Angela Schumacher - Maple Syrup, Organizational Success, and Natural Food - Ep. #2

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So.
Good to see.

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You, it's good to see you.
Thanks for having me.

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Absolutely.
So we were talking about it.

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You don't particularly have a
slow season anymore.

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There's probably at one what
Back when you were making Maple

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syrup there was a slow season,
but now when you're making Maple

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syrup equipment?
Oh yeah, because you know,

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people are getting ready for the
season if if they're not in the

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season, they're getting ready
for the season.

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So, so that's what we're doing
right now, middle of summer and

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we're still running pretty hard
get everything ready so.

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Yeah.
So I've been with you pretty

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much since the beginning of my
Maple syrup journey.

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It's and you started before I
did significantly before what

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was.
What was your journey in the

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Maple syrup?
Oh that.

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I know.
I have always wanted to make

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Maple syrup, even when I was a
kid.

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They had Maywood Environmental
Park in Sheboygan and they

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always had this March Maple
event where they made their own

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Maple syrup and they had this
big pancake breakfast.

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And every single year I thought,
I want to do that someday, but I

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don't have any Maple trees
growing up.

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And then?
I started dating Jim and he had

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property up in the UP and I
said, do you have any Maple

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trees on your land?
He's like, yeah, yeah, I think

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we do.
Yeah.

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And turns out it's like all
Maple trees.

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So I was like, we're going to do
this.

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Let's just tap a few trees and
see what happens.

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And what I didn't know about him
at the time was that when he

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finds something that he likes,
he gets really obsessed with it.

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So.
It just like snowballed, Like he

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started making his own
equipment, and every year

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upgrading his own equipment and
figuring out how we could do it

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better.
And then next thing you know,

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we're helping other people and
then it's becoming a business,

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and then we're quitting our
other jobs and now there's

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fourteen of us doing it full
time.

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And it's a lot of fun.
Yeah, making.

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What I consider, and I'm sure
you all consider the the best

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equipment on the market.
Like, there's there's no one

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that really holds a candle to
your stuff.

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And that's amazing to, you know,
to hear you talk about Jim and

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say he gets obsessed with it.
Like you can tell.

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Like by the stuff.
And that had to be such a wild

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ride, right?
From like, hey, let's you got

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any Maple trees on your lawn or
on your property to what you

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have now.
It's like like you glossed over

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it in in a minute.
But there's a lot.

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Within there, I bet.
Yeah, yeah.

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We're shipping things all over
the world.

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We got really nice SBA award a
couple years ago for Exporter of

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the Year and we've even broken
into unwittingly just other

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industries too.
I didn't realize how much

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crossover there was with Maple
equipment to other industries.

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There's other industries that
use our filter, press, so and

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our.
Evaporators too.

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Like we've got a licorice maker
in Great Britain using our gas

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fired evaporator and what else?
A lot of pharmaceutical

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companies are using our filter
press and CBD oil producers are

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using our press sea salt,
they're using our evaporators.

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So it's really interesting to
hear.

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All these different things.
I'd love to learn more about

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sorghum.
That's a interesting sugar that

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they're using our evaporators
for.

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So sorghum, Yeah, they actually
grow it around here, but it

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looks like corn, kind of.
If you don't know what you're

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looking for, it's I'm going to
totally batch this.

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Whoever knows a ton about
sorghum is going to be like

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shaking their head right now.
But if you're a sorghum expert,

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just.
You know, close your ears for a

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second.
OK, so there's, it looks like

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corn or wheat or something, but
I think their process is to, you

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know, harvest that and crush it
and try to somehow get the

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sugars out of it.
And they boil it just like we're

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boiling Maple SAP.
They're boiling the juice or

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whatever from the sorghum plant
and making sorghum.

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Sauce.
Whatever they call.

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It if you go down South, it's
way more popular.

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Like I don't know if you've ever
been to like Arkansas or they

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have restaurants and I was just
in Arkansas last year.

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That's why I thought of
Arkansas.

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Like a sorghum steak glaze or
something.

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Yeah, like, do you want sorghum
on your toast?

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You know, kind of like.
OK, yeah, but.

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Here in Wisconsin, we do cheese
curds.

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Cheese is dominant, but yeah.
Have you ever delved into any of

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the like Birch SAP or anything
like that?

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I've no I have not done it
personally.

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Either I have.
Tasted it.

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It's pretty good.
You tasted it.

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What's the difference?
I've heard it's more bitter.

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Yeah, there is a very different
flavor profile, but.

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If you do it right, it's still
pretty good.

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I think it's a little bit more
finicky than Maple syrup because

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I think they recommend that you
use reverse osmosis because

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heating it like you don't want
to overheat it and you don't

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want to boil it too long.
So they use reverse osmosis to

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get it just right.
There's a guy out in Minnesota

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who's a customer of ours who's
like.

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Really knows Birch syrup.
He's doing it really well.

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I've had really good ones and
really not so good ones.

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Sure, he knows what he's doing,
Yeah.

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Do you and Jim Ro or do you?
We have, yeah.

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Yeah.
There's some years.

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I mean, we can't really do a lot
of that stuff because our

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primary is to make sure
everybody else is taken care of

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and that they can make Maple
syrup.

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So we're helping them and.
You know, it's nice when we can

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make Maple syrup now just
because it ends up being an

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educational opportunity for our
employees and community can come

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in and see how Maple syrup is
made and but it's it's not like

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it used to be.
It used to be just a thing we

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did to get away and hang out and
just be the two of us out

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running around in the woods.
But now it's more of a.

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Educational community thing,
which is that's cool too.

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It's just a lot different, yeah.
Yeah, now you're boiling happens

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inside the shop, right?
Yeah, awesome cooler that you

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have.
We used to suffer out there like

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very first year.
I remember we did it over at

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Campfire and we both got sinus
infections from all the smoke

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and.
I've got pictures of Jim laying

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on this bench with his hand over
his forehead.

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You know, he's all tired.
We had the alarm set.

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We go out every half hour,
whatever throughout the night to

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put more wood on the fire.
Because it was so inefficient.

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We had to constantly feed the
fire around the clock all

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weekend.
Yeah.

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And that was in a flat pan.
I'm sure that you're doing

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batches.
Yeah, it was.

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It wasn't, Yeah, It was in this
tall pot.

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It was like the most inefficient
thing ever.

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And then after that we were
still outside, but you know, in

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the rain and.
Yeah.

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Stuff.
So yeah, it's really nice now

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being in the shop.
Yeah, boiling.

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That's got to be, you know, I've
never thought about that through

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your eyes.
You know, being a Maple syrup

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producer when you meet another
Maple syrup producer.

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You talk about your Maple syrup
lifespan.

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I started in my 2 catering pans
over cinder blocks and then went

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to this.
You have to have heard that

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story so many times.
That has to be like when you go

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to trade shows and stuff, like
you have to hear it

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consistently, right?
Like and then there's always

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that next step you can take if
you want to.

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Right, right.
Yeah.

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Like, I can't believe the number
of times I have heard someone

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say like we're doing it in a
Turkey cooker, but this we just

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need to get going here.
It's not going very fast.

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You know, we're using so much
propane.

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So yeah, I've there's very a lot
of parallels and common themes

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that you hear.
But you know, I don't think I

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would change my experience at
all.

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I'm glad that we.
Have tried all these different

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methods and suffered a little
bit in the beginning because I

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can really understand when a
customer complains about cone

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filters or complains about this
or that or you know, boiling

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over our campfire, like I get
it, I totally get it, you know,

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And a lot of our competitors,
they brag like I am the 10th

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generation.
I was.

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We've been doing this so long
and, well, yeah, I've been doing

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it.
I mean, every year I I learn

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more.
But I mean, I'm not claiming to

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have been born into this and
have, you know what I mean?

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Like, yeah, yeah, I can.
Come on.

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But I I'm really hungry to learn
more all the time and and

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another cool thing is I think
when you're just born into it.

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And you've been doing it your
whole life and you're just doing

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it the way your parents did it.
You're less likely to question

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like, does it need to be this
way?

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Like why don't you do it this
way or why don't we try

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something else, you know?
And and I think that's really

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helped us innovate a lot of new
products and and redesign

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things, you know, like I.
With our filter press, like I

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can't believe that thing, the
first filter press I think was

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invented in 1800s or something.
It's so it's such a old piece of

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technology, but it's filtered so
well, we still use it today.

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But if you put that thing
together backwards, there's so

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many pieces that have to go into
this filter.

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Press and if one piece is
flipped backwards.

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The whole thing, like you're
just gonna mess up your whole

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filtering process, have to start
over, clean everything.

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It's crazy to me.
Nobody figured out a way to make

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sure you don't put that thing
together backwards like we

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figured out a way.
Okay, it's impossible to

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assemble this backwards.
And why did it take, you know?

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Over 100 years or however.
Long and thousands of lost bats,

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yeah.
I know, I know.

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So maybe it just takes like a
new perspective sometimes to,

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yeah.
Or fresh eyes.

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Absolutely.
Like who was the first person

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that came up with the divided
pan concept?

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I'd love to chat.
Correct person, Yeah.

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Yeah.
Because explaining a divided pan

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to somebody is.
It's really hard.

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You have to actually do it to
really understand it, I think.

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Everybody that stops by our
sugar shack asks about the

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divided pan.
Yeah, and I have this elevator

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pitch that I go into about the
divided pan, but it's always

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like prefaced by.
I'm not sure I completely

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understand it, but there's some
like physics reasons why this

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does what it does.
Comes in here, goes out there,

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you.
Know and I could take this year

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and it's done when I open this
nozzle.

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But yeah, the the stories are
great.

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The one I laugh about, a guy
that's a good friend of our

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families and he's been helping
for a couple years now to be

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another set of hands around.
His dad used to do it a lot and

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they've aged now, so he doesn't
do it anymore.

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But.
He he's he's kind of a bser, so

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I don't know where the truth
lies, lies in the story.

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But he's like when his dad used
to boil it, he used to boil it

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on the Turkey cooker concept,
but he would leave the lid on,

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he tells me.
And so, like you would never get

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done if you completely left the
lid on.

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He was like, and he just
couldn't figure out why it

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lasted for why it took so long
so, well, that might.

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That's probably why.
You got to let that steam out.

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That's the whole point, yeah.
Yeah, So what do you do?

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I mean most people that.
Do Maple syrup and become as

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passionate about it as y'all
have like do other like Natural

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Food Harvest or out of door
Activity?

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What are some of your other
passions?

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Or what do you and Jim do when
you get some time away from the?

227
00:13:33,570 --> 00:13:38,850
Shop like that's again, I'm
learning more all the time.

228
00:13:38,850 --> 00:13:43,090
We just moved to the Kettle
Marine Forest about seven years

229
00:13:43,090 --> 00:13:47,410
ago and every year we're
learning about some new food

230
00:13:47,570 --> 00:13:49,940
that.
Is all around us so that we can

231
00:13:49,940 --> 00:13:53,620
harvest out of our woods that we
just didn't even realize was

232
00:13:53,620 --> 00:13:57,260
there before.
Like, I know it's we haven't had

233
00:13:57,260 --> 00:14:01,580
a good Morel mushroom season in
a couple years now, but that is

234
00:14:01,580 --> 00:14:03,620
super exciting.
The Morel mushrooms.

235
00:14:04,260 --> 00:14:06,500
I'm really curious about May
apple.

236
00:14:06,580 --> 00:14:11,860
I haven't, and those are all
over our woods, but I haven't.

237
00:14:11,980 --> 00:14:13,540
Have you ever tasted a May
apple?

238
00:14:13,660 --> 00:14:14,500
I haven't.
No.

239
00:14:14,540 --> 00:14:16,580
I've never heard of it.
Oh, so.

240
00:14:17,910 --> 00:14:22,390
They're like these big broad
leafy plants that stand pretty

241
00:14:22,390 --> 00:14:26,230
close to the ground and
underneath each one there's a

242
00:14:27,550 --> 00:14:31,310
there's just one fruit that
hangs from it and I think it

243
00:14:31,310 --> 00:14:35,830
starts out green and then when
it turns yellow then it's okay

244
00:14:35,830 --> 00:14:38,670
to eat.
I am scared to eat them or try

245
00:14:38,670 --> 00:14:42,810
one because.
If you don't pick it at the

246
00:14:42,810 --> 00:14:48,010
proper ripeness, it's actually
poisonous, so I don't know.

247
00:14:48,530 --> 00:14:51,570
Plus, I know that the squirrels
and stuff really love them, so

248
00:14:52,530 --> 00:14:53,810
they gotta eat too.
So you leave.

249
00:14:54,050 --> 00:14:57,890
Before the Yeah.
So that's something I'm curious

250
00:14:57,890 --> 00:15:00,890
about.
We have tons of leaks.

251
00:15:01,490 --> 00:15:03,930
If you ever need leaks, I'll
hook you up.

252
00:15:04,050 --> 00:15:08,170
Yeah, so many leaks.
Leaks in maples seemed to go

253
00:15:08,170 --> 00:15:11,770
hand in hand in my property in
the UP we had a ton of maples

254
00:15:11,770 --> 00:15:14,290
and like when you walked through
when the leaks were good, like

255
00:15:14,850 --> 00:15:17,170
it smelled like a leak the
entire woods.

256
00:15:17,170 --> 00:15:18,610
I don't know if it's the same
for you.

257
00:15:18,930 --> 00:15:23,010
Yeah, yeah, you can look out our
back window and just like

258
00:15:23,010 --> 00:15:25,850
there's this whole hill, just
just leaks.

259
00:15:25,850 --> 00:15:30,530
What do you do with them?
I've tried a couple different

260
00:15:30,530 --> 00:15:32,690
things.
I've tried soups and.

261
00:15:33,410 --> 00:15:39,210
Salads and mixing them in with
like like making marinades and

262
00:15:39,210 --> 00:15:40,330
stuff.
What did you?

263
00:15:40,330 --> 00:15:42,050
Use them for I never harvested
any.

264
00:15:42,210 --> 00:15:44,610
I never used any.
We had a ton, but I never used

265
00:15:44,610 --> 00:15:47,530
any on that property.
A couple of my favorite things

266
00:15:47,530 --> 00:15:50,330
was obviously the maples.
We had a ton of Raspberry

267
00:15:50,330 --> 00:15:52,530
bushes, so I loved that like
that was crazy.

268
00:15:52,530 --> 00:15:53,370
The.
Season right now.

269
00:15:53,720 --> 00:15:55,800
Did you pick any?
Well, that was our old property.

270
00:15:55,920 --> 00:15:57,520
No, you don't have any?
No.

271
00:15:57,600 --> 00:16:00,560
Now we went from 12 acres to the
city lot you're sitting on.

272
00:16:03,760 --> 00:16:08,120
It's got its endearments, but
not like 12 acres of walking

273
00:16:08,120 --> 00:16:10,360
through and picking raspberries
during the whole summer.

274
00:16:10,360 --> 00:16:12,520
Samantha and I were talking
about that actually recently.

275
00:16:13,280 --> 00:16:15,040
Our little guy loves
raspberries.

276
00:16:15,040 --> 00:16:16,360
It's one of his favorite things
to eat.

277
00:16:16,890 --> 00:16:19,650
So I feel like every time I go
to the grocery store I'm getting

278
00:16:19,650 --> 00:16:21,490
like 3 to 4 packages of
raspberries.

279
00:16:21,490 --> 00:16:23,730
And I came home one day and I
was like, man, I wish we had our

280
00:16:23,730 --> 00:16:25,170
own bushes.
Oh, shoot.

281
00:16:25,770 --> 00:16:27,170
Should.
Have brought you some.

282
00:16:27,530 --> 00:16:29,330
You have that too.
Quite a few of them.

283
00:16:29,370 --> 00:16:32,450
Yeah, not so.
We're noticing more and more

284
00:16:32,970 --> 00:16:36,890
lately on our property, but just
really close down the road.

285
00:16:37,290 --> 00:16:40,770
There's wild raspberries
everywhere, and the

286
00:16:40,770 --> 00:16:42,370
blackberries.
I kind of like the red

287
00:16:42,530 --> 00:16:45,050
raspberries best, but.
Yeah.

288
00:16:45,600 --> 00:16:48,720
They're a little sweeter.
Yeah, yeah, they're good.

289
00:16:49,200 --> 00:16:50,840
Do you do the any type of
gardening?

290
00:16:52,080 --> 00:16:56,200
Mmhmm.
Yeah, we do have a garden, but

291
00:16:56,200 --> 00:16:59,000
it's a little bit tricky in the
woods.

292
00:16:59,000 --> 00:17:01,280
There's so much shade all
around.

293
00:17:01,280 --> 00:17:03,680
We tried cutting a couple
branches off a couple of the

294
00:17:03,680 --> 00:17:08,440
nearby trees, but our garden
does see a lot of shade, so

295
00:17:08,440 --> 00:17:11,520
we're trying to figure out what
can grow and what can't.

296
00:17:12,450 --> 00:17:15,050
Green beans.
There's no stopping green beans,

297
00:17:15,490 --> 00:17:19,849
cucumbers.
So yeah, we got some interesting

298
00:17:19,849 --> 00:17:23,530
looking zucchinis.
I love seeing the weird shapes

299
00:17:23,530 --> 00:17:27,089
that of different plants that
come out of the garden.

300
00:17:27,089 --> 00:17:32,410
Like, I don't know, we just
planted some carrots.

301
00:17:32,410 --> 00:17:36,490
We had to plant those twice and
just this is going to be a

302
00:17:36,490 --> 00:17:38,730
secret, just let's keep it in
this room.

303
00:17:39,810 --> 00:17:44,270
I'm pretty sure the 1st.
Round of carrots didn't turn out

304
00:17:44,270 --> 00:17:47,990
because I thought I was picking
weeds and I was actually picking

305
00:17:47,990 --> 00:17:50,430
that pick of the.
But don't tell Jim.

306
00:17:51,550 --> 00:17:54,150
I was like, wow, must be a bad
batch of seeds.

307
00:17:54,150 --> 00:17:55,070
I don't know.
But.

308
00:17:57,390 --> 00:18:00,830
It looks like parsley.
Yeah, so I was totally hands off

309
00:18:00,830 --> 00:18:03,710
with the second round of
planting and it worked out.

310
00:18:03,710 --> 00:18:07,910
So I don't know.
You'll still end up with plenty

311
00:18:07,910 --> 00:18:09,670
most of the time when you plant
carrots like.

312
00:18:10,340 --> 00:18:13,140
You have enough carrots, So what
you need like you end up with a

313
00:18:13,140 --> 00:18:15,660
bunch.
And of course we got tomatoes.

314
00:18:15,660 --> 00:18:19,340
And yeah, I just like all the
different colors.

315
00:18:19,340 --> 00:18:22,660
And I like having a colorful
plate.

316
00:18:23,220 --> 00:18:28,420
Yeah, so and fresh stuff.
So it's good.

317
00:18:28,420 --> 00:18:31,580
I like having that close
relationship with my food and

318
00:18:31,580 --> 00:18:34,500
knowing where it came from and
feel good about it so.

319
00:18:34,780 --> 00:18:39,020
Absolutely, Yeah.
It's so much more.

320
00:18:39,430 --> 00:18:43,590
Satisfying and fulfilling, I
think another important piece of

321
00:18:43,590 --> 00:18:44,790
that.
I was thinking about this the

322
00:18:44,830 --> 00:18:51,150
other day, like not only the
like the vegetable aspects of

323
00:18:51,150 --> 00:18:53,910
our diet, but I think it'd be a
good thing if a lot of a lot

324
00:18:53,910 --> 00:18:57,070
more people were connected to
like the meat that we decide to

325
00:18:57,070 --> 00:18:59,550
eat.
When we do eat like that.

326
00:18:59,550 --> 00:19:02,790
I think our relationship with
food would be a lot different,

327
00:19:02,790 --> 00:19:08,740
just.
We it doesn't have to go all the

328
00:19:08,740 --> 00:19:11,180
way to mindful eating.
I don't know if that's a term

329
00:19:11,580 --> 00:19:15,580
that you've delved into at all,
but just having the relationship

330
00:19:15,580 --> 00:19:17,380
and understanding where it comes
from.

331
00:19:17,780 --> 00:19:19,620
And I think I started thinking
about that.

332
00:19:19,620 --> 00:19:23,460
I was reading a story about like
a place had opened and.

333
00:19:24,590 --> 00:19:27,310
I would botch the numbers if I
tried to say them, but it's X

334
00:19:27,310 --> 00:19:31,150
amount of animals they could
process in a day or whatever and

335
00:19:31,150 --> 00:19:33,870
it was a astronomical amount
mind blowing to me.

336
00:19:34,550 --> 00:19:39,310
And I think being far removed
from that process changes how

337
00:19:39,310 --> 00:19:42,150
and why we eat.
Absolutely.

338
00:19:42,150 --> 00:19:44,350
I think there'd be so much less
waste.

339
00:19:44,590 --> 00:19:48,310
Yeah, I think there'd be a lot
less.

340
00:19:51,330 --> 00:19:55,330
Pollution, you know, a lot less.
I don't know.

341
00:19:55,330 --> 00:20:03,490
Habitat loss, you know, and I
think, I think it's, you know,

342
00:20:03,490 --> 00:20:07,250
you can harvest deer off your
property.

343
00:20:07,250 --> 00:20:12,170
That's I think that's a noble
and ethical way to feed your

344
00:20:12,170 --> 00:20:14,970
family.
You know, some people have a

345
00:20:14,970 --> 00:20:18,290
hard time with hunting, but I.
Don't know.

346
00:20:18,870 --> 00:20:22,830
I think it's sustainable.
It's free range, It's a great

347
00:20:22,830 --> 00:20:27,150
harvest.
You know, we can take our deer

348
00:20:27,390 --> 00:20:32,510
to the DNR each year, then they
check it to see if there's any.

349
00:20:32,950 --> 00:20:36,830
They track CBD across Wisconsin,
so we like to help with that

350
00:20:36,830 --> 00:20:39,950
research.
So we let them check the deer

351
00:20:39,950 --> 00:20:43,590
for CBD and also at the same
time they'll check the deer's

352
00:20:43,630 --> 00:20:47,190
teeth and tell you how old it is
and.

353
00:20:48,060 --> 00:20:51,860
They told us last year like,
wow, this deer you can tell it's

354
00:20:51,860 --> 00:20:54,100
so old.
See how, you know the older they

355
00:20:54,100 --> 00:20:57,500
get the more their teeth wear
down.

356
00:20:58,060 --> 00:21:04,860
And if I mean that would have,
that deer would have had kind of

357
00:21:04,860 --> 00:21:10,460
like a slow and painful.
Yeah, nature death, you know.

358
00:21:10,460 --> 00:21:14,660
If you, if it hadn't been
harvested humanely, you know.

359
00:21:15,760 --> 00:21:18,320
Cwd, I don't want the online
folks coming at you.

360
00:21:19,320 --> 00:21:21,600
What did I call it?
CBD, but it was because they're

361
00:21:21,600 --> 00:21:23,960
using your filter.
We were just talking about that.

362
00:21:24,040 --> 00:21:27,000
Yeah, sorry.
Yeah, yeah, I completely agree

363
00:21:27,000 --> 00:21:30,280
though I've had a lot more
robust conversations.

364
00:21:30,280 --> 00:21:34,680
There's a lot more to be said in
the conversation between like

365
00:21:35,400 --> 00:21:39,240
vegetarianism and non hunting
than there is for like.

366
00:21:40,260 --> 00:21:43,100
To me, the person who eats like
the steak and says you shouldn't

367
00:21:43,100 --> 00:21:44,460
be hunting like.
Yeah.

368
00:21:45,100 --> 00:21:48,420
I know those ones never last
very long, cuz we probably won't

369
00:21:48,420 --> 00:21:51,140
find much common ground.
I don't know, There's a really

370
00:21:51,140 --> 00:21:54,220
amazing documentary called Stars
in the Sky.

371
00:21:55,060 --> 00:22:00,900
And so anyone who has a trouble
has problems with hunting or,

372
00:22:01,820 --> 00:22:04,940
you know, harvesting your own
meat.

373
00:22:04,980 --> 00:22:07,420
I think they should check that
out, and I think it's really

374
00:22:07,420 --> 00:22:09,100
good.
It shows both sides of the

375
00:22:09,300 --> 00:22:11,820
story, both sides of the
argument, but it's just really

376
00:22:11,820 --> 00:22:15,620
beautifully done and to me it
kind of connects that.

377
00:22:15,620 --> 00:22:22,900
It's just part of who we are.
It's so in our roots and I don't

378
00:22:22,900 --> 00:22:24,740
know.
Yeah, so I'll have to check that

379
00:22:24,740 --> 00:22:25,260
out.
I remember it.

380
00:22:25,260 --> 00:22:27,900
Stars in the sky.
It's an amazing documentary.

381
00:22:27,900 --> 00:22:30,940
Yeah, awesome.
Yeah, actually.

382
00:22:31,890 --> 00:22:34,010
I think I have heard of that,
but I didn't watch it.

383
00:22:34,050 --> 00:22:38,170
Isn't that Steve Rinella?
Yeah, it's a.

384
00:22:38,290 --> 00:22:39,850
Steve Rinella thing.
Yeah, yeah.

385
00:22:40,330 --> 00:22:42,850
It's really good, you know, I'm.
Glad you brought that up.

386
00:22:42,850 --> 00:22:45,890
I heard about that quite some
time ago and then it kind of

387
00:22:45,890 --> 00:22:48,570
slipped off of my radar.
I love Steve Rinella's stuff.

388
00:22:48,570 --> 00:22:49,930
It's great.
Yeah, he's good.

389
00:22:50,130 --> 00:22:52,290
Yeah.
I couldn't.

390
00:22:53,050 --> 00:22:55,450
The waste part just really
sticks out to me, though.

391
00:22:56,050 --> 00:22:59,130
Have you ever watched Alone?
Have you watched Alone on

392
00:22:59,130 --> 00:23:00,870
Netflix?
Or or the.

393
00:23:00,870 --> 00:23:04,550
History Channel, Yeah.
Where they get lost or not lost.

394
00:23:04,710 --> 00:23:06,510
They thrown out into the
wilderness.

395
00:23:06,510 --> 00:23:07,630
They just got it.
Yeah.

396
00:23:07,750 --> 00:23:09,270
Yeah, I.
Love it.

397
00:23:09,390 --> 00:23:12,910
I I watch religiously like I
love that show.

398
00:23:14,070 --> 00:23:16,950
There were times when I told
Samantha, like, I think I'm

399
00:23:16,950 --> 00:23:19,230
going to try out for a while.
Sound like my.

400
00:23:19,430 --> 00:23:22,230
Husband.
I never did.

401
00:23:22,310 --> 00:23:25,990
But I love it.
And you'll see.

402
00:23:25,990 --> 00:23:27,310
Like what?
Really, one of the things that

403
00:23:27,310 --> 00:23:29,590
sticks out to me is they'll have
like.

404
00:23:30,100 --> 00:23:33,220
Like on one of the seasons I
remember distinctly one person

405
00:23:33,220 --> 00:23:36,740
did a really good job of
trapping mice like they trapped

406
00:23:36,740 --> 00:23:42,460
mice with like this rock trap.
And you watch this person who

407
00:23:42,460 --> 00:23:46,460
has been on a very lean diet,
living on hardly anything for

408
00:23:46,460 --> 00:23:53,540
thirty 6090 days and how they
eat and ingest 1 little mouse

409
00:23:53,540 --> 00:23:57,060
that they roasted over a fire
and like.

410
00:23:57,530 --> 00:24:02,930
Enjoy each bite and like, savor
it and truly appreciate what it

411
00:24:02,930 --> 00:24:05,050
was.
And that's, I'm sure it's part

412
00:24:05,050 --> 00:24:06,210
of the production of the show
too.

413
00:24:06,210 --> 00:24:10,530
But it's a recurring theme of
like the appreciation of what

414
00:24:10,530 --> 00:24:12,690
the land has given us.
And I think it's another thing

415
00:24:12,690 --> 00:24:15,650
is it's probably part of the
type of person that does that

416
00:24:15,650 --> 00:24:16,730
right?
Like they understand.

417
00:24:17,660 --> 00:24:21,700
But that's such a different
that's a whole different reality

418
00:24:21,700 --> 00:24:24,140
than wolfing down a cheeseburger
after work.

419
00:24:24,220 --> 00:24:25,460
You know it's.
Have you ever?

420
00:24:25,460 --> 00:24:27,980
Seen anyone do that when they're
like ripping open a thing of

421
00:24:27,980 --> 00:24:32,300
baloney?
Thank you for this. 1000 pig

422
00:24:32,380 --> 00:24:36,900
feet.
Yeah, no, it's.

423
00:24:36,900 --> 00:24:41,580
Totally different when you have
to have and plus it reminds you

424
00:24:41,580 --> 00:24:45,580
like, hey, an animal gave its
life so I could.

425
00:24:45,970 --> 00:24:50,210
Of mine, so I I'm going to make
sure this is not wasted, you

426
00:24:50,210 --> 00:24:51,490
know?
Yeah.

427
00:24:52,210 --> 00:24:55,650
So yeah.
I think about sharing that with

428
00:24:55,770 --> 00:24:58,410
with our son as we get older and
think about how to navigate

429
00:24:58,410 --> 00:25:01,050
those waters, about the, you
know, the loss of a life to

430
00:25:01,050 --> 00:25:06,330
sustain your life and and all
that stuff and maybe the maybe

431
00:25:06,330 --> 00:25:09,250
the documentary would be a good
first step in yeah.

432
00:25:09,490 --> 00:25:15,490
I mean, hunters are the biggest
conservation.

433
00:25:16,090 --> 00:25:23,370
Group out of any other group
like I mean because of hunters

434
00:25:25,090 --> 00:25:28,890
conservation is.
Alive, you know.

435
00:25:29,930 --> 00:25:32,970
So.
You know, all it's it's a weird

436
00:25:34,050 --> 00:25:39,290
paradox, kind of, you know,
yeah, we're maybe paying for A

437
00:25:39,290 --> 00:25:44,450
tag to go harvest a deer, but
then that money goes back into.

438
00:25:45,920 --> 00:25:49,880
Conservation and managing and it
just.

439
00:25:50,160 --> 00:25:54,920
Makes me sick and what?
Was there.

440
00:25:54,960 --> 00:25:57,400
There was a story.
I think it was Northern

441
00:25:57,400 --> 00:26:00,480
California.
There was a big.

442
00:26:00,480 --> 00:26:05,080
Uproar about they had a hunting
season for, I don't know what it

443
00:26:05,080 --> 00:26:07,800
was.
I want to say Mountain Lion or

444
00:26:08,120 --> 00:26:12,160
something like that.
And then?

445
00:26:12,730 --> 00:26:14,650
They did away with the hunting
season because there's a big

446
00:26:14,650 --> 00:26:16,250
uproar.
We don't, we don't want to kill

447
00:26:16,250 --> 00:26:20,770
that animal.
But then the DNR went in and was

448
00:26:20,770 --> 00:26:23,090
like, well, okay, we need to
manage this.

449
00:26:23,290 --> 00:26:26,090
It's getting overpopulated.
We need to manage this animal

450
00:26:26,130 --> 00:26:29,290
And then, so then they had to
just cull the animal, so they

451
00:26:29,330 --> 00:26:31,170
use the.
Nice instead of harvest, but

452
00:26:31,170 --> 00:26:34,610
then.
No one's it's like that.

453
00:26:35,010 --> 00:26:38,450
Animal could have fed families
that animal, you know what I

454
00:26:38,450 --> 00:26:40,010
mean?
And why are we just?

455
00:26:41,450 --> 00:26:44,690
It's generally the apex predator
that that happens to as well.

456
00:26:45,970 --> 00:26:47,810
There's a weird relationship
between that, right?

457
00:26:47,810 --> 00:26:52,690
There's a weird relationship
between the animal lover and the

458
00:26:52,690 --> 00:26:55,610
apex predator.
And then there's room in between

459
00:26:55,610 --> 00:26:58,810
there of people who have
encountered those animals and

460
00:26:58,810 --> 00:27:02,050
then people who have read about
those animals and then people

461
00:27:02,050 --> 00:27:05,730
that have an idea of those
animals and the management of

462
00:27:05,730 --> 00:27:07,850
them and.
There's a.

463
00:27:08,130 --> 00:27:11,670
There's a weird.
Navigation through all of those

464
00:27:11,670 --> 00:27:15,430
that has its own little tug of
war at times, yeah.

465
00:27:15,430 --> 00:27:17,830
And.
What's another thing that's

466
00:27:17,830 --> 00:27:22,150
interesting is how uncomfortable
I feel talking about it right

467
00:27:22,150 --> 00:27:25,430
now.
Yeah, you know, because I I just

468
00:27:25,430 --> 00:27:27,830
know that there's people who are
probably listening to this

469
00:27:27,830 --> 00:27:32,310
podcast who are very sensitive
about the topic and.

470
00:27:33,620 --> 00:27:36,340
Yeah, I'm super.
Like if I'm just talking, If I

471
00:27:36,340 --> 00:27:38,820
was just talking to you off
camera or talking to my husband,

472
00:27:38,820 --> 00:27:40,420
I'd probably feel a little bit
different.

473
00:27:40,420 --> 00:27:43,700
But now, like, I feel like, man,
I want to make sure I have all

474
00:27:43,700 --> 00:27:48,340
my facts right too, that I don't
say something totally wrong, you

475
00:27:48,340 --> 00:27:50,860
know, but isn't.
That weird.

476
00:27:51,260 --> 00:27:54,260
Where we are, that was that's
something that's crossed my mind

477
00:27:54,260 --> 00:27:59,700
as I started the podcast.
I was considering that very.

478
00:28:02,010 --> 00:28:05,570
Whatever you want to call it
that that paradigm that exists

479
00:28:05,610 --> 00:28:13,970
of the what you say and then the
ramifications of it are in are

480
00:28:15,130 --> 00:28:20,170
so divisive at times and and
just the that's a big reason why

481
00:28:21,570 --> 00:28:24,410
I'm centering the podcast around
what I do is, is because I think

482
00:28:24,410 --> 00:28:29,050
conversations connect people
especially long form

483
00:28:29,050 --> 00:28:32,900
conversations.
Short form conversations.

484
00:28:33,380 --> 00:28:40,380
I have been used a ton in you
know traditional types of media

485
00:28:40,380 --> 00:28:44,420
as of late to to take a snippet
of a larger point and then

486
00:28:44,420 --> 00:28:49,020
either glorify or vilify
somebody about one specific

487
00:28:49,020 --> 00:28:52,180
point or another.
And I think, I think long form

488
00:28:52,180 --> 00:28:57,140
conversation combats that to to
a certain amount and then I I

489
00:28:57,140 --> 00:29:00,540
think just as a.
Way of building community.

490
00:29:00,540 --> 00:29:03,700
I think sharing long form
conversation is important.

491
00:29:03,700 --> 00:29:07,420
So it's funny we got there.
That's some of the reason why

492
00:29:07,420 --> 00:29:10,180
we're sitting here chatting.
Yeah, well.

493
00:29:11,260 --> 00:29:16,460
I totally recommend Stars in the
Sky, because what are everything

494
00:29:16,460 --> 00:29:19,220
they say in there?
I just.

495
00:29:19,940 --> 00:29:23,940
It resonated with me and they
can say it way more eloquently

496
00:29:23,940 --> 00:29:27,370
than what I can say.
When I'm nervous, well, he's a

497
00:29:27,690 --> 00:29:29,330
he's a wordsmith.
Oh yeah.

498
00:29:29,570 --> 00:29:31,170
Absolutely.
Yeah.

499
00:29:31,490 --> 00:29:34,210
Yeah.
That's a that's a talent in and

500
00:29:34,210 --> 00:29:37,050
of itself that I think that's a
big reason why meat eater where

501
00:29:37,130 --> 00:29:41,050
it got to where it is actually
similar to the long form concept

502
00:29:42,010 --> 00:29:47,090
he he has just has a way of
telling a story that draws you

503
00:29:47,130 --> 00:29:49,170
in.
Oh yeah, amazing.

504
00:29:49,170 --> 00:29:51,530
Storytellers, yeah.
Yeah, and we're very.

505
00:29:51,530 --> 00:29:54,850
Relatable kind of down to.
Earth people.

506
00:29:55,560 --> 00:29:57,080
Yeah.
So.

507
00:29:58,640 --> 00:29:59,520
Do you?
You don't.

508
00:29:59,520 --> 00:30:03,960
You don't have a separate piece
of land where you do your Maple

509
00:30:03,960 --> 00:30:07,320
syrup or or yes.
Hunting or anything.

510
00:30:07,480 --> 00:30:10,400
Yes.
So we do when we when we moved

511
00:30:10,400 --> 00:30:17,560
here, we bought some hunting
land north of Pulaski and I hunt

512
00:30:17,560 --> 00:30:19,890
there with my dad.
That's not where we do our Maple

513
00:30:19,890 --> 00:30:22,410
syrup though.
Now, now we do our Maple syrup

514
00:30:22,610 --> 00:30:26,450
on my dad's property.
We've always kind of split it.

515
00:30:26,450 --> 00:30:29,650
When I was in the UP, we had our
evaporator up there and he would

516
00:30:29,650 --> 00:30:33,250
drive up with like, you know, a
55 gallon drum of SAP and he

517
00:30:33,250 --> 00:30:37,210
would bring his and then I would
have a couple 100 gallons and we

518
00:30:37,210 --> 00:30:41,570
would boil there when we sold
that property and all of the

519
00:30:41,850 --> 00:30:45,720
beautiful maples that were on a
hill facing my.

520
00:30:45,720 --> 00:30:47,760
House that I could have this
awesome gravity feed.

521
00:30:47,760 --> 00:30:50,520
I had so many plans there.
But we ended.

522
00:30:50,520 --> 00:30:54,760
Up leaving that now we make it
at his, we still have more trees

523
00:30:54,760 --> 00:30:58,240
than we need.
I think this year we, I think we

524
00:30:58,240 --> 00:31:02,440
tapped right around 200 this
year and it's virtually me and

525
00:31:02,440 --> 00:31:06,800
him and then the guy I was
talking about earlier he'll he

526
00:31:06,800 --> 00:31:10,600
helps out quite a bit but 200
taps for three people and we

527
00:31:10,600 --> 00:31:14,450
don't RO so.
That's a lot of work.

528
00:31:15,250 --> 00:31:18,010
You know as well as anybody.
Maple syrup season is one of

529
00:31:18,010 --> 00:31:21,970
those things that starts off as
excitement and then by the 5th

530
00:31:21,970 --> 00:31:25,010
weekend in a row when you're in
season, it's like this war of

531
00:31:25,010 --> 00:31:27,080
attrition.
Right, like you just gotta.

532
00:31:27,080 --> 00:31:29,960
Get to the finish line, yeah.
Yeah, and like Marathon.

533
00:31:30,320 --> 00:31:32,200
Yeah.
And you see the SAP still

534
00:31:32,200 --> 00:31:35,800
running out of the trees and
you're like, is it gonna stop?

535
00:31:35,800 --> 00:31:37,760
Like, I think I see a bud,
right?

536
00:31:37,840 --> 00:31:40,200
That's gotta be a bud, right.
You feel guilty?

537
00:31:40,200 --> 00:31:43,440
Pulling the taps if you see that
SAP running down the trunk,

538
00:31:43,440 --> 00:31:45,000
right?
It's like this weird mental

539
00:31:45,000 --> 00:31:46,880
thing like you're wasting it,
isn't it?

540
00:31:46,880 --> 00:31:49,360
Like, yeah, isn't.
It and it really, You're not.

541
00:31:49,440 --> 00:31:50,960
No, no.
It's part, yeah.

542
00:31:51,430 --> 00:31:52,590
That's such a.
Weird thing.

543
00:31:52,590 --> 00:31:56,150
We talk about it every year, and
I think half of it is wasted

544
00:31:56,310 --> 00:31:57,950
effort, right?
Because you're like, I already

545
00:31:57,950 --> 00:32:01,630
tapped all the trees, we already
cut the firewood, the

546
00:32:01,630 --> 00:32:04,310
evaporators been burning for
four weekends in a row.

547
00:32:04,310 --> 00:32:08,150
Can I just gut through one more
weekend to get, you know,

548
00:32:08,150 --> 00:32:13,190
whatever our batches are usually
maybe 8 to 12 gallons on a

549
00:32:13,190 --> 00:32:17,510
weekend now, thanks in large
part to your equipment because

550
00:32:17,510 --> 00:32:20,750
they used to be about.
Two to four I would say.

551
00:32:21,790 --> 00:32:24,190
And now we can do so much more.
So it's like, can I got through

552
00:32:24,190 --> 00:32:28,590
that weekend and get one more
batch or do we just pull in this

553
00:32:28,590 --> 00:32:30,390
year we ended up week.
I'm sure we could have win

554
00:32:30,390 --> 00:32:35,030
another week this year, but we
were pretty drained by the end

555
00:32:35,030 --> 00:32:37,670
of it.
But yeah, it's that weird thing.

556
00:32:37,670 --> 00:32:40,710
You're not really wasting it,
but it feels like it well.

557
00:32:41,030 --> 00:32:45,270
There's two types of fun.
There's one type of fun where

558
00:32:45,270 --> 00:32:48,500
it's like.
We am having so much fun at this

559
00:32:48,500 --> 00:32:55,100
moment, like ha ha ha And then
type 2 fun is when things are

560
00:32:55,100 --> 00:32:59,780
rough like you got to really
work and it's kind of a.

561
00:33:00,780 --> 00:33:03,900
But then when you look back on
it, you're like, that was

562
00:33:03,900 --> 00:33:10,180
amazing and I think that is what
Maple Season kind of becomes for

563
00:33:10,180 --> 00:33:13,990
a lot of people like.
At the end of the season, you

564
00:33:13,990 --> 00:33:16,710
you're just so tired.
You're like, I don't know if I

565
00:33:16,710 --> 00:33:19,590
ever want to do this again.
But then you, you know, some

566
00:33:19,590 --> 00:33:21,830
time passes, you get a little
separation.

567
00:33:21,830 --> 00:33:25,110
You look back on it and you
realize all the benefits you got

568
00:33:25,110 --> 00:33:29,790
out in the woods, You're with
your family, you got some fresh

569
00:33:29,790 --> 00:33:30,510
air.
It was.

570
00:33:30,870 --> 00:33:32,510
Look at this great product you
made.

571
00:33:33,980 --> 00:33:37,660
It's all good.
And yeah, it's nothing bad.

572
00:33:37,660 --> 00:33:39,260
It was great.
Let's do it again.

573
00:33:39,340 --> 00:33:40,980
Yeah, Yeah.
And then it.

574
00:33:40,980 --> 00:33:44,540
Never fails.
Once February rolls around, you

575
00:33:44,540 --> 00:33:45,820
start.
Everyone's got the itch.

576
00:33:45,940 --> 00:33:49,940
Yeah, looking at the.
Forecast and doing that,

577
00:33:50,140 --> 00:33:51,900
Absolutely.
I don't know how much I've ever

578
00:33:51,900 --> 00:33:54,220
had the first type of fun.
I think my fun is the second

579
00:33:54,220 --> 00:33:55,020
fun.
Usually, yeah.

580
00:33:55,140 --> 00:33:59,050
Usually, yeah.
I can't think of a wee fun like

581
00:33:59,490 --> 00:34:00,930
roller coasters.
Roller coasters.

582
00:34:00,930 --> 00:34:03,810
Yeah, I don't like roller
coasters.

583
00:34:04,290 --> 00:34:06,090
Yeah, fun.
But like I said before, I'm not

584
00:34:06,090 --> 00:34:08,889
a heights person so.
That'll take a well.

585
00:34:09,850 --> 00:34:12,050
We went on the Canopy Tour this
morning.

586
00:34:12,090 --> 00:34:15,250
You wouldn't maybe have liked
that it was Canopy Tour.

587
00:34:15,250 --> 00:34:19,130
Have you been to this Canopy
Tour at the Green Bay New Zoo?

588
00:34:19,489 --> 00:34:20,810
No.
It's really.

589
00:34:21,850 --> 00:34:26,530
They have your up in the trees
and you can kind of walk through

590
00:34:26,530 --> 00:34:29,350
the zoo and.
They've got little informational

591
00:34:29,350 --> 00:34:31,429
placards all over.
You can walk.

592
00:34:32,030 --> 00:34:34,429
Yeah, it's.
Like a little canopy walk.

593
00:34:34,429 --> 00:34:37,510
Like little suspension bridges
that go all around.

594
00:34:38,310 --> 00:34:40,310
Yeah, it's pretty cool.
Interesting.

595
00:34:40,310 --> 00:34:40,949
How high?
Are you?

596
00:34:43,989 --> 00:34:46,510
That's a good question.
I mean, you're up where the

597
00:34:46,510 --> 00:34:50,030
leaves are and like a Maple
tree, I I mean, I don't, I'm not

598
00:34:50,030 --> 00:34:51,590
sure, 3040 feet.
Yeah.

599
00:34:51,909 --> 00:34:52,270
Yeah.
OK.

600
00:34:52,670 --> 00:34:54,750
I'd say that's a good estimate.
OK.

601
00:34:55,750 --> 00:34:57,500
It's great.
Interesting.

602
00:34:57,500 --> 00:35:05,300
I got to see the Penguins from
above and the monkeys, and what

603
00:35:05,300 --> 00:35:08,020
else did I see in their natural?
Habitat 30 feet below Maple

604
00:35:08,060 --> 00:35:09,260
Tree.
Right.

605
00:35:09,460 --> 00:35:11,860
It was cool.
They have some, like

606
00:35:11,860 --> 00:35:14,100
informational things up there
about the animals.

607
00:35:20,200 --> 00:35:15,620
Is it enclosed?
So you're still learning about

608
00:35:16,100 --> 00:35:18,460
everything around you.
So what's?

609
00:35:21,040 --> 00:35:23,280
What's like the vibe?
Like, are you on like a bridge

610
00:35:23,280 --> 00:35:25,560
or is it enclosed in glass or
like what?

611
00:35:25,560 --> 00:35:26,520
Are you surprised?
How?

612
00:35:26,520 --> 00:35:29,880
Narrow it was.
It's like a single file

613
00:35:29,880 --> 00:35:33,680
suspension bridge and goodness
with like with.

614
00:35:33,680 --> 00:35:35,840
Like rope edges.
That's what I It is ropes.

615
00:35:35,880 --> 00:35:37,400
Yeah, it's ropes.
Ropes.

616
00:35:37,560 --> 00:35:39,040
Yeah.
Ropes maybe go out to my

617
00:35:39,040 --> 00:35:42,720
shoulder and and there's nothing
in.

618
00:35:42,720 --> 00:35:48,400
Between the rope and the bridge.
It's the It's like a netting

619
00:35:48,520 --> 00:35:50,300
rope.
A netted rope.

620
00:35:50,660 --> 00:35:53,540
So if you've tripped or
something, you're not gonna you

621
00:35:53,540 --> 00:35:55,260
get caught by the net.
Yeah, right.

622
00:35:56,260 --> 00:35:57,700
But I'm.
Sweating.

623
00:35:57,700 --> 00:36:00,020
Thinking.
About it, yeah, I don't have.

624
00:36:00,020 --> 00:36:06,220
That for your heights.
So I was like we skipping across

625
00:36:06,220 --> 00:36:08,780
these suspension bridges and
Jim's like stop.

626
00:36:09,490 --> 00:36:12,050
Shaking the bridge, you know,
And he's holding on.

627
00:36:12,050 --> 00:36:15,130
He's like, hold, hold my water.
I can't, You know, I need to use

628
00:36:15,130 --> 00:36:17,930
both hands, yeah.
Like my fingers.

629
00:36:17,930 --> 00:36:21,450
Are gonna fall off for hours.
It gives me the heebie.

630
00:36:21,490 --> 00:36:23,170
Jeebies.
It was great, but.

631
00:36:24,130 --> 00:36:25,850
Yeah, it's.
It was a pretty neat thing.

632
00:36:25,930 --> 00:36:28,050
I think it's new.
I think they just built it like

633
00:36:28,370 --> 00:36:31,370
a year or two ago and I've
always wanted to see it and I

634
00:36:31,370 --> 00:36:33,210
finally got to see it.
Interesting.

635
00:36:33,450 --> 00:36:36,690
Yep.
I learned that emus can run 30

636
00:36:36,690 --> 00:36:40,390
miles an hour.
And did you know it's the males

637
00:36:40,390 --> 00:36:42,950
that sit on the eggs, not the
females?

638
00:36:43,270 --> 00:36:45,750
Interesting.
So the female lays it, the male

639
00:36:45,750 --> 00:36:47,390
sits on it.
And then does the female go get

640
00:36:47,390 --> 00:36:48,670
food?
That's usually what the other

641
00:36:48,790 --> 00:36:50,310
animal does.
Oh, they didn't say.

642
00:36:50,310 --> 00:36:53,750
That, but I was just like,
alright, right on.

643
00:36:55,790 --> 00:36:58,190
Oh, and then this was really
interesting.

644
00:36:58,190 --> 00:37:04,390
They have Japanese macaque like
these little monkeys and they've

645
00:37:04,390 --> 00:37:10,970
got.
Like pink faces and pink butts.

646
00:37:11,610 --> 00:37:17,170
But the sign said if they get
really angry, their face and

647
00:37:17,170 --> 00:37:22,290
butt turn a different color.
So it's like an inside joke

648
00:37:22,370 --> 00:37:24,370
right now.
Like, if Jim is getting my

649
00:37:24,370 --> 00:37:27,090
husband, if he's getting really
crabby, I'm just gonna ask him

650
00:37:27,090 --> 00:37:31,530
what color his butt is.
And immediately, he's.

651
00:37:31,530 --> 00:37:35,530
That angry, right?
Right, but it's already red.

652
00:37:35,570 --> 00:37:37,970
I wonder what color it turns.
Well, it's like I.

653
00:37:37,970 --> 00:37:40,650
Think it's different shades.
It's like I'm having a mood

654
00:37:40,650 --> 00:37:43,850
ring, like a built in mood ring.
Yeah, a butt mood ring.

655
00:37:45,970 --> 00:37:49,170
So that was really interesting.
And the nature is great.

656
00:37:49,450 --> 00:37:51,970
I think nature is amazing.
Absolutely.

657
00:37:51,970 --> 00:37:55,370
So yeah, we had the.
Mountain versus ocean debate

658
00:37:55,410 --> 00:37:57,490
earlier we were both on the team
Mountain.

659
00:37:57,770 --> 00:38:00,210
Even though I'm scared of
heights, I do like mountains

660
00:38:00,410 --> 00:38:02,210
that.
There's still ground underneath

661
00:38:02,210 --> 00:38:03,530
you.
That's a whole different thing.

662
00:38:03,530 --> 00:38:05,050
Yeah, it's.
Different When you feel like

663
00:38:05,050 --> 00:38:08,210
you're just out and open, yeah,
it's something about.

664
00:38:09,130 --> 00:38:12,810
If I get to a certain level for
some reason, all I can all I can

665
00:38:12,970 --> 00:38:16,130
imagine is that my body is just
gonna, like, spontaneously jump

666
00:38:16,130 --> 00:38:18,690
from where it is.
Like I'm not gonna control it.

667
00:38:19,610 --> 00:38:20,450
I don't.
Know why?

668
00:38:22,050 --> 00:38:21,850
But that's what I'm thinking.
It's clearly not gonna.

669
00:38:22,930 --> 00:38:26,330
Like all of a sudden I'm just
gonna step off the edge for no

670
00:38:26,330 --> 00:38:27,690
apparent reason.
So as a.

671
00:38:27,730 --> 00:38:31,790
Child, did you?
Go on, Jungle Jim's where you

672
00:38:32,390 --> 00:38:34,110
are, Yeah, jumped.
Off swings, Yeah.

673
00:38:34,350 --> 00:38:38,670
See, the fear of heights for me
doesn't start until probably

674
00:38:38,670 --> 00:38:40,590
above 20 feet.
Like I can get.

675
00:38:40,830 --> 00:38:43,990
I can get 20 feet pretty well.
We talked about hunting a lot.

676
00:38:43,990 --> 00:38:46,870
I'm a bull hunter.
I generally like to be up off

677
00:38:46,870 --> 00:38:47,870
the ground when you're doing
that.

678
00:38:48,750 --> 00:38:52,620
So I can do that but like.
There's somewhere in there,

679
00:38:52,620 --> 00:38:54,740
there's a cutoff.
It's probably about 20 feet that

680
00:38:54,740 --> 00:38:56,700
it goes from.
Yeah, this is awesome to never

681
00:38:56,700 --> 00:38:58,860
want to do this again.
There's that much room in

682
00:38:58,860 --> 00:39:00,740
between, yeah.
OK, but yeah, I'll climb the

683
00:39:00,740 --> 00:39:02,220
jungle gym.
Absolutely.

684
00:39:02,380 --> 00:39:03,460
Yeah.
Yeah, that's good.

685
00:39:03,700 --> 00:39:07,020
Yeah, the.
Is that the junk?

686
00:39:07,020 --> 00:39:09,580
Is the jungle gym the metal
thing, the metal Dome looking

687
00:39:09,580 --> 00:39:11,340
thing?
Or that's the thing we used it

688
00:39:11,420 --> 00:39:13,340
as.
More of like a vague term to

689
00:39:13,380 --> 00:39:15,860
just anything, anything you
climb.

690
00:39:18,260 --> 00:39:19,460
Yeah, yeah.
So.

691
00:39:20,200 --> 00:39:24,040
Yeah, so I saw when you, out of
door activity, you pulled in

692
00:39:24,040 --> 00:39:26,520
today, you've got your bike on
the back of your car.

693
00:39:26,920 --> 00:39:29,200
That's another one of your
activities, yes.

694
00:39:29,240 --> 00:39:32,800
Bike to the beat is tomorrow.
So.

695
00:39:32,800 --> 00:39:35,640
We're going to go.
I think we signed up for the 16

696
00:39:35,640 --> 00:39:41,040
mile bike ride, so let's be fun.
They've got different stations

697
00:39:41,040 --> 00:39:45,520
you can stop at along the road
and listen to music and get

698
00:39:45,520 --> 00:39:48,480
snacks and yeah, I.
Bought an E bike recently.

699
00:39:48,480 --> 00:39:50,210
Is that cheating?
You bike.

700
00:39:50,250 --> 00:39:54,610
I'm really curious about those.
I've done a test drive of one I

701
00:39:54,610 --> 00:39:57,690
thought was pretty amazing.
Just think of how far I could go

702
00:39:57,730 --> 00:39:59,570
if I had that extra little zip.
You know?

703
00:39:59,810 --> 00:40:00,690
You don't know.
It's awesome.

704
00:40:00,890 --> 00:40:04,490
Yes, I looked this up before.
My E bike is currently out of a

705
00:40:04,490 --> 00:40:05,330
Commission.
It broke.

706
00:40:05,330 --> 00:40:09,890
We can talk about that.
But there is the Fox River trail

707
00:40:09,970 --> 00:40:12,690
that goes like I don't know if
it turns into a different name,

708
00:40:12,770 --> 00:40:15,690
but it goes all the way almost
to Hilbert like it comes.

709
00:40:15,690 --> 00:40:16,930
I think it does.
Almost.

710
00:40:17,130 --> 00:40:20,340
Isn't that an old Rail Rd.
Something like that, yeah.

711
00:40:21,140 --> 00:40:25,060
And I looked and I was going to
like, I could have ridden my

712
00:40:25,180 --> 00:40:26,500
ebike there.
I robably would have had to

713
00:40:26,500 --> 00:40:29,300
charge it a little bit, like
when I got there to like I could

714
00:40:29,300 --> 00:40:30,620
have came and like looked
around.

715
00:40:31,240 --> 00:40:33,640
You need like a.
Tesla No.

716
00:40:33,680 --> 00:40:39,280
It's just the wall.
No, I was.

717
00:40:39,280 --> 00:40:42,280
I learned that recently too.
Tesla's when you set something

718
00:40:42,280 --> 00:40:44,400
in their GPS, like you always
think, like, how's the Tesla

719
00:40:44,400 --> 00:40:45,800
gonna do a cross country road
trip, right?

720
00:40:46,200 --> 00:40:49,360
Like when you put something in a
Tesla GPS, it maps the route

721
00:40:49,360 --> 00:40:52,560
that you can pick where there's
Tesla charging stations across

722
00:40:52,560 --> 00:40:53,280
the country.
That's smart.

723
00:40:53,880 --> 00:40:58,380
Yeah, so no I didn't need that
intricate of charger though.

724
00:40:58,380 --> 00:41:01,740
I just would have needed like a
wall plug in probably 3 hours a

725
00:41:01,740 --> 00:41:05,780
time.
So, but to a biker, the E bike

726
00:41:05,780 --> 00:41:11,140
isn't cheating.
I just, I think it's great that

727
00:41:11,140 --> 00:41:14,460
you're out there and moving your
body and enjoying.

728
00:41:14,850 --> 00:41:18,730
Nature and the outdoors, so I
have no judgment for me.

729
00:41:19,930 --> 00:41:21,410
No.
I wondered where it landed.

730
00:41:21,410 --> 00:41:23,090
I wondered.
I'm sure it lands different with

731
00:41:23,090 --> 00:41:24,890
everybody.
It was super fun.

732
00:41:25,170 --> 00:41:26,730
It was great.
I bought it pretty much like to

733
00:41:26,770 --> 00:41:28,570
commute back and forth to work
on nice days.

734
00:41:28,650 --> 00:41:31,890
That was awesome.
It was great All in all.

735
00:41:32,050 --> 00:41:36,050
And then one day I just stopped
working and I haven't had it

736
00:41:36,050 --> 00:41:39,450
that long and now I'm having
some warranty issues with the

737
00:41:39,450 --> 00:41:43,100
company where they don't want to
do the warranty.

738
00:41:43,100 --> 00:41:47,260
So that's frustrating.
So I don't know I I was

739
00:41:47,260 --> 00:41:52,340
completely campy bike until now.
I'm in the middling ground.

740
00:41:52,340 --> 00:41:55,100
Did it poop out?
On you while you were at work Or

741
00:41:55,100 --> 00:41:58,140
were you at least at home?
It was on a ride, just a leisure

742
00:41:58,180 --> 00:42:01,060
ride.
It's funny, I I I bought it as

743
00:42:01,060 --> 00:42:04,500
more of like a functional thing
and then end up really liking

744
00:42:04,500 --> 00:42:06,140
it.
So like I I wrote it for

745
00:42:06,140 --> 00:42:09,580
enjoyment a lot.
And I was on like a leisure ride

746
00:42:09,580 --> 00:42:11,730
and it just like started kicking
in and out.

747
00:42:11,730 --> 00:42:13,410
And then the next thing you
know, I was just peddling.

748
00:42:13,410 --> 00:42:15,130
Peddling like the.
Rest of us?

749
00:42:15,130 --> 00:42:18,730
Yep.
Like the rest and it's I didn't,

750
00:42:19,730 --> 00:42:23,850
I didn't estimate or I may have
underestimated like how like

751
00:42:23,850 --> 00:42:26,330
it's a fat tire E bike and it's
super heavy because it's got

752
00:42:26,330 --> 00:42:29,490
that heavy old battery.
So it's not like riding a normal

753
00:42:29,490 --> 00:42:33,650
bike when the batteries went on.
It's just like slogging on this,

754
00:42:33,650 --> 00:42:39,740
like heavy, like Titanic,
seemingly bike, and just like

755
00:42:39,740 --> 00:42:44,220
the lowest gear going 3 miles an
hour, probably walk faster.

756
00:42:44,220 --> 00:42:48,380
And then I got home when I was
sweating and like I'd actually

757
00:42:48,380 --> 00:42:49,780
been biking.
I know that you.

758
00:42:49,820 --> 00:42:54,540
Have a son, cracked.
Do you ever pop him on the back?

759
00:42:54,580 --> 00:42:57,660
And I was going to, I was in the
process.

760
00:42:57,660 --> 00:43:00,500
There was a there was a lobbying
effort on on my part.

761
00:43:01,060 --> 00:43:02,540
I wanted to get the trailer
behind it.

762
00:43:02,540 --> 00:43:05,660
It went They would go really
fast depending on where you set

763
00:43:05,660 --> 00:43:09,460
it.
And I had I was I was lobbying

764
00:43:09,460 --> 00:43:13,060
for the the the trailer behind
the bike to bring him a lobbying

765
00:43:13,060 --> 00:43:17,020
my wife for said permission to
do that.

766
00:43:17,020 --> 00:43:20,660
And I was just about there when
the bike broken so when the bike

767
00:43:20,660 --> 00:43:24,140
broke.
So I hadn't I had read kind of

768
00:43:24,140 --> 00:43:28,220
some horror stories about the
the things that sit on the rack

769
00:43:28,260 --> 00:43:31,620
you know like the the plastic
thing where you see the kid in

770
00:43:31,620 --> 00:43:33,820
the like right in the back like
riding double recycling.

771
00:43:34,340 --> 00:43:36,380
So I wasn't going to do that.
I was going to get the trailer.

772
00:43:36,990 --> 00:43:39,150
But I think he would have loved
it, yeah.

773
00:43:39,550 --> 00:43:40,790
Yeah, absolutely.
Like who would?

774
00:43:41,230 --> 00:43:42,390
Yes, looks.
Like, fun?

775
00:43:42,510 --> 00:43:45,590
Yeah.
So 16 miles, you're doing a ride

776
00:43:45,590 --> 00:43:46,910
tomorrow.
Is that like your normal?

777
00:43:46,910 --> 00:43:47,710
Yeah.
And.

778
00:43:47,790 --> 00:43:50,430
They have ones that go much
further than that.

779
00:43:50,430 --> 00:43:53,230
They have roads that are twice
as long as that.

780
00:43:53,230 --> 00:43:56,310
But we're just gonna do the
little one and and that's

781
00:43:56,310 --> 00:43:58,190
something you and Jim do
together, like you both bike.

782
00:43:59,310 --> 00:44:00,950
Jim won't be joining me on this
one.

783
00:44:00,990 --> 00:44:02,630
I'm just go meeting up with a
friend.

784
00:44:02,670 --> 00:44:06,150
Got you and a friend, yeah.
And we do it every year, so.

785
00:44:06,650 --> 00:44:10,090
We'll do it.
See how I feel tomorrow or I

786
00:44:10,090 --> 00:44:13,410
mean not tomorrow, Sunday,
normally the day after I'm

787
00:44:13,410 --> 00:44:16,130
feeling a little.
Do you bike pretty avidly or is

788
00:44:16,130 --> 00:44:19,770
it just just by happenstance
that this bike run is tomorrow?

789
00:44:19,810 --> 00:44:22,010
No, I'm.
Super regretting that I haven't

790
00:44:22,370 --> 00:44:26,410
gotten out on the bike more
right now because I know if I do

791
00:44:26,410 --> 00:44:30,690
16 miles straight my butt is
going to be so much pain.

792
00:44:31,130 --> 00:44:34,170
I've got the padded.
Seat and the padded bike shirts

793
00:44:34,170 --> 00:44:39,060
so.
I'm doing everything I can to be

794
00:44:39,060 --> 00:44:41,780
alright for tomorrow.
Yeah, see, that's something I

795
00:44:41,780 --> 00:44:43,660
noticed you do.
You get like a what?

796
00:44:43,660 --> 00:44:45,500
The more you ride.
It's it's kind of like playing

797
00:44:45,500 --> 00:44:47,460
guitar, where you get calluses
on your fingers, like you get

798
00:44:47,460 --> 00:44:49,540
the butt callus.
Yeah, the bike butt.

799
00:44:49,660 --> 00:44:51,660
I don't have that.
Callus built up yet?

800
00:44:53,860 --> 00:44:55,540
So but.
We'll just do it, man.

801
00:44:56,700 --> 00:45:01,820
So how, how long was it like
from when you started that first

802
00:45:01,820 --> 00:45:06,870
like Campfire Maple syrup
adventure, which was that has to

803
00:45:06,870 --> 00:45:08,670
be the way to put it.
The first year is an adventure

804
00:45:08,670 --> 00:45:11,150
for everybody.
When we make Maple syrup, how,

805
00:45:11,270 --> 00:45:15,110
what, how long of a time span
was it between that and when

806
00:45:15,110 --> 00:45:19,870
Smokey Lake became a business?
You know.

807
00:45:19,910 --> 00:45:23,150
It's all kind of a blur to me
now, but I'm just gonna say

808
00:45:23,190 --> 00:45:26,510
maybe five years, four years
maybe.

809
00:45:28,390 --> 00:45:35,270
And I remember.
Saying to Jim, like do you think

810
00:45:36,190 --> 00:45:38,590
we would ever have a storefront?
Like is that what you're

811
00:45:38,590 --> 00:45:42,630
envisioning?
And he's like, well, yeah, I

812
00:45:42,630 --> 00:45:45,350
think, you know that would be
the probably the next step and.

813
00:45:46,510 --> 00:45:50,430
And I just.
I was like, I just wanted to tap

814
00:45:50,430 --> 00:45:53,390
a couple trees, man.
I decided to have a little fun

815
00:45:53,390 --> 00:45:54,710
and try new.
That's my thing.

816
00:45:54,710 --> 00:45:56,350
I like to try new things, you
know?

817
00:45:56,350 --> 00:46:02,380
And but no, it's it's.
Cool.

818
00:46:02,380 --> 00:46:06,420
That you can start something,
you know, find something that

819
00:46:06,420 --> 00:46:09,500
you really love and are
passionate about and grow it and

820
00:46:10,100 --> 00:46:15,500
you can turn into something much
bigger than ourselves, You know,

821
00:46:15,500 --> 00:46:19,620
I thought it would just be this
little side thing that we did

822
00:46:19,620 --> 00:46:21,940
and.
I don't know it.

823
00:46:21,940 --> 00:46:27,540
Just kind of all happened.
Slowly at. 1st and then all at

824
00:46:27,540 --> 00:46:30,420
once.
It's weird when you look back

825
00:46:30,420 --> 00:46:34,180
on.
The last year or last five years

826
00:46:34,180 --> 00:46:37,460
or 10 years and you're like,
wow, we really did a lot.

827
00:46:38,540 --> 00:46:41,460
I think.
We tend to underestimate what we

828
00:46:41,460 --> 00:46:46,020
can get done, you know, today or
this week and.

829
00:46:47,500 --> 00:46:48,420
You know.
Or no.

830
00:46:48,420 --> 00:46:50,940
So we overestimate.
We overestimate, like, oh, I

831
00:46:50,940 --> 00:46:54,020
need to get done all this stuff,
you know, It's like a Tony

832
00:46:54,020 --> 00:46:57,260
Robbins thing, right?
I think that's a, he says.

833
00:46:57,260 --> 00:47:02,050
You overestimate what you can do
in a year and you underestimate

834
00:47:02,050 --> 00:47:03,890
what you can do in five years
exactly.

835
00:47:03,970 --> 00:47:05,930
Exactly.
That's where I was going with

836
00:47:05,930 --> 00:47:06,610
that.
Yeah.

837
00:47:07,210 --> 00:47:10,410
So I know.
Yeah, you.

838
00:47:10,890 --> 00:47:12,330
Just keep trucking along and
then you.

839
00:47:13,450 --> 00:47:15,850
Kind of get lost in the
whirlwind I would imagine when

840
00:47:16,210 --> 00:47:20,010
you anytime you're in the, it's
kind of like a rocket that's

841
00:47:20,010 --> 00:47:22,610
taken off and you either hold on
or you're like.

842
00:47:23,170 --> 00:47:25,880
Yeah, great.
The way the way your growth has

843
00:47:25,880 --> 00:47:27,480
been phenomenal and it's clear
to see why.

844
00:47:27,480 --> 00:47:29,800
I think that's another that'd be
another interesting thing to

845
00:47:29,800 --> 00:47:33,400
talk about is I I like talking
about like organizational

846
00:47:33,400 --> 00:47:38,520
culture and like how you can be
effective as an organization and

847
00:47:38,520 --> 00:47:41,120
how that kind of leads to
excellence.

848
00:47:41,640 --> 00:47:46,120
And I mean that's so clear in in
your products and in your

849
00:47:46,120 --> 00:47:51,960
business like your end product
is so pristine and like the the,

850
00:47:52,660 --> 00:47:55,300
the path to get there between
customer service and like the

851
00:47:55,300 --> 00:47:59,260
experience like that has to stem
from how you've built the

852
00:47:59,260 --> 00:48:01,220
business.
Like do you have intentional

853
00:48:01,220 --> 00:48:04,860
steps that you've put in place
in growing the business or is it

854
00:48:04,860 --> 00:48:08,740
just that that's innately who
you both are or how would you

855
00:48:08,740 --> 00:48:11,660
say you got to that point as a
business man?

856
00:48:11,780 --> 00:48:16,940
There's so many ways I could
answer that I feel like in the

857
00:48:16,940 --> 00:48:20,620
beginning I would.
You know, any business, the

858
00:48:20,620 --> 00:48:23,540
business owner is trying to do a
lot of different things.

859
00:48:23,540 --> 00:48:26,220
They're trying to do everything
on their own.

860
00:48:26,220 --> 00:48:30,300
And then once you bring other
people into the business and

861
00:48:30,300 --> 00:48:34,060
you're trying to expand.
You have to.

862
00:48:34,620 --> 00:48:36,540
Teach that person all that you
know and.

863
00:48:36,660 --> 00:48:41,940
And in doing so you realize, Oh
my gosh, I cannot believe all

864
00:48:41,940 --> 00:48:44,180
the things that are just in my
head.

865
00:48:44,620 --> 00:48:46,580
You know, like and now I have
to.

866
00:48:47,590 --> 00:48:50,070
In teaching somebody else, you
realize, okay, I need to

867
00:48:50,070 --> 00:48:53,630
simplify.
I need to how can I make this

868
00:48:53,630 --> 00:48:58,830
make more sense and so that we
can grow and all roll in the

869
00:48:58,830 --> 00:49:04,350
same direction.
And one thing that we're just

870
00:49:05,110 --> 00:49:09,190
really starting to embrace
lately is the importance of

871
00:49:09,190 --> 00:49:13,470
having team values like a common
value structure.

872
00:49:13,830 --> 00:49:17,320
And I always thought.
You know, 10 years ago I would

873
00:49:17,320 --> 00:49:21,600
have said that sounds like kind
of like fluff, you know, or that

874
00:49:21,600 --> 00:49:25,000
doesn't like is it really that
important, But really it is like

875
00:49:25,000 --> 00:49:33,600
I our values are accountability,
reliability and craftsmanship

876
00:49:33,600 --> 00:49:40,000
and quality.
So it helps just explain you

877
00:49:40,000 --> 00:49:44,960
know what we are expecting of
each other and helping us all.

878
00:49:45,630 --> 00:49:50,310
Move in the same direction and
so just having it seems so

879
00:49:50,310 --> 00:49:55,870
simple and but it really has
made such a huge difference.

880
00:49:56,190 --> 00:50:00,190
I think your growth probably
demanded you do that because

881
00:50:01,030 --> 00:50:04,830
early like especially, I mean
your your your employees are

882
00:50:04,830 --> 00:50:06,550
hands on folks doing hands on
things.

883
00:50:07,030 --> 00:50:10,190
You could be very selective at
the beginning of somebody that

884
00:50:10,190 --> 00:50:14,570
you knew exactly the type of
work they were gonna do and you

885
00:50:14,570 --> 00:50:17,450
knew they embodied those values,
but you didn't have to write it

886
00:50:17,450 --> 00:50:20,250
on paper.
Now with the growth you've had

887
00:50:20,330 --> 00:50:24,530
like you have to, when you think
of onboarding someone new into

888
00:50:24,530 --> 00:50:28,130
your environment, you have to
almost have to have that preface

889
00:50:28,210 --> 00:50:30,330
of saying this is how we do
things here.

890
00:50:30,650 --> 00:50:33,890
But that's exactly why what I'm
getting at with that question,

891
00:50:33,890 --> 00:50:38,970
and I think you got there
perfectly of like every pan that

892
00:50:38,970 --> 00:50:42,850
leaves your guys's place, every
arch that's there, like you walk

893
00:50:42,850 --> 00:50:46,720
in and you like it's like a
Maple syrup or is Mecca when you

894
00:50:46,720 --> 00:50:49,240
walk in like it's stainless
everywhere and you start, you

895
00:50:49,240 --> 00:50:51,360
know, dripping one single tear
when you rock it.

896
00:50:51,960 --> 00:50:57,440
But like there's a that was
demanded probably because at

897
00:50:57,440 --> 00:51:00,720
certain point like I think we
talked one time and and at that

898
00:51:00,720 --> 00:51:03,960
point I can't remember how many
you said but it was you could

899
00:51:03,960 --> 00:51:06,880
take several welders if you
would have been able to find

900
00:51:06,880 --> 00:51:12,040
them.
That scenario leads itself to

901
00:51:12,040 --> 00:51:14,740
like Okay.
Here's how we on board and

902
00:51:14,740 --> 00:51:16,340
here's how we do things at
Smokey Lake.

903
00:51:16,340 --> 00:51:20,340
Like because you, I know how, I
know how your organization and

904
00:51:20,340 --> 00:51:22,340
you both operate.
Like you you don't want, you're

905
00:51:22,340 --> 00:51:24,260
not looking for someone for a
year or six months.

906
00:51:24,260 --> 00:51:27,300
Like you want somebody that's
going to enter your organization

907
00:51:27,300 --> 00:51:30,620
and and help build and grow
together and mutually

908
00:51:30,620 --> 00:51:33,380
beneficial.
And like without that preface of

909
00:51:33,380 --> 00:51:37,260
that it's hard to convey that.
I think, yeah, it's good to.

910
00:51:37,260 --> 00:51:40,180
Have a It's like a foundation
like, hey, this is what we're

911
00:51:40,180 --> 00:51:45,150
going to build on together and.
I think if you know what you

912
00:51:45,150 --> 00:51:48,470
stand for and what you're about,
then other people can work.

913
00:51:48,470 --> 00:51:51,270
Clearly decide hey do I wanna be
part of this and.

914
00:51:52,950 --> 00:51:54,950
Whatever.
How did that decision work for

915
00:51:54,950 --> 00:51:58,230
you as the company grew?
Because you said earlier that

916
00:51:58,590 --> 00:52:01,550
like Jim is the one that's
obsessed and you know, he said

917
00:52:01,550 --> 00:52:04,310
the storefront.
So how did that work for you

918
00:52:04,670 --> 00:52:08,870
about navigating what you wanted
to do within the business and

919
00:52:09,190 --> 00:52:11,990
like what your roles,
responsibilities, how did that

920
00:52:11,990 --> 00:52:13,830
develop with you?
Oh.

921
00:52:14,070 --> 00:52:18,430
Well, that's an interesting
question because that might be

922
00:52:18,470 --> 00:52:21,990
all kind of changing coming up
here soon.

923
00:52:23,150 --> 00:52:25,350
Yeah, but like I.
Kind of.

924
00:52:25,910 --> 00:52:29,790
I would call Jim our visionary.
I think it's important for every

925
00:52:29,790 --> 00:52:33,470
organization to have a visionary
on top and.

926
00:52:34,590 --> 00:52:38,750
Pushing to do new things and
innovate and you know.

927
00:52:40,150 --> 00:52:42,790
Chart A.
Chart a direction you know.

928
00:52:44,310 --> 00:52:47,870
But then underneath each
visionary you need to have an

929
00:52:47,870 --> 00:52:52,110
implementer.
And I think that without me

930
00:52:52,110 --> 00:53:00,870
realizing it, I kind of became
an implementer and so I I go to.

931
00:53:03,260 --> 00:53:05,740
A career council.
Not a career counselor, but like

932
00:53:05,740 --> 00:53:11,900
a like a leadership coach.
And she had me take the survey

933
00:53:11,900 --> 00:53:14,420
where I could find my 5
strengths.

934
00:53:14,460 --> 00:53:22,900
And I I realized like one of my
strengths is that I like to make

935
00:53:22,900 --> 00:53:28,740
things work or to fix things.
And so I'm always like seeing

936
00:53:28,740 --> 00:53:30,940
ohh this is the vision.
And then I need to.

937
00:53:31,780 --> 00:53:34,850
I always want to like.
Fix it and make it happen, you

938
00:53:34,850 --> 00:53:39,370
know?
So I think as we grew, I

939
00:53:39,370 --> 00:53:44,890
realized, wow, there's so many
things to like, fix and do.

940
00:53:44,890 --> 00:53:48,130
I can't do it all.
So I've got, you know, our

941
00:53:48,130 --> 00:53:51,370
office manager, Jenny.
She's doing a.

942
00:53:51,370 --> 00:53:55,890
Lot of like logistics with the
shipping and all of the

943
00:53:57,090 --> 00:54:01,050
financial stuff.
She's the fixer there and I'm.

944
00:54:02,170 --> 00:54:05,970
The fixer in the marketing.
And so it was kind of by need

945
00:54:05,970 --> 00:54:09,810
and now it can develop to
somewhere where you kind of like

946
00:54:09,810 --> 00:54:11,770
can be a little bit more
intentional, I think.

947
00:54:11,770 --> 00:54:17,210
Yeah, we started out thinking,
Oh, well, we can be kind of like

948
00:54:17,210 --> 00:54:20,850
a flat organization where we're
all important, we're all links

949
00:54:20,850 --> 00:54:25,450
in the same chain and we're all
pitching in and we're all making

950
00:54:25,450 --> 00:54:29,510
this thing happen.
And now we're thinking, OK,

951
00:54:29,510 --> 00:54:33,710
well, we're getting bigger.
We need to have more structured

952
00:54:33,710 --> 00:54:37,590
accountability.
So instead of me running around

953
00:54:37,590 --> 00:54:42,630
to every single person in the
business and saying, oh, did you

954
00:54:42,630 --> 00:54:44,030
do this?
Did you do that?

955
00:54:44,030 --> 00:54:47,030
You know, like how, how are we
doing on this project?

956
00:54:47,430 --> 00:54:51,390
I should only have to ask.
You know.

957
00:54:51,790 --> 00:54:55,670
Two people and those two people
are taken care of.

958
00:54:56,090 --> 00:54:58,850
Three more people and you know
there's there should be more of

959
00:54:58,850 --> 00:55:03,530
like a we're realizing that this
flat structure is not conducive

960
00:55:03,530 --> 00:55:06,290
to.
Hierarchy.

961
00:55:06,290 --> 00:55:12,530
And or it's not conducive to
accountability, you know,

962
00:55:12,570 --> 00:55:16,450
because everybody is like, well,
that's you don't want people to

963
00:55:16,450 --> 00:55:18,770
think, well, that's not my job,
someone else will do it.

964
00:55:20,250 --> 00:55:24,370
And not just accountability, but
organizational direction.

965
00:55:25,730 --> 00:55:30,610
The the, you know, the the cogs
in the wheel, if they're not

966
00:55:30,610 --> 00:55:35,490
touching, don't always have the
same message or the same story.

967
00:55:36,810 --> 00:55:40,330
That was a that was kind of like
a hype thing for a while, like

968
00:55:40,330 --> 00:55:42,850
we're flattening our leadership
or we're flattening our

969
00:55:42,850 --> 00:55:44,610
organization.
Was that a trend?

970
00:55:44,970 --> 00:55:47,450
Yeah, I think so.
I felt like it was for a while,

971
00:55:48,330 --> 00:55:51,910
but through a different scale.
I think that's a very natural

972
00:55:51,910 --> 00:55:57,350
growth of a of a small to medium
to a large to a Fortune 500

973
00:55:57,350 --> 00:56:00,670
company.
There's going to be a certain

974
00:56:00,670 --> 00:56:05,110
flatness at the smaller levels.
I think there were a lot and

975
00:56:05,190 --> 00:56:08,390
they're probably there's some
organizations that needed it

976
00:56:08,390 --> 00:56:11,790
that had some redundancy that
you know, in places that didn't

977
00:56:11,790 --> 00:56:15,860
need to be.
But I feel like it was and maybe

978
00:56:15,860 --> 00:56:19,020
I'm completely making that up.
But I mean, you've.

979
00:56:19,380 --> 00:56:23,100
Been talking to a lot of
different business owners and so

980
00:56:23,860 --> 00:56:25,660
you have.
You should be telling me some

981
00:56:25,940 --> 00:56:30,900
insights like.
I'm fascinated by leadership

982
00:56:30,900 --> 00:56:34,580
methodology.
It's something that that's one

983
00:56:34,580 --> 00:56:38,300
thing that it's been one of my
amount of rabbit holes like I'm

984
00:56:38,300 --> 00:56:41,140
I'm like you.
I like learning new things and

985
00:56:41,140 --> 00:56:42,740
leadership was one that stuck
with me.

986
00:56:42,940 --> 00:56:44,870
I've I'm still studying
leadership.

987
00:56:46,190 --> 00:56:49,590
It's there's so many different
ways to look at it, and it's

988
00:56:49,630 --> 00:56:54,270
it's it's this weird area where
there's seldom like a right

989
00:56:54,270 --> 00:56:59,390
answer, which is kind of fun.
It's frustrating at times, but

990
00:56:59,390 --> 00:57:03,350
it's there.
There's some certain there's

991
00:57:03,350 --> 00:57:07,630
some certain like home bases or
or cornerstones that if you hit

992
00:57:07,630 --> 00:57:11,430
consistently you'll lead well
and and like a lot of it.

993
00:57:11,430 --> 00:57:16,590
And I think it's nice to see in
the just the landscape of what

994
00:57:16,590 --> 00:57:19,030
work looks like right now, is
that most people understand that

995
00:57:19,110 --> 00:57:22,590
leadership is human 1st.
And if you understand the human

996
00:57:22,590 --> 00:57:28,470
element of it, you'll rarely be
let astray or go wrong because

997
00:57:29,190 --> 00:57:32,430
you everyone makes mistakes.
You'll make mistakes all the

998
00:57:32,430 --> 00:57:36,170
time.
But if the human element is okay

999
00:57:36,330 --> 00:57:41,490
of it and the respect is a two
way St. and accountability is a

1000
00:57:41,490 --> 00:57:47,050
two way St. leadership past that
is kind of easy.

1001
00:57:47,970 --> 00:57:52,890
Yeah, that's the yeah.
I I think that's one cool thing

1002
00:57:52,890 --> 00:57:57,290
about the size we are now like
yeah, we're we're doing a lot of

1003
00:57:58,090 --> 00:58:03,360
work and.
There's a lot going on, but

1004
00:58:03,360 --> 00:58:07,920
we're still small enough to all
meet on Monday morning and check

1005
00:58:07,920 --> 00:58:12,840
in with each other and say, OK,
where we going this week?

1006
00:58:13,040 --> 00:58:15,080
You have like a whole
organization get together on

1007
00:58:15,080 --> 00:58:16,680
Monday mornings.
Little cool.

1008
00:58:17,080 --> 00:58:20,720
Yeah, during the busy season it
gets a little rough because the

1009
00:58:20,720 --> 00:58:25,800
phone starts ringing earlier.
But yeah, this time of year,

1010
00:58:25,800 --> 00:58:28,480
every Monday we'll get together
and.

1011
00:58:29,800 --> 00:58:32,380
Say OK.
How did we do on our intentions

1012
00:58:32,380 --> 00:58:36,180
from last week and what are
intentions this week?

1013
00:58:36,180 --> 00:58:41,300
And go team, yeah, we kind of
talk about our values a little

1014
00:58:41,300 --> 00:58:42,380
bit.
Try to keep that at the

1015
00:58:42,380 --> 00:58:47,380
forefront.
And you know, those can be super

1016
00:58:47,380 --> 00:58:51,740
effective.
I'll never forget my first

1017
00:58:51,740 --> 00:58:54,980
experience with one of those.
Really, I was either.

1018
00:58:56,340 --> 00:59:00,720
I was just graduated from
college or maybe still in

1019
00:59:00,720 --> 00:59:04,120
college, I can't remember.
And I was.

1020
00:59:04,440 --> 00:59:08,120
I was working part time in radio
at the time, waiting for my full

1021
00:59:08,120 --> 00:59:13,200
time, first full time radio job
and like I needed more money.

1022
00:59:13,200 --> 00:59:15,440
Like I I I didn't have enough
money coming in.

1023
00:59:15,440 --> 00:59:21,400
So I started applying for some
jobs and I I don't know what you

1024
00:59:21,400 --> 00:59:25,080
would call it.
I I want to call it like fell

1025
00:59:25,080 --> 00:59:29,480
victim too.
But I that might be a little

1026
00:59:29,480 --> 00:59:31,600
strong.
I started working for this

1027
00:59:31,600 --> 00:59:35,960
company and they sold office
supplies.

1028
00:59:37,200 --> 00:59:40,320
But it was a really, it's not
like like the first thing you

1029
00:59:40,320 --> 00:59:42,520
probably picture is the office
if you're an office fan.

1030
00:59:42,560 --> 00:59:43,600
I don't know if you watched the
office.

1031
00:59:43,880 --> 00:59:48,870
Yeah, not like that.
It was like out cold calling

1032
00:59:48,870 --> 00:59:52,590
businesses, like cold stopping
in businesses selling office

1033
00:59:52,590 --> 00:59:53,710
supplies.
Yeah, and they're big.

1034
00:59:53,750 --> 00:59:58,630
I'll never forget their big hook
was that their paper was cheaper

1035
00:59:58,630 --> 01:00:01,590
than anybody else's paper, like
their reams or boxes of paper.

1036
01:00:03,630 --> 01:00:08,870
And it was All in all was just a
terrible opportunity because

1037
01:00:08,870 --> 01:00:12,270
there was no like book of
business or client list and

1038
01:00:12,270 --> 01:00:16,060
anybody who's in sales like.
That's what you have, You know,

1039
01:00:16,060 --> 01:00:17,340
like, that's how you make your
money.

1040
01:00:17,780 --> 01:00:21,500
Like you'll never make a living
consistently.

1041
01:00:21,740 --> 01:00:25,060
Like, even if you sold somebody
that box of paper, like, they're

1042
01:00:25,060 --> 01:00:28,060
not your client, like another
person from that business can go

1043
01:00:28,060 --> 01:00:29,700
there and sell them a box of
paper tomorrow.

1044
01:00:30,460 --> 01:00:33,580
So it was just this weird vibe
overall.

1045
01:00:33,580 --> 01:00:38,540
But I'll never forget there was
this really, like, cringy

1046
01:00:39,120 --> 01:00:42,680
meeting like that that was so
not well done.

1047
01:00:43,400 --> 01:00:47,760
Tell me.
More they sang this weird song.

1048
01:00:48,520 --> 01:00:55,120
It was very like cultish in a
way, and the air was heavy, like

1049
01:00:55,240 --> 01:00:57,130
sometimes you can, you know you
can.

1050
01:00:57,330 --> 01:01:00,690
It's palpable when things are
strange.

1051
01:01:00,810 --> 01:01:02,570
Was there like were?
They burning candles.

1052
01:01:02,890 --> 01:01:06,130
No candles.
No candles.

1053
01:01:06,850 --> 01:01:10,930
And looking back on it now that
I know what I do like the whole,

1054
01:01:10,930 --> 01:01:13,570
like, HR process was very
strange.

1055
01:01:13,610 --> 01:01:18,060
And it was like it was it was
all really weird and there were

1056
01:01:18,060 --> 01:01:21,540
red flags everywhere.
But being a a college student

1057
01:01:21,540 --> 01:01:24,020
that had never been in the
professional environment like

1058
01:01:24,020 --> 01:01:27,740
that, like I worked at grocery
stores my entire college career

1059
01:01:27,740 --> 01:01:30,460
and then I started working part
time in radio stations, which

1060
01:01:30,460 --> 01:01:34,900
are their own little animal.
So entering the business world,

1061
01:01:35,540 --> 01:01:37,540
this was like a eye opening
moment.

1062
01:01:37,540 --> 01:01:40,140
I was like, is this what it's
like everywhere?

1063
01:01:40,140 --> 01:01:45,130
Like this is really weird And I
and I was relatively good with

1064
01:01:45,130 --> 01:01:46,890
numbers.
So after a couple days I was

1065
01:01:46,890 --> 01:01:49,450
like there's no way this is
going to acquaint into a salary

1066
01:01:49,450 --> 01:01:53,130
that's going to be like I could
work part time at somewhere else

1067
01:01:53,130 --> 01:01:54,850
and and make more just set a
part time salary.

1068
01:01:55,610 --> 01:01:59,410
So I ended up leaving that very
quickly.

1069
01:01:59,530 --> 01:02:06,210
But the that that scenario
really sticks in my mind of like

1070
01:02:06,210 --> 01:02:09,300
that I don't have a.
Yeah, I'm pretty sure they would

1071
01:02:09,300 --> 01:02:14,140
knock me down pretty fast if I
suggested like, OK, let's all

1072
01:02:14,140 --> 01:02:18,140
sing this song.
Together it was, I can't even

1073
01:02:18,140 --> 01:02:21,500
really remember it.
There was clapping involved and

1074
01:02:21,500 --> 01:02:24,180
everybody was in a circle in
this big open room.

1075
01:02:25,940 --> 01:02:28,340
And I remember talking to a
couple of the people there.

1076
01:02:28,340 --> 01:02:31,020
And what started being the red
flags that stuck out to me on

1077
01:02:31,020 --> 01:02:35,120
top of it was that all of the 10
years were like two months, four

1078
01:02:35,120 --> 01:02:36,960
months, five months, three
months.

1079
01:02:36,960 --> 01:02:39,760
Like no one had been there for
an extended amount of time.

1080
01:02:41,840 --> 01:02:44,160
And I just don't know how
everybody learned the song.

1081
01:02:46,160 --> 01:02:48,960
They give it up on a screen.
Or something.

1082
01:02:49,520 --> 01:02:53,240
It was the strangest thing.
But that's the that's an

1083
01:02:53,240 --> 01:02:56,720
anomaly.
The there's the and I since then

1084
01:02:56,720 --> 01:02:59,160
I've been in so many of those
environments that do that like

1085
01:02:59,160 --> 01:03:01,960
the Monday morning get together
that's such a conducive like

1086
01:03:02,460 --> 01:03:05,700
growth filled touch base.
Yeah.

1087
01:03:05,820 --> 01:03:10,580
And I, we like to have a little
icebreaker because I want our

1088
01:03:10,580 --> 01:03:16,700
coworkers to like gel and like
you know, talk about something

1089
01:03:16,700 --> 01:03:21,940
other than pans and Maple syrup.
You know, let's, you know, get

1090
01:03:21,940 --> 01:03:26,660
to know each other a little bit
And yeah, it's it's been a good.

1091
01:03:27,390 --> 01:03:28,510
Good thing.
Yeah.

1092
01:03:28,830 --> 01:03:31,550
How surprised are people when
they come and pick up their

1093
01:03:31,550 --> 01:03:35,190
first like piece of equipment
from you that maybe like I

1094
01:03:35,190 --> 01:03:37,670
imagine there's people that
order from you that didn't even

1095
01:03:37,670 --> 01:03:39,430
know you were in Wisconsin or so
close.

1096
01:03:39,430 --> 01:03:43,870
And then they come and see like
this world class equipment is

1097
01:03:43,870 --> 01:03:45,990
made in their backyard and they
didn't even really know it.

1098
01:03:45,990 --> 01:03:47,230
Like, is that something you run
into?

1099
01:03:47,470 --> 01:03:51,270
Yeah.
We get people say a lot like you

1100
01:03:51,270 --> 01:03:55,760
make that here, you know?
So like everything's here, you

1101
01:03:55,760 --> 01:04:02,360
know, you know, and you know,
granted we get parts from all

1102
01:04:02,360 --> 01:04:06,480
over, but then we take those
parts and we, you know, all the

1103
01:04:06,480 --> 01:04:09,680
TIG welding, all of the MIG
welding.

1104
01:04:09,680 --> 01:04:14,600
We have our own fab department
and yeah, they do a great job

1105
01:04:14,600 --> 01:04:17,240
there.
I don't even, I don't refer to

1106
01:04:17,240 --> 01:04:21,160
them as welders most the time.
I just call them our artisans

1107
01:04:21,160 --> 01:04:23,320
because they just do beautiful
work.

1108
01:04:24,330 --> 01:04:28,690
You like there's no grinding on
our welds, and I don't know, I

1109
01:04:28,690 --> 01:04:30,170
feel like I'm getting too
salesy.

1110
01:04:31,930 --> 01:04:33,570
I'm just I'm.
Really proud of them.

1111
01:04:34,890 --> 01:04:39,690
It's it's hard not to be.
There's a there's a certain

1112
01:04:39,690 --> 01:04:45,810
level of when you have a certain
level of excellence.

1113
01:04:45,810 --> 01:04:48,610
It's hard to talk about it
without feeling that way.

1114
01:04:49,090 --> 01:04:54,050
But I mean it really is true
like, and it's a, it's a I talk

1115
01:04:54,050 --> 01:04:57,290
about it all the time to people,
especially people that don't

1116
01:04:57,290 --> 01:05:00,450
make Maple syrup.
They're like somebody will stop

1117
01:05:00,450 --> 01:05:02,810
by when we're in Maple syrup
season and be like, oh, where'd

1118
01:05:02,810 --> 01:05:04,130
you get this?
And I'll tell them, like if

1119
01:05:04,130 --> 01:05:07,090
they're made in Wisconsin,
they're literally the best on

1120
01:05:07,090 --> 01:05:09,130
the market.
Like out of anywhere in the

1121
01:05:09,130 --> 01:05:10,450
world.
Like I've seen the other stuff

1122
01:05:10,450 --> 01:05:13,290
and this stuff is the best and
it's awesome to talk about it

1123
01:05:13,290 --> 01:05:17,130
being in Wisconsin.
So it like it's it's hard not to

1124
01:05:17,210 --> 01:05:19,490
when it's that good, you know
it's it's just it sells itself.

1125
01:05:23,400 --> 01:05:26,880
Pretty proud of it, Yeah, yeah.
What a journey.

1126
01:05:26,960 --> 01:05:29,000
What a journey.
What's the what's some of the

1127
01:05:29,000 --> 01:05:32,400
stuff that sticks out about the
like the unknowns when you when

1128
01:05:32,400 --> 01:05:35,600
you're in a, when you go through
a journey like that of creating

1129
01:05:35,600 --> 01:05:37,720
this business that does what you
do.

1130
01:05:38,040 --> 01:05:40,640
What are some of the unknowns
that you look back on throughout

1131
01:05:40,640 --> 01:05:43,840
the years of ownership being
like, man, I didn't expect that

1132
01:05:43,840 --> 01:05:45,920
or like that came out of
nowhere.

1133
01:05:46,160 --> 01:05:46,680
What?
What?

1134
01:05:47,750 --> 01:05:50,590
Ohh man.
I would have had to think about

1135
01:05:50,590 --> 01:05:52,190
that.
I think ahead of time because I

1136
01:05:52,190 --> 01:05:57,350
I know as soon as I leave here
I'll think of 50 examples.

1137
01:05:58,310 --> 01:06:03,550
There's been so many, but I know
that there's been some really.

1138
01:06:05,030 --> 01:06:08,190
Crazy things.
I got the way credit card

1139
01:06:08,190 --> 01:06:15,270
companies work, I think.
Was it really eye opening to me?

1140
01:06:16,430 --> 01:06:20,270
I didn't realize every time I
bought something at the store,

1141
01:06:21,390 --> 01:06:23,670
you know, such a little bit of
money, yeah.

1142
01:06:24,190 --> 01:06:27,470
They just.
Take a chunk just for processing

1143
01:06:27,470 --> 01:06:29,950
the transaction.
I didn't realize it was a

1144
01:06:29,950 --> 01:06:35,510
percentage of and then if I and
I when I returned that item to

1145
01:06:35,510 --> 01:06:39,590
the store, I didn't realize that
the credit card company keeps

1146
01:06:39,590 --> 01:06:41,990
their cut.
And.

1147
01:06:42,230 --> 01:06:43,670
Yeah, I didn't know that till
this day.

1148
01:06:43,910 --> 01:06:45,990
I didn't.
Realize that when.

1149
01:06:46,380 --> 01:06:49,660
Someone disputes like if I
dispute a charge.

1150
01:06:50,740 --> 01:06:54,820
On my credit.
Card like a fraud charge or

1151
01:06:54,820 --> 01:06:56,900
whatever.
The credit card company isn't

1152
01:06:56,900 --> 01:07:00,620
just like, oh, we'll make it
right.

1153
01:07:01,220 --> 01:07:03,940
The credit card company is like,
oh that business.

1154
01:07:03,940 --> 01:07:06,900
I'm going to take that money
back from that business.

1155
01:07:06,900 --> 01:07:08,620
Even though they fulfilled the
product.

1156
01:07:08,620 --> 01:07:11,460
I'm going to take that money
back and give it back to this

1157
01:07:11,460 --> 01:07:16,040
person and.
So I don't it's there.

1158
01:07:18,240 --> 01:07:21,720
I guess if you're a credit card
company, that's a good business

1159
01:07:21,720 --> 01:07:24,400
to be in.
They're just.

1160
01:07:24,880 --> 01:07:27,280
They're like.
They win every time.

1161
01:07:27,280 --> 01:07:31,960
Like I I've it's like being the
one that follows the law and the

1162
01:07:31,960 --> 01:07:33,960
one that writes the law.
Like, yeah, if you write.

1163
01:07:34,000 --> 01:07:39,160
The law you're really making.
Bank, but I don't know.

1164
01:07:39,160 --> 01:07:43,200
I guess that was surprising.
There's a lot of things, I

1165
01:07:43,200 --> 01:07:48,220
think.
Human psychology is really

1166
01:07:48,700 --> 01:07:57,460
interesting and you learn a lot
about people when you're just

1167
01:07:57,460 --> 01:07:59,740
working with them, trying to get
them set up with.

1168
01:08:00,190 --> 01:08:03,990
Things, you know, I don't know.
I had what I had a really

1169
01:08:03,990 --> 01:08:06,350
interesting encounter the other
day.

1170
01:08:07,710 --> 01:08:10,910
Oh, I went to get a pizza and
there I'm.

1171
01:08:10,950 --> 01:08:14,150
I can't believe they didn't kick
this gentleman and gentleman's

1172
01:08:14,150 --> 01:08:20,350
being kind out out of this
restaurant, being extremely like

1173
01:08:20,670 --> 01:08:25,670
belligerent about not having his
pizza in time and swearing and

1174
01:08:25,670 --> 01:08:28,270
then made threats towards the
server.

1175
01:08:28,710 --> 01:08:33,510
And like I I couldn't believe
how well the people that were

1176
01:08:33,510 --> 01:08:36,870
there handled it.
I was having a hard time as an

1177
01:08:36,870 --> 01:08:40,910
innocent bystander outside of
it.

1178
01:08:40,990 --> 01:08:48,109
He was so mean and so abrasive
and like both of the two

1179
01:08:48,109 --> 01:08:51,470
individuals that worked at the
place handled it so, so well.

1180
01:08:52,830 --> 01:08:56,270
And that aspect of it has to be
tough at at business ownership.

1181
01:08:56,270 --> 01:08:59,720
Sometimes we don't have to talk
about it, but that part of the

1182
01:08:59,720 --> 01:09:04,160
human psychology when someone
is, you know, rude or or hateful

1183
01:09:04,160 --> 01:09:10,760
or something like that is
difficult to even see from the

1184
01:09:10,960 --> 01:09:14,000
an outside perspective and then
like to be one of those two

1185
01:09:14,000 --> 01:09:18,000
people involved in it would have
been extremely difficult.

1186
01:09:19,000 --> 01:09:21,000
So it's.
Hard.

1187
01:09:21,399 --> 01:09:26,200
Like we always say, we want to
be people's partner in Maple.

1188
01:09:26,729 --> 01:09:28,569
Help them achieve their goals
and we want to see them

1189
01:09:28,569 --> 01:09:33,050
successful and really excited
about that and then if you.

1190
01:09:36,250 --> 01:09:39,330
Like.
If they do something that feels.

1191
01:09:41,090 --> 01:09:44,529
Like it?
Not as.

1192
01:09:44,970 --> 01:09:51,050
You know, like if they try to,
like, I don't know, lie about

1193
01:09:51,529 --> 01:09:56,090
whatever, I don't know.
I try to keep it positive

1194
01:09:56,090 --> 01:09:58,570
though.
You know, it comes with the

1195
01:09:58,570 --> 01:10:01,090
territory somewhat and it's
really a, it's a it's a great

1196
01:10:01,090 --> 01:10:05,130
skill to have to be able to, you
know, like there's the duck

1197
01:10:05,130 --> 01:10:06,810
adage, right?
Like a like a duck the water

1198
01:10:06,810 --> 01:10:08,130
just runs off of their back,
right.

1199
01:10:08,130 --> 01:10:13,530
To be able to just let that,
like I know that to some extent

1200
01:10:13,850 --> 01:10:16,850
that interaction with those two
people that had to impact them

1201
01:10:16,970 --> 01:10:22,280
in some way on their humanistic
level, but like to the to the

1202
01:10:22,280 --> 01:10:27,120
eye and hopefully later on as
they like reflected on that they

1203
01:10:27,120 --> 01:10:30,760
were hopefully like just like
well, that was crazy.

1204
01:10:30,960 --> 01:10:34,840
And then with their life, yeah,
it didn't let it, like, stick

1205
01:10:34,840 --> 01:10:38,560
around and be this this thing.
Yeah, yeah.

1206
01:10:38,720 --> 01:10:41,640
In that scenario, I'd rather be
the bystander with.

1207
01:10:42,550 --> 01:10:45,190
Of popcorn like what's?
Happening.

1208
01:10:45,230 --> 01:10:46,990
Like watching.
Volley back and forth.

1209
01:10:47,230 --> 01:10:51,350
Yeah, I was definitely the Is
that a Michael Jackson gift with

1210
01:10:51,350 --> 01:10:52,950
the popcorn?
Yeah, whatever.

1211
01:10:52,950 --> 01:10:55,950
Wanted to Yeah, I was definitely
that, yeah.

1212
01:10:55,950 --> 01:10:58,790
And then it got to the point
where I almost like.

1213
01:10:58,790 --> 01:11:02,450
I considered saying something,
but then I didn't.

1214
01:11:02,610 --> 01:11:05,170
And then you waffle over that
like, should I have, Shouldn't I

1215
01:11:05,170 --> 01:11:07,330
have like?
What I have made it worse would

1216
01:11:07,410 --> 01:11:11,650
have escalated it, I don't know,
but it was a very interesting

1217
01:11:11,650 --> 01:11:15,730
scenario.
So I I can certainly see how

1218
01:11:15,730 --> 01:11:19,250
that you know that takes
different different routes every

1219
01:11:19,250 --> 01:11:20,850
day.
Well, good news.

1220
01:11:20,850 --> 01:11:23,370
Is probably that I can't think
of.

1221
01:11:24,860 --> 01:11:27,740
Scenario right now.
I guess I did just let it.

1222
01:11:28,220 --> 01:11:30,460
So you know, we don't know
what's happening in other

1223
01:11:30,460 --> 01:11:32,340
people's eyes.
They can have a bad day too.

1224
01:11:32,340 --> 01:11:35,500
So that's a that's a really
important lesson there.

1225
01:11:35,500 --> 01:11:38,020
There's a lot of kind of
language around that.

1226
01:11:38,020 --> 01:11:41,900
But like how almost always
someone's actions aren't

1227
01:11:41,900 --> 01:11:44,140
anything to do with what you
did, but it's like with what

1228
01:11:44,140 --> 01:11:46,060
they're going through.
Yeah, and I.

1229
01:11:46,420 --> 01:11:50,180
Try to always tell myself you
know it's never wrong to be

1230
01:11:50,180 --> 01:11:51,860
kind.
Just be.

1231
01:11:52,670 --> 01:11:55,150
You know, they can have a bad
day, but I gotta.

1232
01:11:55,350 --> 01:11:56,990
I'm responsible for me, you
know?

1233
01:11:57,150 --> 01:12:02,910
So I try to do that.
That's a that's a really like

1234
01:12:03,110 --> 01:12:07,030
customer you know customer
service oriented way of thinking

1235
01:12:07,310 --> 01:12:10,790
that's a how how is that that
part of your business has to go

1236
01:12:10,910 --> 01:12:14,270
absolutely crazy during season.
How how do you operate that,

1237
01:12:14,270 --> 01:12:17,430
like how does your, what is your
customer service department like

1238
01:12:17,430 --> 01:12:19,630
who's answering the phone?
Yeah.

1239
01:12:19,670 --> 01:12:26,790
So it's.
Jim, Jimmy, Jenny and me.

1240
01:12:26,830 --> 01:12:31,390
So there's four of us constantly
answering the phone, and it's

1241
01:12:31,390 --> 01:12:34,950
kind of funny because people
will call and ask for a specific

1242
01:12:34,950 --> 01:12:38,360
person.
And so Jim and Jimmy, you know,

1243
01:12:38,360 --> 01:12:40,680
those are really close.
That'll get confused.

1244
01:12:40,840 --> 01:12:43,480
And then they're like, can I
talk to Jenny?

1245
01:12:43,520 --> 01:12:46,720
Well, that kind of sounds like
Jimmy, Jimmy, Jenny, it's like.

1246
01:12:47,840 --> 01:12:52,720
And I'm just.
Angela so, but yeah.

1247
01:12:53,440 --> 01:12:57,080
We're doing our best and we've
got a pretty good online

1248
01:12:57,080 --> 01:12:59,800
knowledge base now where we're
always putting stuff, You know,

1249
01:12:59,960 --> 01:13:05,000
I want to make sure people can
get information anytime, even if

1250
01:13:05,000 --> 01:13:06,640
I.
We're closed.

1251
01:13:07,120 --> 01:13:09,120
You know, I want people to be
able to get stuff, and we're

1252
01:13:09,120 --> 01:13:11,920
getting better instruction
guides all the time.

1253
01:13:11,920 --> 01:13:16,840
And you know, you you don't.
I know a lot of people think of

1254
01:13:16,840 --> 01:13:19,080
like, oh, it's just an
instruction guide.

1255
01:13:19,080 --> 01:13:21,480
You know, it's just to throw
away a piece of paper.

1256
01:13:21,480 --> 01:13:24,680
But it's really saved us a lot
of phone calls.

1257
01:13:24,680 --> 01:13:27,120
So like, we're trying to make
those better.

1258
01:13:27,120 --> 01:13:29,560
Like we put a lot of emphasis
into those little pieces of

1259
01:13:29,560 --> 01:13:34,200
paper, trying to make them
better and clearer and.

1260
01:13:36,430 --> 01:13:38,830
It seems like there's been a
huge boom of digital resources

1261
01:13:38,830 --> 01:13:41,110
in that arena, too.
I learned of some of the tech in

1262
01:13:41,110 --> 01:13:45,950
setting up the studio that
before, like it used to be,

1263
01:13:45,950 --> 01:13:47,870
there was a certain time where
it was just like, OK, where's

1264
01:13:47,870 --> 01:13:51,510
the tech support number Now?
It's like, OK, where's the

1265
01:13:51,510 --> 01:13:54,630
support guide?
And generally, most of the stuff

1266
01:13:54,630 --> 01:13:58,420
I buy now, like you click on
this support guide or whatever

1267
01:13:58,420 --> 01:14:01,820
they call it and then there's
probably some FA Q's of things

1268
01:14:01,820 --> 01:14:05,180
that you're going through.
I had to kick myself moment

1269
01:14:05,180 --> 01:14:09,940
yesterday setting up the studio.
There was a piece of equipment

1270
01:14:09,940 --> 01:14:13,540
that I couldn't.
It wasn't outputting how I

1271
01:14:13,540 --> 01:14:15,940
thought it was going to and I
went the old school way.

1272
01:14:15,940 --> 01:14:18,220
I called the tech support and I
was like, here's what I got

1273
01:14:18,220 --> 01:14:20,890
going on.
And I could hear, like, I could

1274
01:14:20,890 --> 01:14:22,970
hear him click, click, click.
And he's like page 42 of the

1275
01:14:22,970 --> 01:14:24,850
user support guide.
And I said, oh goodness, I

1276
01:14:25,370 --> 01:14:28,650
didn't have to call you, man.
I'd have to call you.

1277
01:14:29,370 --> 01:14:35,330
But he helped and he was nice.
But yeah, there's just a bunch

1278
01:14:35,330 --> 01:14:39,490
of like that that's probably by
need of of businesses that, you

1279
01:14:39,490 --> 01:14:42,130
know, you'd have to try to
minimize those because if it's

1280
01:14:42,130 --> 01:14:45,330
you for answering the phones
during busy season, Oh yeah.

1281
01:14:45,490 --> 01:14:48,810
It's thousands of people and
just four of us and yeah.

1282
01:14:49,260 --> 01:14:52,580
Yeah.
And sometimes, you know, if

1283
01:14:52,580 --> 01:14:58,580
we're all on the phone and
someone will then e-mail, like

1284
01:14:58,580 --> 01:15:02,780
every e-mail address that they
have, and then they'll leave a

1285
01:15:02,780 --> 01:15:06,620
few voicemails and then three
people are trying to respond to

1286
01:15:06,620 --> 01:15:07,460
them.
Yeah.

1287
01:15:08,420 --> 01:15:10,780
So we're trying to really stay
on top of it so that people get

1288
01:15:10,780 --> 01:15:13,180
answers right away and they
don't have to worry.

1289
01:15:13,260 --> 01:15:16,140
Yeah, how do you like during
busy season?

1290
01:15:16,140 --> 01:15:20,390
How do you how do you like
manage that personally outside

1291
01:15:20,390 --> 01:15:23,230
of work Like how do you maintain
and and how do you like worry

1292
01:15:23,230 --> 01:15:26,070
about your own Wellness cuz busy
season You're crazy.

1293
01:15:26,390 --> 01:15:29,790
How do you how do you how do you
center yourself outside of work?

1294
01:15:30,190 --> 01:15:33,870
Oh, I.
Think I'm still getting better

1295
01:15:33,950 --> 01:15:37,870
at that.
It's hard to separate, but yeah,

1296
01:15:37,870 --> 01:15:41,510
I remember when we were really
early in the business, I

1297
01:15:41,510 --> 01:15:45,430
remember waking up in the
morning to the phone ringing.

1298
01:15:46,040 --> 01:15:48,920
And just answering it while I
was still laying there and

1299
01:15:48,920 --> 01:15:54,000
trying to help people and now.
I have like, okay.

1300
01:15:54,640 --> 01:15:57,320
I've got the work phone.
I've got this phone.

1301
01:15:58,160 --> 01:16:01,280
Right now I'm dedicated to my
family like this is my

1302
01:16:01,280 --> 01:16:03,080
intention.
This is I want to be present

1303
01:16:03,080 --> 01:16:07,600
here and I feel like life is a
little bit more fulfilling when

1304
01:16:07,600 --> 01:16:11,760
I the more the better.
I get at separating the two and

1305
01:16:12,120 --> 01:16:16,760
managing time.
The healthier I feel?

1306
01:16:17,360 --> 01:16:20,040
Absolutely.
Yeah, so.

1307
01:16:22,960 --> 01:16:25,560
Yeah, it's a constant work, I
know.

1308
01:16:25,720 --> 01:16:31,040
Yeah, it's hard.
To balance that and it's been a

1309
01:16:31,040 --> 01:16:34,240
learn something I'm still trying
to get better at.

1310
01:16:35,920 --> 01:16:38,440
Yeah, well there's that just
keep moving aspect too.

1311
01:16:38,440 --> 01:16:42,960
Like I learned today from you
that if if a shark stops moving,

1312
01:16:42,960 --> 01:16:45,860
it dies.
So you know you can just keep

1313
01:16:45,860 --> 01:16:49,220
moving, but it doesn't have to
be always in the same direction.

1314
01:16:49,220 --> 01:16:51,100
You can turn, yeah.
That's right.

1315
01:16:51,500 --> 01:16:53,860
Yeah.
And it used to be when we first

1316
01:16:53,860 --> 01:16:58,060
started out, it was just the
business was so all consuming.

1317
01:16:58,060 --> 01:17:02,940
I really lost myself, you know,
in so many ways.

1318
01:17:02,940 --> 01:17:07,300
Like I I stopped.
Having.

1319
01:17:07,940 --> 01:17:12,800
I stopped trying new things and.
Meeting up with friends and I

1320
01:17:12,800 --> 01:17:16,000
was just like, I can't have to
work, you know, and even on the

1321
01:17:16,000 --> 01:17:17,920
weekends.
So I got, I got to use the

1322
01:17:17,920 --> 01:17:24,160
weekend to catch up, you know.
And now what's that?

1323
01:17:24,280 --> 01:17:27,240
How does this, that's the point
of diminishing returns.

1324
01:17:27,880 --> 01:17:32,480
I like, blasted right through
that and I was not even

1325
01:17:32,600 --> 01:17:36,240
efficient anymore.
I was just, you know.

1326
01:17:37,560 --> 01:17:38,600
It.
Wasn't healthy.

1327
01:17:38,600 --> 01:17:41,680
So to someone passionate about
trying new things that had it,

1328
01:17:41,680 --> 01:17:44,400
was that like an awakening when
you did, when you thought of

1329
01:17:44,400 --> 01:17:46,360
that, Like because when you're
in the moment, you don't think

1330
01:17:46,360 --> 01:17:48,640
of that.
When you're in the weeds and you

1331
01:17:48,640 --> 01:17:51,920
are busy, busy, busy, you don't
think about the things that you

1332
01:17:51,920 --> 01:17:53,680
lost.
But do you remember thinking

1333
01:17:53,680 --> 01:17:57,200
about like, I actually like
trying new things?

1334
01:17:57,200 --> 01:17:59,400
And when was the last time I
tried something you like?

1335
01:17:59,400 --> 01:18:01,120
Do you remember?
Did you have a moment like that

1336
01:18:01,120 --> 01:18:04,920
or I remember?
You know, after a certain number

1337
01:18:04,920 --> 01:18:08,780
of years.
Of just being so dedicated and

1338
01:18:08,780 --> 01:18:13,740
focused on the business.
And I remember feeling like I

1339
01:18:13,740 --> 01:18:17,620
had lost myself and wondering
how I got here, like what

1340
01:18:17,620 --> 01:18:23,980
happened, you know, and it was
hard to retrain like, OK, how do

1341
01:18:23,980 --> 01:18:26,300
I get back there?
Like how do I?

1342
01:18:27,500 --> 01:18:30,660
How do I try new?
It had been so.

1343
01:18:30,660 --> 01:18:32,740
Long, I couldn't even remember
what.

1344
01:18:33,900 --> 01:18:34,460
What?
Who I?

1345
01:18:34,460 --> 01:18:37,220
Was, you know, I had to.
This is weird.

1346
01:18:37,260 --> 01:18:38,900
This is.
Becoming a therapy?

1347
01:18:38,900 --> 01:18:41,420
I should get some Chase lounges
here.

1348
01:18:43,500 --> 01:18:45,460
No Comfy.
I need a I need a notebook.

1349
01:18:47,300 --> 01:18:50,620
I suppose that's really.
Common too, with a lot of the

1350
01:18:51,100 --> 01:18:55,220
people you've talked to that in
the beginning you're it's a

1351
01:18:55,220 --> 01:18:56,020
hustle.
You got a.

1352
01:18:57,580 --> 01:18:59,140
You know you're doing a.
Lot of wearing, a lot of

1353
01:18:59,140 --> 01:19:02,860
different hats trying to get
this thing off the ground.

1354
01:19:03,430 --> 01:19:06,670
It's immense amount of pressure.
It's a pressure that you put on

1355
01:19:06,670 --> 01:19:10,070
yourself, I think.
And then it it almost turns into

1356
01:19:13,590 --> 01:19:15,790
necessities.
Probably be a better word than

1357
01:19:15,790 --> 01:19:19,310
like an addiction.
But like you become ingrained in

1358
01:19:19,310 --> 01:19:23,150
it and it's it, it becomes an
extension of yourself.

1359
01:19:23,590 --> 01:19:26,630
Actually, I had a guest on.
I had this conversation that was

1360
01:19:26,630 --> 01:19:29,910
fascinating about how important
it is to separate yourself.

1361
01:19:29,910 --> 01:19:33,430
Like, you aren't an entity, you
are a human, right?

1362
01:19:33,430 --> 01:19:38,910
But separating yourself between
those two things and then how

1363
01:19:38,910 --> 01:19:41,710
that in itself leads to
happiness.

1364
01:19:41,710 --> 01:19:44,990
And take some of that weight off
the shoulders of being like, OK,

1365
01:19:44,990 --> 01:19:49,110
it's Sunday.
If I don't work on Sunday, I can

1366
01:19:49,110 --> 01:19:53,150
work on Monday and it's going to
be OK and it's and and my work

1367
01:19:53,150 --> 01:19:58,110
will be better, yeah.
Yeah, I remember loving

1368
01:19:58,590 --> 01:20:02,330
Christmas.
More than I had ever loved

1369
01:20:02,490 --> 01:20:08,330
Christmas because I felt like,
well, on Christmas, everyone for

1370
01:20:08,330 --> 01:20:11,690
sure is giving me permission to
not work right, Like even

1371
01:20:11,690 --> 01:20:15,130
myself.
Like nobody's expecting me to be

1372
01:20:15,130 --> 01:20:17,370
there to answer the phone on
Christmas, right?

1373
01:20:17,410 --> 01:20:22,410
You know?
But I think too, like going back

1374
01:20:22,410 --> 01:20:28,850
to the values that we talked
about earlier, I realized that.

1375
01:20:30,340 --> 01:20:36,220
Okay, I have to make sure that.
You know, if I don't have like

1376
01:20:36,220 --> 01:20:40,500
my my business is not my
identity, my my business should

1377
01:20:40,500 --> 01:20:43,620
be the fruit of the things that
I value.

1378
01:20:44,260 --> 01:20:47,780
So what do I value?
And then I need to do things

1379
01:20:47,780 --> 01:20:50,460
centered around those values.
And if the business leaves,

1380
01:20:50,460 --> 01:20:54,620
well, I still have my values and
I do other things that those,

1381
01:20:54,740 --> 01:21:00,850
you know, like I I had to detach
the business as my identity and

1382
01:21:01,850 --> 01:21:05,130
understand that it's my values
that are my identity,

1383
01:21:05,450 --> 01:21:08,850
absolutely.
I say that, yeah, yeah, 100%.

1384
01:21:09,410 --> 01:21:12,570
Absolutely, yeah.
And I mean, you must be back on

1385
01:21:12,570 --> 01:21:15,170
track of doing new things.
You said you tried surfing

1386
01:21:15,250 --> 01:21:18,810
yesterday.
My gosh, yes, that was fun.

1387
01:21:20,170 --> 01:21:23,450
Blue Harbor has this surfing
experience thing that the kids

1388
01:21:23,450 --> 01:21:26,610
make look really easy.
So I was like, I'm gonna try

1389
01:21:26,610 --> 01:21:27,890
that.
I gotta sign a waiver.

1390
01:21:27,890 --> 01:21:31,770
No problem, you know.
That's never the red.

1391
01:21:31,810 --> 01:21:41,610
Flag.
I might die a shirt.

1392
01:21:32,130 --> 01:21:35,410
It should be like, isn't it?
Why is it so easy to sign a

1393
01:21:35,410 --> 01:21:36,650
waiver and not even think about
it?

1394
01:21:36,650 --> 01:21:42,050
I'm not even gonna read.
Whatever.

1395
01:21:44,330 --> 01:21:48,250
Yeah, but yeah, like the kids
are doing all these tricks.

1396
01:21:48,250 --> 01:21:53,010
And my goal was, I'm going to,
you know, you start out on the

1397
01:21:53,010 --> 01:21:57,610
board on your stomach, water is
rushing by you at 1,000,000

1398
01:21:57,610 --> 01:22:00,410
miles an hour.
And because they're simulating

1399
01:22:00,410 --> 01:22:04,050
that you're on this wave or
something, my goal, I'm just

1400
01:22:04,050 --> 01:22:07,450
going to get up onto the board
on my knees.

1401
01:22:07,770 --> 01:22:13,390
And that ended in a face plant a
few times.

1402
01:22:13,430 --> 01:22:19,150
But my friend was videotaping it
and listening to the audio on

1403
01:22:19,150 --> 01:22:22,390
the videotape, she's like, she
did it.

1404
01:22:22,550 --> 01:22:27,630
She achieved, even though, like
me pulling myself up on the

1405
01:22:27,630 --> 01:22:31,550
board lasted for like a fraction
of a second before I ended in a

1406
01:22:31,550 --> 01:22:33,750
face plant.
She was still proud.

1407
01:22:33,750 --> 01:22:36,750
And I was like, maybe I'm too
hard on myself, you know, I got

1408
01:22:36,750 --> 01:22:38,210
out there.
That's a great.

1409
01:22:38,210 --> 01:22:40,250
Person to have in your corner.
I know that's like.

1410
01:22:40,330 --> 01:22:42,250
The growth mindset person like
you did it.

1411
01:22:43,570 --> 01:22:44,410
She said.
I did it.

1412
01:22:44,410 --> 01:22:49,130
I did it, you know.
And and so you said, you said

1413
01:22:49,130 --> 01:22:51,530
the kids make it look easy.
Was there like a was there like

1414
01:22:51,530 --> 01:22:54,650
a 5 year old and the next like
stall over just like jumping

1415
01:22:54,650 --> 01:22:57,810
three 60s on the surface.
Yeah, they had to be like maybe

1416
01:22:58,010 --> 01:23:01,690
like 8, you know, they're just
doing all these tricks and that

1417
01:23:01,690 --> 01:23:03,330
practice.
Yeah, they probably did it

1418
01:23:03,330 --> 01:23:06,770
before for sure, right?
But yeah, it was it was a lot of

1419
01:23:06,770 --> 01:23:08,730
fun.
I'm I'm glad I tried it.

1420
01:23:09,050 --> 01:23:11,970
And what else have I tried
recently?

1421
01:23:13,890 --> 01:23:15,770
We're gonna bike to the beat us
tomorrow.

1422
01:23:15,770 --> 01:23:16,850
We talked about that.
Would you?

1423
01:23:16,890 --> 01:23:20,370
Would you?
Surf in like the ocean or like I

1424
01:23:20,370 --> 01:23:22,210
know people even surf in Lake
MI.

1425
01:23:22,450 --> 01:23:25,970
I don't know how good it is.
I'm a surfer but would you surf

1426
01:23:25,970 --> 01:23:27,170
in like the water?
Water.

1427
01:23:30,090 --> 01:23:35,870
I mean, I wouldn't say no, but
it's funny because I grew up in

1428
01:23:35,870 --> 01:23:39,510
Sheboygan and they call it
Malibu of the Midwest because

1429
01:23:39,510 --> 01:23:43,510
that's like the surfing hub of
the Midwest.

1430
01:23:43,990 --> 01:23:50,830
I've never surfed in Lake MI.
I just I I get have a weird fear

1431
01:23:51,030 --> 01:23:53,350
of.
Water.

1432
01:23:53,350 --> 01:23:56,790
I don't know what's in it, but I
mean, especially when you can't.

1433
01:23:56,790 --> 01:23:57,590
See your feet?
Well, yeah.

1434
01:23:57,590 --> 01:24:00,340
What's the worst that could
happen right in Lake?

1435
01:24:00,340 --> 01:24:04,860
Michigan drowning.
Yeah, slip on a life jacket.

1436
01:24:04,940 --> 01:24:07,700
And yeah, I don't.
Know in the ocean the I think is

1437
01:24:07,700 --> 01:24:12,180
the the intimidating factors are
a little bit more like, yeah,

1438
01:24:12,300 --> 01:24:14,820
scary.
Right.

1439
01:24:14,860 --> 01:24:17,420
There's no sharks in Lake MI.
Yeah, but.

1440
01:24:18,500 --> 01:24:24,020
That we know of.
A really good friend.

1441
01:24:24,020 --> 01:24:27,180
Of mine when we were in college,
asked if there were sharks in

1442
01:24:27,180 --> 01:24:29,100
Lake MI.
She she had no idea.

1443
01:24:29,140 --> 01:24:31,460
She didn't.
No, the units are absolutely

1444
01:24:32,780 --> 01:24:33,460
yes, I probably.
Did.

1445
01:24:34,140 --> 01:24:36,300
I probably still would.
I probably still would.

1446
01:24:36,300 --> 01:24:41,980
That is definitely a type of
joke, yeah.

1447
01:24:42,140 --> 01:24:44,740
But it's awesome to try like
trying new things.

1448
01:24:46,940 --> 01:24:50,340
It's awesome to like we talked
about earlier pushing yourself

1449
01:24:50,380 --> 01:24:54,900
into uncomfort I think is I
don't know it's probably

1450
01:24:54,900 --> 01:24:58,870
necessary in in some.
Ways of looking at it, but like,

1451
01:24:58,870 --> 01:25:04,670
it's always just so fun to just
like get out of something, you

1452
01:25:04,670 --> 01:25:10,190
know, inside and out, I think,
and just explore something you

1453
01:25:10,190 --> 01:25:14,470
completely don't know, you know?
Oh well, it helps you see the

1454
01:25:14,470 --> 01:25:17,510
familiar things in a new
perspective, too.

1455
01:25:18,550 --> 01:25:23,270
So even doing something familiar
in a completely different

1456
01:25:23,270 --> 01:25:28,490
context, starting there, like, I
can't think of, like I know a

1457
01:25:28,490 --> 01:25:33,490
guy who loves to see movies, but
so then he'll go see a movie in

1458
01:25:33,490 --> 01:25:39,050
another country and just see
this little nuance, like

1459
01:25:39,050 --> 01:25:41,210
differences and how they do it
over there.

1460
01:25:41,210 --> 01:25:43,330
That makes it fun and
interesting and new.

1461
01:25:43,890 --> 01:25:47,850
Even though it's just going to
see a movie, it's it's new and

1462
01:25:47,850 --> 01:25:49,810
fresh, so.
You know.

1463
01:25:51,290 --> 01:25:53,130
So maybe that's a good place to
start.

1464
01:25:53,130 --> 01:25:56,660
If you're afraid to try
something new, do something

1465
01:25:56,660 --> 01:25:59,420
you're familiar with, just in a
different kind of different way.

1466
01:25:59,980 --> 01:26:04,460
That's a that's a fascinating
way of thinking about of like,

1467
01:26:04,820 --> 01:26:06,860
how to do something.
Like, I love seeing movies.

1468
01:26:07,220 --> 01:26:11,220
I'm going to go see one in
Lebanon like see how they do

1469
01:26:11,220 --> 01:26:14,020
movies.
But yeah, absolutely.

1470
01:26:14,020 --> 01:26:17,580
Like, oh, here's an example.
So we're talking earlier about

1471
01:26:17,580 --> 01:26:24,780
hunting and my husband Jim.
Also, you know, we live off of

1472
01:26:24,780 --> 01:26:29,860
venison throughout the year, so
but he wants to make sure he's

1473
01:26:29,860 --> 01:26:33,500
not wasting anything.
Like we want to make sure

1474
01:26:35,380 --> 01:26:37,780
nothing's thrown away that
doesn't have to be.

1475
01:26:37,780 --> 01:26:42,300
So he took, what do you call
them, Shanks, because these are

1476
01:26:42,300 --> 01:26:46,220
normally thrown away because
there's so much silver skin and

1477
01:26:46,540 --> 01:26:49,340
whatever.
But then he listens to a podcast

1478
01:26:49,340 --> 01:26:53,440
that was talking about how if
you put those Shanks in the slow

1479
01:26:53,440 --> 01:26:58,360
cooker for like 6 hours, all
that silver skin turns more

1480
01:26:59,480 --> 01:27:03,080
gelatinous, like more like a
collagen.

1481
01:27:03,440 --> 01:27:09,760
And it's yummy goodness.
So he had this in the same

1482
01:27:09,760 --> 01:27:12,000
podcast.
They're like, Oh yeah, you take

1483
01:27:13,960 --> 01:27:17,000
all these different Peppers and
you make this.

1484
01:27:17,520 --> 01:27:20,040
What is it called?
Adam, Adam, Adam.

1485
01:27:21,050 --> 01:27:25,330
Adobado sauce, Right, you're.
Thinking of something different

1486
01:27:25,330 --> 01:27:26,850
because Jim was talking about
that too.

1487
01:27:26,850 --> 01:27:30,330
OK, but this is this really
spicy sauce with all these

1488
01:27:30,330 --> 01:27:31,690
adobo.
Sauce.

1489
01:27:31,850 --> 01:27:32,370
Yeah.
Adobo.

1490
01:27:32,930 --> 01:27:35,930
Yeah.
So where do you get all these

1491
01:27:35,930 --> 01:27:39,370
Peppers?
You know, so we've been to the

1492
01:27:39,370 --> 01:27:41,730
grocery store a million times,
but we've never been to the

1493
01:27:41,730 --> 01:27:47,050
Mexican grocery store.
And going in there was so much

1494
01:27:47,050 --> 01:27:52,490
fun, like all the different
things that they had, and I

1495
01:27:52,490 --> 01:27:59,090
can't wait to go back.
So, and also cooking, taking a

1496
01:27:59,410 --> 01:28:02,330
piece of meat, we've we're
grilling and cooking all the

1497
01:28:02,330 --> 01:28:07,330
time, but we had never used that
particular cut before and doing

1498
01:28:07,330 --> 01:28:09,840
something with it, it's a lot of
fun, yeah.

1499
01:28:10,160 --> 01:28:13,920
Yeah, that usually ends up being
Stew meat, but I learned that

1500
01:28:13,920 --> 01:28:15,520
same thing.
Oh, you did?

1501
01:28:15,760 --> 01:28:17,120
You've done this low cooker
method.

1502
01:28:17,160 --> 01:28:19,920
Yeah, but I.
Think that's what Asabuco is.

1503
01:28:20,120 --> 01:28:25,160
I didn't do the spicy way.
I learned it from my cousin.

1504
01:28:25,160 --> 01:28:26,840
This might be a Rinella thing
too.

1505
01:28:26,880 --> 01:28:30,360
I think it is where you like.
I have.

1506
01:28:30,480 --> 01:28:31,800
I have shakes in my freezer
right now.

1507
01:28:31,800 --> 01:28:33,640
It's funny, you grow up
absolutely bone in and

1508
01:28:33,640 --> 01:28:38,900
everything that you.
It is exactly what you said,

1509
01:28:38,900 --> 01:28:44,060
like the silver skin turns into
like that enjoyable thing to eat

1510
01:28:44,060 --> 01:28:48,060
as opposed to if you've ever had
it when you like just like fried

1511
01:28:48,060 --> 01:28:51,540
like a venison steak or
something, it's not enjoyable to

1512
01:28:51,580 --> 01:28:54,700
Yeah, it's like, I think they
actually, I think the Native

1513
01:28:54,700 --> 01:29:00,140
Americans used it for like rope
and like cordage and stuff,

1514
01:29:00,140 --> 01:29:02,700
didn't they something.
Yeah, yeah.

1515
01:29:02,740 --> 01:29:05,080
I'm not.
It's not a pleasant like you

1516
01:29:05,080 --> 01:29:06,880
don't think of it as something
that you can eat.

1517
01:29:07,080 --> 01:29:10,600
Yeah, until you.
But then it slow cooker magic.

1518
01:29:10,920 --> 01:29:13,080
So did the.
Adoba adoba was generally very

1519
01:29:13,080 --> 01:29:15,160
spicy, I think.
Was it pretty spicy when you

1520
01:29:15,160 --> 01:29:16,320
made it?
Yes.

1521
01:29:16,360 --> 01:29:19,040
Nice.
But it was also one of those

1522
01:29:19,040 --> 01:29:24,200
things that somehow gets better
the longer everything sits

1523
01:29:24,200 --> 01:29:28,010
together.
So two days later, it was even

1524
01:29:28,010 --> 01:29:29,490
more magical.
Nice.

1525
01:29:30,290 --> 01:29:32,930
So is cooking.
Do you enjoy cooking?

1526
01:29:32,930 --> 01:29:36,010
Is it something you do?
Like for you enjoy cooking?

1527
01:29:36,850 --> 01:29:39,850
Someone's gonna come over to
your house and you're gonna cook

1528
01:29:39,850 --> 01:29:44,090
them your best dish or like your
favorite dish that you cook?

1529
01:29:44,090 --> 01:29:48,130
What are you cooking?
Well, we're really on a Bon Me

1530
01:29:48,130 --> 01:29:50,130
kick right now.
Have you ever had Bon Me?

1531
01:29:50,370 --> 01:29:51,760
Yeah.
I have.

1532
01:29:51,920 --> 01:29:54,720
Do you do the sandwiches or in
like a bowl bond like a bond

1533
01:29:54,720 --> 01:29:58,840
meat type bowl, rice bowl with
venison?

1534
01:29:58,840 --> 01:30:03,640
I hope that's all we have.
But yeah, love that.

1535
01:30:03,640 --> 01:30:05,960
And right now we're gonna be
able to use cucumbers from our

1536
01:30:05,960 --> 01:30:07,760
garden.
Nice carrots.

1537
01:30:07,760 --> 01:30:10,720
So yeah, I got.
Bond me, I'll give him a shout

1538
01:30:10,720 --> 01:30:12,320
out because I had a good
experience with them.

1539
01:30:12,560 --> 01:30:16,780
I learned about bond me from.
I believe it was every plate one

1540
01:30:16,780 --> 01:30:20,700
of those meal delivery services
making the bon meatballs.

1541
01:30:20,780 --> 01:30:24,700
And we don't have the service.
Like we don't have the meals

1542
01:30:24,700 --> 01:30:26,380
coming anymore.
But I still cook it all the time

1543
01:30:26,380 --> 01:30:29,540
because it's fantastic.
That's where I learned about

1544
01:30:29,540 --> 01:30:33,860
that with and super easy like
raw veggies and then nice little

1545
01:30:33,860 --> 01:30:36,060
spicy sauce on top.
You know what though?

1546
01:30:36,700 --> 01:30:40,140
I used.
I can't.

1547
01:30:40,220 --> 01:30:45,950
It's like a red pepper sriracha.
Sauce paste that I used to buy

1548
01:30:46,430 --> 01:30:50,230
that the Peppers like had a bad
growing season or something and

1549
01:30:50,230 --> 01:30:53,230
then it was off the shelf.
So I I got this like knockoff

1550
01:30:53,270 --> 01:30:55,550
sriracha.
It's not the same.

1551
01:30:56,140 --> 01:30:56,780
Really.
Yeah.

1552
01:30:56,820 --> 01:30:58,580
Don't go for the knockoff,
Sriracha.

1553
01:30:58,900 --> 01:31:00,980
And it wasn't.
Even technically, they find it

1554
01:31:00,980 --> 01:31:02,340
like the dollar store or
something.

1555
01:31:02,420 --> 01:31:04,460
The knockoff.
Where do you find a knockoff

1556
01:31:04,500 --> 01:31:07,820
Sriracha?
This I bought, I would have

1557
01:31:07,820 --> 01:31:10,100
bought that at Fresh Thyme.
I bought that.

1558
01:31:10,540 --> 01:31:14,540
It's knockoffs, probably a
discredit to the company like

1559
01:31:14,540 --> 01:31:16,860
they're they're legit and it's
Sriracha.

1560
01:31:16,860 --> 01:31:20,140
But I used to like it was the
stuff I would buy wasn't

1561
01:31:20,140 --> 01:31:23,420
Sriracha was like a chili garlic
paste that really made the meal

1562
01:31:24,100 --> 01:31:26,590
and then.
I couldn't find anymore, so I'm

1563
01:31:26,590 --> 01:31:28,750
kind of on hold with the with
the bond me.

1564
01:31:28,950 --> 01:31:32,510
I hate it when that happens.
Like, right now you just can't

1565
01:31:32,510 --> 01:31:34,990
get the peanut butter we like at
the grocery store.

1566
01:31:34,990 --> 01:31:36,790
Is there, like, a peanut
shortage that you know about?

1567
01:31:37,630 --> 01:31:40,030
Like I haven't heard anything.
But I eat peanut butter nearly

1568
01:31:40,030 --> 01:31:41,710
every day.
Yeah.

1569
01:31:41,710 --> 01:31:43,790
What's what's like?
Your go to peanut butter that

1570
01:31:43,790 --> 01:31:47,550
you can't get?
Well, it just has to have one or

1571
01:31:47,550 --> 01:31:49,790
two ingredients.
Like it's just peanuts and salt.

1572
01:31:49,990 --> 01:31:52,590
We don't like all the other junk
in there.

1573
01:31:53,960 --> 01:31:56,200
Yeah, me too.
And I usually I try to get

1574
01:31:56,200 --> 01:31:59,640
organic peanut butter, but
organic peanut butter is like a

1575
01:31:59,680 --> 01:32:02,520
lot more expensive than the
regular.

1576
01:32:02,880 --> 01:32:07,120
So it depends on the day.
But yeah, I don't with like when

1577
01:32:07,120 --> 01:32:10,560
there's added sugar or even when
it's like honey, like, I just

1578
01:32:10,560 --> 01:32:13,360
want the straight up peanut.
Well, I mean, I'm getting my

1579
01:32:13,360 --> 01:32:15,680
sugar from the Jelly.
So yeah, I don't know.

1580
01:32:15,680 --> 01:32:16,800
I don't know.
What do you use your peanut

1581
01:32:16,800 --> 01:32:18,960
butter for?
Is it peanut butter toast?

1582
01:32:18,960 --> 01:32:20,800
Peanut butter every, almost
every morning.

1583
01:32:21,900 --> 01:32:24,700
Yeah, for it.
Now I go on kicks that this will

1584
01:32:24,700 --> 01:32:27,300
last like six months and then
the next thing you know I'll be

1585
01:32:27,300 --> 01:32:29,340
like on an all Berry breakfast,
try something.

1586
01:32:29,340 --> 01:32:32,340
Yeah, absolutely.
Yeah, make sure I'm getting my

1587
01:32:32,340 --> 01:32:35,420
nutrients.
Yeah, yeah, yeah.

1588
01:32:35,420 --> 01:32:36,540
Rotate.
So that's interesting.

1589
01:32:36,980 --> 01:32:41,180
That's like what percentage of
the meat that you eat in your

1590
01:32:41,180 --> 01:32:43,700
house is, you say it's, is it
all venison?

1591
01:32:43,780 --> 01:32:47,020
That's like all the yeah for
protein.

1592
01:32:47,500 --> 01:32:54,670
I would say it's probably 90 to
95% wow of our.

1593
01:32:54,870 --> 01:32:57,910
Protein that we consume?
That's awesome.

1594
01:32:58,190 --> 01:33:01,390
So then I feel like you're
probably understating your

1595
01:33:01,390 --> 01:33:03,430
garden then.
Like, how big's your garden?

1596
01:33:06,390 --> 01:33:11,070
It's maybe like, well, yeah,
like probably the width of this

1597
01:33:11,470 --> 01:33:12,390
room.
Okay.

1598
01:33:13,190 --> 01:33:16,950
Yeah, yeah.
About our space that we're

1599
01:33:16,950 --> 01:33:18,110
consuming here.
Okay.

1600
01:33:18,870 --> 01:33:23,270
We got some pots I guess to
scattered along the driveway

1601
01:33:23,350 --> 01:33:26,230
with different things in them,
so I'm not counting those, but

1602
01:33:28,790 --> 01:33:31,990
that's awesome.
Though I wish I, I love venison.

1603
01:33:31,990 --> 01:33:38,670
I wish I had that commitment.
That takes a commitment to do,

1604
01:33:38,990 --> 01:33:45,910
yeah and we process it all
ourselves and we have a really

1605
01:33:45,910 --> 01:33:48,990
interesting customer.
We just made a delivery to his

1606
01:33:48,990 --> 01:33:51,910
house recently and got to
talking.

1607
01:33:53,070 --> 01:34:00,710
Turns out he is one of like the
best fur hide processors like.

1608
01:34:02,590 --> 01:34:07,270
In the Midwest.
And so he may teach us how to

1609
01:34:07,910 --> 01:34:11,950
process the hides.
He does it the old, old school

1610
01:34:11,950 --> 01:34:15,550
ways, you know.
It would be kind of another cool

1611
01:34:15,550 --> 01:34:18,150
thing that you can do to not let
anything go to waste.

1612
01:34:18,150 --> 01:34:20,950
Learn something new.
Yeah, yeah, yeah.

1613
01:34:21,110 --> 01:34:25,070
A buddy of mine, I think he
still does that, traps and

1614
01:34:25,070 --> 01:34:28,150
processes the furs and then
takes him to sell them and.

1615
01:34:28,270 --> 01:34:30,310
Oh, really?
Yeah, absolutely.

1616
01:34:30,310 --> 01:34:33,150
I never got.
That's one thing I never delved

1617
01:34:33,150 --> 01:34:34,950
into.
I never learned much about that

1618
01:34:35,270 --> 01:34:41,350
or anything.
But like all of those, Anytime I

1619
01:34:41,350 --> 01:34:43,270
hear something like that, I have
to like.

1620
01:34:43,750 --> 01:34:48,550
Contain my my want to like dive
in at first because it's like

1621
01:34:48,750 --> 01:34:50,150
that'd be cool to learn how to
do.

1622
01:34:50,550 --> 01:34:52,150
I'm going to learn how to do and
then the next thing you know

1623
01:34:52,150 --> 01:34:54,110
like this room will be filled
with first, right?

1624
01:34:54,110 --> 01:34:57,390
It's like.
Change the set, it will be all

1625
01:34:57,470 --> 01:35:01,990
free.
So funny.

1626
01:35:02,710 --> 01:35:07,710
But I think that's a certain
level of, you know, the the

1627
01:35:07,710 --> 01:35:12,150
curiosity that comes with that I
think is hard to turn off at

1628
01:35:12,150 --> 01:35:18,130
times, you know?
Well, it was awesome having you

1629
01:35:18,130 --> 01:35:19,050
in.
I appreciate you.

1630
01:35:19,050 --> 01:35:23,650
Yes, coming in for having me.
Yeah, it was a delight to see

1631
01:35:23,690 --> 01:35:24,170
you again.