy's mad
at me.

1147
00:56:41,320 --> 00:56:42,960
It doesn't matter.
Doesn't make a difference.

1148
00:56:42,960 --> 00:56:45,200
I don't know that person.
They're not, they're not in my

1149
00:56:45,200 --> 00:56:46,600
inner circle.
It doesn't make a difference.

1150
00:56:46,920 --> 00:56:51,000
Yeah, but those, the hormones
and the age and the, and

1151
00:56:51,000 --> 00:56:53,320
everything's firing in their
brains and the neurons and

1152
00:56:53,320 --> 00:56:56,120
everything there's, I don't know
what I'm talking about, right.

1153
00:56:56,120 --> 00:56:58,160
So, yeah.
But yeah, we don't have

1154
00:56:58,160 --> 00:56:59,400
anything.
There's no, there's nothing in

1155
00:56:59,400 --> 00:57:03,400
the education system that I know
of to, to help, you know, teach

1156
00:57:03,400 --> 00:57:04,560
kids how to deal with this kind
of stuff.

1157
00:57:04,880 --> 00:57:07,560
Yeah, if they're lucky enough to
have parents that'll have the

1158
00:57:07,560 --> 00:57:09,680
conversations and help them
through it and stuff, that's

1159
00:57:09,680 --> 00:57:12,000
great.
But I don't know, it's it's not

1160
00:57:12,000 --> 00:57:15,040
the majority, probably.
What did you say the oldest one

1161
00:57:15,040 --> 00:57:18,000
is 1313 on social media yet or
no?

1162
00:57:18,120 --> 00:57:20,000
No, he just really doesn't.
He doesn't want to.

1163
00:57:20,240 --> 00:57:20,960
Nice.
Yeah.

1164
00:57:21,200 --> 00:57:23,240
You know, that seems to be a
growing trend and I'm kind of

1165
00:57:23,240 --> 00:57:25,920
all about it.
Yeah, you'll, you'll be in my

1166
00:57:25,920 --> 00:57:27,720
videos, but that's the that's
the end.

1167
00:57:27,880 --> 00:57:28,960
OK for him.
Yeah.

1168
00:57:28,960 --> 00:57:32,440
He doesn't doesn't want his own
Facebook or LinkedIn or anything

1169
00:57:32,440 --> 00:57:33,400
like that.
And I said, if you ever get

1170
00:57:33,400 --> 00:57:36,600
Snapchat, I'm taking your phone.
Yeah, because I I don't know

1171
00:57:37,280 --> 00:57:39,240
what gets shared on Snapchat,
but it can't be good.

1172
00:57:39,880 --> 00:57:41,720
It just can't be good with those
kids, right?

1173
00:57:42,040 --> 00:57:45,920
That's the one that happened in
my extended network, Yeah, with

1174
00:57:45,920 --> 00:57:48,240
a devastating outcome.
There's that thing happening

1175
00:57:48,240 --> 00:57:55,560
where it's like a scam where
they'll get the teenager to send

1176
00:57:55,560 --> 00:58:00,240
them, you know, like revealing
pictures and then blackmail said

1177
00:58:00,240 --> 00:58:04,000
person.
And luckily it seems like

1178
00:58:04,000 --> 00:58:07,560
there's now being some like
legislation written in place

1179
00:58:07,560 --> 00:58:13,320
that at least provides I don't
know if justice is even the

1180
00:58:13,320 --> 00:58:15,640
right word because there is no
justice really in that scenario.

1181
00:58:15,640 --> 00:58:16,320
They're.
Not here.

1182
00:58:16,320 --> 00:58:18,640
They're in some other country,
right?

1183
00:58:18,640 --> 00:58:21,200
So.
Yeah, but the stuff like that is

1184
00:58:21,200 --> 00:58:23,920
terrible.
And like, you know, I teach

1185
00:58:23,920 --> 00:58:28,480
social media marketing and it,
it's this constant tug of war

1186
00:58:28,480 --> 00:58:31,760
between like the positives and
the negatives of social media.

1187
00:58:31,760 --> 00:58:34,800
Because I truly believe there
are a ton of positives too.

1188
00:58:34,880 --> 00:58:38,480
Yeah, there's a there's a lot of
people that have better

1189
00:58:38,560 --> 00:58:41,240
relationships with their friends
and family because of social

1190
00:58:41,240 --> 00:58:44,680
media.
There's a lot of things that we

1191
00:58:44,680 --> 00:58:47,600
learn and know now because of
social media.

1192
00:58:48,440 --> 00:58:51,480
And it's like a lot of things in
life, balancing the positive and

1193
00:58:51,480 --> 00:58:53,520
negatives and working through
it.

1194
00:58:53,520 --> 00:58:56,120
But it's, it's a lot of times
it's, I think it's through the

1195
00:58:56,120 --> 00:58:58,880
lens of youth.
And I completely agree.

1196
00:58:58,880 --> 00:59:03,840
Like Facebook was kind of just
starting to be a thing right

1197
00:59:03,840 --> 00:59:06,160
when I went to college.
So I was still a knothead, but I

1198
00:59:06,160 --> 00:59:08,160
was an adult knothead.
Right.

1199
00:59:08,960 --> 00:59:13,480
And you know, I think of 4-5
years prior to that I was a

1200
00:59:13,480 --> 00:59:17,880
bigger knothead and like glad
that that stuff wasn't being

1201
00:59:17,880 --> 00:59:21,880
posted online.
And I, I feel for today's youth

1202
00:59:21,880 --> 00:59:24,520
that have to navigate that and
probably grow up quicker than

1203
00:59:24,520 --> 00:59:26,880
they need to and all that stuff.
I always thought it would be a

1204
00:59:26,880 --> 00:59:30,920
good assembly idea to get all
the kids in the gym.

1205
00:59:31,160 --> 00:59:34,400
Everybody has their phone.
Teacher takes a selfie with one

1206
00:59:34,400 --> 00:59:37,440
of the kids and say OK, send it
to three of your friends.

1207
00:59:38,240 --> 00:59:41,760
When you get it out there, you
send it to three of your friends

1208
00:59:41,760 --> 00:59:44,120
and as soon as you get it, you
raise your hand and just watch

1209
00:59:44,120 --> 00:59:47,360
how fast this one picture can
travel throughout the entire

1210
00:59:47,360 --> 00:59:50,200
school.
And so like, let's let's say you

1211
00:59:50,200 --> 00:59:53,680
send in a nude, right?
This is how fast everybody can

1212
00:59:53,680 --> 00:59:57,560
get it and how fast it
exponentially grows just to kind

1213
00:59:57,560 --> 00:59:59,680
of give them the idea, like let
them understand.

1214
00:59:59,680 --> 01:00:03,160
Like that's not to mention the
fact that every one of those

1215
01:00:03,160 --> 01:00:06,440
people at that in that scenario
is now in possession of

1216
01:00:06,840 --> 01:00:09,960
inappropriate kid pictures,
right?

1217
01:00:10,120 --> 01:00:13,640
So like it to be able to like
articulate that and explain it

1218
01:00:13,640 --> 01:00:14,800
to him.
I don't know if it would help or

1219
01:00:14,800 --> 01:00:15,640
not.
I have no idea.

1220
01:00:15,640 --> 01:00:18,120
But I thought that would always
be a good like assembly.

1221
01:00:18,760 --> 01:00:20,200
Event to do.
Cool idea.

1222
01:00:20,200 --> 01:00:21,920
Yeah.
Eye opening if nonetheless.

1223
01:00:21,920 --> 01:00:25,760
Right, Because you wonder what
that, what that understanding

1224
01:00:25,760 --> 01:00:28,360
is.
I'm sure it varies, but you

1225
01:00:28,360 --> 01:00:32,600
know, the, the level of
understanding of what they have

1226
01:00:32,600 --> 01:00:37,320
about that and where it is.
Because it's, I don't know, it's

1227
01:00:37,320 --> 01:00:40,040
easy to think we're we're hip to
it.

1228
01:00:40,680 --> 01:00:43,760
No, but we're not.
We're middle-aged adults.

1229
01:00:44,280 --> 01:00:47,520
The time has passed us by.
And think about like when we

1230
01:00:47,520 --> 01:00:50,360
went to those assemblies, how
much do we really retain any of

1231
01:00:50,360 --> 01:00:52,440
that information and like, give
a shit?

1232
01:00:52,520 --> 01:00:55,840
Yeah, yeah, yeah.
I recently found out I was, I

1233
01:00:55,840 --> 01:00:58,400
don't even, I never investigated
the truth about this or

1234
01:00:58,400 --> 01:01:01,400
anything.
So don't come after me online

1235
01:01:01,400 --> 01:01:04,920
Army.
But I saw a thing where there

1236
01:01:04,920 --> 01:01:10,520
was financial incentive for the
like for the police officers who

1237
01:01:10,520 --> 01:01:16,000
did the what was that?
What was that like, large scale

1238
01:01:16,520 --> 01:01:18,520
DARE?
Yeah, there was financial

1239
01:01:18,520 --> 01:01:22,440
incentive and I'm waiting to see
I, I, we have a family friend

1240
01:01:22,440 --> 01:01:25,280
from my hometown that was a, is
a retired police officer and he

1241
01:01:25,280 --> 01:01:27,520
was part of the DARE thing.
I can't wait to see him because

1242
01:01:27,520 --> 01:01:28,880
I want to say like you make
money off of.

1243
01:01:29,000 --> 01:01:31,440
That the whole thing too.
Isn't that why it was a pyramid

1244
01:01:31,440 --> 01:01:32,440
scheme?
Yeah.

1245
01:01:32,720 --> 01:01:34,960
Crazy, crazy.
They had sweet shirts though.

1246
01:01:34,960 --> 01:01:38,600
The logo was perfect.
The marketing was on point.

1247
01:01:39,200 --> 01:01:42,840
It was on point, man.
Yeah, but it's interesting.

1248
01:01:42,840 --> 01:01:44,720
I can't remember why I started
talking about that, but that was

1249
01:01:44,720 --> 01:01:47,840
funny.
I don't know, just the things

1250
01:01:49,240 --> 01:01:51,680
how we evolve as humans.
I I think social media has

1251
01:01:51,680 --> 01:01:54,400
played such a huge part in how
we interact with each other.

1252
01:01:55,040 --> 01:01:59,440
Yeah, it's made us angrier as a
people from what I've what I've

1253
01:01:59,440 --> 01:02:02,040
been able to kind of observe.
It's just people get really mad

1254
01:02:02,480 --> 01:02:05,880
really easy and everybody is
everybody has the idea that if

1255
01:02:05,880 --> 01:02:08,640
somebody says something on the
on the Internet that they're

1256
01:02:08,640 --> 01:02:09,760
saying it right directly to
them.

1257
01:02:09,840 --> 01:02:13,040
Like I feel like that's like a,
I don't understand where that

1258
01:02:13,040 --> 01:02:15,240
disconnect is.
Like if if I posted something

1259
01:02:15,280 --> 01:02:18,120
and, and it was a joke, but it
was offensive to you, doesn't

1260
01:02:18,760 --> 01:02:19,800
mean it's offensive to
everybody.

1261
01:02:19,800 --> 01:02:21,360
It just means you didn't like
it.

1262
01:02:21,840 --> 01:02:23,920
But just because you didn't like
it doesn't mean you got to be

1263
01:02:24,160 --> 01:02:26,880
nasty and, and say that this is
terrible.

1264
01:02:26,880 --> 01:02:29,120
You know what I mean?
Like it's just, it's interesting

1265
01:02:29,120 --> 01:02:33,120
to see like people get upset
about like I did a joke, I think

1266
01:02:33,120 --> 01:02:36,480
about a blind guy or something
like that or a deaf something

1267
01:02:36,480 --> 01:02:41,280
about a deaf guy or whatever.
And people got tried to come at

1268
01:02:41,280 --> 01:02:43,360
me and said you can't make fun
of deaf people.

1269
01:02:43,360 --> 01:02:44,680
I said yes, I can.
I just did.

1270
01:02:45,080 --> 01:02:46,640
I just did it.
And it's fine.

1271
01:02:46,640 --> 01:02:48,240
If you don't like it.
I don't, that's OK.

1272
01:02:48,720 --> 01:02:52,040
If if there's a deaf person
that's mad at me, I get it, you

1273
01:02:52,040 --> 01:02:53,600
know, that's fine.
But it's just a joke.

1274
01:02:54,320 --> 01:02:57,520
My my first like question in my
mind in that instance is always

1275
01:02:57,520 --> 01:03:00,000
like, are you deaf?
Are you the first?

1276
01:03:00,560 --> 01:03:02,480
Because then we could probably
have a conversation.

1277
01:03:02,480 --> 01:03:04,000
But I think that that's part of
it.

1278
01:03:04,000 --> 01:03:10,560
I think people, they think that
their posts have more influence

1279
01:03:10,560 --> 01:03:12,960
than they really do.
Like we think we can puppeteer

1280
01:03:12,960 --> 01:03:16,080
all of these parts of society
just by making a comment.

1281
01:03:16,360 --> 01:03:18,120
And it's like you're going into
the abyss.

1282
01:03:18,120 --> 01:03:20,840
It's solely a reflection of
yourself is all it is.

1283
01:03:20,880 --> 01:03:22,480
Yeah.
It's what?

1284
01:03:22,480 --> 01:03:25,520
Yeah.
Your content shouldn't be on

1285
01:03:25,520 --> 01:03:27,400
Facebook.
Well, you just commented on it,

1286
01:03:27,560 --> 01:03:29,840
so now it's going to be on more
people's Facebooks.

1287
01:03:30,200 --> 01:03:33,560
So yeah, swing the miss.
Do your do your dad jokes land

1288
01:03:33,560 --> 01:03:36,520
with your kids?
No, they think I'm an idiot.

1289
01:03:37,000 --> 01:03:38,560
So yeah, I guess they do.
I guess they do.

1290
01:03:38,560 --> 01:03:40,120
Yeah.
Sometimes they like them,

1291
01:03:41,160 --> 01:03:43,240
sometimes they think they're
funny, but not not super often.

1292
01:03:43,440 --> 01:03:47,240
Yeah, So is that, is that still
like the main shtick?

1293
01:03:47,240 --> 01:03:49,560
Like do you still do the videos
where you're like, hey, can I

1294
01:03:49,560 --> 01:03:51,440
tell you a dad joke and.
Is that the thing?

1295
01:03:51,440 --> 01:03:54,600
Yeah, Steph's getting busy.
We don't see each other as much

1296
01:03:54,600 --> 01:03:57,040
anymore.
But I've got, I've got Deanna in

1297
01:03:57,040 --> 01:04:00,200
the office and, and we just
hired a part time person.

1298
01:04:00,640 --> 01:04:04,440
So Mackenzie's going to get some
crappy jokes thrown at her here

1299
01:04:04,440 --> 01:04:07,560
and there.
But right now I've got, I've got

1300
01:04:07,560 --> 01:04:12,400
three years of jokes that I can
just repost at this point when

1301
01:04:12,400 --> 01:04:15,360
I, you know, if there's a long
lull between when I find a good

1302
01:04:15,360 --> 01:04:19,240
one or, or think of a good thing
to do, I'm trying to, I'm trying

1303
01:04:19,240 --> 01:04:21,920
to write some more stuff just to
get into a little bit of a lot

1304
01:04:21,920 --> 01:04:24,760
more of a long form kind of
funny stuff.

1305
01:04:25,480 --> 01:04:29,160
So we're we're working through
that just more based on the dumb

1306
01:04:29,160 --> 01:04:31,920
stuff we do in the office.
Like I bought a bus and I put my

1307
01:04:31,920 --> 01:04:33,360
face on it.
So we got to figure out some

1308
01:04:33,360 --> 01:04:36,400
kind of way to, to make that
into a thing.

1309
01:04:37,200 --> 01:04:39,440
So.
You bought a bus.

1310
01:04:40,080 --> 01:04:41,680
I bought a short bus.
Yeah, nice.

1311
01:04:42,480 --> 01:04:46,120
I found it on.
I found it on Facebook

1312
01:04:46,120 --> 01:04:49,000
Marketplace, bought it and I
took it in.

1313
01:04:49,000 --> 01:04:51,560
I got my face put on it and
logos and all that kind of

1314
01:04:51,560 --> 01:04:53,200
stuff.
And we drive it in parades and

1315
01:04:53,200 --> 01:04:54,960
everything.
But then the main reason I got

1316
01:04:54,960 --> 01:04:58,120
it was all my kids are in
sports, so we got basketball

1317
01:04:58,120 --> 01:04:59,320
tournaments and stuff like that
coming.

1318
01:04:59,640 --> 01:05:02,240
Pile all the parents in.
We got to go to The Dells this

1319
01:05:02,240 --> 01:05:03,400
weekend.
Pile them all in.

1320
01:05:03,800 --> 01:05:05,200
Let's go.
Awesome.

1321
01:05:05,200 --> 01:05:08,280
Yeah, that's nice, Nice
comfortable ride and put ATV in

1322
01:05:08,280 --> 01:05:10,360
there, got some music.
We're we're all good to go.

1323
01:05:10,360 --> 01:05:13,760
Nice little write off man.
Right, yeah, logos going all the

1324
01:05:13,760 --> 01:05:15,080
way up.
All the way back.

1325
01:05:16,160 --> 01:05:18,920
Oh, that's awesome.
Yeah, It's just I like finding

1326
01:05:19,120 --> 01:05:22,840
different random things to do
that nobody like not a lot of

1327
01:05:22,840 --> 01:05:24,640
people would think about.
Yeah.

1328
01:05:24,760 --> 01:05:26,000
Or people would think it's
ridiculous.

1329
01:05:26,480 --> 01:05:28,840
Well, and at the foundation of
it, that's often what effective

1330
01:05:28,840 --> 01:05:32,280
marketing is, right?
You're trying to get your unique

1331
01:05:32,280 --> 01:05:35,080
value proposition out there in a
creative way that gets through

1332
01:05:35,080 --> 01:05:38,760
the noise because we constantly
live with all kinds of noise.

1333
01:05:38,760 --> 01:05:40,960
Yeah.
And what can you do to captivate

1334
01:05:40,960 --> 01:05:44,320
attention and then make that
attention useful?

1335
01:05:44,360 --> 01:05:46,520
Yeah, Yeah.
I know that the bus was the

1336
01:05:46,520 --> 01:05:48,920
right thing to do because my
wife told me that she thought it

1337
01:05:48,920 --> 01:05:51,440
was clever.
Most of the videos I do, she

1338
01:05:51,440 --> 01:05:52,360
says.
Oh, that's cute.

1339
01:05:53,520 --> 01:05:55,760
Almost everything I do, she's
like, well, that's cute, cute.

1340
01:05:55,760 --> 01:05:58,040
And I know it's OK.
But then she said, you know

1341
01:05:58,040 --> 01:05:59,240
what?
Getting that bus and putting

1342
01:05:59,240 --> 01:06:04,040
your face on it was clever.
And I was like, damn, I did it.

1343
01:06:04,480 --> 01:06:07,200
I did it.
She's like, people text me all

1344
01:06:07,200 --> 01:06:08,400
the time.
When they see it driving around,

1345
01:06:08,400 --> 01:06:10,000
they'll take a picture and
they'll send it to me and say,

1346
01:06:10,000 --> 01:06:12,160
oh, your bus, the bus is out.
She's like, that was pretty

1347
01:06:12,160 --> 01:06:13,400
clever.
That's awesome.

1348
01:06:14,360 --> 01:06:17,080
You know, I Speaking of social
media, I saw a video just the

1349
01:06:17,080 --> 01:06:20,880
other day that said like a a
husband will hang on to that one

1350
01:06:20,880 --> 01:06:22,560
compliment from his wife for
months.

1351
01:06:22,600 --> 01:06:24,680
Just live on that.
Live everybody.

1352
01:06:24,720 --> 01:06:26,360
I tell everybody that she thinks
I'm clever.

1353
01:06:27,360 --> 01:06:31,040
Everybody that'll listen.
That's the best.

1354
01:06:31,040 --> 01:06:32,560
It's super true though.
Super true.

1355
01:06:32,560 --> 01:06:36,320
That's the best thing about a
wife is at least my experience

1356
01:06:36,320 --> 01:06:39,120
with a wife is.
That is where I can go for the

1357
01:06:39,120 --> 01:06:42,240
most authentic feedback that I
could ever want.

1358
01:06:42,720 --> 01:06:47,320
And really that's invaluable
because back to, I mean, even

1359
01:06:47,320 --> 01:06:49,200
back to the leadership thing,
like I don't want a bunch of

1360
01:06:49,200 --> 01:06:50,880
people around me that are just
yes, people.

1361
01:06:50,880 --> 01:06:52,040
I say this is great.
Like do this.

1362
01:06:52,040 --> 01:06:54,600
My wife will tell me that like
when something sucks she'll be

1363
01:06:54,600 --> 01:06:58,360
that shit.
Yeah, like our wives went to the

1364
01:06:58,360 --> 01:07:01,920
same schools for wiping.
I think they have like a,

1365
01:07:02,240 --> 01:07:05,280
there's like a wife gathering
school that they all go to that

1366
01:07:05,280 --> 01:07:08,320
we don't know about where they
come up with these things.

1367
01:07:08,440 --> 01:07:11,160
It's A and it's probably.
You're about to marry a moron.

1368
01:07:15,160 --> 01:07:17,320
I tell her all the time.
She chose to say I do.

1369
01:07:17,320 --> 01:07:20,760
She did, yeah.
Yep, it's I tell her.

1370
01:07:20,760 --> 01:07:22,760
I tell her, too.
Like we got three kids.

1371
01:07:23,000 --> 01:07:24,480
You're stuck with me now.
Where are you going?

1372
01:07:24,480 --> 01:07:25,840
Like you're going.
You got baggage.

1373
01:07:25,840 --> 01:07:27,400
If you're going to leave, good
luck.

1374
01:07:28,320 --> 01:07:32,680
It's tough out there it.
Is yeah, that's great, man.

1375
01:07:33,360 --> 01:07:34,800
OK.
We got to get a little bit back

1376
01:07:34,800 --> 01:07:37,360
into the into the nickel a guy a
little bit.

1377
01:07:37,520 --> 01:07:38,280
All right, let's do it.
Yeah.

1378
01:07:38,280 --> 01:07:40,320
So ultimately that's how you
reach down.

1379
01:07:41,080 --> 01:07:47,680
I made AI made a video where I
had reached out to him to come

1380
01:07:47,680 --> 01:07:50,400
on the podcast.
He said he was too busy and then

1381
01:07:50,400 --> 01:07:55,040
started the podcast, which is
eerily similar vibe to mine,

1382
01:07:55,040 --> 01:07:58,920
similar conversations, a little
bit bigger geographic area, but,

1383
01:07:59,760 --> 01:08:01,760
and that's all well and good,
but yeah, that's why you reached

1384
01:08:01,760 --> 01:08:04,960
out, man.
I got, I got made-up beef with

1385
01:08:04,960 --> 01:08:06,960
the guy.
I, I don't think he, like I told

1386
01:08:06,960 --> 01:08:11,120
you earlier, I don't think he
knows that I have beef, but I'm

1387
01:08:11,120 --> 01:08:13,280
the bald guy with a beard in
Wisconsin.

1388
01:08:13,320 --> 01:08:15,160
That's it.
Like the only difference between

1389
01:08:15,160 --> 01:08:17,920
him and me is I can't pay for a
bunch of billboards everywhere

1390
01:08:18,439 --> 01:08:20,000
like.
Do you have a billboard?

1391
01:08:20,000 --> 01:08:22,920
I don't, but if I did, if I had
billboard money to throw around,

1392
01:08:23,120 --> 01:08:25,880
I'd put one right next to his
after the ones that like

1393
01:08:26,040 --> 01:08:29,080
insurance companies fear me and
I it would just be me being I

1394
01:08:29,080 --> 01:08:35,080
don't, I don't, I'm not scared.
But yeah, that, like I said,

1395
01:08:35,080 --> 01:08:38,439
when when he was when he first
started coming in, I first

1396
01:08:38,439 --> 01:08:40,760
started seeing him a lot.
I'd see his, his Tik toks and,

1397
01:08:40,760 --> 01:08:43,680
and, and stuff like that.
And I'd say, hey, get out of the

1398
01:08:43,680 --> 01:08:45,040
state.
I'm the I'm the guy.

1399
01:08:45,120 --> 01:08:46,600
I'm the bald guy with the beard.
You got to go.

1400
01:08:47,160 --> 01:08:48,479
And then he wouldn't say
anything.

1401
01:08:48,479 --> 01:08:50,080
And I'd say, well, shave your
beard or leave.

1402
01:08:50,240 --> 01:08:53,600
That's this is this is it.
You don't have any choices.

1403
01:08:54,080 --> 01:08:56,399
But then he did that.
He did that thing where he's the

1404
01:08:57,200 --> 01:08:59,880
official law firm of the
Minnesota Vikings.

1405
01:09:00,399 --> 01:09:01,960
And I was the final straw for
me.

1406
01:09:01,960 --> 01:09:08,640
I can't, I can't let that stand.
So I did a video that that said

1407
01:09:08,640 --> 01:09:12,800
I would never, ever be the
official insurance advisor of

1408
01:09:12,800 --> 01:09:15,279
the Minnesota Vikings.
And that's a year that's a poser

1409
01:09:15,279 --> 01:09:17,200
move.
He's got Viking stuff all over

1410
01:09:17,200 --> 01:09:19,120
Minneapolis.
He's ever all those huge

1411
01:09:19,120 --> 01:09:21,200
billboards you see here with no
Packer colors.

1412
01:09:21,640 --> 01:09:24,080
Those are all Vikings, all
Vikings colors all over the

1413
01:09:24,080 --> 01:09:25,880
place.
My guess is, and again, this is

1414
01:09:25,880 --> 01:09:29,319
just me spitballing here, but
the the Packers are a classy

1415
01:09:29,319 --> 01:09:31,640
organization and they make good
marketing decisions.

1416
01:09:33,520 --> 01:09:37,680
The Vikings aren't.
I love that, love that angle.

1417
01:09:38,160 --> 01:09:39,120
That's my thought.
I don't know.

1418
01:09:39,120 --> 01:09:40,560
And then again, that's just me.
So I don't know.

1419
01:09:41,200 --> 01:09:43,880
But I I've had people say like,
well, he's got a podcast.

1420
01:09:43,880 --> 01:09:44,920
What if he asked you to be on
it?

1421
01:09:45,040 --> 01:09:48,680
And I said I would, I would be
on it if he either takes on all

1422
01:09:48,680 --> 01:09:51,479
his billboards or he shaves his
beard and then I'll go on his

1423
01:09:51,479 --> 01:09:52,279
podcast.
That's it.

1424
01:09:53,520 --> 01:09:57,200
Those are the only rules.
Yeah, yeah.

1425
01:09:57,200 --> 01:09:59,200
Talk about marketing.
We could talk about that for

1426
01:09:59,200 --> 01:10:00,680
days and days.
That's one thing he's done

1427
01:10:00,680 --> 01:10:01,560
really well.
He's a.

1428
01:10:01,560 --> 01:10:05,240
Yeah, he definitely did.
Definitely painted the highways

1429
01:10:06,080 --> 01:10:08,280
his face.
Yeah, no doubt.

1430
01:10:08,720 --> 01:10:11,920
And but you know, we're talking
about a little bit.

1431
01:10:11,920 --> 01:10:15,360
I knew, you know, I knew a
little bit about his geographic

1432
01:10:15,360 --> 01:10:21,120
targeting, didn't know that he
was the official lawyer law firm

1433
01:10:21,360 --> 01:10:25,320
of the Minnesota Vikings.
Like if there's a conflict of

1434
01:10:25,320 --> 01:10:28,520
interest in marketing, that's.
It it's a tough one.

1435
01:10:28,520 --> 01:10:30,320
It's tough to get over.
I don't think he wants us all to

1436
01:10:30,320 --> 01:10:33,120
know about that over here.
Yeah, I think that's kind of one

1437
01:10:33,120 --> 01:10:34,400
of those hush hush deals.
Yeah.

1438
01:10:34,600 --> 01:10:36,440
Yeah, Well, I'm going to shed
some light on it whenever I get

1439
01:10:36,440 --> 01:10:38,720
a chance.
Yeah, yeah, well, he's also got

1440
01:10:39,320 --> 01:10:43,200
he has got the, you ever see
those house divided flags where

1441
01:10:43,320 --> 01:10:46,160
the house divided it'll have
like Packers Vikings or Packers

1442
01:10:46,160 --> 01:10:49,360
Bears or something.
I guarantee.

1443
01:10:49,360 --> 01:10:52,080
Like if I'm thinking of OK, how
do I PR this?

1444
01:10:52,080 --> 01:10:54,680
How do I PR spin this?
Which PR is a whole another

1445
01:10:54,680 --> 01:10:57,160
thing where I can love and hate
at the same time.

1446
01:10:57,640 --> 01:11:01,200
If I PR spin this, he's in that
zone where it's like, OK, maybe

1447
01:11:01,400 --> 01:11:04,680
where his where he lives is like
half and half because you're

1448
01:11:04,680 --> 01:11:06,960
right on the border over there.
I think somewhere and I used to

1449
01:11:06,960 --> 01:11:11,200
live in the UP where it's half
Packers, half Vikings or Lions.

1450
01:11:11,920 --> 01:11:16,640
And, you know, there's probably
APR angle you can take there to

1451
01:11:16,640 --> 01:11:21,880
be like, you know, I'm, I'm, I'm
just, I'm serving everybody.

1452
01:11:21,880 --> 01:11:23,360
Yeah.
That's the way he went with it

1453
01:11:23,360 --> 01:11:25,800
when I when I finally posted and
he actually replied to it.

1454
01:11:25,880 --> 01:11:27,360
Yeah.
And I get it.

1455
01:11:27,400 --> 01:11:28,240
I get it.
Yeah.

1456
01:11:28,240 --> 01:11:31,320
But I mean, if you're, if you're
Packers and you're Lions, if

1457
01:11:31,320 --> 01:11:34,760
you're a Lions fan, you're, I
mean, you're a solid hardcore

1458
01:11:34,760 --> 01:11:37,160
fan, right?
Because the Lions have always

1459
01:11:37,160 --> 01:11:38,680
been terrible.
They're finally getting good,

1460
01:11:39,040 --> 01:11:40,720
right.
But you, if you've been a Lions

1461
01:11:40,720 --> 01:11:42,480
fan forever, I got I've got
respect for you.

1462
01:11:42,560 --> 01:11:44,880
I don't I you can be a Packers
and a Lions fan.

1463
01:11:44,880 --> 01:11:46,840
I'm OK.
Like, you can be the official

1464
01:11:46,840 --> 01:11:52,400
law firm of the Detroit Lions,
you'll be busy, but not the

1465
01:11:52,400 --> 01:11:54,440
Minnesota Vikings.
So just no.

1466
01:11:54,440 --> 01:11:56,720
And that, that's only one.
Worse would be the Bears.

1467
01:11:56,720 --> 01:11:59,080
The Bears would be terrible.
Yeah, that was the first thing I

1468
01:11:59,080 --> 01:12:00,640
thought about.
I don't know if he's in Illinois

1469
01:12:00,640 --> 01:12:04,040
too or not, but I don't.
Know I don't go down there.

1470
01:12:04,040 --> 01:12:08,480
It's not safe.
Yeah, that's a whole other

1471
01:12:08,480 --> 01:12:10,840
thing.
I drove through Illinois a while

1472
01:12:10,840 --> 01:12:16,880
back going to a concert in
Indianapolis and I logged on and

1473
01:12:16,880 --> 01:12:20,120
I paid my tolls, which is just
ridiculous the way it is.

1474
01:12:20,520 --> 01:12:24,360
So I log on and I pay my tolls.
And then just a couple weeks

1475
01:12:24,360 --> 01:12:26,600
ago, the concert was in October.
Just a couple weeks ago, I get a

1476
01:12:26,600 --> 01:12:29,120
thing in the mail saying I have
to pay my tolls.

1477
01:12:30,760 --> 01:12:33,960
So I call and I talked to the
nicest guy you could have ever

1478
01:12:33,960 --> 01:12:35,760
wanted to be on the other side
of the phone.

1479
01:12:36,120 --> 01:12:40,920
Like I I called in ready to
ready to talk about these tolls

1480
01:12:41,640 --> 01:12:44,240
and we finally got to the bottom
of it.

1481
01:12:44,240 --> 01:12:47,400
For some reason, my payment must
not have went through or

1482
01:12:47,400 --> 01:12:48,720
whatever blah blah blah ended up
on.

1483
01:12:48,720 --> 01:12:51,480
I ended up deep down the Reddit
hole of this and this had

1484
01:12:51,480 --> 01:12:56,280
happened to other people.
So I don't know where the break

1485
01:12:56,280 --> 01:13:01,320
in the chain of it happening
was, but like my tolls didn't go

1486
01:13:01,320 --> 01:13:05,240
through and there were like, I
can't even remember a little

1487
01:13:05,240 --> 01:13:07,920
over $100.00 of fees added to
these things.

1488
01:13:08,560 --> 01:13:11,040
So I call and as nice as this
guy was, I was like, I'm not

1489
01:13:11,040 --> 01:13:12,680
going to pay all that extra
money.

1490
01:13:12,680 --> 01:13:18,080
Like I did this already even
though you says I didn't do it

1491
01:13:18,240 --> 01:13:21,200
because I went through my credit
card statement, there was no

1492
01:13:21,200 --> 01:13:23,000
payment.
So I didn't pay twice.

1493
01:13:24,120 --> 01:13:29,280
But in our conversation, like he
pulled up my profile to pay

1494
01:13:29,360 --> 01:13:32,560
tolls in Illinois and I was
like, dude, let's talk about

1495
01:13:32,560 --> 01:13:36,120
this.
Realistically, would I have a

1496
01:13:36,120 --> 01:13:41,560
profile to pay Illinois tolls if
I if I wasn't going to pay the

1497
01:13:41,560 --> 01:13:44,360
tolls?
Like I logged on to do that and

1498
01:13:44,360 --> 01:13:45,920
created and he's like, yeah,
you're right.

1499
01:13:45,920 --> 01:13:47,280
And ultimately I didn't have to
pay the fees.

1500
01:13:47,280 --> 01:13:51,360
That's good.
But I can't remember what the

1501
01:13:51,360 --> 01:13:53,840
actual thought was around just
talking about how bad Illinois

1502
01:13:53,840 --> 01:13:54,840
is.
I think that's the main.

1503
01:13:54,840 --> 01:13:55,960
Thing.
It's weird that logic actually

1504
01:13:55,960 --> 01:13:58,920
worked in that scenario.
Usually when you go call any

1505
01:13:58,920 --> 01:14:01,280
kind of thing like that, logic
is not out the door.

1506
01:14:01,440 --> 01:14:06,440
Out the door yeah well they
could have it was either that or

1507
01:14:06,600 --> 01:14:10,920
what Come and get me I wasn't
going to pay it I wasn't going

1508
01:14:10,920 --> 01:14:14,640
to pay it so but yeah, I guess
that that was probably the main

1509
01:14:14,640 --> 01:14:18,200
point just to talk about how bad
Illinois is and just and.

1510
01:14:18,200 --> 01:14:20,760
Just Bears fans in general.
Oh, they're the worst.

1511
01:14:21,200 --> 01:14:23,400
They are going to, they are
going to take the north, but.

1512
01:14:24,120 --> 01:14:25,400
Maybe we'll see in a couple
days.

1513
01:14:25,400 --> 01:14:27,320
By the time this episode drops,
we'll know.

1514
01:14:27,320 --> 01:14:30,560
Yeah, we'll know.
But yeah, I don't I and Mike

1515
01:14:30,560 --> 01:14:31,640
you.
Can know back there, but I don't

1516
01:14:31,640 --> 01:14:33,880
know.
I'm nervous, man, I'm nervous.

1517
01:14:34,720 --> 01:14:36,560
Yeah, this weekend will be
interesting.

1518
01:14:36,720 --> 01:14:39,200
Or a Sunday night.
I think it is Saturday night.

1519
01:14:39,680 --> 01:14:41,240
Is it Saturday night?
I think so, yeah.

1520
01:14:43,400 --> 01:14:45,400
Yeah, I'm doing early supper
club so that I can make sure

1521
01:14:45,400 --> 01:14:48,840
that I get back for the game OK.
Yeah, OK.

1522
01:14:48,840 --> 01:14:52,440
So go to go to supper club
Saturday night.

1523
01:14:52,440 --> 01:14:54,160
Where?
Where's your spot down by Amro?

1524
01:14:54,200 --> 01:14:55,400
Hazes.
OK.

1525
01:14:55,440 --> 01:14:57,040
Hazes Supper club outside.
It's all.

1526
01:14:57,120 --> 01:14:59,600
It's all it's called in a little
town called Borth.

1527
01:14:59,920 --> 01:15:00,880
Borth.
Yeah.

1528
01:15:01,080 --> 01:15:02,560
OK.
Best steak I've ever had in my

1529
01:15:02,560 --> 01:15:07,160
life, hands down.
Isn't that classic Wisconsin the

1530
01:15:07,160 --> 01:15:11,160
drive 20 minutes to a town with
1000 people that has the best

1531
01:15:11,160 --> 01:15:15,000
supper club in the G?
Has 100 people in the town,

1532
01:15:15,120 --> 01:15:17,360
yeah.
Nice, what do they do?

1533
01:15:17,360 --> 01:15:19,920
A good prime rib or what's the
Saturday night thing you go for?

1534
01:15:20,280 --> 01:15:23,560
I usually just get AI get a
sirloin, just a solid sirloin

1535
01:15:23,560 --> 01:15:26,040
and they got a good surf and
turf OK, where you get like a

1536
01:15:26,040 --> 01:15:29,720
nice like a hunk of crab too.
OK, pretty good old fashions are

1537
01:15:29,720 --> 01:15:31,800
good.
OK, You know, they don't muddle.

1538
01:15:31,920 --> 01:15:34,600
That's a problem for me usually,
but they're all right, OK, if

1539
01:15:34,600 --> 01:15:36,440
you do, if you're pre mixed and
if you had a pre mixed old

1540
01:15:36,440 --> 01:15:38,440
fashions, you're not really
doing the supper club thing,

1541
01:15:38,440 --> 01:15:40,640
right.
But their their argument,

1542
01:15:40,640 --> 01:15:43,000
because I've had this argument
with the bartenders many times

1543
01:15:43,000 --> 01:15:46,160
because I'll say, just give me a
muddler and and I'll do it.

1544
01:15:46,280 --> 01:15:48,640
I don't mind doing it myself.
And they're like, no, we're just

1545
01:15:48,640 --> 01:15:50,560
too busy.
Like this is how we have to do

1546
01:15:50,560 --> 01:15:51,880
it.
Because otherwise if we had to

1547
01:15:51,880 --> 01:15:53,880
muddle everybody's old fashions,
nobody get drinks.

1548
01:15:54,200 --> 01:15:56,480
And I get I get that.
I, I resonate with that.

1549
01:15:56,480 --> 01:15:57,880
I want to make sure I have my
drinks.

1550
01:15:57,880 --> 01:16:00,120
So, so I you know, I understand,
but.

1551
01:16:00,360 --> 01:16:02,800
So here's my qualm, Here's my
qualm with supper clubs.

1552
01:16:04,080 --> 01:16:07,200
Love the the Wisconsin vibe and
the connection to our culture.

1553
01:16:07,200 --> 01:16:09,240
Supper clubs are awesome.
The food's always banging.

1554
01:16:09,240 --> 01:16:11,880
It's always good.
My qualm with it.

1555
01:16:11,920 --> 01:16:15,560
And this has been amplified by
two things It's been I've always

1556
01:16:15,560 --> 01:16:18,400
felt this way, but it's been
amplified by becoming a dad.

1557
01:16:18,520 --> 01:16:21,680
I have a four year old and it's
been amplified by a quit

1558
01:16:21,680 --> 01:16:24,480
drinking alcohol like 6 or 7
years, well more than that now,

1559
01:16:24,480 --> 01:16:29,920
probably 8 years ago now.
And my supper club appearances

1560
01:16:29,920 --> 01:16:32,560
have dramatically decreased
because of those two things.

1561
01:16:32,560 --> 01:16:39,720
One, I can't go in and sit at a
bar for an hour with a four year

1562
01:16:39,720 --> 01:16:41,640
old before we get seated at a
table.

1563
01:16:41,960 --> 01:16:44,520
It's not happening, just not
going to happen.

1564
01:16:44,520 --> 01:16:47,120
Like we don't have, there's not
enough coloring books in the

1565
01:16:47,120 --> 01:16:50,200
world or not enough games I spy
in the world to make that work.

1566
01:16:51,280 --> 01:16:57,440
And two, like you want me to
take up a bar stool with my

1567
01:16:58,160 --> 01:17:01,120
seltzer water and lime I'm going
to drink.

1568
01:17:01,160 --> 01:17:02,360
You're going to kick you right
out of there anyway.

1569
01:17:02,360 --> 01:17:04,360
They're going to, Yeah.
And I'm going to get dirty looks

1570
01:17:04,800 --> 01:17:09,360
because they want their tips.
And so that has dramatically

1571
01:17:09,360 --> 01:17:11,320
decreased my supper club
appearances.

1572
01:17:11,320 --> 01:17:16,400
And it's a bummer because the
supper club food and the vibe I

1573
01:17:16,400 --> 01:17:18,200
still love.
Yeah, but I just don't go.

1574
01:17:18,440 --> 01:17:22,000
We, we, when we started having
kids, we didn't go anywhere.

1575
01:17:22,000 --> 01:17:24,400
We didn't take them anywhere in
public because they're the

1576
01:17:24,400 --> 01:17:26,000
worst.
Kids are terrible.

1577
01:17:26,520 --> 01:17:30,680
They're just Oh my God.
So we've for the longest time

1578
01:17:30,680 --> 01:17:33,000
kind of just got away from it.
We didn't go out with friends

1579
01:17:33,000 --> 01:17:35,000
and we didn't and we just didn't
bring my life unless we had a

1580
01:17:35,000 --> 01:17:36,240
sitter.
We didn't go out.

1581
01:17:36,960 --> 01:17:39,840
And now my oldest is old enough
to to babysit.

1582
01:17:39,840 --> 01:17:43,440
So now we can start, you know,
going out and and enjoying.

1583
01:17:43,640 --> 01:17:45,320
Take advantage of that labor you
created.

1584
01:17:45,320 --> 01:17:47,120
Exactly why did I get them
otherwise?

1585
01:17:47,120 --> 01:17:50,800
You know, But yeah, I, I
couldn't imagine trying to take

1586
01:17:50,800 --> 01:17:52,400
a kid to a supper, but I
wouldn't, I wouldn't even think

1587
01:17:52,400 --> 01:17:53,960
about it.
Like it would just be an

1588
01:17:53,960 --> 01:17:55,920
absolute disaster.
Especially with three.

1589
01:17:55,920 --> 01:17:57,760
You got three of them.
Yeah, yeah, yeah.

1590
01:17:57,800 --> 01:18:00,840
Now that'd be fun.
Now that'd be fun there, but

1591
01:18:00,840 --> 01:18:02,680
I'll wait till they can till the
oldest can drive and then you

1592
01:18:02,680 --> 01:18:05,200
can get me home and have more
old fashions then.

1593
01:18:05,800 --> 01:18:10,000
Yeah, so that's my qualm.
It's like my I love fish fries,

1594
01:18:10,000 --> 01:18:13,240
man.
Fish fish fries my jam and you

1595
01:18:13,240 --> 01:18:16,160
can't get it to go fish fry like
you don't you don't go get it to

1596
01:18:16,160 --> 01:18:17,520
go fish fry.
You get home, it's a little

1597
01:18:17,520 --> 01:18:23,200
soggy, the fry, the fry stink
like so my my fish intake is way

1598
01:18:23,200 --> 01:18:25,880
down my supper club your.
Omega fatty acids are going to

1599
01:18:25,880 --> 01:18:26,680
be way.
Down, way down.

1600
01:18:26,720 --> 01:18:28,280
Brain health out the window,
dude.

1601
01:18:28,760 --> 01:18:31,400
That's bad.
That's my qualm with it though.

1602
01:18:31,520 --> 01:18:34,600
Yeah, that makes sense.
I think mainly it sounds like

1603
01:18:34,600 --> 01:18:37,080
the problem that you really had
was having children.

1604
01:18:37,080 --> 01:18:39,400
And that's my that was my
problem, too.

1605
01:18:40,560 --> 01:18:42,440
Here we are.
I mean, the process is great.

1606
01:18:46,480 --> 01:18:49,080
Worst roommates I've ever had.
Terrible roommates.

1607
01:18:49,080 --> 01:18:52,880
Really bad.
Yeah, well, I would put it the

1608
01:18:52,880 --> 01:18:55,560
best and the worst roommates
that they've had.

1609
01:18:57,040 --> 01:18:59,960
Sidebar, Austin, just while I'm
looking at this, how is how is

1610
01:18:59,960 --> 01:19:02,960
my camera shot with the sun
shining directly into the is it

1611
01:19:02,960 --> 01:19:08,680
bad?
OK, I'm going to stand up.

1612
01:19:09,280 --> 01:19:11,200
I got to roll pretty soon too
anyways, so.

1613
01:19:11,200 --> 01:19:13,720
Are we getting close to Austin?
How are we doing on time 15?

1614
01:19:14,000 --> 01:19:16,480
Oh, we are.
How's that?

1615
01:19:16,480 --> 01:19:26,520
Did that make it better?
Yeah, Yeah, man, I usually have.

1616
01:19:26,520 --> 01:19:29,360
I usually come up by this time
with a grandiose way to end it.

1617
01:19:29,360 --> 01:19:30,480
I don't have it right now
though.

1618
01:19:30,720 --> 01:19:32,680
I mean, just let me just tell
everybody to buy insurance for

1619
01:19:32,680 --> 01:19:36,200
me.
Yeah, that works.

1620
01:19:36,800 --> 01:19:39,480
That works.
I mean, I, I really appreciate

1621
01:19:39,480 --> 01:19:41,680
you having me on it.
I mean, I'm not, you've had some

1622
01:19:42,000 --> 01:19:43,240
I've kind of been looking
through, I've looked through a

1623
01:19:43,240 --> 01:19:44,880
little bit.
You've had some big deals around

1624
01:19:44,880 --> 01:19:48,840
here on I'm not that, but I was.
I'm happy to come on and be able

1625
01:19:48,840 --> 01:19:52,480
to to take on my soapbox of
insurance and and the the

1626
01:19:52,480 --> 01:19:54,720
bearded bald guy and in
Wisconsin.

1627
01:19:54,720 --> 01:19:56,440
So I appreciate you you having
me.

1628
01:19:56,560 --> 01:19:57,880
Happy to have you, man.
Good to meet you.

1629
01:19:57,880 --> 01:19:59,760
Good to chat.
Good luck.

1630
01:19:59,760 --> 01:20:01,160
Good luck with the insurance
realm.

1631
01:20:01,160 --> 01:20:03,840
Keep keep spreading the word in
a real way to the people and

1632
01:20:03,840 --> 01:20:06,960
maybe you could get 1 billboard
you got.

1633
01:20:06,960 --> 01:20:08,520
You probably got 1 billboard
money.

1634
01:20:08,520 --> 01:20:10,400
You might not have all the
Billboard money, but if you have

1635
01:20:10,400 --> 01:20:14,480
1 billboard money, you could
probably make some awesome

1636
01:20:14,480 --> 01:20:18,600
social media content fuelling
that beef you've got with 1

1637
01:20:18,600 --> 01:20:20,240
billboard with you on it.
Yeah.

1638
01:20:20,680 --> 01:20:24,200
I think between him and I, we
could probably go like, I kind

1639
01:20:24,200 --> 01:20:27,080
of wanted him to take the bait
in the beginning on the stuff I

1640
01:20:27,080 --> 01:20:28,680
was posting, but he never took
the bait.

1641
01:20:28,680 --> 01:20:31,200
So, you know, it is what it is.
Yeah.

1642
01:20:31,200 --> 01:20:33,680
He's too big of a deal now.
He's a big deal.

1643
01:20:33,680 --> 01:20:36,080
A lot of billboards.
He probably has trouble going to

1644
01:20:36,080 --> 01:20:38,200
the grocery store.
Oh yeah, I would think.

1645
01:20:38,560 --> 01:20:42,920
I'm sure he hates that.
Thanks for coming on me.

1646
01:20:42,920 --> 01:20:43,920
Appreciate.
Thanks for having me.