Chris Mangless - The Travelling Chef, 335, Excellence, and the CELLAR - Ep. #43

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What's up friends, welcome back
to Rooted Wisconsin.

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Thank you for clicking another
episode link.

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Thank you for being here.
Thank you for being you.

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We appreciate you.
Today's episode is with Chris

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Manglis, restaurant owner, chef,
entrepreneur, all around dynamic

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individual.
I had a chance to check out a

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few concert series shows at 335
in Green Bay recently and I had

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to have Chris on.
I had to know the story.

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He's dynamic, he's passionate,
he's obsessed with a hospitality

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experience and he's unbelievable
at what he does.

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We talk about that in our
episode today.

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We talk about how to provide a
hospitality experience, how he's

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cut from a different cloth of
almost every other human in the

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world.
We talk about an impactful K12

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teacher that opened the door for
him and did some things we hope

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all of our K12 teachers do and
and supporting him on the way to

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his dreams.
We talk about culinary school in

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Denver, him traveling around the
country and then getting that

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impactful call from a parent
that many of us have had

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throughout the years that alters
our life direction the way only

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a parent can.
And coming back to Green Bay and

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becoming what what I would call
the chef for the stars.

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It's amazing the people who have
been through 335 and especially

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that special seller downstairs
and he shares the roots of that.

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The beginning of where that
started with Bon Jovi and

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probably not having the budget
for Chris at the time, but Chris

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opening the door.
And as I get to know Chris,

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that's what he does.
He opens doors, he creates

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opportunities, he creates
experiences.

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And then by chance, feeding The
Lumineers when they had like I

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think he said, $76 in their
pockets before they were The

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Lumineers that we know today and
creating a relationship that

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built from that.
And even preceding all that, how

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we became the traveling chef.
Fascinating conversation and I'm

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excited to share it with you.
And of course, lastly, a shout

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out to our sponsors, Riverside
Pizzeria in Green Bay and

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forward beverage of Wausau, 2
fantastic Wisconsin businesses.

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And if you like what you hear,
support them.

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They keep us going, they keep us
moving.

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Exciting things with forward
right now they get a bunch of

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awesome new flavors and we've
got a discount code to share.

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So visit their website, use the
code Rooted Wisco 15 Rooted

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Wisco 1/5 for 15% off your
online order for the next like 2

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weeks.
So if you haven't tried it,

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perfect opportunity to.
If you haven't tried one of

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their new flavors yet, perfect
opportunity to.

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The Orange Crush is fantastic.
Without further ado, enjoy the

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episode.
Here it is with Chris Manglas.

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So have the ways we try to lift
our neighbors.

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Where did the love go?
Where did the talk?

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And we need some help to make
this better again.

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I had a great time the other
night.

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Thanks for coming.
Yeah, thanks for having me.

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I want to we'll get to the place
where we turn back the clock a

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lot and I I want to see what
makes you you.

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But first, I'm super into, I
like leadership.

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I like thinking about like what
how how leadership translates

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into practice.
And I got to know, man, like

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seeing you operate personally is
I, I think I text you this, but

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it's a it's a master class in,
in providing an experience.

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How do you translate that to to
your people?

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Every single person here that
night was on point and you told

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me some stories before we jumped
on Mike here.

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How do you how do you keep that
vibe?

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Well, first, thank you the the
team that we've built and, and

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sort of, I mean, you know, what
exists here is certainly has my

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hand on most parts of it on a
daily basis.

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But without the team, obviously,
you know, as you experienced

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that, that's kind of, you know,
the, the service and the

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hospitality portion of what
makes 335 and the travelling

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chef without the service.
It it you know, you can, you can

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have really amazing food at A at
a any form of hospitality, at a

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bar, at a pop up, at a food
truck, at a supper club.

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But if you don't have the
service, quite frankly, I don't

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think the food really matters.
You can have the best cocktails,

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you can have the best wine
program, you can have the best

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space.
You can have the best black

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walnut tables that were made
with local wood.

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But without the service, again,
you have nothing and the food

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can be pretty good and the space
can be pretty good.

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And if the service is really
good, turns out it's easy to

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have a really good time.
You know, it's easy to have a

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really good date.
It's easy to have a really good

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dinner or business experience or
whatever that might be.

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And so from my point of view,
it's always been, you know,

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first and foremost service,
hospitality.

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How do you make people feel and,
and how do you create an

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experience, a memorable moment
for each and every person that

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comes through the door?
That includes our vendors.

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That includes the people that
bring us produce.

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That includes the guy who washes
the windows.

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That includes, you know, the
people that make coffee down the

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street.
That includes the bakers at the

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bake house across the street.
If you can make all of those

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people feel special and taken
care of, then it's a lot easier

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to make really good food and
provide a really good

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experience.
Yeah, that probably ends.

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It probably impacts the the
final product in their eyes too,

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right?
Like it makes the food taste a.

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100 percent, 100%.
And and the croissants that you

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get from Voyagers will taste
better and they'll look better.

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And if the food's good and the
service is good, and the space

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is good, and the lighting's good
and the smell is good and the

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music's good, and the guy that
greets you at the door is good,

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and the guy that opens the door
when you leave is good, what can

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be better right now?
You're now, you're executing.

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Every moment of interaction long
before you show up for the

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concert is attention to detail
and thoughtful and with purpose.

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And so if you're a 14 or 15 or
16 year old kid that comes to

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work here for the first time
they've ever worked a job in

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their life, it might seem a
little crazy.

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Is it intense?
Sure.

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Is it hard?
Yeah.

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Is it hard to catch on?
Is it hard to know that, you

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know, tonight's a concert and
there's no host of this event

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and tomorrow night is an
intimate dinner for four.

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And you need to make sure that
the guy at C2, his mind is blown

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and he's not the host.
C1 is the host and C3 is the

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host.
But they're only coming to make

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sure that C2 has a memorable
experience, has a great time

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out.
And so, you know, through that

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process, as a 15 year old kid
who's now working his third day,

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he's ever worked, well, the
third day is different than the

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first two, right?
But after a few weeks, you go,

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wow, OK, everything I do matters
and everything needs to have

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thought.
And when I wipe the tables, I

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wipe them in the same direction
as the grain of the wood on the

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table so that when it dries, you
don't notice that it dried.

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You don't notice that it was
wiped, right?

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The way you clean the windows,
the way you clean the car, the

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way you sweep the patio out
front.

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You know, you can walk all over
downtown.

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I promise you, my sidewalk is
always the cleanest sidewalk in

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the neighborhood because we
clean it every day.

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And it's not our sidewalk.
It's a city sidewalk.

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But we represent the city.
We're part of the city, and we

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want to do it to the best of our
ability.

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And when you clean the street or
the sidewalk or the curb or the

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parking lot, the way that you
prepare food and the way that

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you order lettuce and the way
that you make a drink.

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Now people like yourself can
notice a difference.

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And you don't maybe don't always
know why or you don't always

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care about the sound or the, or
the smell or the layout of the

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room or the name of the drink on
the menu.

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But you're going to notice that
it was special.

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You're going to notice that you
were well taken care of.

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You're going to notice that it
was thoughtful.

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And that, that's our goal with
everything that we do.

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Yeah, man.
And it shines through.

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I couldn't wait to ask that
question because, you know, of

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course it stems from, you know,
like, like I said, watching you

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operate and you see it happen,
you see it in real life and and

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you think about that.
And it was funny for my first

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hour here or so, I talked with a
friend of yours.

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He told me he's a friend from
Istanbul.

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And, you know, we talked about
you a little bit.

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And the the part that sticks out
of my mind is when we walked

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into the concert from from where
we're eating, he said, because I

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was like, he said something
about where, where are you

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sitting or whatever.
And I said I didn't, They told

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me the table number, but they
didn't say what seat.

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And he said, well, it's probably
a seat.

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Like it's probably a one that
you're supposed to grab.

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And then he said, Chris is
meticulous, but man, talk about

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an awesome conversation with
that guy, too.

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He was super cool.
But yeah, man, you know,

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representing that or, or the
proof being in the pudding with

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you doing that I'm sure makes a
ton of difference.

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But man, still, it has to be a
just an A constantly moving or

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constantly evolving target to
keep people on that same page

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because day-to-day normal life
does not operate like you do for

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99% of people.
So I was excited to kind of talk

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about that and see, because that
you spoke about exactly what I

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was thinking, that 15 year old
kid on his third day of work.

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And there may have been some
people here that day that were

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like that.
But even if, even if there was

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some semblance or hint of that,
I think they they were in a

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confident place because if they
turn around, I mean, they see

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you and unbelievable, man.
So we had to.

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We had to start there.
Yeah, even even, you know, the,

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the, when you have a young kid,
that obviously is, you know,

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like you said, day one, day 2,
day three, we one of the first

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things I tell anybody that comes
in is, is when somebody asks you

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how long you've been working
here, the simple responses, I've

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been here for a while now,
right?

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Because if it's your first day,
nobody really wants to be served

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by somebody that's their first
day.

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Nobody wants to have the server
at a restaurant that's training

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because the service isn't going
to be quite as great and they're

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probably going to interrupt a
little too much and all of these

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different things, right.
And, and from my point of view,

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if you can in that first
interaction, right, if they

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sense that, wow, you seem really
young.

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You're, you look like you're 10,
right?

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You might be 15, that sort of
thing.

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But with that response, where I
go, I don't want to lie to

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anyone, but if you've been here
a while now, you've been here an

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hour and a half, that's a while.
You've worked here for three

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weeks, that's a while.
You've worked here for four

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years.
That's a while too, right?

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But if I can, if I can as a
consumer, as somebody

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experiencing this maybe for the
100th time or for the first

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time, now I can go, wow, that
kid seems really young.

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But he had a great smile and he
welcomed and he opened the door

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and he offered to take my coat
and he walked me to the bar and

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he got me a drink menu.
And you're like, OK, we're off

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to a good start, right?
Where am I?

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The amount of times we get.
I've walked past this building.

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I do business downtown.
I've lived in Green Bay forever.

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I would have never guessed this
was in here.

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And we're like, yeah, we know.
We're aware.

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You should do a better job.
You need a bigger sign.

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You should tell them, no, we're
good.

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We're we're we got our own
little highway.

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And you're everyone's welcome to
be a.

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Part of it.
But you know, if you find us and

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figure it out, great.
If you don't, just keep doing

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what we do.
Absolutely, Yeah.

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The the you should do a better
job ends at the door, man, if

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that, if it even exists.
That ends at the door.

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All right, let's turn back the
clock a little bit.

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Where does food start for you,
man?

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I got a little glimpse of it
earlier.

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00:12:28,080 --> 00:12:29,800
You told me it was back to high
school days.

225
00:12:29,800 --> 00:12:32,640
But where does being a chef,
where does the interest start

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00:12:32,920 --> 00:12:35,040
for you?
Interest started.

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00:12:35,720 --> 00:12:39,560
I mean, this is like I, I hate
to listen to other chefs on

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00:12:39,560 --> 00:12:41,600
podcasts and interviews and
stories and.

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00:12:42,080 --> 00:12:45,400
And you'll get, you often get
either, you know, I fell into

230
00:12:45,400 --> 00:12:47,600
this by accident when I was 19
years old.

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00:12:47,600 --> 00:12:50,200
And it was a it was just a job,
and I started as a cook or a

232
00:12:50,200 --> 00:12:53,720
dishwasher.
Or you get the other side of it,

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00:12:53,720 --> 00:12:56,280
which was I was inspired since
the day I was born.

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00:12:56,280 --> 00:12:59,680
You know, I was dreaming recipes
when I was 2 and I don't, I

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00:12:59,680 --> 00:13:04,360
don't want it to be either of
those things or sound like it's

236
00:13:04,360 --> 00:13:09,600
a made-up thing, but.
My the, the, the interest in

237
00:13:09,600 --> 00:13:15,280
food certainly came started with
watching my dad cook.

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00:13:15,280 --> 00:13:21,000
When I was young, my grandfather
owned the first bakery that was

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00:13:21,000 --> 00:13:24,200
ever in Green Bay, the original
first bakery, which is called

240
00:13:24,200 --> 00:13:28,560
Widow Jones.
And I up until I was, this is

241
00:13:28,600 --> 00:13:32,840
kind of wild, but up until I was
like mid to late 20s, I had

242
00:13:32,840 --> 00:13:37,280
thought that I knew my grandpa
and I'd met my grandpa And one

243
00:13:37,280 --> 00:13:41,480
day I, I was like going through
a drawer and found his obituary

244
00:13:41,480 --> 00:13:44,360
card.
And I was like, shit, he died 2

245
00:13:44,360 --> 00:13:48,160
years before I was born.
And I always thought like nobody

246
00:13:48,160 --> 00:13:50,280
lied to me.
It's not like my parents told me

247
00:13:50,600 --> 00:13:55,200
I knew my grandpa, but I knew so
much about the bakery that my

248
00:13:55,200 --> 00:13:58,360
aunts and uncles and my dad grew
up working in when they were in

249
00:13:58,360 --> 00:14:00,600
middle school, high school, they
worked there on the weekends.

250
00:14:00,600 --> 00:14:03,080
There was like very much a
family operation.

251
00:14:03,480 --> 00:14:07,000
And so eating these things that
my dad would make that were

252
00:14:07,000 --> 00:14:10,800
recipes of my grandpa's from the
bakery and seeing pictures and

253
00:14:10,800 --> 00:14:13,120
hearing the stories, I just felt
like I knew it all.

254
00:14:14,840 --> 00:14:16,880
And so when I found out that I
never met my grandpa, I was

255
00:14:16,880 --> 00:14:21,040
like, this is wild.
I'm also my middle name is, is

256
00:14:21,040 --> 00:14:26,000
named after my grandfather.
And so, but as a kid, you know,

257
00:14:26,000 --> 00:14:31,320
at, at I, I remember quite
distinctly, I think I was 6 1/2

258
00:14:31,320 --> 00:14:34,640
years old, my neighborhood
friend, my best friend Johnny

259
00:14:34,640 --> 00:14:41,120
growing up, we decided, I
decided one weekend after

260
00:14:41,120 --> 00:14:45,440
church, my dad would always
make, he would say, now looking

261
00:14:45,440 --> 00:14:47,880
back on it, I know it had
nothing to do with us doing our

262
00:14:47,880 --> 00:14:50,640
chores and being good kids
during the week, but he would

263
00:14:50,640 --> 00:14:52,840
say if, if we did what we're
supposed to during the week, he

264
00:14:52,840 --> 00:14:54,720
would make something for the
bakery on Sunday.

265
00:14:56,240 --> 00:15:01,240
And so I remember learning how
to make the doughnuts that that

266
00:15:01,240 --> 00:15:05,440
my grandpa would make at the
bakery and my dad would, my dad

267
00:15:05,440 --> 00:15:08,120
would cook them in a pot of oil
on the stove and flip them with

268
00:15:08,120 --> 00:15:10,120
the back of the handle of a
wooden spoon.

269
00:15:10,120 --> 00:15:15,560
And, and the whole process was
something that making with my

270
00:15:15,560 --> 00:15:18,320
dad, not using measuring cups,
making from scratch.

271
00:15:18,320 --> 00:15:19,520
You know, it needs a little bit
more of this.

272
00:15:19,520 --> 00:15:21,040
This is how you're going to know
it needs that.

273
00:15:22,280 --> 00:15:25,680
And it's 6 1/2 years old going,
Hey, dad, I think I can make

274
00:15:25,680 --> 00:15:30,080
this next weekend on my own.
And so I'm going to have Johnny

275
00:15:30,080 --> 00:15:31,480
over.
We're going to make the Donuts.

276
00:15:32,200 --> 00:15:34,520
And my dad was like, all right,
you know, sounds good.

277
00:15:34,760 --> 00:15:40,120
You know, a few days later, I
was like, OK, Dad, we don't,

278
00:15:40,600 --> 00:15:42,400
there's just one rule.
And I don't want anyone in the

279
00:15:42,400 --> 00:15:44,280
kitchen.
Like, I just want it to be we're

280
00:15:44,280 --> 00:15:46,120
going to do it on our own.
And my dad's like, you think,

281
00:15:46,120 --> 00:15:47,360
you know how to do it on your
own.

282
00:15:47,360 --> 00:15:48,720
He's like.
We'll get you.

283
00:15:48,720 --> 00:15:50,520
If we need you, but otherwise
we're going to do it.

284
00:15:51,840 --> 00:15:54,760
I think sometime over the
weekend, Saturday, Sunday, my

285
00:15:54,760 --> 00:15:58,080
mom got wind that we were going
to be standing on chairs deep

286
00:15:58,080 --> 00:16:02,480
frying and in a pot of hot oil.
And my mom thought my dad had

287
00:16:02,480 --> 00:16:06,280
lost his shit, but but we ended
up doing brunch.

288
00:16:06,640 --> 00:16:12,760
We we, my mom had a typewriter
and I asked her to type up the

289
00:16:12,760 --> 00:16:14,280
menu.
So I sort of read out what the

290
00:16:14,280 --> 00:16:17,720
menu was going to be, which was
cinnamon sugar doughnuts,

291
00:16:18,360 --> 00:16:22,040
homemade Turkey sausage with
sage, fresh sage that my dad had

292
00:16:22,040 --> 00:16:27,320
taught me, Peaches and cream.
I'm diabetic.

293
00:16:27,320 --> 00:16:31,480
So as a kid, I, I always had to
find desserts that that were a

294
00:16:31,480 --> 00:16:34,360
little healthier or had natural
sugar sort of thing.

295
00:16:34,680 --> 00:16:36,960
And so Peaches and cream was
always my favorite dessert

296
00:16:36,960 --> 00:16:39,640
because it didn't mess with my
blood sugars and I could and it

297
00:16:39,640 --> 00:16:43,680
was delicious.
And then orange juice fresh, you

298
00:16:43,680 --> 00:16:45,880
know, fresh squeezed orange
juice was that was the menu.

299
00:16:47,160 --> 00:16:49,160
And so my mom typed up the menu
on the typewriter.

300
00:16:49,160 --> 00:16:52,440
And then and then I remember
like the last line of the menu,

301
00:16:52,440 --> 00:16:55,480
I was like, OK, go down to
spaces dollar sign.

302
00:16:55,720 --> 00:16:58,920
It was 35 bucks.
And this is in this is I don't

303
00:16:58,920 --> 00:17:04,960
know what year this is like, you
know, early, very early 90s,

304
00:17:04,960 --> 00:17:08,000
late 80s.
And she's like 35 bucks.

305
00:17:08,000 --> 00:17:10,480
She's like.
Who's paying you 35 bucks?

306
00:17:10,480 --> 00:17:14,119
And I and my response, I think
she thought maybe my dad agreed

307
00:17:14,119 --> 00:17:16,040
to pay me 35 bucks to make
brunch or something.

308
00:17:16,040 --> 00:17:18,160
I was like, no, everyone's
paying 35 bucks.

309
00:17:18,160 --> 00:17:19,560
It's 35 bucks for brunch.
It's.

310
00:17:19,560 --> 00:17:22,960
Amazing dude.
And so so Johnny came down,

311
00:17:22,960 --> 00:17:26,119
helped me do brunch.
We invited his family, his

312
00:17:26,119 --> 00:17:27,760
siblings, all of my siblings
were there.

313
00:17:27,760 --> 00:17:31,640
So I remember it was like
somewhere around 400 bucks.

314
00:17:31,640 --> 00:17:35,560
We, we did in sales for brunch
and, and mom and dad had to

315
00:17:35,560 --> 00:17:38,360
cover the, you know, all the
grocery costs.

316
00:17:38,360 --> 00:17:41,760
So it was 100% profit business,
which was, you know, a good way

317
00:17:41,760 --> 00:17:45,920
to a good way to start.
I think we did that three weeks

318
00:17:45,920 --> 00:17:49,440
in a row and then my my parents
were like, yeah, I think we're

319
00:17:49,440 --> 00:17:51,720
going to take take a couple
weeks off, you know, now I got

320
00:17:51,720 --> 00:17:53,360
Chris's got 1000 bucks in the
bank.

321
00:17:54,240 --> 00:17:56,640
Johnny's got a couple 100
because I paid him as well.

322
00:17:57,920 --> 00:18:03,200
He was a good he was a good sous
chef, you know, And then when we

323
00:18:03,200 --> 00:18:06,320
got shut down, I said, hey,
John, let's I want to ask your

324
00:18:06,320 --> 00:18:09,800
mom if, if Missus Noss, Julie
Noss, I said, do you think

325
00:18:09,800 --> 00:18:12,560
she'll host brunch this weekend
since since we're getting shut

326
00:18:12,560 --> 00:18:17,920
down at at my operation and sure
thing she she felt guilty, I

327
00:18:17,920 --> 00:18:20,680
think, because my parents had
hosted brunch for the last three

328
00:18:20,680 --> 00:18:22,600
weeks.
So she said, yeah, you can do it

329
00:18:22,600 --> 00:18:23,840
down here.
So I said, hey, mom, dad, we're

330
00:18:23,840 --> 00:18:25,160
doing brunch at Johnny's house
this week.

331
00:18:25,160 --> 00:18:27,720
And so we kept the the business
kept rolling.

332
00:18:29,320 --> 00:18:31,480
So I.
You know, at the time I had, I

333
00:18:31,480 --> 00:18:34,720
didn't, I didn't have any sort
of thought about that being a

334
00:18:34,720 --> 00:18:37,320
business or being interested as
a job.

335
00:18:37,320 --> 00:18:40,640
It was just something that was
fun and something I like doing.

336
00:18:40,640 --> 00:18:47,960
And then, then you Fast forward
to, to high school, my marketing

337
00:18:47,960 --> 00:18:52,560
teacher, honestly, I think
there's two teachers that I

338
00:18:52,560 --> 00:18:57,720
remember from, from all of my
schooling, 2 teachers that I

339
00:18:57,720 --> 00:19:04,080
remember that that sort of
caught me from, from the right

340
00:19:04,080 --> 00:19:06,520
place.
You know, like didn't, it didn't

341
00:19:06,520 --> 00:19:09,360
feel like school when I was
around those two teachers.

342
00:19:09,360 --> 00:19:13,320
And one of them, Mr. Meyer at,
at West High school was my

343
00:19:13,320 --> 00:19:16,960
marketing teacher.
And, and my goal was to do the

344
00:19:16,960 --> 00:19:19,960
Co-op program where you go to
school half a day and then you

345
00:19:19,960 --> 00:19:23,640
go to work half a day.
And I said, I want to, I want to

346
00:19:23,640 --> 00:19:25,200
cook, I want to be a chef, I
think.

347
00:19:25,680 --> 00:19:30,640
And the, the trouble was, is all
the relationships that they had

348
00:19:30,640 --> 00:19:34,840
with businesses in town were all
marketing and, and a bank and a,

349
00:19:35,440 --> 00:19:37,280
you know, office job sort of
thing.

350
00:19:38,840 --> 00:19:41,000
And I was like, no, I want to go
to a restaurant.

351
00:19:41,000 --> 00:19:43,440
And they're like, well, we've
never had anyone go to a

352
00:19:43,440 --> 00:19:45,320
restaurant.
So John starts asking around,

353
00:19:45,320 --> 00:19:49,480
you know, do do we know anybody
that we can get him into a nice

354
00:19:49,480 --> 00:19:52,280
restaurant where he's going to
have the things that we want him

355
00:19:52,280 --> 00:19:55,720
to have to stay on track with,
with the school side of things?

356
00:19:57,120 --> 00:20:01,760
And that we're now maybe, let's
say, two or three weeks in the

357
00:20:01,760 --> 00:20:05,760
junior year and, and I was like
kind of going to class.

358
00:20:05,760 --> 00:20:08,160
They didn't really know where to
put me, what to do with me.

359
00:20:08,640 --> 00:20:11,400
And, and John said we're going
to open a school store.

360
00:20:11,520 --> 00:20:17,160
So the room was the school
source space was right off of

361
00:20:17,280 --> 00:20:21,800
the classroom.
And I somehow arranged my

362
00:20:21,800 --> 00:20:26,440
schedule that, you know, I think
three of three of my four

363
00:20:26,440 --> 00:20:28,800
classes were were with Mr.
Meyer.

364
00:20:28,800 --> 00:20:32,480
Somehow I had one other class
that I don't remember what that

365
00:20:32,480 --> 00:20:36,960
was, but he decided, you know,
in the meantime, before you

366
00:20:36,960 --> 00:20:39,160
start cooking, before we get you
play somewhere, you're going to

367
00:20:39,560 --> 00:20:41,920
start working on the store.
And I was like, what, what do

368
00:20:41,920 --> 00:20:42,680
you mean?
What is that?

369
00:20:43,080 --> 00:20:46,760
He's like, well, we need a name,
we need a design.

370
00:20:46,760 --> 00:20:48,400
We need to know where the
counters are going to go.

371
00:20:48,400 --> 00:20:50,360
We need to know what the logos
are.

372
00:20:50,360 --> 00:20:52,120
What what's the merch?
Are we selling Pepsi?

373
00:20:52,120 --> 00:20:55,320
Are we selling Coke?
What bank are we using?

374
00:20:55,320 --> 00:20:56,880
Where's the money going?
Who's working?

375
00:20:56,880 --> 00:20:59,520
What are the hours?
How's this going to work?

376
00:20:59,760 --> 00:21:03,480
He need to figure that out.
Wow.

377
00:21:03,520 --> 00:21:06,160
You know, I, I didn't, I didn't
know any of that.

378
00:21:06,160 --> 00:21:10,040
I'd never done any of that.
But clearly he, there was

379
00:21:10,040 --> 00:21:12,960
something that he saw on me that
he thought he's probably capable

380
00:21:12,960 --> 00:21:16,520
of this.
And so that's what I did.

381
00:21:16,840 --> 00:21:21,400
Ended up lasting the entire
first semester and created a

382
00:21:21,400 --> 00:21:24,120
store, went to, went to Class A
couple hours a day.

383
00:21:24,120 --> 00:21:28,200
And then, you know, went and met
with soda vendors and went to

384
00:21:28,240 --> 00:21:32,080
meet with bankers and went to
Sam's Club and saw what product

385
00:21:32,080 --> 00:21:35,800
we could afford to sell and, and
did a competition in the school

386
00:21:35,800 --> 00:21:38,520
to design the logo.
So anybody could submit a logo

387
00:21:38,520 --> 00:21:40,080
for the store and a name for the
store.

388
00:21:40,080 --> 00:21:44,560
And if you, if you won, we'd put
your stuff on merch, you'd get

389
00:21:44,560 --> 00:21:48,560
some free merch and you'd get a
$200.00 gift certificate for the

390
00:21:48,560 --> 00:21:50,760
school store.
So now, you know, now we're

391
00:21:50,760 --> 00:21:53,800
going through 50 different
designs and decide what we want

392
00:21:53,800 --> 00:21:58,280
to call it.
And, and that was, you know, at

393
00:21:58,280 --> 00:22:03,640
the time it, it, I don't think I
saw it as a learning opportunity

394
00:22:04,240 --> 00:22:07,640
at all, but I saw it as an
opportunity to not be in class

395
00:22:07,880 --> 00:22:11,080
in a traditional setting.
I saw an opportunity to leave

396
00:22:11,080 --> 00:22:13,320
school whenever I wanted to
leave school, which felt great

397
00:22:13,320 --> 00:22:14,600
because I didn't really want to
be there.

398
00:22:16,280 --> 00:22:19,080
And in turn, you know, there's
things I learned then that I

399
00:22:19,080 --> 00:22:24,200
still use in my Business Today.
So I think that that was sort

400
00:22:24,200 --> 00:22:30,160
of, you know, kind of when the
the spark hit and then I sort

401
00:22:30,160 --> 00:22:34,640
of, you know, sort of version 2
of of brunch at mom and dad's

402
00:22:34,640 --> 00:22:39,120
house started then.
And that's that's when some of

403
00:22:39,120 --> 00:22:40,840
the best type of learning
happens.

404
00:22:40,840 --> 00:22:43,440
A lot of the best type of
learning happens is when you're

405
00:22:43,440 --> 00:22:45,360
learning without it feeling like
work.

406
00:22:45,840 --> 00:22:49,160
And John was good.
He's good, one of the best.

407
00:22:49,160 --> 00:22:52,400
Yeah, he's good at that.
Man, what a what a story.

408
00:22:52,400 --> 00:22:57,480
The you know, that at that time,
we all probably can put

409
00:22:57,480 --> 00:22:59,760
ourselves in that shoes
ourselves in that shoes at one

410
00:22:59,760 --> 00:23:04,120
point or another, those shoes
like something that became ended

411
00:23:04,120 --> 00:23:06,480
up becoming a passion that at
the time, it's just like, well,

412
00:23:06,480 --> 00:23:08,680
this is OK right now, this is
good.

413
00:23:09,360 --> 00:23:15,200
And you know, the, the value of
that, the, the value of seeing

414
00:23:15,200 --> 00:23:18,320
the whole human and, and you'd
mentioned in there like seeing

415
00:23:18,320 --> 00:23:20,720
something and you were
connecting to something.

416
00:23:21,400 --> 00:23:24,000
Everybody has it.
We just got to just got to find

417
00:23:24,000 --> 00:23:26,400
it, find what's making that
light happen.

418
00:23:27,720 --> 00:23:32,920
I love the the 6 1/2 year old
like creating the menu and

419
00:23:32,920 --> 00:23:34,920
stuff.
I think so I have a three-year

420
00:23:34,920 --> 00:23:37,640
old right now.
And the while, while you were

421
00:23:37,640 --> 00:23:40,360
explaining that the other day,
there was this moment where it

422
00:23:40,360 --> 00:23:43,800
was terrifying as a, as a dad,
like he loves cooking with me

423
00:23:43,800 --> 00:23:44,840
too.
I, I cook in our house.

424
00:23:44,840 --> 00:23:49,600
He loves cooking with me and I
have a pot of boiling water and

425
00:23:49,640 --> 00:23:53,720
a pan frying things that need
cheese both on the stove.

426
00:23:54,280 --> 00:23:57,400
And he comes trucking up with
his little chair, man.

427
00:23:57,400 --> 00:23:59,200
He comes flying across the
kitchen.

428
00:23:59,200 --> 00:24:01,400
Can I put in the cheese?
Just hollering.

429
00:24:02,160 --> 00:24:05,520
And like in that moment,
everything in me wanted to say

430
00:24:05,520 --> 00:24:07,480
no.
Everything in me wanted to say

431
00:24:07,480 --> 00:24:09,440
nobody.
This is too hot, dude.

432
00:24:09,440 --> 00:24:10,920
Like this, this ain't going to
work.

433
00:24:11,560 --> 00:24:16,040
And I, I'm sure I don't do this
all the time, but in that moment

434
00:24:16,400 --> 00:24:19,000
I thought, yeah, man, you can
put in the cheese.

435
00:24:19,480 --> 00:24:22,400
So he gets up there and we talk
about it beforehand.

436
00:24:22,400 --> 00:24:25,320
Like, don't you hear these
horror stories about dumping a

437
00:24:25,320 --> 00:24:27,120
pot of boiling water on you and
stuff?

438
00:24:27,160 --> 00:24:29,840
And I'm like, dude, just don't
touch anything but the cheese.

439
00:24:30,040 --> 00:24:33,280
Step up here, sprinkle the
cheese in how you would.

440
00:24:33,920 --> 00:24:37,280
And the key part is that for me,
I didn't tell him how to put in

441
00:24:37,280 --> 00:24:39,400
the cheese.
Like he's three, you know, I

442
00:24:39,400 --> 00:24:41,040
think he's just gonna throw
stuff in.

443
00:24:41,360 --> 00:24:44,400
He takes this handful of cheese
dude and sprinkles.

444
00:24:44,440 --> 00:24:46,880
In it.
Evenly and I'm like wait.

445
00:24:46,880 --> 00:24:48,600
He's been watching me this whole
time.

446
00:24:49,080 --> 00:24:51,160
Absolutely.
Exactly what I was getting at.

447
00:24:51,160 --> 00:24:52,160
It's wild.
Yeah.

448
00:24:52,880 --> 00:24:54,160
Right where the cheese should
have went.

449
00:24:54,240 --> 00:24:57,800
And I, you know, think about
that piece of it.

450
00:24:59,320 --> 00:25:05,600
Yeah, I mean he that's, yeah.
What's wild is, is very likely

451
00:25:05,600 --> 00:25:08,960
that he's watched you put cheese
or ingredients into a pan so

452
00:25:08,960 --> 00:25:13,200
many times.
And when he's putting cheese in

453
00:25:13,200 --> 00:25:16,680
his own pan when he's off to
College in 20 years is going to

454
00:25:16,680 --> 00:25:21,360
be thinking about that same
thing, you know, And so man, the

455
00:25:21,360 --> 00:25:25,840
connection with food and and you
know, it's a sort of everything

456
00:25:25,840 --> 00:25:27,760
in life.
Everybody has a connection,

457
00:25:27,760 --> 00:25:30,480
whether it's, you know, some
people aren't fortunate to have

458
00:25:30,480 --> 00:25:33,040
those moments of cooking with
their parents in the kitchen.

459
00:25:34,280 --> 00:25:39,600
But, but I feel like every
everyone, every adult that I

460
00:25:39,600 --> 00:25:43,560
ever meet that I talk to about
food, it has some connection

461
00:25:43,560 --> 00:25:45,200
from somewhere.
And maybe that was when they

462
00:25:45,200 --> 00:25:48,400
were 20 and they discovered that
food could be good or food could

463
00:25:48,400 --> 00:25:50,360
be homemade or whatever that
might be, right?

464
00:25:50,600 --> 00:25:53,240
Whether that's a professional
setting or with mom and dad or

465
00:25:54,240 --> 00:25:56,960
out of necessity because you
live by yourself now and you got

466
00:25:56,960 --> 00:26:00,720
to figure it out.
But, you know, food is such a

467
00:26:00,960 --> 00:26:05,920
such a connection to the soul
and connects people in ways that

468
00:26:07,040 --> 00:26:09,440
nothing else really does.
You know, pretty cool.

469
00:26:09,840 --> 00:26:11,480
That's one.
So that's actually a part I

470
00:26:11,480 --> 00:26:13,440
wanted to get to today.
So let's dive in a little

471
00:26:13,440 --> 00:26:17,240
deeper.
You think so, like, you have

472
00:26:17,240 --> 00:26:20,080
those experiences, you had
people around you cooking.

473
00:26:20,080 --> 00:26:23,520
But as you move through life
then and it has to be more as a

474
00:26:23,520 --> 00:26:27,120
chef because I experienced it
just as a, you know, person who

475
00:26:27,120 --> 00:26:30,320
likes to barbecue and cook, you
know, cream sauces with Roux.

476
00:26:30,320 --> 00:26:31,760
Like I'm not a professional, but
I can.

477
00:26:31,960 --> 00:26:34,200
Cook some food.
And I experienced it.

478
00:26:34,200 --> 00:26:38,120
So it has to be different for
you about you can that's how a

479
00:26:38,120 --> 00:26:42,920
lot of people share themselves
in a way with you is a food.

480
00:26:42,920 --> 00:26:45,800
So I guess my question is 2
sided 1.

481
00:26:46,040 --> 00:26:50,800
Do you still feel that way or
does it become at some point

482
00:26:51,840 --> 00:26:56,160
like anything else in life, even
though if you do, even if you do

483
00:26:56,160 --> 00:26:59,280
it at the top pristine ability,
does it become somewhat

484
00:26:59,280 --> 00:27:01,080
mechanical or do you still feel
that?

485
00:27:01,760 --> 00:27:06,200
And two, do people flip that
script with you a lot and be

486
00:27:06,200 --> 00:27:10,280
like, you have to try this thing
and then you end up seeing a

487
00:27:10,280 --> 00:27:11,880
part of them that you wouldn't
have expected?

488
00:27:13,040 --> 00:27:21,480
Both yes and yes, I think you
know, in, in certainly on the

489
00:27:21,480 --> 00:27:24,840
level of of what our business is
and doing events and doing

490
00:27:24,840 --> 00:27:26,680
things here and traveling around
the country.

491
00:27:27,880 --> 00:27:33,440
There's certain moments for sure
that that, you know, that I'm

492
00:27:33,440 --> 00:27:37,120
tired or that we have three days
in a row with events that are

493
00:27:37,960 --> 00:27:43,720
challenging 20 hour days, You
know, like I don't want my team

494
00:27:43,720 --> 00:27:45,840
to work 20 hour days.
I don't want them to work 15

495
00:27:45,840 --> 00:27:49,480
hour days, but sometimes that's
the only way the thing gets done

496
00:27:49,480 --> 00:27:54,040
right.
And so, but what, you know,

497
00:27:54,040 --> 00:27:57,360
certainly me and, and what I try
to relay to the team, which is I

498
00:27:57,360 --> 00:28:01,600
think sometimes maybe a little
harder for them to understand or

499
00:28:01,600 --> 00:28:03,640
a little harder for them to get
to that headspace.

500
00:28:04,440 --> 00:28:09,640
But, you know, at the end of of
a hard stretch or a lot of work

501
00:28:09,640 --> 00:28:13,560
or, or an event that doesn't go
exactly as we had planned, or

502
00:28:14,000 --> 00:28:17,080
the produce doesn't show up or
the fish isn't caught or all of

503
00:28:17,080 --> 00:28:21,600
these things that can sort of
compound to make a a beautiful

504
00:28:21,600 --> 00:28:24,360
setting on a beach in California
and now be.

505
00:28:24,360 --> 00:28:26,600
You know, like, wait, there's
still a beach out there.

506
00:28:26,600 --> 00:28:29,760
I didn't notice because because
of these other things, right?

507
00:28:31,600 --> 00:28:33,720
If you can, if you can find a
way to go.

508
00:28:33,840 --> 00:28:37,920
You know my my saying sort of in
real time is things maybe are

509
00:28:37,920 --> 00:28:39,400
getting stressful or
challenging.

510
00:28:40,720 --> 00:28:43,400
There's two things that I kind
of always relay to these younger

511
00:28:43,400 --> 00:28:46,600
team is like, you know, at 2:00
AM, this is over either way,

512
00:28:46,720 --> 00:28:50,400
days over at 2:00 AM.
So either we're going to be in

513
00:28:50,400 --> 00:28:54,600
this and we can enjoy it and try
to make sure that the people

514
00:28:54,600 --> 00:28:58,080
that we're providing for have
just as good of an experience as

515
00:28:58,080 --> 00:29:01,640
we've ever provided.
Or we can go, this is tough,

516
00:29:01,640 --> 00:29:03,320
this is really hard.
I'm tired.

517
00:29:03,560 --> 00:29:05,200
Shouldn't have drank that
whiskey last night.

518
00:29:06,120 --> 00:29:07,440
What's wrong with the seafood
guy?

519
00:29:07,440 --> 00:29:09,040
But either way, we're getting to
2:00 AM.

520
00:29:09,640 --> 00:29:13,640
And so we can go this way, day's
still gonna go till 2:00 AM.

521
00:29:14,080 --> 00:29:16,920
Or we can go this way and
there's still a chance that we

522
00:29:16,920 --> 00:29:21,120
don't need to have the customer,
the consumer, the guest.

523
00:29:23,440 --> 00:29:25,520
They don't need to know any of
the things that we know.

524
00:29:26,560 --> 00:29:29,240
Turns out it doesn't matter.
We can still provide an amazing

525
00:29:29,240 --> 00:29:30,920
experience.
We can still make sure the

526
00:29:30,920 --> 00:29:33,280
candles are just right.
We can still greet them at the

527
00:29:33,280 --> 00:29:35,880
door with a great smile.
And, and we don't have the

528
00:29:35,880 --> 00:29:38,480
seafood that you said you wanted
on your menu.

529
00:29:38,480 --> 00:29:41,960
You wanted, you know, the sea
urchin from Santa Barbara and

530
00:29:41,960 --> 00:29:44,280
we're in Santa Barbara and we're
doing a dinner and you wanted

531
00:29:44,280 --> 00:29:45,320
that.
Guess what?

532
00:29:46,040 --> 00:29:48,680
I bet by the end of the night,
he's going to forget that we

533
00:29:48,680 --> 00:29:51,480
didn't even have urchin, right?
It didn't matter really.

534
00:29:51,760 --> 00:29:53,360
He just wanted to have a great
experience.

535
00:29:53,840 --> 00:29:58,600
And so if you can provide again,
an experience, a thoughtful,

536
00:29:58,600 --> 00:30:03,400
memorable, high quality service
and food and food that maybe

537
00:30:03,400 --> 00:30:06,280
wasn't part of the plan or drink
that wasn't part of the plan and

538
00:30:06,280 --> 00:30:09,800
you can get back to here at the
end of the day and that person

539
00:30:09,800 --> 00:30:12,840
walks away, that guest walks
away and says isn't one of the

540
00:30:12,840 --> 00:30:16,160
most memorable experiences.
That service was so thoughtful.

541
00:30:16,160 --> 00:30:21,600
The music was amazing that
whatever P fritter you made me

542
00:30:21,600 --> 00:30:23,600
as the appetizer was my favorite
bite of the night.

543
00:30:24,520 --> 00:30:26,440
Turns out it doesn't matter.
It doesn't matter how we got

544
00:30:26,440 --> 00:30:30,280
there, right, As long as we got
there and we can do it again,

545
00:30:32,520 --> 00:30:36,040
you know, then then you look at
the other side of it and you go,

546
00:30:36,040 --> 00:30:43,360
OK, novice home cook that maybe
owns a business or maybe works

547
00:30:43,360 --> 00:30:45,120
at a bank or whatever they do
right?

548
00:30:45,520 --> 00:30:48,440
And they go, if you ever done
this, if you ever what's your

549
00:30:48,440 --> 00:30:51,320
favorite way to cook chicken?
Or you know, I'm really good at

550
00:30:51,320 --> 00:30:56,320
making ribs, but my, my, like
people always say, oh, I'm

551
00:30:56,320 --> 00:30:58,600
nervous to cook for a chef.
I'd love to have you over, but I

552
00:30:58,600 --> 00:31:01,480
don't want to cook for a chef.
I'm like, I promise you, like I

553
00:31:01,480 --> 00:31:03,880
said, everybody straight right
away I go, I don't care what

554
00:31:03,880 --> 00:31:06,080
chef you're cooking for.
One of the best chefs in the

555
00:31:06,080 --> 00:31:08,680
world, down to the guy that
works at the fast food place in

556
00:31:08,680 --> 00:31:09,760
town.
If you're cooking and.

557
00:31:10,360 --> 00:31:13,080
You do the dishes and you pick
what's on the menu.

558
00:31:13,640 --> 00:31:17,080
You can make a hot dog, you can
make a Turkey sandwich, you can

559
00:31:17,080 --> 00:31:20,200
make a BLT.
You can make a a salad with

560
00:31:20,200 --> 00:31:23,800
greens from your garden with a
little lemon and some olive oil.

561
00:31:24,160 --> 00:31:27,880
That's going to be the best meal
that that person has had in a

562
00:31:27,880 --> 00:31:31,440
long time or in a week or in a
year, or it's going to remind

563
00:31:31,440 --> 00:31:33,480
them of something that their
mother used to make before she

564
00:31:33,480 --> 00:31:35,440
passed away or whatever.
That is right?

565
00:31:38,000 --> 00:31:42,040
But to to eat someone else's
food, that's not a professional

566
00:31:42,520 --> 00:31:44,680
make me whatever you're making,
I promise you it's going to.

567
00:31:44,680 --> 00:31:46,880
Be great and.
I'll bring a really nice bottle

568
00:31:46,880 --> 00:31:49,840
of wine.
And even if the food's like, OK,

569
00:31:50,680 --> 00:31:53,000
if the conversation's good and
it's in your backyard and you

570
00:31:53,000 --> 00:31:56,040
live on the river and we have a
bonfire and we drink some really

571
00:31:56,040 --> 00:31:58,600
good white Burgundy, it's going
to be one of the best nights of

572
00:31:58,600 --> 00:32:01,000
my life, of my year.
And that's the only reason why

573
00:32:01,000 --> 00:32:03,560
you're bringing me over is
because you want to return the

574
00:32:03,560 --> 00:32:07,400
favor somehow.
And so to see people cook and

575
00:32:07,400 --> 00:32:10,680
then you know.
Last night, for instance, I'm at

576
00:32:10,680 --> 00:32:14,120
somebody's house, a client's
house, and they're cooking and I

577
00:32:14,120 --> 00:32:20,240
bring the drinks and I'm going
to sort of cooking class we're

578
00:32:20,240 --> 00:32:22,880
going to, we're going to help
them sort of fine tune these

579
00:32:22,880 --> 00:32:26,480
recipes and.
For me, I didn't have to do

580
00:32:26,480 --> 00:32:30,000
anything that was like for
normal people, I think they'd

581
00:32:30,000 --> 00:32:32,520
make that was definitely a day
of work for me.

582
00:32:32,520 --> 00:32:34,640
It was like, you kidding me?
It was like vacation.

583
00:32:34,880 --> 00:32:38,480
I had no responsibility.
I have like this is this is a

584
00:32:38,480 --> 00:32:43,160
night off, 100% a night off.
And then I can provide a little,

585
00:32:43,600 --> 00:32:45,800
you know, a little feedback in
terms of I wouldn't put the

586
00:32:45,800 --> 00:32:48,800
butter in there yet or I would
let your pan get a little hotter

587
00:32:48,800 --> 00:32:52,840
a little quicker or I would not
put the asparagus on the grill

588
00:32:52,840 --> 00:32:53,920
yet.
Right.

589
00:32:53,920 --> 00:32:57,280
Those little things where then
they go, well, why I would add a

590
00:32:57,280 --> 00:33:00,560
little olive oil at the end.
I would maybe don't season it

591
00:33:00,560 --> 00:33:01,880
with salt and pepper until
after.

592
00:33:01,880 --> 00:33:04,120
You sear it.
Just little things right that

593
00:33:04,640 --> 00:33:07,760
are really the difference
between home cooks, often

594
00:33:07,840 --> 00:33:13,400
amazing home cooks, and a chef
that has done it 5000 times.

595
00:33:13,960 --> 00:33:15,800
You learn, right?
You learn from other chefs, you

596
00:33:15,800 --> 00:33:21,760
learn from experience and so.
To be able to eat food at your

597
00:33:21,760 --> 00:33:25,600
house and you cook the food.
And when we walk away a month

598
00:33:25,600 --> 00:33:29,000
later, a year later, you go.
I still remember how you told me

599
00:33:29,000 --> 00:33:30,720
to not season until after I sear
it.

600
00:33:31,040 --> 00:33:34,000
And man, it's so much better.
I, my, my friends love it.

601
00:33:34,160 --> 00:33:36,960
My wife loves it right that one
moment.

602
00:33:37,480 --> 00:33:39,560
And for me, it's not what I got
out of it.

603
00:33:39,560 --> 00:33:41,480
I got something completely
different out of it and I'm

604
00:33:41,480 --> 00:33:44,720
probably not going to remember
that I told you to not season at

605
00:33:44,720 --> 00:33:48,240
first, but I'm going to remember
that I had the most amazing

606
00:33:48,240 --> 00:33:51,680
night, hung out with your kids,
hung out by the fire, drank some

607
00:33:51,680 --> 00:33:53,520
great wine.
That's what I remember, right?

608
00:33:54,320 --> 00:33:58,640
But we both got equally valuable
experience out of that.

609
00:33:58,640 --> 00:33:59,960
We both got something that
we're.

610
00:33:59,960 --> 00:34:01,800
Never going to forget.
You both got what you were

611
00:34:01,800 --> 00:34:03,480
looking.
For yeah, yeah.

612
00:34:03,720 --> 00:34:06,400
So that food like through food
and drink.

613
00:34:08,000 --> 00:34:09,800
I mean, what else could you ask
for?

614
00:34:09,840 --> 00:34:11,560
You know, it's pretty, pretty
easy.

615
00:34:11,760 --> 00:34:17,040
Yeah, it's, it's this weird
spoken and unspoken

616
00:34:17,080 --> 00:34:20,800
communication form that that
comes out, man.

617
00:34:20,880 --> 00:34:22,480
So a couple things about wine in
there.

618
00:34:23,760 --> 00:34:26,360
We have to talk about wine in
here.

619
00:34:26,679 --> 00:34:30,400
What like what, what's the,
what's the seller?

620
00:34:30,400 --> 00:34:33,880
What, what is wine to you?
You know where?

621
00:34:33,880 --> 00:34:35,719
How does that weave into your
life?

622
00:34:36,679 --> 00:34:43,280
The seller is, you know, the my
reaction is eyes like, you know,

623
00:34:43,880 --> 00:34:48,880
everyone has a has a different
some version of the same thing

624
00:34:48,880 --> 00:34:51,080
as sort of.
Everybody's reaction if they if

625
00:34:51,080 --> 00:34:54,920
they somehow experience this
space and it's it's always kind

626
00:34:54,920 --> 00:34:57,440
of like man that the one of the
most common is like.

627
00:34:58,280 --> 00:35:01,560
You just come down here on a day
off and just sit here and drink

628
00:35:01,560 --> 00:35:03,960
a glass of wine and just go,
man, look what I've created.

629
00:35:03,960 --> 00:35:07,400
I go, Nope, never done that.
Never done that ever in my life.

630
00:35:08,400 --> 00:35:11,280
Sounds like a sexy thing to do,
but Nope, not interested.

631
00:35:12,920 --> 00:35:18,360
But over, you know, over the
past 20 years, slowly building

632
00:35:18,360 --> 00:35:23,280
this thing that now is now I'm
sort of, I joke, but I'm, I'm

633
00:35:23,320 --> 00:35:25,400
always feeling it, but I'm, I'm
trying.

634
00:35:25,400 --> 00:35:27,760
To.
Remove wine, I'm trying to sell

635
00:35:27,760 --> 00:35:30,640
wine, drink wine, serve wine
faster than I feel it.

636
00:35:31,200 --> 00:35:33,040
As you can tell, I'm not very
good at that.

637
00:35:33,160 --> 00:35:41,760
But but you know, fast rewind to
rewind to maybe we opened in

638
00:35:41,760 --> 00:35:47,160
2010 here.
So I would say 2012, 1314.

639
00:35:48,640 --> 00:35:51,800
I had a mentor of mine and and
you know, through many

640
00:35:51,800 --> 00:35:54,360
conversations.
Kind of trying to figure out how

641
00:35:54,360 --> 00:35:59,760
can I, what can I do better?
Like where can I refine the

642
00:35:59,760 --> 00:36:04,760
process?
And in that one of the things

643
00:36:04,760 --> 00:36:09,040
was wine service.
I want to learn more about wine.

644
00:36:09,120 --> 00:36:13,520
I want to be an expert in wine.
I want to be able to provide

645
00:36:14,680 --> 00:36:18,160
sort of a heightened experience
that I, that I thought at the

646
00:36:18,160 --> 00:36:20,400
time we were providing through
food and service.

647
00:36:21,520 --> 00:36:23,120
Maybe we're missing on wine a
little bit.

648
00:36:23,120 --> 00:36:25,920
Some of these people that we're
cooking for have amazing

649
00:36:25,920 --> 00:36:29,520
sellers, have been to 100
different vineyards, have been

650
00:36:29,520 --> 00:36:33,360
to France and, and gone through
Burgundy and spent a lot of time

651
00:36:33,360 --> 00:36:37,960
in Napa and no wine.
And we're coming to provide an

652
00:36:37,960 --> 00:36:40,280
experience.
We should know wine on the same

653
00:36:40,280 --> 00:36:43,400
level or more than anybody that
we're serving.

654
00:36:43,400 --> 00:36:47,600
So how do we, where does that
start for a guy that at the time

655
00:36:48,040 --> 00:36:51,000
didn't really drink a lot of
wine, didn't really drink a lot

656
00:36:51,000 --> 00:36:55,560
at all.
And so that process of wine

657
00:36:55,560 --> 00:36:59,960
started the other, the other
component that we looked at at

658
00:36:59,960 --> 00:37:01,400
the same time was coffee
service.

659
00:37:02,120 --> 00:37:04,320
How do we up our game on coffee
service?

660
00:37:04,320 --> 00:37:08,000
We don't have an espresso
machine at the time, but what

661
00:37:08,000 --> 00:37:11,960
can we do to provide right?
The the moment they hit that

662
00:37:11,960 --> 00:37:15,480
front door and they eat the
caviar and they get their first

663
00:37:15,480 --> 00:37:17,560
couple of hors d'oeuvres and
they go upstairs to the club and

664
00:37:17,560 --> 00:37:20,480
they come back down and they
have an 8 course dinner with

665
00:37:20,640 --> 00:37:23,800
beverage pairings.
How do we match that at the end

666
00:37:23,800 --> 00:37:27,240
of the meal with coffee?
Even though there's maybe only

667
00:37:27,240 --> 00:37:30,920
going to serve 3 cups of coffee
to the 24 guests, that 3 cups of

668
00:37:30,920 --> 00:37:34,120
coffee should be the best coffee
we could possibly figure out how

669
00:37:34,120 --> 00:37:36,240
to serve.
How do we get there?

670
00:37:36,920 --> 00:37:40,160
Well, you start drinking coffee,
surrounding yourself with people

671
00:37:40,160 --> 00:37:42,360
that are good at coffee.
Look for people.

672
00:37:42,360 --> 00:37:45,360
Our goal is always local, right?
So look for local coffee

673
00:37:45,360 --> 00:37:48,600
roasters.
Does that mean Green Bay?

674
00:37:48,600 --> 00:37:50,200
Maybe.
Does that mean Milwaukee?

675
00:37:50,200 --> 00:37:52,440
Maybe.
Does that mean the best coffee

676
00:37:52,440 --> 00:37:55,600
we can find locally is is in the
middle of nowhere?

677
00:37:55,600 --> 00:37:58,080
Wisconsin?
OK, that's what we're doing.

678
00:37:58,080 --> 00:37:59,520
We're going to get our coffee
from there.

679
00:37:59,800 --> 00:38:02,120
We're going to go meet him.
He's not going to know who we

680
00:38:02,120 --> 00:38:04,080
are.
We don't care if he knows who we

681
00:38:04,080 --> 00:38:05,080
are.
We're just going to let him

682
00:38:05,080 --> 00:38:07,040
know.
We want to be serious about the

683
00:38:07,040 --> 00:38:08,440
coffee.
How can you help us be serious

684
00:38:08,440 --> 00:38:11,360
about the coffee?
How can we do the same with

685
00:38:11,360 --> 00:38:12,200
wine?
Right.

686
00:38:12,200 --> 00:38:16,640
Well, it turns out sounds like
you know a guy who loves wine.

687
00:38:17,400 --> 00:38:20,960
Excuse to drink more wine but
reality is you got to drink wine

688
00:38:21,680 --> 00:38:24,560
you can't you know you're making
the food you're pairing the wine

689
00:38:24,560 --> 00:38:27,760
you have to drink wine to know
what you're drinking to know

690
00:38:27,760 --> 00:38:32,440
what what Riesling from 2017
Finger Lake region tastes like

691
00:38:32,840 --> 00:38:34,800
and what does that pair pair
with and what are those

692
00:38:34,800 --> 00:38:39,080
characteristics and you know
when you have a.

693
00:38:39,080 --> 00:38:43,120
Client that comes in that says
we have a $30,000 budget for

694
00:38:43,120 --> 00:38:45,760
dinner tonight, but we have a
$50,000 budget for wine.

695
00:38:46,120 --> 00:38:47,720
Oh shit, we don't have that
wine.

696
00:38:48,240 --> 00:38:50,400
So how do you learn?
You go to people that have that

697
00:38:50,400 --> 00:38:53,200
wine, you go to people that have
worked at those wineries, have

698
00:38:53,200 --> 00:38:55,440
made wine, have interned with
these people have.

699
00:38:56,440 --> 00:38:58,520
And you just surround yourself
with people that know more than

700
00:38:58,520 --> 00:38:59,400
you.
The people that are

701
00:38:59,480 --> 00:39:04,080
professionals, people that are
passionate and try to learn from

702
00:39:04,080 --> 00:39:05,800
them.
Because if they've done it and

703
00:39:05,800 --> 00:39:08,880
they're the best in their game,
turns out they probably have

704
00:39:08,880 --> 00:39:10,360
something to share.
If you can figure out how to get

705
00:39:10,360 --> 00:39:12,960
it out of them.
That means drink more wine,

706
00:39:12,960 --> 00:39:16,120
drink more wine, buy more wine,
spend more money on wine, pair

707
00:39:16,120 --> 00:39:18,240
wine with food, see what works,
see what doesn't.

708
00:39:18,240 --> 00:39:21,280
And all of a sudden you have a
10,000 bottle cellar and you're

709
00:39:21,280 --> 00:39:24,800
like, OK, well now all right, on
to the next thing you know.

710
00:39:25,600 --> 00:39:27,480
Well, that comes back to the
experience man, the other night

711
00:39:27,480 --> 00:39:31,560
when I was here, but I don't
know, I caught the in mid

712
00:39:31,560 --> 00:39:33,600
conversation.
So I I can't remember if it was

713
00:39:33,600 --> 00:39:38,000
whiskey or wine, but both.
Maybe it could have been, it

714
00:39:38,000 --> 00:39:40,360
could have been both.
There was a there was a person

715
00:39:40,360 --> 00:39:44,240
in the cellar and they were
ready for another drink or

716
00:39:44,240 --> 00:39:46,880
something.
And you noticed that before they

717
00:39:46,880 --> 00:39:50,160
even knew which it's part of the
thing, right?

718
00:39:50,480 --> 00:39:55,360
That's what you do.
But not only did you notice you

719
00:39:55,360 --> 00:39:58,000
said, do you want that again or
do you want something a little

720
00:39:58,000 --> 00:40:02,120
better?
And immediately that person felt

721
00:40:02,120 --> 00:40:08,080
seen, heard, appreciated and
just that, just that like who

722
00:40:08,080 --> 00:40:09,960
knows, man, I don't know.
I don't know a damn thing about

723
00:40:09,960 --> 00:40:13,680
wine or whatever it was like,
you know, maybe you brought them

724
00:40:14,120 --> 00:40:16,440
an equivalent wine and they
would have would have known or

725
00:40:16,440 --> 00:40:18,880
whatever.
But like that extra step of you

726
00:40:18,880 --> 00:40:22,240
want something a little better
and better goes back to that

727
00:40:22,240 --> 00:40:25,800
conversation of relative, right?
Like I've been here for a while.

728
00:40:25,800 --> 00:40:28,200
Well, better to who?
Better to what?

729
00:40:28,360 --> 00:40:31,520
But.
Just you saying that perks that

730
00:40:31,520 --> 00:40:36,840
piques that person's interest
and I think is some of what

731
00:40:36,840 --> 00:40:39,000
delivers that experience.
Yeah.

732
00:40:39,160 --> 00:40:41,920
And just something.
Not a wine drinker, but I

733
00:40:41,920 --> 00:40:44,960
noticed.
And that exponentially as it

734
00:40:44,960 --> 00:40:48,760
grows is what you do man.
Yeah, and even, you know like

735
00:40:48,760 --> 00:40:50,240
that.
I know exactly who you're

736
00:40:50,240 --> 00:40:51,720
talking about.
I remember what seat they were

737
00:40:51,720 --> 00:40:53,880
sitting in and I could tell you
everything about him, but but

738
00:40:53,880 --> 00:40:56,000
for me, I knew what he was
drinking the whole night.

739
00:40:56,600 --> 00:40:59,720
And the most important about
that particular guest in that

740
00:40:59,720 --> 00:41:04,160
moment was that he bought
something that was the seller

741
00:41:04,160 --> 00:41:06,200
sessions experience, which is a
high ticket.

742
00:41:06,200 --> 00:41:09,280
Price, he didn't do nothing
about it, but he said, what do

743
00:41:09,280 --> 00:41:10,640
you think I should do?
And I said, I think you should

744
00:41:10,640 --> 00:41:13,520
do this.
And he's like, well, that's a

745
00:41:13,520 --> 00:41:15,280
lot more than just going to the
concert.

746
00:41:15,280 --> 00:41:16,880
I said it is, but it's worth
every penny.

747
00:41:18,160 --> 00:41:19,440
And he said, OK, I'm going to
come.

748
00:41:19,440 --> 00:41:21,880
I'm going to buy 2 tickets.
I'm going to do the seller

749
00:41:21,880 --> 00:41:23,560
sessions experience.
And I said, OK, I'm going to

750
00:41:23,560 --> 00:41:27,200
make sure that guy in
particular, and there's plenty

751
00:41:27,200 --> 00:41:30,200
of other people the same night
getting the same service.

752
00:41:30,200 --> 00:41:34,240
But their version of what they
need to have the best experience

753
00:41:34,240 --> 00:41:37,520
of their life, to have the best
experience of the week to to

754
00:41:38,160 --> 00:41:40,920
change their week because they
found out their mom had cancer

755
00:41:40,920 --> 00:41:43,640
that week or to change their
week because they just got

756
00:41:43,640 --> 00:41:46,200
divorced two weeks ago.
Well, what can I do?

757
00:41:46,240 --> 00:41:53,000
I can do a lot of things that
don't require a lot from my,

758
00:41:53,280 --> 00:41:57,360
from my personal standpoint or
from changing the evening of,

759
00:41:57,440 --> 00:42:02,400
of, of what we have to do in, in
terms of workload, right?

760
00:42:02,400 --> 00:42:06,760
But I can pay attention to when
I see you walking up on the back

761
00:42:06,760 --> 00:42:11,280
patio and I know that you just
found out that your mom has

762
00:42:11,280 --> 00:42:14,120
cancer.
I can make sure that the person

763
00:42:14,120 --> 00:42:16,920
that walks you to the bar says,
we're so sorry, here's a little

764
00:42:16,920 --> 00:42:19,160
champagne from us.
It's not on the menu tonight.

765
00:42:19,520 --> 00:42:20,760
We're thinking about you and
your mom.

766
00:42:21,040 --> 00:42:25,240
OK, That just made.
If we can maintain that pace the

767
00:42:25,240 --> 00:42:27,920
rest of the evening, you're
never going to forget that ever,

768
00:42:28,600 --> 00:42:30,200
ever.
And this is a restaurant.

769
00:42:30,200 --> 00:42:32,680
I'm not a doctor.
I'm not saving lives.

770
00:42:32,960 --> 00:42:34,720
I'm not doing anything too
serious.

771
00:42:35,040 --> 00:42:40,040
But through food and hospitality
and drink and experience, you

772
00:42:40,040 --> 00:42:41,800
can really change people's
lives.

773
00:42:42,800 --> 00:42:45,880
And if I'm gonna do this, if I'm
gonna work 20 hour days, if I'm

774
00:42:45,880 --> 00:42:49,080
gonna have the stress level and
all the things that go along

775
00:42:49,080 --> 00:42:51,920
with being in the restaurant
business, well, I might as well

776
00:42:51,920 --> 00:42:56,080
make it so I feel good about
myself so I can make others feel

777
00:42:56,080 --> 00:43:03,400
good, You know, if I'm gonna put
the effort in, look at what you

778
00:43:03,400 --> 00:43:06,360
can get out of it if you
approach it from that sort of

779
00:43:06,360 --> 00:43:09,760
point of view, right?
And so for that gentleman, that

780
00:43:09,760 --> 00:43:13,280
individual, I knew what he was
drinking the whole night and he

781
00:43:13,280 --> 00:43:15,560
started with the wine that was
at the bar, which is fine.

782
00:43:15,560 --> 00:43:19,240
And it's a, you know, it's a $15
bottle of California Cabernet

783
00:43:19,240 --> 00:43:23,240
and that's what he's drinking.
And then then I was like, hey,

784
00:43:23,240 --> 00:43:25,240
we should drink a little nicer
cab because I know he's going to

785
00:43:25,240 --> 00:43:27,120
be here for three hours.
He's going to watch the show.

786
00:43:27,480 --> 00:43:30,280
So I kind of surveyed the room
and I was like, there's a few

787
00:43:30,280 --> 00:43:33,240
other people that support us on
the regular basis, so I'm going

788
00:43:33,240 --> 00:43:34,840
to pour them a little bit of the
cab.

789
00:43:34,840 --> 00:43:38,480
So now all of a sudden, and the
musician the night before said

790
00:43:38,480 --> 00:43:41,160
he loved cab and I know he's
probably not going to drink cab

791
00:43:41,160 --> 00:43:44,840
before the show, but I can pour
4 glasses of cab right now.

792
00:43:44,840 --> 00:43:48,160
I'm going to make four people's
night go here instead of here,

793
00:43:48,760 --> 00:43:50,920
and I'm going to save 2 glasses
for the musician at the end of

794
00:43:50,920 --> 00:43:52,880
the night.
And nobody's going to get

795
00:43:52,880 --> 00:43:54,960
charged for this.
But this is, let's just pretend

796
00:43:54,960 --> 00:43:56,920
everybody already paid for it in
some way, right?

797
00:43:59,240 --> 00:44:02,120
How simple was that in the heat
of the moment, right in the

798
00:44:02,120 --> 00:44:05,720
moment of 50 people being in the
room, Me also telling the wait

799
00:44:05,720 --> 00:44:07,920
staff, we need more plates on
station 2 and we need more

800
00:44:07,920 --> 00:44:09,960
oysters brought out and can we
pass the caviar again?

801
00:44:10,200 --> 00:44:12,680
Because the guy at Table 3, his
wife wants more caviar.

802
00:44:13,280 --> 00:44:17,760
If we keep that going, right?
And then by the time he gets

803
00:44:17,760 --> 00:44:20,400
down in the cellar, I'm like,
dude's been drinking now his

804
00:44:20,400 --> 00:44:22,600
face is going to fall off if he
drinks any more Napa cat.

805
00:44:23,440 --> 00:44:26,560
But I want him to be alert.
I want him to enjoy the

806
00:44:26,560 --> 00:44:28,440
experience.
I don't want him to get wasted

807
00:44:29,360 --> 00:44:31,360
and I don't want to put a halt
on things.

808
00:44:31,360 --> 00:44:33,680
But what if I say, hey, you want
to try something different?

809
00:44:33,880 --> 00:44:36,480
Some maybe a little better?
Why is it better?

810
00:44:36,960 --> 00:44:39,280
Well, it turns out I opened a
really nice bottle of sparkling

811
00:44:39,280 --> 00:44:40,480
wine.
But that's 'cause I wanted to

812
00:44:40,480 --> 00:44:42,000
have a drink for the first time
in the night.

813
00:44:42,560 --> 00:44:45,240
I wanted Jeffrey to have a glass
of sparkling wine for the first

814
00:44:45,240 --> 00:44:48,640
time in the night.
And I thought, if I can restart

815
00:44:48,640 --> 00:44:52,960
his night right now and sort of
like politely whack him in the

816
00:44:52,960 --> 00:44:56,080
face and go be alert.
You're about to experience

817
00:44:56,080 --> 00:44:59,320
something in the basement with
seven other people and two of

818
00:44:59,320 --> 00:45:00,960
the most amazing musicians on
earth.

819
00:45:01,880 --> 00:45:03,360
I want you to I want you to wake
up.

820
00:45:03,360 --> 00:45:06,600
Start over right now.
Don't forget what just happened.

821
00:45:06,840 --> 00:45:08,160
But we're starting over right
now.

822
00:45:08,320 --> 00:45:11,440
And he grabbed a glass and he
goes, you know it.

823
00:45:11,560 --> 00:45:13,880
Literally everything I was
thinking it was that.

824
00:45:14,160 --> 00:45:15,880
And he's like, oh, shit, this is
really good.

825
00:45:16,200 --> 00:45:19,640
Let me start over.
And when he sent me a note the

826
00:45:19,640 --> 00:45:24,200
next morning saying he's been
here, we we cooked for his

827
00:45:24,200 --> 00:45:26,200
wedding.
I bet he's been here to the

828
00:45:26,200 --> 00:45:28,120
restaurant in the last 15 years
at least.

829
00:45:28,120 --> 00:45:34,880
I wouldn't even know 1000 times.
And he says this is one of the

830
00:45:34,880 --> 00:45:38,600
best nights he's ever had here
in coming to 335 since 2010.

831
00:45:38,600 --> 00:45:40,920
I'm like, OK, that was simple.
That's what we do.

832
00:45:41,880 --> 00:45:42,920
Thoughtful.
You make it.

833
00:45:42,920 --> 00:45:45,000
Look simple.
You make it look simple.

834
00:45:45,840 --> 00:45:48,680
Why am I not surprised that you
remember here?

835
00:45:48,680 --> 00:45:51,720
Here I am thinking out I picked
this little nugget out of the

836
00:45:51,800 --> 00:45:53,280
night and you remember it
detailed.

837
00:45:53,520 --> 00:45:55,320
Do you remember?
Do you remember what you asked

838
00:45:55,320 --> 00:46:00,200
me when we in the upstairs room
before the concert even started?

839
00:46:00,200 --> 00:46:02,200
When you walked up to the table.
I said, do you drink?

840
00:46:02,320 --> 00:46:05,960
Yeah.
Do you like that in that moment?

841
00:46:05,960 --> 00:46:08,600
That's my moment.
And that we live in Wisconsin,

842
00:46:08,600 --> 00:46:10,400
dude.
And I don't drink alcohol and

843
00:46:10,400 --> 00:46:11,560
I'm not.
You're the weirdo.

844
00:46:11,560 --> 00:46:16,800
I'm not you.
Know and I never ever get acid.

845
00:46:16,800 --> 00:46:18,840
It's do you need a beer?
Do you need a wine?

846
00:46:18,840 --> 00:46:21,240
Do you need a whiskey?
Here's our drink list.

847
00:46:21,240 --> 00:46:23,360
What do you want?
Literally you walked up to the

848
00:46:23,360 --> 00:46:26,720
table and the first thing you
said was do you drink like like

849
00:46:27,560 --> 00:46:31,760
you make it look easy, but
that's not man, and that's

850
00:46:31,760 --> 00:46:35,960
coming from someone you know, we
all get we all get a little

851
00:46:35,960 --> 00:46:38,840
inflated in things that we think
we're good at sometimes and I

852
00:46:38,840 --> 00:46:42,440
think I'm a pretty good
communicator that that took it

853
00:46:42,440 --> 00:46:45,960
to a new level than me
considering that.

854
00:46:46,080 --> 00:46:49,360
And so it's not easy, man.
It's it's really hard, I think.

855
00:46:50,040 --> 00:46:55,800
It's, I mean, yeah, it's, I
don't know.

856
00:46:55,800 --> 00:47:00,600
I guess it's for me.
It's it's easy.

857
00:47:00,840 --> 00:47:01,960
Is it work?
Yeah.

858
00:47:01,960 --> 00:47:07,320
Does it require thought and, you
know, attention to detail and?

859
00:47:07,960 --> 00:47:11,560
I mean, yeah, you got to be on.
You got to be on all the time to

860
00:47:11,560 --> 00:47:15,360
be able to execute like that.
But to me, that that energizes

861
00:47:15,360 --> 00:47:18,240
me.
That that is my passion.

862
00:47:18,240 --> 00:47:22,800
That's, that's you know, I've
gone to some of the best

863
00:47:22,800 --> 00:47:28,160
Michelin star restaurants and
cocktail bars and dining, food,

864
00:47:28,160 --> 00:47:32,760
hospitality hotels.
And the ones that are the truly

865
00:47:32,760 --> 00:47:36,040
the best are the ones that pay
attention to all the details.

866
00:47:36,040 --> 00:47:40,240
It's not about like, yes, I've
had some really amazing meals,

867
00:47:40,880 --> 00:47:43,680
but I will never mark that as
one of the best experiences in

868
00:47:43,680 --> 00:47:46,920
my life because they missed on
the service or they missed at

869
00:47:46,920 --> 00:47:50,400
the door or the management
missed or the volume level or

870
00:47:50,400 --> 00:47:53,560
the mirrors in the wrong places
or the light at the wrong tone

871
00:47:53,560 --> 00:47:57,120
or the kitchen noise versus the
speakers versus.

872
00:47:57,120 --> 00:48:01,680
The whatever, right?
All of those things matter just

873
00:48:01,680 --> 00:48:04,520
as much as the other thing,
right?

874
00:48:04,520 --> 00:48:06,760
You can.
And it doesn't have to be fancy.

875
00:48:06,760 --> 00:48:10,200
It doesn't have to be 5 stars.
I mean, it can be a hole in the

876
00:48:10,200 --> 00:48:13,800
wall pizza place.
And if they welcome you and they

877
00:48:13,800 --> 00:48:17,440
make you feel warm and
comfortable and special somehow,

878
00:48:17,920 --> 00:48:20,840
remembering that Chris likes a
little extra Parmesan on his

879
00:48:20,840 --> 00:48:24,520
Caesar salad and they bring that
out, I'm like, I'm tipping the

880
00:48:24,520 --> 00:48:27,640
server 40% and I'm coming back
once a month even though I

881
00:48:27,640 --> 00:48:31,720
shouldn't be eating that pizza
because that's what everybody

882
00:48:31,720 --> 00:48:34,200
wants that in whatever
experience, right?

883
00:48:36,400 --> 00:48:40,880
You go to a bank or you go to
any form of business really,

884
00:48:40,880 --> 00:48:43,680
right?
Like I always to my team and

885
00:48:43,680 --> 00:48:47,560
people around me, I always
mention U Line and I go call U

886
00:48:47,560 --> 00:48:49,720
Line right now.
I've done it in front of people,

887
00:48:50,240 --> 00:48:53,000
in front of CEOs where I'm like,
if you could figure out how to

888
00:48:53,000 --> 00:48:56,360
run your business the way U Line
handles.

889
00:48:56,360 --> 00:48:59,920
When you call U Line right now,
they're going to answer and

890
00:48:59,920 --> 00:49:01,560
they're going to, they're going
to say, is this Chris?

891
00:49:01,880 --> 00:49:03,840
Because they have my number and
they're going to say, are you

892
00:49:03,840 --> 00:49:05,880
shipping to the same address?
And we don't have to go over the

893
00:49:05,880 --> 00:49:07,920
address.
You shipping to the same address

894
00:49:07,920 --> 00:49:10,240
that you normally ship to.
OK, what do you need?

895
00:49:10,960 --> 00:49:14,680
Have you gotten this before?
I can order $10,000 worth of

896
00:49:14,680 --> 00:49:17,400
stuff in 2 minutes.
And they make me feel good to

897
00:49:17,400 --> 00:49:23,840
spend 10 grand, right, If I go
to a bank or to a a cafe or to

898
00:49:24,440 --> 00:49:27,000
an electronic store or to a car
wash and.

899
00:49:27,560 --> 00:49:31,520
If you can figure out how to
deliver a a hospitality

900
00:49:31,520 --> 00:49:38,680
experience, be hospitable, you'd
be the most successful bank in

901
00:49:38,680 --> 00:49:41,080
all the banks.
You'd be the most successful car

902
00:49:41,080 --> 00:49:46,400
wash.
You could clean the cars 75% as

903
00:49:46,400 --> 00:49:49,960
clean as the other place if you
provide service and make people

904
00:49:49,960 --> 00:49:54,880
feel good.
And an experience is as weird as

905
00:49:54,880 --> 00:49:58,360
that sounds at the car wash you
would be successful.

906
00:49:58,360 --> 00:50:00,480
Like everyone will want to go to
your car wash.

907
00:50:01,840 --> 00:50:04,040
You know, that boils down to
something as simple as like

908
00:50:04,040 --> 00:50:06,880
regulars at a Wisconsin bar,
that the bartender knows their

909
00:50:06,880 --> 00:50:08,600
drink and they have it at the
table.

910
00:50:09,120 --> 00:50:11,120
Yeah, man.
Why do you always go to that bar

911
00:50:11,120 --> 00:50:14,600
and you're like, well, because
the service, I feel good.

912
00:50:14,600 --> 00:50:17,080
It feels good.
Yeah, it's awesome, man.

913
00:50:17,080 --> 00:50:19,600
I had a a student, a student of
mine.

914
00:50:19,600 --> 00:50:21,640
It's weird to say student
because I was a student of his

915
00:50:21,640 --> 00:50:26,720
in a lot of ways too, but
returning learner had been in

916
00:50:26,720 --> 00:50:29,000
the military for a long time and
a lot of different things.

917
00:50:29,000 --> 00:50:31,600
I saw a LinkedIn post he made
the other day about two banks

918
00:50:31,600 --> 00:50:34,040
that he uses and it was exactly
what you're saying.

919
00:50:34,440 --> 00:50:41,680
And I looked at it as just like,
man, OK, that that moves past

920
00:50:41,680 --> 00:50:43,320
the level of marketing that we
talked about.

921
00:50:43,320 --> 00:50:45,160
And you get it, man.
Like, like you get it.

922
00:50:45,240 --> 00:50:48,960
The one knew his mother-in-law
had passed away or gotten sick

923
00:50:48,960 --> 00:50:50,080
or something and talked about
that.

924
00:50:50,080 --> 00:50:53,320
It's everything you're saying.
And he ended up with saying, you

925
00:50:53,320 --> 00:50:56,440
know, it's tongue in cheek, like
which one's going to get more of

926
00:50:56,440 --> 00:50:58,040
my business and which one is
not?

927
00:50:58,280 --> 00:51:04,440
I think that's obvious.
But yeah, man, I think a lot of

928
00:51:04,440 --> 00:51:06,480
people try that.
A lot of people try it and I

929
00:51:06,480 --> 00:51:07,840
think a lot of people understand
that.

930
00:51:07,840 --> 00:51:13,080
I think in execution is is a
little bit different story and

931
00:51:13,400 --> 00:51:15,720
that's where you blow it out of
the water.

932
00:51:15,720 --> 00:51:17,320
I.
Mean it takes it.

933
00:51:17,400 --> 00:51:20,600
It takes effort for sure.
Yeah, so in there though, you

934
00:51:20,600 --> 00:51:23,880
said I thought about this all
all night.

935
00:51:23,880 --> 00:51:26,600
I shouldn't say speak in
absolutes, but I thought about

936
00:51:26,600 --> 00:51:28,400
this a lot of times when I was
here the other day.

937
00:51:28,400 --> 00:51:32,240
You said that it energizes you
to make sure other people are

938
00:51:32,240 --> 00:51:36,440
having a, a good experience.
Like do you have you thought

939
00:51:36,440 --> 00:51:37,800
about why?
Do you know why?

940
00:51:37,800 --> 00:51:40,640
Why do you like foreign into
other people's cups, man?

941
00:51:40,640 --> 00:51:42,800
Because that it's clear that you
do.

942
00:51:42,800 --> 00:51:46,240
It's it's I could tell it
energized you.

943
00:51:46,240 --> 00:51:50,360
You in, in not in like a not in
like a high or a rush way, but

944
00:51:50,360 --> 00:51:54,600
in like a satisfaction way.
Like you, you not only took

945
00:51:54,600 --> 00:51:58,160
pride in it, but you enjoyed it.
Yeah, I don't know.

946
00:51:58,160 --> 00:52:02,240
I don't know where it, I don't
know exactly where that comes

947
00:52:02,240 --> 00:52:09,040
from or came from, but it, it
definitely it, it's not

948
00:52:09,040 --> 00:52:14,160
something that doesn't ever feel
like work to me.

949
00:52:15,800 --> 00:52:19,600
Even if I'm on day off or even
if I'm at somebody else's

950
00:52:19,600 --> 00:52:23,200
business or I mean, I, it's just
me.

951
00:52:23,200 --> 00:52:28,240
It's just what I do that
sometimes I guess.

952
00:52:28,720 --> 00:52:32,000
I, I don't know, I think people
around me, friends maybe once in

953
00:52:32,000 --> 00:52:33,800
awhile are like, dude, can you
turn that off?

954
00:52:33,800 --> 00:52:36,440
Can you do you have to clear
that table just because there's

955
00:52:36,440 --> 00:52:39,240
not a table available?
I'm like, well, yeah, like it's

956
00:52:39,240 --> 00:52:41,120
not your cafe.
I'm like, I know.

957
00:52:41,120 --> 00:52:45,600
But the guy who owns the cafe or
the guy who runs the cafe, the

958
00:52:45,600 --> 00:52:48,760
guy who's trying to make a
business that will go on forever

959
00:52:48,760 --> 00:52:51,960
and be profitable and be
successful and make their

960
00:52:51,960 --> 00:52:54,880
customers happy, that guy
doesn't see that table.

961
00:52:54,880 --> 00:52:58,120
Not being cleared right now.
And I'm standing here waiting

962
00:52:58,120 --> 00:52:59,600
for a coffee.
Why wouldn't I clear it?

963
00:53:01,440 --> 00:53:02,640
I don't know.
I can't.

964
00:53:02,640 --> 00:53:05,120
I can't turn it off.
Good or bad.

965
00:53:05,120 --> 00:53:08,080
I don't know.
Turns out if you're on the

966
00:53:08,080 --> 00:53:10,120
receiving any of that, then I
think it's good.

967
00:53:12,440 --> 00:53:15,240
But it certainly doesn't.
I mean, it doesn't feel like

968
00:53:15,240 --> 00:53:16,600
work.
It doesn't feel.

969
00:53:17,040 --> 00:53:21,280
It doesn't take.
It doesn't drain.

970
00:53:21,280 --> 00:53:29,120
Me, it energizes me.
So to take care of people, you

971
00:53:29,120 --> 00:53:33,720
know, it's, it's another thing I
always say to my team, if you

972
00:53:33,720 --> 00:53:36,600
take care of people, people will
take care of you, right?

973
00:53:36,720 --> 00:53:38,080
Take care of the people around
you.

974
00:53:38,480 --> 00:53:40,160
What does that mean?
I don't know what that means

975
00:53:40,800 --> 00:53:43,440
that my being homeless person
walking down the street drops a

976
00:53:43,440 --> 00:53:46,320
bag.
Pick the bag up if you can,

977
00:53:46,480 --> 00:53:48,920
right?
And that's what I teach and and

978
00:53:48,920 --> 00:53:53,520
sort of try to reinforce with
the 15 and 20 and 25 year old

979
00:53:53,520 --> 00:53:56,440
kids that make up most of my
team is just take care of

980
00:53:56,440 --> 00:53:58,880
people.
They're walking to the bathroom.

981
00:53:58,880 --> 00:54:00,960
It doesn't have to be a rule
that you have to walk into the

982
00:54:00,960 --> 00:54:03,280
bathroom.
But if you sense that they don't

983
00:54:03,280 --> 00:54:06,720
know where the bathroom is,
you're going to make maybe what

984
00:54:06,720 --> 00:54:10,240
is for them an uncomfortable
question because it seems busy,

985
00:54:10,480 --> 00:54:12,720
or because it seems like
everyone else here knows what's

986
00:54:12,720 --> 00:54:15,080
going on.
And they were like, should I ask

987
00:54:15,080 --> 00:54:16,880
where the bathroom is?
Should I try to figure it out?

988
00:54:17,160 --> 00:54:20,880
If you simply see them guess
that that might be the problem.

989
00:54:21,000 --> 00:54:23,920
And if it's not, that's OK.
But you simply open the door and

990
00:54:23,920 --> 00:54:25,360
say, can I show you to the
restroom?

991
00:54:25,920 --> 00:54:27,880
They might say, I'm not going to
the restroom, I'm going to the

992
00:54:27,880 --> 00:54:29,040
patio.
That's OK.

993
00:54:29,040 --> 00:54:33,360
There's no harm, no foul.
But if you say if you eliminate

994
00:54:33,360 --> 00:54:35,520
the need for them to ask a
question that might be

995
00:54:35,520 --> 00:54:39,480
uncomfortable and now you can
show them to the bathroom, all

996
00:54:39,480 --> 00:54:41,600
nerves are down.
They feel comfortable and

997
00:54:41,600 --> 00:54:43,520
relaxed.
And what what it took for them

998
00:54:43,520 --> 00:54:46,120
to feel comfortable and relax
and at home was different than

999
00:54:46,120 --> 00:54:47,640
what it took for every other
guest here.

1000
00:54:48,080 --> 00:54:50,840
But if you can be alert to that
and try to accommodate as many

1001
00:54:50,840 --> 00:54:54,840
of those needs as possible, and
then open the door and then see

1002
00:54:54,840 --> 00:54:57,560
when you open the door that the
last person splashed a lot of

1003
00:54:57,560 --> 00:55:00,880
water on the counter.
And now I can spend 3 seconds,

1004
00:55:01,240 --> 00:55:04,040
take a piece of paper towel,
wipe the counter down, dim the

1005
00:55:04,040 --> 00:55:07,560
light or raise the light so that
the lights at maybe the same

1006
00:55:07,560 --> 00:55:08,920
level as the rest of the
restaurant.

1007
00:55:10,680 --> 00:55:13,440
How could you feel more special?
I didn't have to buy you a

1008
00:55:13,440 --> 00:55:15,280
drink.
I didn't have to remember your

1009
00:55:15,280 --> 00:55:16,760
middle name.
I don't have to remember the

1010
00:55:16,760 --> 00:55:18,800
last time you were here.
I'm just a 15 year old kid.

1011
00:55:18,800 --> 00:55:22,800
I don't even know who you are,
but they just had their part in

1012
00:55:22,800 --> 00:55:24,640
making your experience here
amazing.

1013
00:55:25,400 --> 00:55:29,040
And now Cat behind the bar will
have her her way to make your

1014
00:55:29,040 --> 00:55:31,600
experience amazing.
And now if every person you

1015
00:55:31,600 --> 00:55:34,440
touch, including the guy
Bernardo, who's just here to

1016
00:55:34,680 --> 00:55:38,520
Polish glasses and clean the
floor and move things around, he

1017
00:55:38,520 --> 00:55:41,160
can make your night the most
amazing night.

1018
00:55:41,960 --> 00:55:45,640
And if you have 20 people here
working and all 20 people

1019
00:55:45,640 --> 00:55:49,200
somehow have a touch on you,
you're going to leave and you're

1020
00:55:49,200 --> 00:55:50,520
going to go.
This is one of the most amazing

1021
00:55:50,520 --> 00:55:53,040
nights I've ever had.
That's what we're doing.

1022
00:55:53,360 --> 00:55:56,440
Prime example of this man, when
I was leaving the other day I

1023
00:55:56,440 --> 00:55:58,080
couldn't figure out how to open
the back door.

1024
00:55:58,080 --> 00:56:02,840
Like I couldn't get it open and
I was just really confused and

1025
00:56:02,840 --> 00:56:05,280
it was late by that by the time
the seller session was done.

1026
00:56:05,280 --> 00:56:06,680
So I like.
Went you weren't even drinking.

1027
00:56:06,680 --> 00:56:07,880
You didn't even have that
excuse.

1028
00:56:07,880 --> 00:56:08,920
I know.
Yeah.

1029
00:56:09,600 --> 00:56:12,440
And I couldn't get out.
So I went what I felt like was

1030
00:56:12,440 --> 00:56:14,680
creeping around the restaurant
looking for somebody.

1031
00:56:15,000 --> 00:56:19,680
And I found someone and she did
exactly what you're saying, man.

1032
00:56:20,520 --> 00:56:26,120
As we went back, she mentioned
something just, I can't remember

1033
00:56:26,120 --> 00:56:28,880
verbatim what it was, but it was
something like, I haven't seen

1034
00:56:28,880 --> 00:56:30,360
you before.
Is it your first time or

1035
00:56:30,360 --> 00:56:33,040
something like that?
And just something to ease an

1036
00:56:33,040 --> 00:56:35,800
uncomfortable situation.
Like she doesn't know, like I

1037
00:56:35,800 --> 00:56:38,080
lean into stuff like that.
If I look like a weirdo, I don't

1038
00:56:38,080 --> 00:56:39,480
really care.
But she doesn't know that.

1039
00:56:39,480 --> 00:56:42,000
Like most people are going to
feel super uncomfortable in that

1040
00:56:42,000 --> 00:56:43,480
scenario, not being able to open
a door.

1041
00:56:43,880 --> 00:56:47,800
And I couldn't figure out how it
was funny, but she'd immediately

1042
00:56:47,880 --> 00:56:50,600
her first inclination was how do
I make this?

1043
00:56:50,600 --> 00:56:53,280
Soften the situation and then
and then open the door.

1044
00:56:53,280 --> 00:56:54,480
Yeah, and she opened the door
for me.

1045
00:56:54,480 --> 00:56:57,960
I probably still couldn't do it.
I don't know what I did, but

1046
00:56:58,520 --> 00:57:01,160
yeah, that was funny.
So brought me right back into

1047
00:57:01,160 --> 00:57:03,720
that moment with it, with that.
And I think it's great that that

1048
00:57:03,720 --> 00:57:07,080
theme's coming out because the
first question I asked you was

1049
00:57:07,080 --> 00:57:10,240
how do you curate that or how do
you share that with your team

1050
00:57:10,840 --> 00:57:17,560
and that like this is how like
you, you're doing it repeatedly

1051
00:57:17,560 --> 00:57:18,920
It's.
Awesome man.

1052
00:57:18,920 --> 00:57:20,400
Do it in everything you do,
right?

1053
00:57:20,400 --> 00:57:21,520
Yeah, make it.
You.

1054
00:57:21,640 --> 00:57:24,080
You.
When we cut the tape to label

1055
00:57:24,080 --> 00:57:26,760
containers that you're never
gonna see, you cut the tape with

1056
00:57:26,760 --> 00:57:29,000
the scissors, right?
Why?

1057
00:57:29,560 --> 00:57:32,960
If you tear a piece of tape, or
you use a rag that has holes in

1058
00:57:32,960 --> 00:57:35,920
it, or you don't put the garbage
can straight at the end of the

1059
00:57:35,920 --> 00:57:40,280
table, or you don't clean the
carrots the same way you handle

1060
00:57:40,280 --> 00:57:43,200
the caviar, where does it start
and where does it stop?

1061
00:57:44,200 --> 00:57:46,120
So if it starts the minute you
walk in the door.

1062
00:57:46,840 --> 00:57:48,520
If you're walking in the door
and there's a chance that

1063
00:57:48,520 --> 00:57:51,920
there's guests here, guess what?
You're going in a different door

1064
00:57:51,920 --> 00:57:55,160
than you normally go in.
You're going to be 100% in your

1065
00:57:55,160 --> 00:57:57,200
uniform that you're going to be
wearing for the evening.

1066
00:57:57,600 --> 00:57:58,960
You're not.
I'm not going to see your water

1067
00:57:58,960 --> 00:58:00,200
bottle.
I'm not going to see your cell

1068
00:58:00,200 --> 00:58:03,320
phone.
Now, do you care if you see a

1069
00:58:03,320 --> 00:58:04,840
server that has a water bottle
or phone?

1070
00:58:05,040 --> 00:58:06,800
No, you're probably not going to
notice, right?

1071
00:58:07,160 --> 00:58:08,320
But when you leave, you're going
to go.

1072
00:58:08,320 --> 00:58:09,920
I don't know what it was about
that place.

1073
00:58:10,320 --> 00:58:13,320
And, and maybe your wife notices
the lights and the smell and the

1074
00:58:13,320 --> 00:58:16,800
thing and you noticed the music
and the bar and the thing and

1075
00:58:16,800 --> 00:58:18,800
your two guests noticed this and
this and this.

1076
00:58:20,040 --> 00:58:23,240
Cumulatively, you're all in
cahoots.

1077
00:58:23,240 --> 00:58:26,040
You're all like, this is one of
the craziest nights of my life.

1078
00:58:26,600 --> 00:58:29,800
Turns out for it to be the most
memorable experience, the most

1079
00:58:29,800 --> 00:58:32,640
hospitable experience.
Everybody needs something

1080
00:58:32,640 --> 00:58:35,360
different, but everybody kind of
needs the same.

1081
00:58:36,520 --> 00:58:45,440
So now as as a team member,
every moment is a chance to be

1082
00:58:45,440 --> 00:58:48,080
the best.
What's the best you can be?

1083
00:58:49,680 --> 00:58:54,000
Turns out your experience at 3
through 5 is never going to be

1084
00:58:54,000 --> 00:58:57,280
better because you know that she
has a Stanley water bottle with

1085
00:58:57,280 --> 00:58:59,400
a cool sticker on it that says
where she went to high school.

1086
00:58:59,600 --> 00:59:01,600
It's not going to ruin your
experience, but it's not going

1087
00:59:01,600 --> 00:59:04,360
to heighten your experience.
So now every moment from the

1088
00:59:04,360 --> 00:59:07,800
minute you get here till the
minute you get home, how can you

1089
00:59:08,520 --> 00:59:10,640
be the best?
You can cut the tape with the

1090
00:59:10,640 --> 00:59:12,560
scissors.
You can organize.

1091
00:59:12,560 --> 00:59:14,880
You can clean a table top the
same way.

1092
00:59:14,880 --> 00:59:18,120
You do everything right.
If you're going to walk Brad to

1093
00:59:18,120 --> 00:59:21,120
the bathroom, you're going to
walk at a comfortable pace.

1094
00:59:21,400 --> 00:59:23,320
You're going to keep them two
paces behind you.

1095
00:59:23,560 --> 00:59:25,840
If you need to open the door,
you're going to go 3 paces ahead

1096
00:59:25,840 --> 00:59:28,640
so you can open the door and and
Brad can still keep walking at

1097
00:59:28,640 --> 00:59:30,280
the same pace.
You're going to get to the

1098
00:59:30,280 --> 00:59:33,280
bathroom door a pace ahead of
Brad so that by the time you

1099
00:59:33,280 --> 00:59:35,680
realize you have to wipe the
counter off and dim the lights

1100
00:59:35,680 --> 00:59:38,720
down, now you're 2 paces ahead
and you can still comfortably go

1101
00:59:38,720 --> 00:59:41,040
into the bathroom at the same
pace you were going the whole

1102
00:59:41,040 --> 00:59:43,200
time from the second you got up
at the dinner table.

1103
00:59:43,520 --> 00:59:46,200
And now another guest that
didn't catch you to go through

1104
00:59:46,200 --> 00:59:49,000
the door is pushing your chair
back in, bringing a new linen

1105
00:59:49,000 --> 00:59:51,080
napkin, and making sure that the
candle's still lit at your

1106
00:59:51,080 --> 00:59:54,040
table.
That's the detail, that's the

1107
00:59:54,080 --> 00:59:55,840
how.
If you don't do it with

1108
00:59:55,840 --> 00:59:58,440
everything, you're everyone
else.

1109
00:59:59,720 --> 01:00:03,080
And everyone else has good food,
or a great chef or the coolest

1110
01:00:03,080 --> 01:00:07,320
bar or the right location or the
special drink that nobody else

1111
01:00:07,320 --> 01:00:10,320
has.
But if that's all you have, now

1112
01:00:10,320 --> 01:00:13,880
you're just one of everyone.
And if you have attention to all

1113
01:00:13,880 --> 01:00:16,560
of those things in detail, to
all those things, and you go, if

1114
01:00:16,560 --> 01:00:18,480
we're going to serve a lemonade,
how do we make this lemonade,

1115
01:00:18,480 --> 01:00:20,920
the best lemonade?
Well, frankly, most people are

1116
01:00:20,920 --> 01:00:22,400
just like, oh, it's lemonade.
It doesn't matter.

1117
01:00:22,560 --> 01:00:24,240
We don't make money on the
lemonade anyways.

1118
01:00:24,720 --> 01:00:27,920
And I'm saying, well, that might
be the guy that hosts the

1119
01:00:27,920 --> 01:00:31,200
company party or hosts his
daughter's wedding and all he

1120
01:00:31,200 --> 01:00:33,360
cares about is lemonade.
We don't know that ahead of

1121
01:00:33,360 --> 01:00:35,120
time.
But if all you care about is the

1122
01:00:35,120 --> 01:00:38,840
lemonade and now you're going to
tell your friends, man, they got

1123
01:00:38,840 --> 01:00:40,440
the best lemonade and your
friends don't care.

1124
01:00:40,760 --> 01:00:43,360
Your friends care about the
whiskey or the wine or the

1125
01:00:43,360 --> 01:00:46,320
caviar.
But if you're so passionate and

1126
01:00:46,320 --> 01:00:48,240
you have a great experience
simply because of lemonade,

1127
01:00:49,240 --> 01:00:51,240
that's what we're doing.
That's why we're doing what we

1128
01:00:51,240 --> 01:00:53,520
do.
That's our next customer.

1129
01:00:54,040 --> 01:00:56,720
That's our next event.
That's the next guy that's going

1130
01:00:56,720 --> 01:00:59,760
to come to a concert or is going
to tell his friend who happens

1131
01:00:59,760 --> 01:01:03,880
to be an XYZ band that would
never come to Green Bay.

1132
01:01:04,520 --> 01:01:08,000
The guy that you serve lemonade
to might be how that band came

1133
01:01:08,000 --> 01:01:09,480
to Green Bay to play at the
restaurant.

1134
01:01:09,880 --> 01:01:12,000
And three years later, people
were like, how did you get that

1135
01:01:12,000 --> 01:01:14,160
artist to come play here?
It's like started with a glass

1136
01:01:14,160 --> 01:01:15,640
of lemonade.
People are like, no way.

1137
01:01:15,640 --> 01:01:19,120
It's like way like that's that's
how life works.

1138
01:01:19,160 --> 01:01:22,760
Yeah, how how I was going to ask
that how'd the how'd the music

1139
01:01:22,760 --> 01:01:25,720
get intertwined here?
Is it, is it personal?

1140
01:01:25,760 --> 01:01:28,920
Are you music fans?
So you brought it in or How does

1141
01:01:28,920 --> 01:01:34,400
music fit 335 and.
So started with personal passion

1142
01:01:34,400 --> 01:01:39,400
for music, love of music.
When I moved back to town and

1143
01:01:39,480 --> 01:01:49,720
and decided to open 335, my sort
of personal, my personal goal

1144
01:01:49,720 --> 01:01:54,920
was to to have a life that I
enjoyed living, even if I was in

1145
01:01:54,920 --> 01:02:00,360
Green Bay that I recognized
lacked certain things, one of

1146
01:02:00,360 --> 01:02:04,880
which was music, great food,
great dining, great drinks, all

1147
01:02:04,880 --> 01:02:09,960
of these things that I said, OK,
well, if it's if it's minimal or

1148
01:02:09,960 --> 01:02:13,840
not available where I live, I
got two options.

1149
01:02:13,880 --> 01:02:17,440
Either I can go live somewhere
else or I can try to create it

1150
01:02:17,440 --> 01:02:20,520
for myself.
And turns out that's why I'm

1151
01:02:20,520 --> 01:02:23,040
creating it turns out that's
maybe why it works.

1152
01:02:25,080 --> 01:02:27,600
And if other people enjoy it and
want to support it, great.

1153
01:02:27,600 --> 01:02:30,200
And if they don't?
I'm just gonna do it for myself.

1154
01:02:32,920 --> 01:02:34,720
And the music thing sort of
started.

1155
01:02:34,720 --> 01:02:38,440
And so I said I didn't know
anything about the music

1156
01:02:38,440 --> 01:02:39,240
business.
Right.

1157
01:02:39,240 --> 01:02:43,320
I just listened to music, like
music went to shows like most

1158
01:02:43,320 --> 01:02:46,280
people on earth.
And all of a sudden one day I'm

1159
01:02:46,280 --> 01:02:50,320
like, let me, let me start
offering free meals, right?

1160
01:02:50,320 --> 01:02:52,520
I didn't go.
Let me learn how the music

1161
01:02:52,520 --> 01:02:55,560
business works.
Let me see how venues book

1162
01:02:55,560 --> 01:02:58,160
artists, let me reach out to
agencies.

1163
01:02:58,160 --> 01:03:00,480
And no, it's just like.
Free dinner.

1164
01:03:00,840 --> 01:03:04,400
Who doesn't like free dinner?
So any artist that was playing

1165
01:03:04,400 --> 01:03:08,640
anywhere in Wisconsin that I
knew of, I would reach out,

1166
01:03:08,880 --> 01:03:12,280
e-mail management, however I
could find some sort of contact

1167
01:03:12,640 --> 01:03:17,240
realizing that, you know, maybe
80% of that's never getting.

1168
01:03:17,840 --> 01:03:21,720
To the end goal of the drummer
who loves food, never never is

1169
01:03:21,720 --> 01:03:23,440
going to even know that I
invited him to the restaurant.

1170
01:03:25,240 --> 01:03:29,440
But that's where it started.
I got a lot of Nos, got a lot of

1171
01:03:29,440 --> 01:03:32,600
thank you's, got a lot of
maybes, got a lot of it's not

1172
01:03:32,600 --> 01:03:34,720
going to work this tour, but
maybe next time.

1173
01:03:35,160 --> 01:03:36,480
And I'm.
And meanwhile, I'm reaching out

1174
01:03:36,480 --> 01:03:38,680
to artists that are like playing
in Milwaukee, Madison, like

1175
01:03:38,680 --> 01:03:40,480
there's no real.
Way.

1176
01:03:40,480 --> 01:03:43,920
But if they say yes, I'm going
to I'm, I'm literally going to

1177
01:03:44,000 --> 01:03:47,480
spend my money.
Put food in a car, bring my

1178
01:03:47,480 --> 01:03:50,840
staff, drive to Madison, drive
to Milwaukee, figure out a way

1179
01:03:50,840 --> 01:03:52,720
to serve food.
Why?

1180
01:03:54,240 --> 01:03:56,320
Simple.
I can make food.

1181
01:03:56,320 --> 01:03:59,320
This is my form of art.
I want to share that with other

1182
01:03:59,320 --> 01:04:03,880
people and they have their own
form of art that I appreciate

1183
01:04:03,880 --> 01:04:06,280
and that I love.
So in return, I'm going.

1184
01:04:06,480 --> 01:04:08,160
You give.
So much to me, and you don't

1185
01:04:08,160 --> 01:04:10,360
know who I am.
You don't know that you give

1186
01:04:10,960 --> 01:04:13,760
anything to me.
But your music does.

1187
01:04:13,760 --> 01:04:17,960
Your form of art does something
for me when times are hard, when

1188
01:04:17,960 --> 01:04:20,880
times are good, when I'm
cooking, when I'm making a great

1189
01:04:20,880 --> 01:04:23,720
playlist for a dinner party in
your backyard, all of those

1190
01:04:23,720 --> 01:04:26,160
things.
So any of those artists that I

1191
01:04:26,160 --> 01:04:28,080
was into.
I wonder if I can cook for them.

1192
01:04:30,200 --> 01:04:32,360
Turns out it was hard.
Like nobody.

1193
01:04:32,360 --> 01:04:35,200
Nobody really, really bit, you
know.

1194
01:04:35,200 --> 01:04:37,240
Again, probably not getting a
hold of the right people.

1195
01:04:38,400 --> 01:04:42,160
Turns out I I've now learned.
That they get a lot of offers,

1196
01:04:42,160 --> 01:04:43,760
right?
And, and there's people on all

1197
01:04:43,760 --> 01:04:47,040
these teams that are there to
get rid of the weirdos and the

1198
01:04:47,040 --> 01:04:50,360
things that might be dangerous
and the things that aren't going

1199
01:04:50,360 --> 01:04:52,400
to be worth it are going to, you
know, it's just not going to

1200
01:04:52,400 --> 01:04:54,080
work out, which all makes sense,
right?

1201
01:04:54,480 --> 01:04:56,800
But as a young kid that's just
trying to figure out, I just

1202
01:04:56,800 --> 01:04:59,560
want to cook for some cool
artists and I didn't have this

1203
01:04:59,560 --> 01:05:02,440
is going to be my business or
this is, I want to make money on

1204
01:05:02,440 --> 01:05:04,320
this.
I was literally just like one

1205
01:05:04,320 --> 01:05:06,040
artist.
I'll start with one artist.

1206
01:05:06,040 --> 01:05:08,680
See who?
See who I can cook for, right?

1207
01:05:09,960 --> 01:05:17,120
And then all of a sudden we we
got we could for a few artists

1208
01:05:17,120 --> 01:05:20,280
outside of the restaurant.
And one of the first, one of the

1209
01:05:20,280 --> 01:05:25,600
first artists was Bon Jovi.
And we were trying to convince

1210
01:05:25,600 --> 01:05:27,040
them, hey, you should really
come here.

1211
01:05:27,040 --> 01:05:28,360
You know you're playing in
Wisconsin.

1212
01:05:28,840 --> 01:05:30,440
You should come here.
You should experience this,

1213
01:05:30,440 --> 01:05:32,160
right?
But again, reverse engineer.

1214
01:05:32,160 --> 01:05:33,680
And I'm like, yeah, of course
they didn't come here.

1215
01:05:33,680 --> 01:05:37,360
But but I I was convinced that
if you come here, I promise you

1216
01:05:37,360 --> 01:05:38,920
I don't care how big of an
artist you are.

1217
01:05:39,560 --> 01:05:41,400
I don't care what you've
experienced, I don't care where

1218
01:05:41,400 --> 01:05:42,600
you've been.
I promise you, I'm going to

1219
01:05:42,600 --> 01:05:45,560
provide you an experience that's
going to make you at least pay

1220
01:05:45,560 --> 01:05:51,040
attention, right?
And so we, we went out and

1221
01:05:51,040 --> 01:05:54,040
cooked for them at a venue and
their budget was terrible.

1222
01:05:54,040 --> 01:05:55,480
And I was just like, let's just
do it.

1223
01:05:55,480 --> 01:05:56,640
Let's see what happens.
It'll be fun.

1224
01:05:59,560 --> 01:06:02,800
Halfway through the night,
somebody from his team is like,

1225
01:06:02,800 --> 01:06:05,440
you know, you guys got to go set
up the food, do the thing.

1226
01:06:05,840 --> 01:06:07,920
And I was like, I'm I'm going to
finish this food.

1227
01:06:07,960 --> 01:06:10,760
Like I'm not, I'm not dropping
off chafing dishes of food that

1228
01:06:10,760 --> 01:06:13,080
was cooked three hours ago and
feeding it to Bon Jovi.

1229
01:06:13,360 --> 01:06:14,360
Actually, I'm not feeding it to
you.

1230
01:06:14,360 --> 01:06:16,120
I'm not feeding it to anybody.
That's not what I'm doing.

1231
01:06:16,600 --> 01:06:19,360
If I'm going to spend the time
to make the food, I don't care

1232
01:06:19,360 --> 01:06:21,440
what the parameters are, I'm
going to make that food the best

1233
01:06:21,440 --> 01:06:25,440
meal that it can possibly be
given the circumstances, given

1234
01:06:25,440 --> 01:06:28,240
the location, giving the kitchen
set up, whatever we have.

1235
01:06:29,120 --> 01:06:31,680
And I know that the best version
is not by putting it in a

1236
01:06:31,680 --> 01:06:35,040
chafing dish and leaving because
security wants me out before the

1237
01:06:35,040 --> 01:06:37,680
band shows up, because this is
how we do it every night.

1238
01:06:37,720 --> 01:06:41,080
I'm like, I don't give a shit.
So you got two options.

1239
01:06:41,520 --> 01:06:44,400
Either I leave with my food
right now or I stay here and I

1240
01:06:44,400 --> 01:06:45,880
serve the best food when the
band shows up.

1241
01:06:46,800 --> 01:06:49,560
And in that sort of interaction
back and forth, I understand

1242
01:06:49,560 --> 01:06:52,240
she's just doing her job.
I'm also just doing my job.

1243
01:06:52,240 --> 01:06:55,960
It turns out I don't have a
boss, which, you know, the end

1244
01:06:55,960 --> 01:06:59,440
result is usually OK, but the
the in between is not

1245
01:06:59,440 --> 01:07:01,720
necessarily always the best
because I don't have anybody to

1246
01:07:01,720 --> 01:07:04,440
report to them.
So I'm either going to do what I

1247
01:07:04,440 --> 01:07:07,760
want or do nothing.
Take your pick, right?

1248
01:07:09,560 --> 01:07:11,520
Turns out ban shows up a little
early.

1249
01:07:11,520 --> 01:07:15,920
Ban comes in.
They're like totally interested

1250
01:07:15,920 --> 01:07:18,000
in the food, totally interested
in what we're doing.

1251
01:07:19,280 --> 01:07:21,200
An hour and a half later,
hanging out, talking to the

1252
01:07:21,200 --> 01:07:22,800
band, feeding them dinner,
they're like, this is one of the

1253
01:07:22,800 --> 01:07:25,840
best, like backstage meals we've
ever had.

1254
01:07:25,840 --> 01:07:29,240
And they have, you know, the
venues providing catering for

1255
01:07:29,240 --> 01:07:30,920
the 200.
People that are doing their tour

1256
01:07:31,320 --> 01:07:34,240
and we're cooking for eight
people, but they're like, this

1257
01:07:34,240 --> 01:07:38,520
is incredible.
And their main, the, the main

1258
01:07:38,520 --> 01:07:41,160
guy on tour with them kind of
walks by and, and I'd met him

1259
01:07:41,160 --> 01:07:42,880
briefly like.
Half hour ago.

1260
01:07:43,440 --> 01:07:45,040
And he had some ties to
Wisconsin.

1261
01:07:45,040 --> 01:07:48,160
He was originally from lacrosse
and, and now he's touring the

1262
01:07:48,160 --> 01:07:53,400
world with these major musicians
and he comes by and now he's got

1263
01:07:53,440 --> 01:07:56,960
he's, he kind of uses it to his
advantage to be like, oh, you

1264
01:07:56,960 --> 01:07:59,560
met my friend Chef Chris.
They don't know that we've met

1265
01:07:59,760 --> 01:08:02,560
15 minutes ago, but he's happy
that they're both from

1266
01:08:02,560 --> 01:08:06,160
Wisconsin, right?
And so we we feed him this meal

1267
01:08:06,160 --> 01:08:11,800
and, and Bon Jovi's like, hey,
why don't some version of like,

1268
01:08:11,800 --> 01:08:15,960
why don't we eat like this?
Every night on tour and they're

1269
01:08:15,960 --> 01:08:18,760
like, oh, we could you know,
they're they're all kind of all

1270
01:08:18,760 --> 01:08:21,880
these people that are the
handlers on their team are kind

1271
01:08:21,880 --> 01:08:26,920
of bouncing some excuses or
reasons or options and I point.

1272
01:08:26,920 --> 01:08:29,359
Blank.
You know, again, I don't have a

1273
01:08:29,359 --> 01:08:32,120
boss, so I'm just going to fire
on all cylinders all the time.

1274
01:08:32,560 --> 01:08:34,600
I'm like, I'll tell you why you
don't eat like this every night

1275
01:08:34,600 --> 01:08:36,200
because you don't have the
budget to eat like this every

1276
01:08:36,200 --> 01:08:37,439
night.
And he's like, what do you mean

1277
01:08:37,439 --> 01:08:39,479
we don't have the budget?
I was like, well, you didn't

1278
01:08:39,479 --> 01:08:41,399
have it tonight.
Well, that started a whole new

1279
01:08:41,399 --> 01:08:45,319
conversation and at the end of
the conversation, he's like, I

1280
01:08:45,319 --> 01:08:48,920
want you to come, I want you to
come do our end of year or end

1281
01:08:48,920 --> 01:08:52,120
of tour event.
Like can you come do food in

1282
01:08:52,120 --> 01:08:54,399
Nashville for the end of the
tour event?

1283
01:08:54,520 --> 01:08:57,600
Right.
And all of that is from a simple

1284
01:08:57,600 --> 01:09:01,920
dinner for six.
That very well could have been a

1285
01:09:01,920 --> 01:09:04,680
shaping dish dinner and they
would have cut me my check and I

1286
01:09:04,680 --> 01:09:06,439
would have went home and that
would have been the end of the

1287
01:09:06,439 --> 01:09:08,960
night.
Or it was no, I'm going to, I'm

1288
01:09:08,960 --> 01:09:11,200
going to figure out a way to
create an experience and I'm

1289
01:09:11,200 --> 01:09:15,720
going to make sure somehow Chris
Manglas knows without saying

1290
01:09:15,720 --> 01:09:18,279
this out loud or saying this to
my team there that's helping me.

1291
01:09:18,760 --> 01:09:21,640
I'm going to figure out a way to
get some sort of FaceTime with

1292
01:09:22,160 --> 01:09:27,120
someone the the manager, the
tour manager, the label guy, the

1293
01:09:27,840 --> 01:09:30,800
guitar tech, whoever I can
figure out is the right person

1294
01:09:30,800 --> 01:09:33,560
to be like.
This ain't about anything.

1295
01:09:33,560 --> 01:09:35,720
I don't, I don't need to meet
Bon Jovi.

1296
01:09:35,720 --> 01:09:38,680
I don't need an autograph.
I don't need to get paid more.

1297
01:09:39,520 --> 01:09:41,840
I'm creating an experience.
You guys are artists.

1298
01:09:41,840 --> 01:09:46,880
I want you to experience my art,
my form of service and

1299
01:09:46,880 --> 01:09:50,760
hospitality, the way that I want
it to be, which is the way you

1300
01:09:50,760 --> 01:09:52,720
want it to be.
You just don't know that yet.

1301
01:09:53,640 --> 01:09:57,360
And that was the first sort of
music thing.

1302
01:09:57,360 --> 01:10:03,320
And then we had Lumineers came
here and had dinner and didn't

1303
01:10:03,320 --> 01:10:08,600
play a show, but couldn't afford
to eat at the time they showed

1304
01:10:08,600 --> 01:10:11,600
up.
I remember they're here for 15

1305
01:10:11,600 --> 01:10:13,160
minutes.
They go upstairs into the club,

1306
01:10:13,640 --> 01:10:17,400
they're playing pool.
The tour manager comes down,

1307
01:10:17,400 --> 01:10:20,600
he's like, hey, what time does
this place open?

1308
01:10:21,160 --> 01:10:25,360
And I'm like, we don't open.
And he's like, what do you mean?

1309
01:10:25,360 --> 01:10:26,240
I thought you're in a
restaurant.

1310
01:10:26,240 --> 01:10:28,960
I was like, well, yeah,
sometimes, but not today.

1311
01:10:29,640 --> 01:10:31,960
And he's like, well, are we
going to be able to eat?

1312
01:10:31,960 --> 01:10:33,640
I was like, well, yeah, you're
you're eating.

1313
01:10:33,640 --> 01:10:36,440
We're doing dinner for you.
And he's like, oh, just us.

1314
01:10:37,160 --> 01:10:39,680
You can kind of like little
excitement, little panic.

1315
01:10:39,680 --> 01:10:41,160
He's like, OK, cool, yeah, all
right.

1316
01:10:41,160 --> 01:10:44,000
And he's like, what's in this
drink Quickly changes the

1317
01:10:44,000 --> 01:10:48,200
subject.
Half hour later he comes, he's

1318
01:10:48,200 --> 01:10:51,280
like, hey, dinner's just
starting.

1319
01:10:51,320 --> 01:10:54,760
They sit down.
We, I think we did like a 15

1320
01:10:54,760 --> 01:10:58,120
course dinner or something.
And it's like 2 courses in and

1321
01:10:58,200 --> 01:11:00,440
the same guy comes back.
I barely know him, right?

1322
01:11:00,440 --> 01:11:04,640
And he's like, hey, chef, he was
just wondering, I, I don't want

1323
01:11:04,640 --> 01:11:07,200
to be rude, but how much is this
dinner going to cost us?

1324
01:11:07,200 --> 01:11:09,840
And I was like, you know, don't
worry about it.

1325
01:11:09,840 --> 01:11:11,400
Just sit down and enjoy dinner,
please.

1326
01:11:12,160 --> 01:11:15,920
And at the end of dinner, he's
like, hey, we, we, they, they

1327
01:11:15,920 --> 01:11:17,680
like, we're volunteering to wash
dishes.

1328
01:11:17,680 --> 01:11:19,480
They were like, we've never been
treated like this.

1329
01:11:19,800 --> 01:11:21,800
This is the most amazing meal
we've ever had.

1330
01:11:22,600 --> 01:11:26,640
Majority of the band was working
in hospitality in Denver at that

1331
01:11:26,640 --> 01:11:30,120
time, touring as a band, trying
to figure out if they can figure

1332
01:11:30,120 --> 01:11:35,040
out how to make it.
And between the entire band and

1333
01:11:35,040 --> 01:11:36,600
tour manager, there's only six
people there.

1334
01:11:37,000 --> 01:11:40,240
They had 76 bucks total between
all of their pockets.

1335
01:11:40,560 --> 01:11:42,800
And they're like, we have like
10 people waiting on us.

1336
01:11:42,800 --> 01:11:45,800
Like we like, we're going to
give everybody like 6 bucks or

1337
01:11:45,800 --> 01:11:47,840
something, you know, like this
doesn't this thing going to add

1338
01:11:47,840 --> 01:11:49,920
up?
And, and I was like, you know,

1339
01:11:50,080 --> 01:11:51,920
don't worry about it.
I'm going to tip the staff.

1340
01:11:51,960 --> 01:11:55,400
Everybody's good and they're
like, and, and, and don't think

1341
01:11:55,400 --> 01:11:57,960
that I'm coming from a place of
like, I'm a wealthy

1342
01:11:57,960 --> 01:11:59,840
restauranteur that's just buying
dinner.

1343
01:11:59,840 --> 01:12:02,800
I'm like, I don't have any more
money than you guys do, but I

1344
01:12:02,800 --> 01:12:05,360
invited you to my house.
Somebody else is paying for

1345
01:12:05,360 --> 01:12:06,960
these ingredients.
Then we're going to use stuff

1346
01:12:06,960 --> 01:12:08,240
tomorrow.
We used stuff yesterday.

1347
01:12:08,600 --> 01:12:12,720
But most importantly, I want you
guys to experience my form of

1348
01:12:12,720 --> 01:12:17,000
art, my form of of hospitality,
my form of taking care of people

1349
01:12:17,560 --> 01:12:19,720
again, because your music means
something to me.

1350
01:12:22,840 --> 01:12:24,800
You know, three months later,
we're cooking for him in

1351
01:12:24,800 --> 01:12:26,920
Colorado.
Six months later, we're cooking

1352
01:12:26,920 --> 01:12:29,280
for him at Red Rocks.
They're now making money and

1353
01:12:29,280 --> 01:12:31,520
they're like, hey, we want to
return the favor.

1354
01:12:32,440 --> 01:12:34,840
And for me.
I was like, I need the money,

1355
01:12:34,840 --> 01:12:36,240
we'll take the money, we'll do
the gig.

1356
01:12:36,240 --> 01:12:39,480
But more importantly, can you
introduce me to that band that

1357
01:12:39,480 --> 01:12:43,360
opened up for you?
Can you connect me with

1358
01:12:43,360 --> 01:12:45,200
Nathaniel Rateliff?
That was the opener on New

1359
01:12:45,200 --> 01:12:49,240
Year's Eve And ate all the new
skis, ham and beef and and poked

1360
01:12:49,240 --> 01:12:51,880
two holes through a slice of
smoked ham and put it on his

1361
01:12:51,880 --> 01:12:54,720
face and took a picture with me.
And can you connect me with him

1362
01:12:55,520 --> 01:12:58,160
'cause I want to host him and I
want to host him?

1363
01:12:58,240 --> 01:13:00,720
I don't care if they play.
I would love to have them play.

1364
01:13:01,160 --> 01:13:03,040
I'm not even thinking about
having them play at the time.

1365
01:13:03,040 --> 01:13:04,480
I'm just saying I want to feed
you.

1366
01:13:05,680 --> 01:13:07,560
Turns out none of these people
are coming to Green Bay.

1367
01:13:08,240 --> 01:13:11,240
So now I'm like, shit, I got to.
In order to get them to come to

1368
01:13:11,240 --> 01:13:13,240
your Bay, they got to have a
show.

1369
01:13:13,600 --> 01:13:15,680
They need to make money.
There are touring artists that

1370
01:13:15,680 --> 01:13:18,640
are trying to make money.
All right, I guess we're going

1371
01:13:18,640 --> 01:13:22,840
to host shows only so that I can
feed them, only so that I can

1372
01:13:23,160 --> 01:13:26,840
take care of them, only so that
I can put them up, let them

1373
01:13:26,840 --> 01:13:30,720
stay, feed them, drink them,
take them to a Packer game, take

1374
01:13:30,720 --> 01:13:32,520
them fishing.
If they want to go fishing, take

1375
01:13:32,520 --> 01:13:34,600
them jet skiing.
If they want to go jet skiing, I

1376
01:13:34,600 --> 01:13:37,800
want them to stop in their
tracks of tour and go, wow, this

1377
01:13:37,800 --> 01:13:42,360
is the first time in a week or a
month or in our life of being on

1378
01:13:42,360 --> 01:13:46,280
tour and being taken care of.
Because all they're doing is

1379
01:13:46,280 --> 01:13:48,680
providing.
They're cooking every night

1380
01:13:48,920 --> 01:13:51,960
they're going on stage, they're
cooking for 100 people or 1000

1381
01:13:51,960 --> 01:13:53,760
people.
They're not getting paid shit.

1382
01:13:53,920 --> 01:13:56,400
They're barely able to survive.
They can't afford a nice hotel

1383
01:13:56,400 --> 01:13:57,520
room.
They certainly can't afford to

1384
01:13:57,520 --> 01:14:01,200
go eat at 335.
Well, I can afford, not

1385
01:14:01,200 --> 01:14:05,800
financially speaking, but I can
afford my space and my team and

1386
01:14:05,800 --> 01:14:10,640
my knowledge and my interests to
provide an.

1387
01:14:10,640 --> 01:14:15,240
Experience to provide a meal for
them.

1388
01:14:16,880 --> 01:14:18,800
OK, that's what I want to do.
Let's do that.

1389
01:14:19,760 --> 01:14:21,480
And in order to get them to come
to Green Bay, we're going to

1390
01:14:21,480 --> 01:14:22,680
have to host a show.
Wow.

1391
01:14:22,880 --> 01:14:24,640
OK, sure.
We're hosting shows.

1392
01:14:25,440 --> 01:14:27,960
And then people around me are
like, are you a concert promoter

1393
01:14:27,960 --> 01:14:30,120
now?
And I'm like, I guess by

1394
01:14:30,120 --> 01:14:36,080
default, you know, and now, you
know, this year we're what?

1395
01:14:36,080 --> 01:14:39,840
It's April.
So four months in, I think we've

1396
01:14:39,840 --> 01:14:44,160
hosted maybe 20 shows this year,
which is like more than we've

1397
01:14:44,160 --> 01:14:47,040
ever hosted in four months.
The, the goal was always one

1398
01:14:47,040 --> 01:14:50,600
show a month.
And, and now we're just, you

1399
01:14:50,600 --> 01:14:55,840
know, every, every manager and
drummer and, and agent is, is

1400
01:14:55,840 --> 01:14:59,200
connected to the next drummer,
agent, band manager and.

1401
01:15:00,080 --> 01:15:03,440
It's been fun.
It's, it's, it's still sort of

1402
01:15:03,440 --> 01:15:08,080
like, you know, regardless of,
of the venue size that these

1403
01:15:08,080 --> 01:15:10,840
bands are playing or, or how
much money they're making in a

1404
01:15:10,840 --> 01:15:14,480
year or not making in a year
doesn't, doesn't change the

1405
01:15:14,480 --> 01:15:19,720
experience we provide, right.
And it also doesn't change the

1406
01:15:21,320 --> 01:15:27,800
the experience they receive.
The people that are well off

1407
01:15:27,800 --> 01:15:31,880
musicians that are playing
arenas, that are making a lot of

1408
01:15:31,880 --> 01:15:35,760
money doing their art versus the
guy that's getting paid 250

1409
01:15:35,760 --> 01:15:39,320
bucks a show and spending 325 a
day to be on tour.

1410
01:15:40,120 --> 01:15:42,520
I'm going to blow both their
minds the same way and I'm going

1411
01:15:42,520 --> 01:15:44,120
to provide them with the same
experience.

1412
01:15:44,400 --> 01:15:46,000
We're going to open the same
champagne.

1413
01:15:46,600 --> 01:15:49,280
One of these artists might make
us a little bit of money to pay

1414
01:15:49,280 --> 01:15:51,680
for the staff and pay for a show
and create something.

1415
01:15:51,960 --> 01:15:53,720
The next artist is going to cost
us money.

1416
01:15:55,880 --> 01:15:58,320
Sounds like I have rich parents
that are paying for everything.

1417
01:15:58,320 --> 01:16:04,960
I don't very much not so but I
go OK we made a little money on

1418
01:16:05,240 --> 01:16:09,040
on the board dinner on Thursday.
I can choose if I want to spend

1419
01:16:09,040 --> 01:16:11,600
a little bit of the money we
made to host an artist and

1420
01:16:11,600 --> 01:16:15,080
there's nothing I would rather
do then cook for people.

1421
01:16:15,080 --> 01:16:20,800
Chefs, wine makers, musicians,
painters, I'd.

1422
01:16:20,800 --> 01:16:24,400
Rather cook for people that are
artists, people that are

1423
01:16:24,440 --> 01:16:27,520
providing.
I also have to cook for the

1424
01:16:27,520 --> 01:16:31,960
people that are on the other end
of the of, of the, you know,

1425
01:16:31,960 --> 01:16:37,640
spectrum.
But but they're both fun and I

1426
01:16:37,640 --> 01:16:42,320
can blow both minds.
I can, you know, the idea of a

1427
01:16:42,320 --> 01:16:44,040
billionaire coming here to have
dinner.

1428
01:16:44,560 --> 01:16:46,480
The first time we had a
billionaire here come for

1429
01:16:46,480 --> 01:16:50,120
dinner, I was mind blown, right?
I'm a chef from Green Bay.

1430
01:16:50,120 --> 01:16:53,240
I grew up with no money.
I created this thing with tiny

1431
01:16:53,240 --> 01:16:57,320
budget and now I'm cooking for a
billionaire who who at the end

1432
01:16:57,320 --> 01:16:59,640
of the night says this is one of
the best experience of my life.

1433
01:17:00,760 --> 01:17:04,480
And they live in New York or
they live in Australia, or it's

1434
01:17:04,480 --> 01:17:09,560
their first time in Wisconsin.
We got them, you know, and then

1435
01:17:09,560 --> 01:17:11,680
it's on to the next day.
Who you cooking for the next

1436
01:17:11,680 --> 01:17:13,200
day.
Now you're cooking for a guy

1437
01:17:13,200 --> 01:17:15,720
that doesn't have any money.
I don't, I don't care what you

1438
01:17:15,720 --> 01:17:17,160
have.
There's nothing to do with it.

1439
01:17:17,160 --> 01:17:18,160
I don't care if you're a
musician.

1440
01:17:18,360 --> 01:17:20,120
I don't care if you're famous.
I don't care if you're rich.

1441
01:17:20,800 --> 01:17:22,880
You come here, we're going to
provide everyone with the same

1442
01:17:22,880 --> 01:17:27,440
experience.
It's such an awesome story, man,

1443
01:17:28,320 --> 01:17:31,360
such an awesome story.
And when he the the show the

1444
01:17:31,360 --> 01:17:35,360
other night, I was thinking
about the contrast of Lou Hazel

1445
01:17:35,360 --> 01:17:38,400
had said he had just got off
sleeping in his van for a month.

1446
01:17:38,760 --> 01:17:41,640
And then I was thinking about
the contrast of that compared to

1447
01:17:41,640 --> 01:17:49,040
coming very little different,
very little span of a difference

1448
01:17:49,040 --> 01:17:52,360
bigger than that in life, right?
Like sleeping in your van for a

1449
01:17:52,360 --> 01:17:56,480
month compared to coming to 335
for the, the, the experience

1450
01:17:56,480 --> 01:18:02,240
that you provide.
But man, that's, it's, I don't

1451
01:18:02,240 --> 01:18:04,120
know it.
It screams at everything you do.

1452
01:18:04,120 --> 01:18:07,440
And when you think about like
afterwards, not only have did I

1453
01:18:07,440 --> 01:18:09,640
tell everybody about it, like,
you know, everybody does.

1454
01:18:09,640 --> 01:18:13,160
Like when I think about what I
wrote in the Instagram post,

1455
01:18:13,160 --> 01:18:14,760
like it's exactly what you're
saying.

1456
01:18:14,760 --> 01:18:18,320
Like your art is cooking and
that's what's driving you to

1457
01:18:18,320 --> 01:18:21,440
share it with the artists who
give in to you.

1458
01:18:21,520 --> 01:18:25,560
Man, unbelievable story.
That's crazy.

1459
01:18:25,560 --> 01:18:28,440
So what, what like personally,
what's your, what's your music

1460
01:18:28,440 --> 01:18:31,000
taste?
Is it eclectic?

1461
01:18:31,000 --> 01:18:31,960
Like what?
What do you?

1462
01:18:31,960 --> 01:18:35,080
What do you listen to when
you're not feeding them?

1463
01:18:35,800 --> 01:18:37,200
Good music.
Yeah.

1464
01:18:38,920 --> 01:18:44,080
It's like, I wish I had a better
answer, but it's it's there's

1465
01:18:44,440 --> 01:18:48,920
there's no sort of style that
I'm sort of honed in on.

1466
01:18:48,920 --> 01:18:53,440
There's there's definitely like
a presence of or a heavy, heavy

1467
01:18:53,440 --> 01:18:56,560
presence in, in the shows we're
putting on our you know, they

1468
01:18:56,560 --> 01:19:00,760
definitely lean towards
singer-songwriter sort of

1469
01:19:00,760 --> 01:19:05,280
alternative music, but we're
hosting country artists.

1470
01:19:05,480 --> 01:19:07,520
We've had rap artists here
before.

1471
01:19:07,520 --> 01:19:11,000
We, you know, good music, good
art, right?

1472
01:19:11,000 --> 01:19:14,960
Like good food.
I don't I can have just as good

1473
01:19:14,960 --> 01:19:19,840
of an experience listening to
country music, eating some sort

1474
01:19:19,840 --> 01:19:24,120
of sausage or burger in a shitty
bar that turns out it's one of

1475
01:19:24,120 --> 01:19:28,880
the best places on earth because
that's that's what's happening,

1476
01:19:28,880 --> 01:19:33,720
because that's because that bar
is hospitable in their in their

1477
01:19:33,720 --> 01:19:36,440
form of service, right in their
experience.

1478
01:19:36,800 --> 01:19:40,160
Music.
I love good music, any music.

1479
01:19:40,280 --> 01:19:43,480
I don't care what genre you are.
I don't care if it's music my

1480
01:19:43,480 --> 01:19:47,800
dad used to listen to or music
that I found out about from some

1481
01:19:47,800 --> 01:19:49,360
kid working at the restaurant.
I'm like.

1482
01:19:49,920 --> 01:19:52,760
Man I'm really getting old.
I I'm finding out about music

1483
01:19:52,760 --> 01:19:55,240
like I'm the music guy.
I'm the one that finds the music

1484
01:19:55,600 --> 01:19:58,160
and now some 15 year old found
music before me.

1485
01:19:59,440 --> 01:20:04,440
Oh shit, I've been I've been
cooking too long, but I.

1486
01:20:04,440 --> 01:20:05,680
Don't think we can outrun that
man.

1487
01:20:05,680 --> 01:20:06,760
That happened to me all the.
Time.

1488
01:20:06,760 --> 01:20:09,880
I know I thought I was
invincible to getting old, but

1489
01:20:09,960 --> 01:20:13,600
apparently not.
Yeah, yeah, I have a Tom Petty

1490
01:20:13,640 --> 01:20:16,960
lyric tattooed on my arm.
And now I'm getting to the point

1491
01:20:16,960 --> 01:20:20,440
where like I think sometimes
with the some of my students or

1492
01:20:20,440 --> 01:20:22,360
whatever crowd I'm in, like I
can say it and they're like,

1493
01:20:22,560 --> 01:20:24,920
who, what, what?
Damn.

1494
01:20:25,040 --> 01:20:28,400
Yeah, that's wild.
And it's always something where

1495
01:20:28,400 --> 01:20:32,240
you're like, you think it's like
a very safe thing to throw out

1496
01:20:32,240 --> 01:20:33,400
there, right?
You're like, it's Tom Petty.

1497
01:20:33,400 --> 01:20:35,360
I can throw this.
Everyone knows Tom Petty.

1498
01:20:35,360 --> 01:20:37,600
And also like, what?
And you're like, oh, man,

1499
01:20:38,080 --> 01:20:40,040
imagine all the other things I
could have said out loud that

1500
01:20:40,040 --> 01:20:43,160
they definitely wouldn't know.
And they're like, I, I am old if

1501
01:20:43,160 --> 01:20:44,520
people don't know who Tom Petty
is.

1502
01:20:44,520 --> 01:20:47,160
And you're like, but then you
look in the mirror, you're like,

1503
01:20:47,160 --> 01:20:49,880
but I still look pretty good.
I still like, you know, I like

1504
01:20:49,880 --> 01:20:51,680
sports.
I, you know, I'm pretty cool.

1505
01:20:51,680 --> 01:20:54,120
I listen to music.
You're like, no, bro, you're

1506
01:20:54,120 --> 01:20:55,720
old.
You're just, you're definitely

1507
01:20:55,720 --> 01:20:56,720
just old.
That's it.

1508
01:20:56,840 --> 01:20:59,440
Yeah.
Yeah, I've come to terms and

1509
01:20:59,480 --> 01:21:03,800
I've just leaned right into it.
Turns out can't get away from

1510
01:21:03,800 --> 01:21:04,920
it.
Might as well embrace it.

1511
01:21:05,120 --> 01:21:09,320
Yeah, yeah, those the clock
hands don't stop for anybody,

1512
01:21:09,360 --> 01:21:13,760
man.
Yeah, man.

1513
01:21:14,040 --> 01:21:15,640
I appreciate you taking the
time.

1514
01:21:15,720 --> 01:21:17,880
It's what an awesome
conversation.

1515
01:21:17,880 --> 01:21:18,880
What do you do when you're not
cooking?

1516
01:21:20,120 --> 01:21:25,840
That's a good question.
I love to, I love to experience,

1517
01:21:26,320 --> 01:21:29,840
you know, other people's art,
whatever that is.

1518
01:21:29,840 --> 01:21:35,800
I think food and wine and travel
is definitely, definitely a, a

1519
01:21:35,800 --> 01:21:41,240
big part of my free time hours,
music, live music.

1520
01:21:41,240 --> 01:21:45,800
And then, you know, going up
north in Wisconsin and chilling

1521
01:21:45,800 --> 01:21:52,240
on a lake and, and drinking a
beer, you know, that's

1522
01:21:52,400 --> 01:21:54,320
definitely one of my favorite
things to do, even though it

1523
01:21:54,320 --> 01:22:01,160
doesn't happen often enough.
But just, you know, I try to, I

1524
01:22:01,160 --> 01:22:06,320
find like the most relaxing
things to me are to, to really

1525
01:22:06,320 --> 01:22:13,480
like experience new things And,
and, you know, I, I guess I'm

1526
01:22:13,480 --> 01:22:18,240
not good at being bored.
So I want to go to a new spot.

1527
01:22:18,320 --> 01:22:23,240
I want to keep moving.
I want to meet a new chef, try a

1528
01:22:23,240 --> 01:22:27,080
new restaurant, drink a new
drink, see a new view.

1529
01:22:28,560 --> 01:22:32,480
And you know, I typically do so
with with a.

1530
01:22:32,520 --> 01:22:35,200
Couple bottles of white Burgundy
in hand and some caviar and some

1531
01:22:35,200 --> 01:22:40,360
oysters.
So, so I'm, I'm, I'm, I try to

1532
01:22:40,360 --> 01:22:44,120
always be a good guest wherever
I'm a guest at, even, even when

1533
01:22:44,120 --> 01:22:48,200
nothing is expected.
I, I, I, you know.

1534
01:22:49,200 --> 01:22:54,040
I try to show up wherever I am
on vacation or not in style.

1535
01:22:54,040 --> 01:22:58,280
That's the I want to go home and
never be the guest that stayed

1536
01:22:58,280 --> 01:23:00,960
too long and never be the guest
that somebody doesn't want back,

1537
01:23:00,960 --> 01:23:03,280
you know?
Yeah, that's one thing we didn't

1538
01:23:03,280 --> 01:23:05,360
even get to today.
What is the traveling chef?

1539
01:23:05,480 --> 01:23:06,800
What?
What is that moniker?

1540
01:23:07,280 --> 01:23:08,160
What is?
That Yeah.

1541
01:23:10,000 --> 01:23:15,880
So that's man, this is.
This is Part 2, the traveling

1542
01:23:15,880 --> 01:23:18,560
chef side of things.
I started that in high school.

1543
01:23:20,920 --> 01:23:25,000
During I guess I left that part
out, but it was during that same

1544
01:23:25,000 --> 01:23:31,840
sort of Co-op job time period
and I did a dinner party at my

1545
01:23:31,840 --> 01:23:36,880
parents house, wanted to cook
1st dinner party somebody that

1546
01:23:36,880 --> 01:23:40,080
was a guest at the dinner said
you could do this.

1547
01:23:40,080 --> 01:23:45,800
This is incredible, like an in
home dinner with wine and eight

1548
01:23:45,800 --> 01:23:50,040
course dinner and staff and wow,
she's like, you could call

1549
01:23:50,040 --> 01:23:53,240
yourself the traveling chef.
And I kind of laughed and

1550
01:23:53,240 --> 01:23:55,200
chuckled and was like, well, OK,
cool.

1551
01:23:57,480 --> 01:24:00,520
I think 3 or 4 days later,
somebody that was at that dinner

1552
01:24:00,520 --> 01:24:04,680
party that my parents hosted
said, hey, can you do a dinner

1553
01:24:04,680 --> 01:24:07,880
party next weekend at her house?
We're going to entertain some

1554
01:24:07,880 --> 01:24:09,200
people.
And I said, yeah, I can do that.

1555
01:24:09,960 --> 01:24:12,600
So I called my my cousin and
said, hey, can you?

1556
01:24:12,960 --> 01:24:16,760
He was, he was doing graphic
design for Harley-Davidson at

1557
01:24:16,760 --> 01:24:19,000
the time.
And I said, Hey, can you design

1558
01:24:19,000 --> 01:24:24,160
me some sort of business card
brochure, Not even a website.

1559
01:24:25,320 --> 01:24:26,960
I was like, I'm going to do a
dinner party at somebody's

1560
01:24:26,960 --> 01:24:28,160
house.
I have to have something to like

1561
01:24:28,160 --> 01:24:32,840
be legit, right?
And two days later he's like,

1562
01:24:32,840 --> 01:24:36,080
here's here, I've made you a
card logo, get it printed right?

1563
01:24:36,600 --> 01:24:41,040
And then I quickly somehow, I
don't know, I don't know how I

1564
01:24:41,040 --> 01:24:43,640
got it done so quick, but I I
got 2 chef.

1565
01:24:43,640 --> 01:24:46,920
Coats made for me and my sous
chef at the time.

1566
01:24:47,840 --> 01:24:50,160
That's a traveling chef.
Like got that turned around in

1567
01:24:50,160 --> 01:24:53,040
three days.
We showed up at the house, did a

1568
01:24:53,040 --> 01:24:57,520
dinner party, brought all the
China, the glassware, the pots,

1569
01:24:57,520 --> 01:25:02,400
the pans, the food, some
flowers, napkins, linens. 7

1570
01:25:02,400 --> 01:25:06,720
course dinner, pack it up.
Went home, booked another gig.

1571
01:25:07,000 --> 01:25:10,000
Somebody at that dinner was like
hey in a month can you come do a

1572
01:25:10,000 --> 01:25:11,800
dinner at my house?
Booked another gig.

1573
01:25:11,800 --> 01:25:15,040
Hey, can you come to our office,
do a dinner on Friday night for

1574
01:25:15,440 --> 01:25:18,040
30 people?
Booked another gig traveling

1575
01:25:18,040 --> 01:25:22,720
chef just like that.
Then when I graduated from high

1576
01:25:22,720 --> 01:25:27,760
school, I went to culinary
school in Denver, didn't still

1577
01:25:27,760 --> 01:25:29,720
had traveling chef kind of
stuff.

1578
01:25:29,720 --> 01:25:34,360
I did a few traveling chef
dinners in Denver and then over

1579
01:25:34,360 --> 01:25:36,440
the course of the next four or
five years I just traveled

1580
01:25:36,440 --> 01:25:39,680
around the country working for
the best chefs I could work for.

1581
01:25:41,640 --> 01:25:44,600
And when I returned to town, I
was broke.

1582
01:25:45,240 --> 01:25:48,000
School loans were kicking in,
wasn't, you know, I was working

1583
01:25:48,000 --> 01:25:52,200
for the best chefs in the
country but not making very much

1584
01:25:52,200 --> 01:25:56,000
money, if any money.
And so when I moved back to

1585
01:25:56,000 --> 01:26:01,000
town, it was kind of like a call
from my old man saying, you

1586
01:26:01,000 --> 01:26:05,920
know, you got $300,000 worth of
school debt and you're making

1587
01:26:05,920 --> 01:26:09,160
the equivalent of like, 6 bucks
an hour, and you're living in

1588
01:26:09,160 --> 01:26:11,240
Miami.
Like this doesn't work.

1589
01:26:13,880 --> 01:26:17,680
And so I came home, no real plan
or intention.

1590
01:26:17,680 --> 01:26:19,080
I think I was going to move back
to Denver.

1591
01:26:20,480 --> 01:26:23,600
And so I sent an e-mail or a
yeah, I think it was an e-mail,

1592
01:26:23,640 --> 01:26:27,840
text to anyone that had done a
dinner party when I was in high

1593
01:26:27,840 --> 01:26:32,200
school, which was maybe, I don't
know, let's just say a few 100

1594
01:26:32,200 --> 01:26:36,920
people, 1000, not even 1000,
maybe 300 people saying I'm in

1595
01:26:36,920 --> 01:26:40,440
town for three months.
I'm back from culinary school.

1596
01:26:41,200 --> 01:26:42,760
If you want to have a dinner
party, I'll be here for three

1597
01:26:42,760 --> 01:26:47,000
months.
And I think four days later I

1598
01:26:47,000 --> 01:26:51,640
had my first dinner party.
Three months later, I had

1599
01:26:51,800 --> 01:26:56,600
dinners booked out another nine
months and I was like, still

1600
01:26:56,600 --> 01:26:58,800
still for a year, year and a
half.

1601
01:26:59,520 --> 01:27:02,080
Any meet a girl, I'd meet
somebody at a dinner.

1602
01:27:02,080 --> 01:27:03,720
I'd be hanging out with a buddy.
I'd be like, yeah, I'm leaving

1603
01:27:03,720 --> 01:27:05,920
in three months.
It was still three months.

1604
01:27:05,920 --> 01:27:10,880
It was so fast and just kept
doing dinner parties, traveling,

1605
01:27:10,880 --> 01:27:12,960
chef, go to somebody's house, go
to somebody's business.

1606
01:27:13,880 --> 01:27:18,400
All of a sudden we're like in
that first six or eight months,

1607
01:27:18,400 --> 01:27:20,800
we're now we're in Minneapolis,
we're in Chicago, we're doing a

1608
01:27:20,800 --> 01:27:23,560
dinner party in Michigan.
And it's sort of just right,

1609
01:27:23,560 --> 01:27:27,000
because every dinner party,
sure, most of the people were

1610
01:27:27,000 --> 01:27:30,720
from Milwaukee, if it was in
Milwaukee, or most people are

1611
01:27:30,720 --> 01:27:32,120
from Green Bay, if it's in Green
Bay.

1612
01:27:32,720 --> 01:27:36,040
But then all of a sudden, you
know, somebody's hosting a

1613
01:27:36,040 --> 01:27:38,480
dinner in Green Bay.
And one of their friends from

1614
01:27:38,480 --> 01:27:43,320
college is the CEO of U.S. bank
and lives in Minneapolis.

1615
01:27:43,880 --> 01:27:46,320
And he goes, hey, will you come
do a dinner for us?

1616
01:27:46,880 --> 01:27:48,520
So now you go to Minneapolis.
Well, guess what?

1617
01:27:48,640 --> 01:27:51,760
Most of the guests are from
Minneapolis, but one is from

1618
01:27:52,200 --> 01:27:54,440
Chicago.
And then most of the guests are

1619
01:27:54,440 --> 01:27:57,520
from Chicago, One's from
Detroit, Most of the guests are

1620
01:27:57,520 --> 01:27:59,080
from right.
And are there chefs in all the

1621
01:27:59,080 --> 01:28:04,480
cities that do great food?
And, and there's definitely less

1622
01:28:04,480 --> 01:28:06,600
expensive options, right?
If you're paying for me and my

1623
01:28:06,600 --> 01:28:11,240
team to come to Napa or to New
York or to Spain, there's

1624
01:28:11,240 --> 01:28:13,680
cheaper options.
So 100% cheaper options.

1625
01:28:14,400 --> 01:28:16,840
There's great options in all of
those cities, generally

1626
01:28:16,840 --> 01:28:19,360
speaking, right?
There's Michelin star chefs in

1627
01:28:19,360 --> 01:28:23,320
some of those places.
And that's kind of how we, even

1628
01:28:23,320 --> 01:28:28,120
to this day now, 20 years later,
still approach it from the same

1629
01:28:28,120 --> 01:28:30,080
point of view.
Like what are you trying to do?

1630
01:28:30,280 --> 01:28:33,160
And why are you talking to us
like we're, we're actually like

1631
01:28:33,160 --> 01:28:34,560
trying to talk you out of hiring
us.

1632
01:28:34,920 --> 01:28:38,440
Because you're going to spend a
lot of money on airfare and, and

1633
01:28:38,440 --> 01:28:42,320
travel and hotels and staff and
all of the things that it takes

1634
01:28:42,320 --> 01:28:45,400
to put it together.
But when it comes down to it,

1635
01:28:45,680 --> 01:28:50,240
they go, we've experienced that
thing that you've done

1636
01:28:50,400 --> 01:28:53,440
somewhere, right?
You're not hiring me to come to

1637
01:28:53,440 --> 01:28:55,720
Chicago and do a dinner party
unless you've experienced it.

1638
01:28:56,160 --> 01:28:58,000
You don't even know I exist for
that matter.

1639
01:28:58,720 --> 01:29:01,000
But if you've experienced it and
you go wow.

1640
01:29:01,720 --> 01:29:06,880
The they put their own toilet
paper in the bathrooms at the

1641
01:29:06,880 --> 01:29:09,680
house that I was at a dinner
party at with their travelling

1642
01:29:09,680 --> 01:29:12,320
chef stickers on it because they
noticed that the toilet paper at

1643
01:29:12,320 --> 01:29:15,120
the house that they were at was
like not great quality toilet

1644
01:29:15,120 --> 01:29:16,640
paper.
And they put candles in the

1645
01:29:16,640 --> 01:29:19,400
bathroom and they changed the
rug at the front door because

1646
01:29:19,400 --> 01:29:21,920
the rug was white and whatever,
whatever, whatever.

1647
01:29:23,040 --> 01:29:25,360
And.
You leave that and you go, wow,

1648
01:29:25,360 --> 01:29:28,000
that was the most amazing night.
Well, why was it amazing?

1649
01:29:28,000 --> 01:29:30,720
Sure, the house on the lake was
amazing, right?

1650
01:29:31,360 --> 01:29:33,560
The couple that we went to
dinner with was amazing.

1651
01:29:34,040 --> 01:29:37,120
The one couple we sat next to
maybe wasn't, but like overall

1652
01:29:37,120 --> 01:29:39,160
this is a great experience.
What made it a great experience?

1653
01:29:39,840 --> 01:29:41,760
And then they'll call you
because you hosted the dinner

1654
01:29:41,760 --> 01:29:43,560
and they'll be like, that was
just amazing.

1655
01:29:43,560 --> 01:29:46,840
And the way you had, you know,
the, we just thought everything

1656
01:29:46,840 --> 01:29:50,160
was perfect and the drinks
outside on the patio and you go,

1657
01:29:50,560 --> 01:29:53,680
well, actually I, I told Chris I
really wanted the drinks to be

1658
01:29:53,840 --> 01:29:57,600
inside at the bar like 5 times.
But the chef insisted that we

1659
01:29:57,600 --> 01:30:00,160
did it outside of the patio
because of the way that the room

1660
01:30:00,160 --> 01:30:01,600
would flow and how the thing
would go.

1661
01:30:01,600 --> 01:30:03,920
And, and all of a sudden you're
like, Oh no, that was all him.

1662
01:30:04,080 --> 01:30:05,960
And did you see that he put
candles in the bathroom?

1663
01:30:06,160 --> 01:30:08,760
And did you also see that he,
you know, cleaned your car off

1664
01:30:08,760 --> 01:30:11,240
because there was snow on your
windshield And, and he had his

1665
01:30:11,240 --> 01:30:14,360
dishwasher go outside and start
all the cars and clean the snow

1666
01:30:14,360 --> 01:30:16,240
off the car and shovel the path
to each car door.

1667
01:30:17,200 --> 01:30:20,680
That's like, you know, and my
team will be like, you hired him

1668
01:30:20,680 --> 01:30:23,160
as a bartender and my bartender
will be like, you really want me

1669
01:30:23,160 --> 01:30:25,240
to go shovel?
It's like, dude, I don't care

1670
01:30:25,240 --> 01:30:28,720
how good your drinks are.
It's the attention to detail.

1671
01:30:28,920 --> 01:30:32,160
It's a full experience, right?
Your drinks are going to be so

1672
01:30:32,160 --> 01:30:34,880
much better if the moment they
show up till the moment they

1673
01:30:34,880 --> 01:30:37,440
leave, they feel taken care of.
Your drinks are going to be

1674
01:30:37,440 --> 01:30:39,640
better.
They're going to hire you when

1675
01:30:39,640 --> 01:30:42,520
you have your own bartending
company in two years to do their

1676
01:30:42,520 --> 01:30:45,000
daughter's wedding and they're
going to pay you $30,000 for

1677
01:30:45,000 --> 01:30:48,240
drinks because you shovelled the
path to the car.

1678
01:30:48,960 --> 01:30:50,320
That's why they're going to
remember it.

1679
01:30:50,600 --> 01:30:52,520
That's why we're doing dinner
parties in Napa.

1680
01:30:53,040 --> 01:30:56,000
That's why the travelling chef
is still a thing, which is

1681
01:30:56,000 --> 01:30:59,560
crazy, but it's a thing.
And if you're having a party,

1682
01:30:59,560 --> 01:31:02,720
you know that whether you
experience that here, you

1683
01:31:02,720 --> 01:31:05,400
experience it at your house or
you experience it on a beach in

1684
01:31:05,400 --> 01:31:11,680
Napa in California, you know
that if you hire us and my

1685
01:31:11,680 --> 01:31:14,080
team's a part of it, you got
nothing to worry about.

1686
01:31:15,040 --> 01:31:18,040
We can plan the most crazy event
of your life, the most important

1687
01:31:18,040 --> 01:31:21,000
life of, you know, your
daughter's wedding or your

1688
01:31:21,000 --> 01:31:23,640
anniversary or your engagement
or whatever that might be.

1689
01:31:23,640 --> 01:31:26,520
Or you're trying to sell your
company for $100 million to

1690
01:31:26,520 --> 01:31:29,400
Amazon.
You know that if we're involved,

1691
01:31:29,840 --> 01:31:32,760
we can have a conversation for
15 minutes and we're going to

1692
01:31:32,760 --> 01:31:37,520
execute every detail as best as
we possibly can.

1693
01:31:38,000 --> 01:31:39,520
That's why you're going to spend
a little more money.

1694
01:31:40,080 --> 01:31:42,640
But turns out it's worth it if
you're the one hosting.

1695
01:31:43,400 --> 01:31:46,760
The wedding, the anniversary,
the sale of your business,

1696
01:31:46,760 --> 01:31:51,560
right?
Yeah, perfect man, perfect.

1697
01:31:51,800 --> 01:31:56,760
So we, I want to wrap it up with
we've done a great job, I think

1698
01:31:57,680 --> 01:31:59,600
painting the picture of the
experience.

1699
01:32:00,800 --> 01:32:06,440
I want to leave with some
imagery of the food at 335

1700
01:32:06,440 --> 01:32:07,680
because it blew my mind the
other day.

1701
01:32:07,680 --> 01:32:10,680
And I mean, to put it in
perspective, that was the the

1702
01:32:10,720 --> 01:32:13,960
the caviar you handed me on the
plate was the first caviar I've

1703
01:32:13,960 --> 01:32:16,360
eaten in my life.
So put that in perspective.

1704
01:32:17,160 --> 01:32:20,000
But there was one particular
thing.

1705
01:32:20,080 --> 01:32:23,520
And when you think about the
whole experience, part of it was

1706
01:32:23,520 --> 01:32:27,000
probably back to the beginning.
We were talking about my new

1707
01:32:27,000 --> 01:32:30,480
found friend from Istanbul.
You were coming with one

1708
01:32:30,480 --> 01:32:32,320
specific thing.
He said this is special.

1709
01:32:33,280 --> 01:32:35,720
So he had had he had been here
several times, unsurprisingly,

1710
01:32:35,720 --> 01:32:37,120
right.
And he said this one's special.

1711
01:32:37,120 --> 01:32:43,920
So you came by and I kind of
buffoonedly, I don't know if

1712
01:32:43,920 --> 01:32:47,800
that's a word, but I like a
buffoon, described it earlier as

1713
01:32:47,800 --> 01:32:49,840
that tuna thing.
That's all I need to say.

1714
01:32:50,000 --> 01:32:53,720
What's the tuna thing, man?
What, what was that like in that

1715
01:32:53,720 --> 01:32:55,840
moment?
You tell us all and so

1716
01:32:55,840 --> 01:32:57,880
eloquently what all of these
things are.

1717
01:32:58,160 --> 01:33:00,360
And I'm thinking this is the
first time I'm eating caviar,

1718
01:33:00,360 --> 01:33:03,920
all of this stuff.
But that tuna thing was

1719
01:33:04,240 --> 01:33:06,880
unbelievable.
It was.

1720
01:33:07,800 --> 01:33:12,200
Spicy tuna, crispy sushi rice.
Just so just tuna on.

1721
01:33:12,280 --> 01:33:15,560
Yeah, OK.
OK, make it sound so.

1722
01:33:15,640 --> 01:33:17,840
Easy dude, but.
So it's not created by me.

1723
01:33:17,840 --> 01:33:24,040
I didn't invent it.
Classic sort of like I I would

1724
01:33:24,040 --> 01:33:26,040
probably say I don't know this
to be factual, but I'm pretty

1725
01:33:26,040 --> 01:33:29,040
sure like the first chef for
experience to do.

1726
01:33:29,080 --> 01:33:33,800
Maybe he invented it.
Might have been Nobu, but spicy

1727
01:33:33,800 --> 01:33:37,800
tuna, crispy sushi rice, spicy.
Fish crispy sushi rice is a

1728
01:33:37,800 --> 01:33:45,920
common Japanese bite now.
I had one version of that let's

1729
01:33:45,920 --> 01:33:49,480
say 1015 years ago at a very
expensive restaurant where I

1730
01:33:49,480 --> 01:33:53,000
paid 20 bucks a bite and we
ordered 8 of them.

1731
01:33:53,000 --> 01:33:54,960
So do the math, it's very
expensive.

1732
01:33:54,960 --> 01:34:00,200
Little snack and I went.
Wow, the flavors were great,

1733
01:34:00,920 --> 01:34:04,280
texture was great.
I think it could be better.

1734
01:34:07,600 --> 01:34:11,000
Then I like thought about that
one bite for a while because it

1735
01:34:11,000 --> 01:34:13,960
was delicious and it sort of
maybe was new to me.

1736
01:34:13,960 --> 01:34:15,320
Maybe it was the first time I
had it.

1737
01:34:15,920 --> 01:34:20,000
And then I started playing
around with it going OK, if

1738
01:34:20,120 --> 01:34:24,040
right, a lot of our menus and
dinners and creations are based

1739
01:34:24,040 --> 01:34:30,280
on a style of service or format
for the evening, right?

1740
01:34:30,280 --> 01:34:32,400
So if we're doing a dinner
that's going to be on a beach

1741
01:34:33,200 --> 01:34:35,880
versus a dinner that's going to
be in the woods and we're going

1742
01:34:35,880 --> 01:34:38,960
to be cooking a wood fire versus
a dinner that's going to be at a

1743
01:34:39,400 --> 01:34:44,560
Art Museum with no kitchen and
no fire and no live gas, we're

1744
01:34:44,560 --> 01:34:47,200
going to build a menu so that
you can have the best possible

1745
01:34:47,200 --> 01:34:50,960
meal given the circumstances.
Now, can we bring in a kitchen

1746
01:34:50,960 --> 01:34:53,040
or build a kitchen?
Sometimes yes, sometimes no.

1747
01:34:53,360 --> 01:34:55,120
Sometimes there's a budget,
sometimes there isn't.

1748
01:34:56,480 --> 01:35:01,240
How can I make you have the best
meal given the timing?

1749
01:35:02,120 --> 01:35:04,280
Everybody's wearing white.
Your menu's going to change.

1750
01:35:04,280 --> 01:35:07,080
If everybody's wearing white and
there is no kitchen and we're on

1751
01:35:07,080 --> 01:35:09,480
a beach and you're going to be
there for an hour, that's a very

1752
01:35:09,480 --> 01:35:12,440
different meal.
Then everyone's going to be here

1753
01:35:12,440 --> 01:35:14,080
for the night.
They're staying the night.

1754
01:35:14,440 --> 01:35:16,560
They're not wearing white.
We do have a kitchen.

1755
01:35:16,560 --> 01:35:19,680
We're going to cook over live
wood fire on the back patio and

1756
01:35:19,680 --> 01:35:22,080
the and the guests want to be.
A part of that well now that's a

1757
01:35:22,080 --> 01:35:25,920
different meal, right?
And so to get back to the spicy

1758
01:35:25,920 --> 01:35:29,720
tuna crispy rice, I go.
This could.

1759
01:35:30,200 --> 01:35:35,160
This could have a place in a
hors d'oeuvre meal cocktail

1760
01:35:35,160 --> 01:35:37,960
party setting.
How can we make it better?

1761
01:35:38,200 --> 01:35:42,440
It wasn't it wasn't 100 to me.
The one that I had was maybe a

1762
01:35:42,440 --> 01:35:46,000
70 and I was like 70.
Like if I'm thinking about

1763
01:35:46,000 --> 01:35:49,560
something that I ate a week
later, I'm thinking for a

1764
01:35:49,560 --> 01:35:50,280
reason.
I'm not.

1765
01:35:50,280 --> 01:35:52,600
I don't think about every bite
of food I eat.

1766
01:35:53,720 --> 01:35:58,240
And I went all right, the rice.
Their rice right now I sort of

1767
01:35:58,480 --> 01:36:01,000
backtrack and try to figure out
how did they do their thing and

1768
01:36:01,000 --> 01:36:03,360
look at the pictures that I took
and I go, OK, they deep fried

1769
01:36:03,360 --> 01:36:05,960
their rice.
The problem with deep fried rice

1770
01:36:06,240 --> 01:36:09,200
is now don't get me wrong, I
like all forms of rice.

1771
01:36:09,280 --> 01:36:10,960
I love deep fried rice.
I love fried.

1772
01:36:10,960 --> 01:36:12,160
Rice.
I love soft rice.

1773
01:36:12,160 --> 01:36:14,080
I love soft rice.
I love rice.

1774
01:36:14,480 --> 01:36:18,120
But the deep fried version was
more like a crunchy sort of

1775
01:36:18,680 --> 01:36:21,840
everything that's a deep fried
snack and all kind of tastes the

1776
01:36:21,840 --> 01:36:24,200
same.
It was good, wasn't great.

1777
01:36:25,760 --> 01:36:28,720
OK, what if I don't deep fry
that rice?

1778
01:36:29,080 --> 01:36:33,280
And what if I take ordinary
sushi rice and I add a little

1779
01:36:33,280 --> 01:36:38,280
bit of ginger and.
I steep roasted shallots in the

1780
01:36:38,280 --> 01:36:42,080
rice vinegar that I then season
the rice with so I get a little

1781
01:36:42,080 --> 01:36:46,280
bit of that, sort of.
Background hints of flavor of

1782
01:36:46,280 --> 01:36:49,280
that roasted shallot, but it's
sweet and it's nutty and it's

1783
01:36:49,280 --> 01:36:52,400
caramelized and it's got a
little sort of hint of onion,

1784
01:36:52,400 --> 01:36:54,680
but it's, but if you don't like
onion, you're not even going to

1785
01:36:54,680 --> 01:36:57,400
know it's there actually.
And some ginger, but it's not

1786
01:36:57,400 --> 01:37:00,400
overpowering with the ginger.
And then can we cook it in a way

1787
01:37:00,400 --> 01:37:03,080
and form it in a way that the
goal is it's going to be 1 bite

1788
01:37:03,520 --> 01:37:05,480
and you're going to get crispy
rice, but you're also going to

1789
01:37:05,480 --> 01:37:09,440
get like the most amazing piece
of nigiri rice that's soft and

1790
01:37:09,440 --> 01:37:12,120
creamy.
And every piece of sushi that

1791
01:37:12,120 --> 01:37:16,040
you've ever had nigiri or a roll
where you wished every piece of

1792
01:37:16,040 --> 01:37:19,160
rice that you've ever had a
sushi was that consistency.

1793
01:37:19,360 --> 01:37:21,800
Well, how can we do both?
Can we do it both in one bite?

1794
01:37:22,880 --> 01:37:25,160
OK, now we're going to add some
spicy fish component.

1795
01:37:26,200 --> 01:37:28,600
There's other things that we've
put on top of crispy rice

1796
01:37:28,600 --> 01:37:31,280
before, as have a lot of other
chefs in the world.

1797
01:37:31,920 --> 01:37:35,320
But if I put a raw scallop on
top of crispy rice, I now know

1798
01:37:35,840 --> 01:37:39,200
that I wrote a menu for you, the
host of the 100 people at my

1799
01:37:39,200 --> 01:37:41,880
restaurant.
But I would be foolish to think

1800
01:37:42,240 --> 01:37:45,400
that the 100 people eating at
your party all love what you

1801
01:37:45,400 --> 01:37:50,800
love or all love what I love.
And my goal is that as the host

1802
01:37:50,800 --> 01:37:54,840
of this event, as the provider
of hospitality and experience,

1803
01:37:55,720 --> 01:37:58,240
my goal is that every single
person that comes to that party

1804
01:37:58,880 --> 01:38:00,480
has the best experience they've
ever had.

1805
01:38:01,240 --> 01:38:03,880
And I know that for that to
happen, everyone has to have

1806
01:38:03,880 --> 01:38:06,240
their own experience.
And if they just have the

1807
01:38:06,240 --> 01:38:09,720
experience that I created for
you, it doesn't mean it ruined

1808
01:38:09,720 --> 01:38:10,800
the night.
It doesn't mean they're not

1809
01:38:10,800 --> 01:38:11,760
going to say they had a great
time.

1810
01:38:11,760 --> 01:38:13,360
It doesn't mean that everybody's
not going to have fun.

1811
01:38:14,640 --> 01:38:17,520
But I want everybody to see you
at the grocery store or see you

1812
01:38:17,520 --> 01:38:20,200
at a game, or see you at a party
in a year or see you at the

1813
01:38:20,200 --> 01:38:23,080
barbecue in six months ago.
That was one of the most special

1814
01:38:23,080 --> 01:38:25,680
nights of my life.
And I want that to be the 8 year

1815
01:38:25,680 --> 01:38:30,000
old girl that is now 10 or 12.
And I want that to be Uncle Joe,

1816
01:38:30,000 --> 01:38:33,600
who's 75, who only drinks Miller
High Life and wants to sit up on

1817
01:38:33,600 --> 01:38:37,320
the couch, be antisocial, stay
in the club, watch a game on TV.

1818
01:38:37,320 --> 01:38:40,080
Guess what, somebody brought him
caviar and he had it for the

1819
01:38:40,080 --> 01:38:42,800
first time ever in his life.
We had to be a little pushy with

1820
01:38:42,800 --> 01:38:44,920
it, but he tried it and he goes,
oh, it's pretty good.

1821
01:38:44,920 --> 01:38:46,760
It goes good with my beard,
right?

1822
01:38:46,920 --> 01:38:49,280
But Uncle Joe leaves and he
goes, that was one of the most

1823
01:38:49,280 --> 01:38:50,520
special events I've ever been
to.

1824
01:38:51,120 --> 01:38:53,680
Now for you as a host, as an
entertainer, as the guy who got

1825
01:38:53,680 --> 01:38:57,760
married to the guy who's hosting
this thing, when Uncle Joe and

1826
01:38:57,760 --> 01:38:59,560
the 8 year old girl and
everybody in between goes, that

1827
01:38:59,560 --> 01:39:00,840
was one of the craziest nights
of my life.

1828
01:39:00,840 --> 01:39:02,440
It's one of the best experience
of my life.

1829
01:39:02,440 --> 01:39:04,760
Well, where are you going to
host your parties?

1830
01:39:05,120 --> 01:39:07,200
There's nobody else doing that,
and I don't care where you're

1831
01:39:07,200 --> 01:39:12,160
hosting your parties. 00.
So now we put the tuna on top

1832
01:39:12,160 --> 01:39:15,560
because I go, OK, if we're going
to serve raw fish, there's one

1833
01:39:15,560 --> 01:39:19,680
raw fish that 95% of people in
the world have had or might like

1834
01:39:19,840 --> 01:39:24,120
or might be willing to try.
OK, tuna, let's add a little

1835
01:39:24,120 --> 01:39:25,920
spice.
Let's not make it too spicy

1836
01:39:26,200 --> 01:39:27,920
because my mom thinks ketchup is
spicy.

1837
01:39:27,920 --> 01:39:29,280
So I'm like, we got to think
about her.

1838
01:39:29,920 --> 01:39:32,240
And if we put the spice on it, I
want them to be able to take the

1839
01:39:32,240 --> 01:39:34,960
spice off.
So now when I hit a group of

1840
01:39:35,000 --> 01:39:37,920
eight people standing around
drinking a cocktail and I say,

1841
01:39:37,920 --> 01:39:40,320
would you like to try the spicy
tuna crispy sushi rice?

1842
01:39:41,200 --> 01:39:43,480
Actually, I take that back
because I would kill my weight

1843
01:39:43,480 --> 01:39:44,600
stuff.
If they said that you're not

1844
01:39:44,600 --> 01:39:45,880
allowed to say would you like to
try?

1845
01:39:46,080 --> 01:39:47,400
We're just going to describe the
dish.

1846
01:39:47,400 --> 01:39:48,480
We're not going to say anything
else.

1847
01:39:48,480 --> 01:39:51,160
We're not going to say, excuse
me, We're just going to politely

1848
01:39:51,160 --> 01:39:53,480
interrupt and say spicy tuna
crispy sushi rice.

1849
01:39:53,840 --> 01:39:56,560
You can continue your
conversation or we can engage

1850
01:39:56,560 --> 01:39:58,680
about what that bite is that
you're eating, right?

1851
01:39:59,120 --> 01:40:01,880
But spicy tuna?
Crispy sushi rice?

1852
01:40:02,920 --> 01:40:04,720
Everybody in the group except
for one says, oh, I can't do

1853
01:40:04,720 --> 01:40:06,160
spicy.
Well, if you take the chili off

1854
01:40:06,160 --> 01:40:09,600
the top, it won't be spicy.
OK, She takes a bite.

1855
01:40:09,640 --> 01:40:12,760
She got to experience it.
You all grab 1-2 people in the

1856
01:40:12,760 --> 01:40:16,520
group, go, I don't know, 25
minutes later when we go around

1857
01:40:16,520 --> 01:40:19,240
with the spicy tuna again, the
four people in the group or the

1858
01:40:19,240 --> 01:40:20,840
two people in your group that
said, I don't know, they're

1859
01:40:20,840 --> 01:40:22,760
like, oh, ah, me.
Why?

1860
01:40:23,160 --> 01:40:25,040
Because everybody else in the
group goes, It's one of the best

1861
01:40:25,040 --> 01:40:27,560
bites I've ever had.
Now, the woman that goes, well,

1862
01:40:27,560 --> 01:40:29,200
I've had sushi.
I don't love sushi.

1863
01:40:29,200 --> 01:40:31,400
I don't usually eat it.
Well, I don't know, it's Green

1864
01:40:31,400 --> 01:40:32,920
Bay.
Like I eat sushi in Chicago or

1865
01:40:32,920 --> 01:40:34,160
New York, but I don't eat sushi
and gourmet.

1866
01:40:34,160 --> 01:40:35,480
It's like, no, you should try
it.

1867
01:40:36,840 --> 01:40:39,400
Now she has it, she goes, oh,
wow, it was really good.

1868
01:40:39,400 --> 01:40:42,040
What was that?
It's crunchy, it's warm, it's

1869
01:40:42,040 --> 01:40:43,840
soft, it's spicy.
It's creamy.

1870
01:40:44,840 --> 01:40:46,040
This is an.
Amazing bite of food.

1871
01:40:46,720 --> 01:40:50,520
Spicy tuna, crispy sushi, guys.
Long story about one bite, but

1872
01:40:50,520 --> 01:40:53,040
that's that's the thought.
That's how.

1873
01:40:53,560 --> 01:40:55,320
Again, same thing.
How do you cut the tape?

1874
01:40:56,440 --> 01:40:58,200
How do you shovel the sidewalk?
How do you clean the table?

1875
01:40:58,200 --> 01:41:01,360
Same way you make the tuna bite.
We're not just making food

1876
01:41:01,360 --> 01:41:03,000
because we need to figure out
how to serve you food.

1877
01:41:03,760 --> 01:41:05,960
We're making food because we
want you to have an experience.

1878
01:41:05,960 --> 01:41:07,240
We want you to try something
new.

1879
01:41:07,680 --> 01:41:10,880
We want you to be mind blowing.
We want you to be nourished.

1880
01:41:10,920 --> 01:41:15,320
We want you to feel good.
It's unbelievable, man.

1881
01:41:15,880 --> 01:41:17,360
It's unbelievable.
And I am that person.

1882
01:41:17,360 --> 01:41:19,960
So generally I don't like sushi.
I've tried to let my wife love

1883
01:41:20,040 --> 01:41:22,160
sushi.
So I've I've tried sushi.

1884
01:41:22,160 --> 01:41:25,480
I want to like it for her and I
and I just don't but.

1885
01:41:26,120 --> 01:41:27,720
That you like that version of
sushi?

1886
01:41:28,400 --> 01:41:31,760
Like it it's exactly what you
just said, man, it's one of the

1887
01:41:31,760 --> 01:41:34,320
best bites of food I've ever had
in my entire life.

1888
01:41:35,480 --> 01:41:39,000
The like, thank you.
Yeah, it was unbelievable.

1889
01:41:39,600 --> 01:41:44,680
And you know, after talking with
you, I, I'm, I'm just, I'm not

1890
01:41:44,680 --> 01:41:47,720
surprised how many text messages
and after how many conversations

1891
01:41:47,720 --> 01:41:52,000
I had after having the
experience because nobody is

1892
01:41:52,000 --> 01:41:54,160
doing that.
And that is so hard to do, man.

1893
01:41:54,160 --> 01:42:00,560
It's so hard to get somebody to
intentionally share something.

1894
01:42:00,960 --> 01:42:03,360
And it's all I felt like doing
for a week.

1895
01:42:03,400 --> 01:42:04,960
So I love that.
I appreciate that.

1896
01:42:04,960 --> 01:42:06,480
You're unbelievable at what you
do, man.

1897
01:42:06,480 --> 01:42:09,720
And I, I appreciate you giving
us whatever we're at.

1898
01:42:10,280 --> 01:42:11,640
Probably longer than you could
have.

1899
01:42:11,640 --> 01:42:13,200
You were.
Supposed to go.

1900
01:42:13,560 --> 01:42:16,680
But I appreciate you giving us
the time to into a glimpse of

1901
01:42:16,680 --> 01:42:18,160
why.
Yeah, it's great to have you.

1902
01:42:18,320 --> 01:42:19,920
Nice to chat with you.
Appreciate you man.

1903
01:42:20,080 --> 01:42:20,440
Cheers.