Amanda Miceli - BOLD Marketing, Authenticity, Creative Art, and Dennis Rodman - Ep. #45

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What's up, friends, Welcome back
to Rooted Wisconsin.

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Thanks for clicking on another
episode.

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Thanks for being you knee deep
in the Wisconsin stream again.

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If you're on video, you can see
catching these nice brown trout.

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Excited to share another episode
with you.

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Amanda Maselli is our guest
today, founder owner of the Bold

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marketing agency in Green Bay
and I caught interest in her

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stuff because of her ability to
grow her own brand.

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Unbelievable job she's done and
and is doing so super fun

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conversation.
We talk about her Dennis Rodman

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tattoo.
We talk about how to build an

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authentic brand and be bold in
your marketing strategies and

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really just authenticity
throughout life and using that

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to build brands and awareness
and create community and

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connection with people.
So super excited to share the

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episode.
We talked about marketing, we

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talked about music, we talked
about her Dennis Rodman tattoo

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again and much, much more.
Really excited to share it with

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you.
Thanks for coming along.

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Hopefully the ripples in this
Creek weren't too loud for this

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video and thanks for coming
along for another one.

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But first, how could I forget to
mention our sponsors?

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They keep us going forward.
Beverage Riverside Pizzeria of

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Green Bay, if you dig what we
do, support them now.

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Here it is.
Amanda Maselli.

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So have the ways we try to lift
our neighbors.

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Where did the love go?
Where did the talk end?

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We need to help to make this.
I have been very impressed with

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your ability to build your
brand.

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Thank.
You.

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It is.
It is super effective, it's

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super authentic.
And those two things in

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marketing don't always, they
don't happen by happenstance,

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you know what I mean?
Like you have to put a lot of

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work, a lot of people do one of
those things well or the other

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thing very well, but not a lot
of people can combine those two

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things.
And that is what initially drew

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me in to your content and then I
had a chance to come to a cool

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event that you put.
Together that we'll we'll.

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Talk about a little bit later,
but first I just want to, I want

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to hear it what, what are your
thoughts around branding and how

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do you how do you do it so well?
Oh, I love it.

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So branding is always been my
number one thing that I've loved

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most, especially within the
business.

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And it's actually, it's a great
question to start it off with

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because I, we hosted our own
branding seminar actually like 2

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weeks ago.
And it was a fun time for me to

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have my own reflection because I
taught all these people and was,

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you know, sharing all these
things of what is all of this

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that goes into a brand and how
much more.

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Like my number one question I
love to ask people is what is a

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brand like?
What is a brand to you?

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Like what's the first thing you
think of?

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Brand to me is like is like that
unspoken, sometimes spoken

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promise or expectation level to
a consumer, like they to lower

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the barrier to know that this is
what they expect from you

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because you are ABC.
That's a brand to me.

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Yeah.
And it's so fun to hear such

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array of answers that people
give.

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And a lot of the time it's like
logo and colors and fonts and a

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lot more of the visual identity,
which is that piece.

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But it's so much more than that.
And people don't realize how to

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keep that consistent.
And for me, the branding has

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always just felt very natural
because for myself, like where I

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realized is my home, like my
sweet spot 2 for it is personal

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branding because I like my
personal mission in life is just

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to continue to support people
and inspire people to be their

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most authentic self.
And through people just

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genuinely being themselves and
we take them as a human being of

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who are they psychologically on
every level and get to know

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them.
And then my creativity can come

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to life by making their
personality into a brand is is

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where I know like my superpower
is to be able to have that.

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And there's something about just
understanding the psychology

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behind it that helps me
translate it into being able to

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have that.
And then how do we consistently

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have this across the board and
having it be that number one

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thing, like consistency being
that key and how I can help

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people do that everywhere.
And like show up of, you know,

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there's people that come to me
and are like, well, randomly

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text me and send me pictures of
red things because I've

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instilled red in their brains so
hard.

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And they'll be like, here's a
pair of red shoes.

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I thought of you and it's so
cute, but it's like my one

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friend, what do I say?
You're always on brand.

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Like literally you're always on
brand.

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Oh, your, your shoes, they're on
brand and it's just showing up

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as all the time, like I and just
being that authentic version of

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you.
And I love when I can help other

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people be that as well.
Yeah.

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Yeah.
And I think that, I mean, why

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it's not just the logo, why it's
not just the, the building, why

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it's not just the visual things
is that takes away the most

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important pieces of the brand in
a lot of aspects, which is like,

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you're, I mean, you've done a
great job just incorporating the

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word bold into what you do.
But it's those descriptive words

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like, you know, if I, I think of
a, my personal brand per SE,

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like I want people to know that
I'm going to be authentic.

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I want people to know that I'm
going to be engaged.

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I want them to know I'm going to
be curious.

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A logo is not curious.
A logo isn't engaged but a brand

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is, and I think like looking at
it from an external lens of

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someone who owned a marketing
agency too.

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I think if I'm a business
looking for something and I come

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across yours, I know exactly
what I'm gonna get before I even

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talk with you, right?
Which is exactly the point.

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It's like, how can we say what
our values are, what we believe

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in?
Like I read my team and I, we

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read books together every
quarter.

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And the first one that we ever
read was a book called Stand for

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Something by Brian Burghart.
And it was just this idea of

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like, why do we lead with what
we do?

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You know, Oh, I own a marketing.
Oh, yeah.

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Oh, I, oh, I run a podcast.
Well, if we start with what we

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believe in and we shout it from
the rooftops, then it

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automatically attracts those
people that you want.

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Like I love to put in the
perspective of dating, like when

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you're, if you were putting
together a list of what are your

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absolute musts when you're
looking for somebody and what

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are the things that are you got
this.

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It's a no, you know, it's the
same concept.

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It's like, OK, what do we value?
What what do we believe in and

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what are all those things?
And how can we shell that from

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the rooftops?
Because then people are

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automatically going to, Oh, I
align with that.

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I also value those things.
Oh, you put that first.

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OK.
I wanna join your train.

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I wanna be along that ride.
Yeah, Yeah.

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What are those things for you as
a marketer?

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What?
Are those things we scream from

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the rooftops?
Overall, you've said it now a

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few times for us is authenticity
just we, you know, I set it at

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the event that you attended to
of just like we always try and

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make like we make life
complicated.

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We're all just human beings and
doing this thing called life.

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Like when you really just think
about every little detail of

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life, it's like, how does half
this shit exist, you know?

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But everyone created something
like this chair was creative.

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The microphone, like so many
people think that just because

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you don't paint or actually put
in like that visual sense, it's

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not creative.
And it's so celebrating that

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creativity and that authenticity
of that everyone is just, if

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we're all just doing our thing
and we all can learn from each

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other is huge.
So the curiosity as well of just

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continuing to, you know, except
that we're not all going to

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agree.
Like, I don't believe that we

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should all agree, but it's that
I can sit down with anyone and

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have a conversation and we're
not yelling at each other.

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You know, we're not defensive.
It's opening that space to just

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ask questions.
Like why?

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Why am I being shunned for
asking a question?

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I don't know the perspective.
Like you're very different from

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me, whoever it might be.
How can I learn from all the

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things that have you gone
through in your life?

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Like you think the way that you
do because you've been through

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such a different reality.
And where does that come from?

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Like that's where I come from in
that space.

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And I surround myself with other
people who equally have that

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space of like, we can have any
conversation with anyone about

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any anything.
And it's not this, Oh, we have

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to argue or oh, as soon as I say
something you don't agree with,

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I'm leaving the conversation.
You know, so very much out of a

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space with that and just having
grace that like there's in back

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to the human being.
But like, especially with

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working with people of, you
know, we all have families, we

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all have lives.
Like I used to be more of that

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entrepreneur.
That was like, I have to respond

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to people 24/7.
I have to always be at my

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computer.
I have to always be doing these

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things because that's what you
do when the hustle, hustle,

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hustle, hustle.
And I still hustle very hard.

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But it doesn't always have to
look like that, like somebody

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can wait a day for my answer
because I'm spending it with my

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family.
So working with other people as

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that.
So that's another thing.

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I very much try and shout from
the rooftop, Yeah.

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Yeah.
Yeah, yeah.

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And I think the the skill of
being able to identify and then

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execute a brand is obviously
it's why we exist as creators in

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our realm, right?
But so useful in everyday life

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too.
Like you mentioned personal

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brand earlier, even if someone's
not, you know, opening a

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marketing agency tomorrow or, or
something like personal brand in

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itself can open doors for you
professionally, but also like

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help you navigate the world and
communicating with others.

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And I don't know, it's, it's a
lot and some of it comes from

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like a lot of people and it's
not their fault most of the

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time, like don't take the time
to reflect on themselves and

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know what it is that drives.
Them and learn more of those

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things and just be able to like
I always ask people, I do you

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have a personal mission
statement and 9 out of 10 people

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don't or even if they are an
entrepreneur, then they align

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with what their business mission
is and there's a difference.

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There should be a difference.
You should be very aligned to

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what your business mission is
because it is you.

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But no matter if you're, like
you said, professionally or

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life, no matter what you do, if
you're a stay at home mom or you

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work a nine to five in a
corporate world, or you work for

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a small business or you own your
own business, you should have a

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personal mission statement.
And if your personal mission

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statement does not align with
what you're doing, who you're

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around or what business you work
for, then that's the number one

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thing of oh, then I'm, I should
leave.

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I should go find something that
does align to me in that way,

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you know?
That's where satisfaction comes

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from.
Yeah, yeah.

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So awesome.
Let's let's back it up with Cog.

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How'd you get into marketing
though?

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Like how did how did marketing
come about?

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Right, right.
So I've always been an artist,

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always painted, always been an
abstract artist in that way.

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And I actually was gonna go to a
four year school for English.

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I, I loved reading so I always
wanted to go to school for

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English and get more into the
book world and whatnot and still

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have my art.
But then about 3 months before I

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was supposed to go to college, I
was like, why am I going to go

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get on all this debt?
I'm going to stay home.

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I'm going to go to GB and get my
4 year.

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And then about a month before
that I was like, why am I going

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to go into all this debt?
Again?

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I'm like, I'm going to go to
NWTC and I'm going to get a

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degree in business and I'm going
to, I'm going to get a degree

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that I can do anything with.
And I'm going to learn all

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these, you know, different
perspectives in the business

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realm and where that takes me.
I can navigate from there and do

226
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what I'd like.
You know, I've always had the

227
00:12:30,080 --> 00:12:32,440
sense of what I want to do and
who I want to be.

228
00:12:32,480 --> 00:12:34,240
And it's always been a creative
thing.

229
00:12:34,600 --> 00:12:36,800
It was never like, oh, I grew up
and I was like, I want to do

230
00:12:36,800 --> 00:12:41,240
marketing one day, you know, but
it was always I wanted, I knew I

231
00:12:41,240 --> 00:12:44,480
was meant to do something bigger
within creativity.

232
00:12:45,440 --> 00:12:49,720
So then when I went to NWTC, one
of my first classes was

233
00:12:49,720 --> 00:12:52,240
marketing.
And instantly I was like, this

234
00:12:52,240 --> 00:12:54,560
is it.
This is the way that I can be

235
00:12:54,560 --> 00:12:59,640
creative, but be in the business
realm and under understanding

236
00:12:59,640 --> 00:13:02,360
that, like the art didn't have
to be my business, which I'm

237
00:13:02,480 --> 00:13:06,480
really, really glad that I just
saw that and realized that at a

238
00:13:06,480 --> 00:13:10,280
young age because I love just
making my art for me, you know,

239
00:13:10,280 --> 00:13:13,480
and for the to put on my walls
and to give to people.

240
00:13:13,520 --> 00:13:16,600
I I'm glad I didn't monetize
that because then it turns into

241
00:13:16,920 --> 00:13:20,520
having to create for money and
and hustle to do those things.

242
00:13:21,640 --> 00:13:26,840
So yeah, I really was able to
see that it's how I can combine,

243
00:13:26,920 --> 00:13:29,160
you know, more of the logistical
side of my brain and the

244
00:13:29,160 --> 00:13:32,840
creative side and be able to
take that psychology and and

245
00:13:33,120 --> 00:13:35,920
actually help other businesses
in that realm.

246
00:13:36,800 --> 00:13:38,560
So then I I just kind of started
it.

247
00:13:38,600 --> 00:13:41,480
I made myself a role.
I worked at a pharmacy,

248
00:13:41,480 --> 00:13:44,800
Luxembourg pharmacy up closer by
Door County.

249
00:13:44,800 --> 00:13:48,400
And I was working as a tech all
through high school and in

250
00:13:48,400 --> 00:13:49,880
college.
And I went to her and I said,

251
00:13:50,600 --> 00:13:53,000
can I be your marketing manager?
Like I just asked.

252
00:13:53,000 --> 00:13:55,880
And she's like, yeah, OK 'cause
I was kinda helping with some

253
00:13:55,880 --> 00:14:00,240
social media stuff anyways.
And so started doing the social

254
00:14:00,240 --> 00:14:02,800
media and like, hosting some
events and just overall

255
00:14:02,800 --> 00:14:05,440
marketing for her.
So I was able to have a really,

256
00:14:05,440 --> 00:14:08,440
you know, casual way to learn
and grow in it.

257
00:14:09,280 --> 00:14:12,160
And then when I graduated
college, I decided to move to

258
00:14:12,160 --> 00:14:16,080
Florida and I was down in
Florida and still working

259
00:14:16,080 --> 00:14:19,840
remotely doing this marketing
and then started just kind of

260
00:14:19,840 --> 00:14:22,320
picking up doing some freelance.
I had this girl who was a bit of

261
00:14:22,320 --> 00:14:25,360
a mentor of mine that helped me,
you know, understand that I

262
00:14:25,360 --> 00:14:27,080
could do this freelance.
Like you don't have to have a

263
00:14:27,080 --> 00:14:29,000
whole business to do it.
I can just casually, you know,

264
00:14:29,000 --> 00:14:30,920
word of mouth, meet these
people.

265
00:14:31,000 --> 00:14:36,800
So I started to do that and then
I was actually going to start my

266
00:14:36,800 --> 00:14:39,960
own clothing brand first, but I
was 20 years old in a one

267
00:14:39,960 --> 00:14:44,720
bedroom apartment in Naples, FL,
and that's not cheap.

268
00:14:45,480 --> 00:14:47,400
So I was like, where am I going
to put these clothes?

269
00:14:47,400 --> 00:14:49,960
How am I going to pay for them?
You know, I thought about the

270
00:14:49,960 --> 00:14:52,560
overhead, which was smart.
And I said, you know, why don't

271
00:14:52,560 --> 00:14:55,840
I take my own advice that I give
these these clients and start

272
00:14:55,840 --> 00:14:59,080
marketing myself.
So that's how the Bold Marketing

273
00:14:59,080 --> 00:15:01,520
Agency came to be.
Yeah, yeah.

274
00:15:02,040 --> 00:15:05,480
Yeah, there's a nugget in there
for a lot of folks that I don't

275
00:15:05,480 --> 00:15:10,560
want to go undersold.
And it's when you asked if you

276
00:15:10,560 --> 00:15:14,120
could do it.
Yeah, Yeah, that is the, that's

277
00:15:14,120 --> 00:15:20,800
a, that's a, a, a barrier that
so many people allow them to not

278
00:15:20,800 --> 00:15:24,240
do something because like, sure.
And maybe it's a little

279
00:15:24,240 --> 00:15:26,800
uncomfortable, like, yeah,
depending on what you're asking

280
00:15:26,800 --> 00:15:29,560
is and what the ask is, it might
be a little uncomfortable to do,

281
00:15:29,880 --> 00:15:31,800
but.
What's the worst you're going to

282
00:15:31,800 --> 00:15:32,200
say?
Literally.

283
00:15:32,440 --> 00:15:34,560
Yeah, that's it.
That's the.

284
00:15:34,560 --> 00:15:36,680
Worst.
Yeah, yeah.

285
00:15:36,680 --> 00:15:39,920
And I'll talk with people about
career search sometimes and like

286
00:15:39,920 --> 00:15:41,280
finding an internship or
whatever.

287
00:15:41,600 --> 00:15:46,040
And often times it's like I just
can't find what I'm looking for,

288
00:15:46,040 --> 00:15:47,960
you know, and I'm OK.
And then I dig a little bit,

289
00:15:47,960 --> 00:15:49,880
like, what are you doing?
How are you trying to find it?

290
00:15:49,960 --> 00:15:51,640
Right.
Well, I find I've probably

291
00:15:51,640 --> 00:15:54,280
applied to 20 jobs on Indeed
that I found.

292
00:15:54,280 --> 00:15:58,040
And I make my resume perfect and
I write him a cover letter and I

293
00:15:58,040 --> 00:16:00,040
send it.
And I'm like, have you ever,

294
00:16:00,040 --> 00:16:03,240
have you sent anybody a message
on LinkedIn saying, Hey, I, I

295
00:16:03,240 --> 00:16:04,120
want to work for?
You right.

296
00:16:04,360 --> 00:16:06,880
I just love what you're doing.
Yeah, that's how I got my first

297
00:16:06,880 --> 00:16:09,520
employee that she is now going
to be celebrating her one year.

298
00:16:09,600 --> 00:16:11,280
She messaged you saying she digs
what you're.

299
00:16:11,280 --> 00:16:13,680
Doing she literally reached out.
I've actually had multiple

300
00:16:13,680 --> 00:16:19,280
employees that way come to me
and they just make the

301
00:16:19,280 --> 00:16:21,440
initiative.
And that right there is almost

302
00:16:21,440 --> 00:16:25,960
like this secret, I guess not
secret now, not to blast it, but

303
00:16:26,880 --> 00:16:28,520
that like that's kind of your
first Test.

304
00:16:28,800 --> 00:16:31,400
Do you take the initiative?
Like are you bold with it?

305
00:16:31,400 --> 00:16:34,960
You know, if you come to me and
you were bold in what you just

306
00:16:34,960 --> 00:16:38,840
asked and said, even if, you
know, do I have if I have the

307
00:16:38,840 --> 00:16:40,040
role to fill?
OK, yeah.

308
00:16:40,040 --> 00:16:42,040
You're probably one of the top
contenders then because you took

309
00:16:42,040 --> 00:16:45,560
that initiative.
But yeah, just just taking the

310
00:16:45,560 --> 00:16:48,000
initiative of like, you know,
what's the worst they say is no.

311
00:16:48,200 --> 00:16:49,680
Your inbox is going to fill up
now.

312
00:16:49,840 --> 00:16:51,400
Oh God.
Literally, it already does.

313
00:16:51,880 --> 00:16:55,720
And I'm like, I'm terrible
because I love, I love giving

314
00:16:55,880 --> 00:16:58,320
younger.
I'm young, but like, I love

315
00:16:58,320 --> 00:17:01,600
giving younger people the
opportunity for a job.

316
00:17:01,600 --> 00:17:05,119
Because in the marketing world,
obviously we know so many places

317
00:17:05,119 --> 00:17:07,760
are like, you need five years of
experience, you need this much

318
00:17:07,760 --> 00:17:09,040
experience.
How am I supposed to have

319
00:17:09,040 --> 00:17:12,359
experience when I'm in college?
Like, what do you mean?

320
00:17:12,400 --> 00:17:15,319
How I haven't even been in the
real world for five years?

321
00:17:15,440 --> 00:17:19,920
Like, what do you mean?
And I feel so I feel so bad for

322
00:17:19,920 --> 00:17:23,680
that, that realm that like
these, these, you know, college

323
00:17:23,680 --> 00:17:26,520
kids are trying to get these
jobs and they really don't have

324
00:17:26,599 --> 00:17:28,280
sometimes the opportunity to do
so.

325
00:17:28,560 --> 00:17:32,200
So I always want to be able to
be that person if I can support

326
00:17:32,200 --> 00:17:34,320
it.
But I also know that like, I'm a

327
00:17:34,480 --> 00:17:37,240
small business still and
growing, but I don't want to

328
00:17:37,240 --> 00:17:41,320
have this giant team either.
So I continue to navigate how I

329
00:17:41,320 --> 00:17:43,800
can still support all those
people that do reach out.

330
00:17:44,200 --> 00:17:45,120
Yeah.
Yeah.

331
00:17:45,640 --> 00:17:50,920
Yeah, but that's a nugget there
like that just, you know, you

332
00:17:50,920 --> 00:17:54,320
can call it using a, you know,
whatever, going the extra mile

333
00:17:54,320 --> 00:17:57,160
or whatever you want to call it.
But no, but like just create the

334
00:17:57,160 --> 00:17:59,680
conversation, especially with
yours, because there's so much

335
00:17:59,680 --> 00:18:03,440
like it makes sense with that
being bold, reaching out too

336
00:18:03,440 --> 00:18:06,040
bold, you know, But yeah, I
didn't want to, I didn't want

337
00:18:06,040 --> 00:18:08,200
that to go under sold because
it's super, super important.

338
00:18:08,400 --> 00:18:10,160
Fascinating how you end up on a
marketing though.

339
00:18:10,160 --> 00:18:11,600
And but that's how a lot of
people do it.

340
00:18:11,640 --> 00:18:15,840
You know, you, you do take one
class, do 1 project and it's

341
00:18:15,840 --> 00:18:20,040
like, Dang, this is kind of, and
I think part of that is because

342
00:18:20,040 --> 00:18:22,800
like there's so many realms
within it that you can choose

343
00:18:22,800 --> 00:18:25,800
are yours.
Like you can, you can be a brand

344
00:18:25,800 --> 00:18:28,240
person, right?
You can be a product person.

345
00:18:28,240 --> 00:18:31,280
Yeah, if you want to, you can be
a research and excel person.

346
00:18:31,400 --> 00:18:33,680
Like you can do all of these
different things that are

347
00:18:33,680 --> 00:18:35,760
different people.
Yeah, within marketing.

348
00:18:35,800 --> 00:18:38,240
Yeah, yeah.
So yeah, I just, I just had to

349
00:18:38,240 --> 00:18:41,120
hear, had to hear your version
of that, right.

350
00:18:41,680 --> 00:18:48,200
OK.
So as you kind of navigated that

351
00:18:49,640 --> 00:18:54,280
you did what a lot of people do
of like doing it without a

352
00:18:54,400 --> 00:18:57,720
without a presence first, like
it was word of mouth, you got a

353
00:18:57,720 --> 00:19:01,960
couple clients do it up.
When in that timeline do you

354
00:19:01,960 --> 00:19:07,880
say, OK, bold marketing is born?
That would have, I don't know

355
00:19:07,880 --> 00:19:11,440
what I don't have a exact on.
Like from the time I started

356
00:19:11,440 --> 00:19:14,560
kind of and asked for that job
and then the freelance, but then

357
00:19:14,960 --> 00:19:18,240
the agency, I started thinking
of the ideas.

358
00:19:18,240 --> 00:19:22,960
Like I vividly remember being in
my bedroom in Naples and like

359
00:19:22,960 --> 00:19:27,960
brainstorming names and whatnot.
And that was April of 2022.

360
00:19:28,200 --> 00:19:33,920
And then I announced the the
business on my Instagram on June

361
00:19:33,920 --> 00:19:37,080
20th, 2022.
So it took that time for

362
00:19:37,080 --> 00:19:39,400
development and then officially
launched on that day.

363
00:19:39,400 --> 00:19:42,080
So I like to say my birthday is
June 5th and the business is

364
00:19:42,080 --> 00:19:44,960
June 20th, and June 20th is the
last day of Gemini.

365
00:19:45,360 --> 00:19:48,000
So we're both Geminis.
So it's just my month.

366
00:19:48,040 --> 00:19:52,080
It is quite literally my month.
Nice.

367
00:19:52,160 --> 00:19:53,680
Yeah, That's good.
That's a good.

368
00:19:53,760 --> 00:19:55,800
It's a yearly reset for you.
Yeah.

369
00:19:55,800 --> 00:19:59,960
And when you do what you do,
your work becomes your life and

370
00:19:59,960 --> 00:20:02,480
your life becomes your work.
So there's this.

371
00:20:03,080 --> 00:20:05,840
There's not much space in
between there anyway, so you

372
00:20:05,840 --> 00:20:07,160
might as well both have
birthday.

373
00:20:07,600 --> 00:20:08,840
And then you can have the same
parties.

374
00:20:08,960 --> 00:20:10,920
Yep.
Oh, I no, I'm still ridiculous

375
00:20:10,960 --> 00:20:12,400
at that.
I throw two different ones.

376
00:20:13,320 --> 00:20:16,240
We throw the the fashion show
that we host, the bold fashion

377
00:20:16,240 --> 00:20:17,920
show is literally the birthday
party, OK.

378
00:20:17,920 --> 00:20:20,720
It's the most over the top
birthday party ever, and it's

379
00:20:20,720 --> 00:20:25,760
very on brand nice.
Yeah, yeah.

380
00:20:26,280 --> 00:20:30,640
OK.
So knowing you wanted to be a

381
00:20:30,640 --> 00:20:36,080
marketer, opening your business
moving forward then and they're

382
00:20:36,080 --> 00:20:38,360
never going to stop.
There's all of these little,

383
00:20:38,680 --> 00:20:41,360
there's all of these little
barriers, these little tough

384
00:20:41,360 --> 00:20:44,000
points, these things that you
have to work through and around

385
00:20:44,000 --> 00:20:47,400
and become persistent and
tenacious in what you do.

386
00:20:48,280 --> 00:20:50,440
It seems like you do that very
well.

387
00:20:51,840 --> 00:20:55,280
How do you, how do you navigate
those when something comes up

388
00:20:55,280 --> 00:20:57,320
where you're like, Dang, I
didn't see this coming.

389
00:20:57,520 --> 00:20:59,240
How do you navigate that as a
business owner?

390
00:20:59,760 --> 00:21:06,640
Oh God, that's a good question.
I feel very the less that like

391
00:21:06,760 --> 00:21:11,600
naturally my like my parents are
incredible and the number one

392
00:21:11,600 --> 00:21:15,120
thing that they taught us is to
be an individual and like how

393
00:21:15,120 --> 00:21:18,520
can I support myself and and not
in a way of like, oh, it's only

394
00:21:18,520 --> 00:21:21,200
you fend for yourself.
You know, anyone is your

395
00:21:21,200 --> 00:21:22,720
support.
Our support system is there

396
00:21:22,720 --> 00:21:27,280
whenever we need it, but that
you know, how do you count on

397
00:21:27,280 --> 00:21:32,080
you to solve the situation like
and be solution minded in

398
00:21:32,080 --> 00:21:35,280
everything.
And I got taught this is

399
00:21:35,280 --> 00:21:37,240
actually not from my parent.
This was from somebody else that

400
00:21:37,240 --> 00:21:39,800
they taught me.
Give yourself a timeline.

401
00:21:39,960 --> 00:21:44,400
Like I am very naturally more
emotional driven emotionally.

402
00:21:44,720 --> 00:21:48,400
I'm Italian Gemini creative,
like that's a lot going on in

403
00:21:48,400 --> 00:21:51,560
the brain.
You know, that's a very out

404
00:21:51,560 --> 00:21:54,840
there personality and I'm and
I'm more emotionally driven in

405
00:21:54,840 --> 00:21:57,480
that sense.
So I had to learn a lot of ways

406
00:21:57,480 --> 00:22:02,640
to kind of armor up and be more
of that like, okay, you can't

407
00:22:02,640 --> 00:22:06,760
just sit here and cry.
And I got taught give yourself a

408
00:22:06,760 --> 00:22:09,840
timeline of like give yourself
10 minutes to go scream in a

409
00:22:09,840 --> 00:22:13,400
pillow, go cry, go punch a wall.
Whatever you gonna do, get it

410
00:22:13,400 --> 00:22:16,280
out, feel it, digest it,
understand it.

411
00:22:16,680 --> 00:22:20,720
Why are you feeling that way?
And like what did happen and

412
00:22:20,720 --> 00:22:23,560
react to it.
But you get 10 minutes and then

413
00:22:24,360 --> 00:22:26,040
10 minutes is done.
OK, what's the solutions?

414
00:22:26,280 --> 00:22:31,080
Like, how can I get out of this?
Or where can I go to make this

415
00:22:31,080 --> 00:22:34,080
better?
And from your solutions, pick

416
00:22:34,080 --> 00:22:37,400
which one feels most aligned and
stick with your gut of what?

417
00:22:37,440 --> 00:22:41,320
What it's telling you has been a
huge thing for me.

418
00:22:41,400 --> 00:22:44,800
And just realizing that it all
works out, you know, and it's

419
00:22:44,800 --> 00:22:47,880
all meant to happen exactly how
it happens.

420
00:22:48,280 --> 00:22:51,440
I'm a firm believer in that and
that every little thing happens

421
00:22:51,440 --> 00:22:54,840
exactly the way it needs to.
And I don't I don't believe in

422
00:22:54,840 --> 00:22:57,560
the word failure or mistakes
because it's just, you know, it

423
00:22:57,560 --> 00:22:59,680
sounds cliche, but it's all
lessons.

424
00:22:59,680 --> 00:23:01,840
Like I've learned something from
every single thing.

425
00:23:02,640 --> 00:23:05,840
Even if it was something that I
look back like, Dang, that that

426
00:23:05,840 --> 00:23:10,600
was not ideal, you know, not an
ideal situation, but I learned a

427
00:23:10,600 --> 00:23:14,440
lot from it and I went to I'm
very, I learned from the

428
00:23:14,440 --> 00:23:17,360
experience of a lot of things,
like school, for example.

429
00:23:17,880 --> 00:23:20,600
School for me, I actually had a
realization not that long ago.

430
00:23:20,760 --> 00:23:23,280
I was, you know, shower thoughts
and I'm like sitting there like,

431
00:23:24,120 --> 00:23:28,560
oh, oh, that's what they meant
by supply chain in school.

432
00:23:28,560 --> 00:23:31,280
And I didn't realize it until I
was like actually doing the

433
00:23:31,280 --> 00:23:33,720
things.
And I was like, oh, OK, that's

434
00:23:33,720 --> 00:23:35,440
how it actually works in real
life.

435
00:23:36,080 --> 00:23:39,560
You know, for me, school was I
have to have the actually real

436
00:23:39,560 --> 00:23:43,680
life thing going on for me to
fully understand the picture.

437
00:23:43,840 --> 00:23:47,880
Yeah, yeah.
But yeah, definitely the tough

438
00:23:47,880 --> 00:23:50,680
Italian skin and then learning
the different things along the

439
00:23:50,680 --> 00:23:54,320
way to to armor up and continue
to get through it all.

440
00:23:54,600 --> 00:23:57,520
Yeah, yeah.
It's a it's a value, it's a

441
00:23:57,520 --> 00:23:59,960
moving target for a lot, but
it's valuable, especially for an

442
00:23:59,960 --> 00:24:01,760
entrepreneur.
Yeah, because those things are

443
00:24:01,760 --> 00:24:04,320
going to come up.
Let's let's hang on the apparel

444
00:24:04,320 --> 00:24:05,640
thing for a little bit.
Let's also have a.

445
00:24:05,640 --> 00:24:07,360
Forward beverage, yes, let's do
it, but.

446
00:24:08,120 --> 00:24:10,960
Let's hang on the apparel thing
for a little bit is the Cheers

447
00:24:11,000 --> 00:24:18,000
person.
Yes, Cheers absolutely is the is

448
00:24:18,000 --> 00:24:20,120
the apparel thing.
You make your clothes right now

449
00:24:20,120 --> 00:24:21,640
a lot of the apparel that you
wear?

450
00:24:21,640 --> 00:24:24,000
Yep.
Do you have future thoughts for

451
00:24:24,000 --> 00:24:25,520
it?
Is that is that going to grow?

452
00:24:25,720 --> 00:24:28,120
Yeah.
So it's always been, like I

453
00:24:28,120 --> 00:24:31,600
said, kind of I wanted to start
this clothing company 1st and

454
00:24:31,600 --> 00:24:34,920
realize, you know, maybe not the
best idea at the moment, but I

455
00:24:34,920 --> 00:24:37,240
still have the branding for all
of that.

456
00:24:37,240 --> 00:24:39,680
It's actually called Statements
Clothing brand.

457
00:24:41,320 --> 00:24:43,800
And one day I do want that.
Right now, I'm very glad.

458
00:24:43,800 --> 00:24:47,120
I'm very, very happy with where
my kind of, you know, fashion

459
00:24:47,120 --> 00:24:52,880
design career is at of that I
make things where when I feel

460
00:24:52,880 --> 00:24:56,280
inspired and how I feel inspired
and I use the fashion show to be

461
00:24:56,280 --> 00:24:58,560
that cultivation of those
things.

462
00:24:59,840 --> 00:25:02,280
But for me, fashion is such a
piece of that personal brand.

463
00:25:02,600 --> 00:25:05,560
Like I always like to say, you
know, we're not judging a book

464
00:25:05,560 --> 00:25:07,760
by its cover, but we can give it
an invitation.

465
00:25:07,880 --> 00:25:11,800
You know, like anybody picks up
a book and is like, you may look

466
00:25:11,800 --> 00:25:13,400
at it and be like, this looks
really boring.

467
00:25:13,400 --> 00:25:14,480
I'm probably not going to buy
this.

468
00:25:14,720 --> 00:25:16,720
And if it's a little more
pizzazz and fun, you're going to

469
00:25:16,720 --> 00:25:18,520
be like, I like this, I'm going
to grab it.

470
00:25:18,560 --> 00:25:21,040
And but every person's different
on which one they're going to

471
00:25:21,040 --> 00:25:24,080
pick up because of who they are,
you know, back to the branding.

472
00:25:24,320 --> 00:25:25,840
There's a reason we judge books
by the cover.

473
00:25:25,840 --> 00:25:30,120
Yeah, you know, and it's like,
so how can I represent myself to

474
00:25:30,200 --> 00:25:34,160
show up as that authentic
version of myself to give people

475
00:25:34,160 --> 00:25:37,480
a glimpse of the puzzle?
Like I wear some wack ass shit

476
00:25:37,480 --> 00:25:39,640
sometimes.
And it's like people either look

477
00:25:39,640 --> 00:25:41,880
at it like, what the hell are
this chick wearing?

478
00:25:42,120 --> 00:25:44,240
Those type of people are
probably not approaching me.

479
00:25:44,400 --> 00:25:46,720
And those type of people are
probably not the people that are

480
00:25:46,720 --> 00:25:49,080
gonna even like me.
And that's OK.

481
00:25:49,160 --> 00:25:52,520
You know, they're not for me.
But the people that come up to

482
00:25:52,520 --> 00:25:54,200
me are like even just my
glasses.

483
00:25:54,200 --> 00:25:58,120
And it's such an easy
conversation starter.

484
00:25:58,120 --> 00:26:00,680
Like it's so much easier to be
like, hey, I really like your

485
00:26:00,680 --> 00:26:04,000
glasses or hey, I really like
your shoes instead of hi, my

486
00:26:04,000 --> 00:26:06,280
name is Amanda.
Like that can feel so awkward.

487
00:26:06,280 --> 00:26:08,880
I'm so extroverted and that
feels awkward for me.

488
00:26:09,080 --> 00:26:12,040
So like introverts.
Oh my God, they would they.

489
00:26:12,160 --> 00:26:16,040
That's such an anxious thing to
do, but it's so much more.

490
00:26:16,680 --> 00:26:19,120
It's so much more inviting to
just be like, Oh, I, I like what

491
00:26:19,120 --> 00:26:22,880
you're wearing, you know, and I
put a lot of back to the

492
00:26:23,000 --> 00:26:25,200
statements clothing and I put
statements on my clothing.

493
00:26:25,200 --> 00:26:29,800
Like I, I love being able to, to
have these inspirational

494
00:26:29,800 --> 00:26:33,440
messages that either I create or
I find and I feel very inspired

495
00:26:33,440 --> 00:26:36,720
by and representing that at my
clothes.

496
00:26:37,640 --> 00:26:40,480
People read it and, you know,
they feel, they feel something

497
00:26:40,480 --> 00:26:42,040
from it.
And the right people are going

498
00:26:42,040 --> 00:26:44,360
to feel something and either
feel inspired and either come

499
00:26:44,360 --> 00:26:48,320
talk to me or they are going to
just go home and, and maybe

500
00:26:48,320 --> 00:26:51,880
think about it.
And I really like being able to

501
00:26:51,880 --> 00:26:53,480
kind of have that piece of the
puzzle.

502
00:26:54,080 --> 00:26:57,240
But yeah, just having people
encouraging other people to show

503
00:26:57,240 --> 00:26:59,640
up in that way of like, what
makes you feel good, look good,

504
00:26:59,640 --> 00:27:03,480
feel good and that, yeah, it
really can be that invitation to

505
00:27:03,480 --> 00:27:05,800
who I am, Yeah.
Yeah.

506
00:27:06,080 --> 00:27:08,360
So, so there are some plans
there.

507
00:27:08,360 --> 00:27:11,480
There are some, yeah.
I know it'll, it will come one

508
00:27:11,480 --> 00:27:14,200
day, but I want I really want to
be able to have the agency

509
00:27:14,840 --> 00:27:17,560
running.
I don't want to leave my agency

510
00:27:17,560 --> 00:27:19,880
like I'm not the business owner.
That's like, oh, I want to build

511
00:27:19,880 --> 00:27:21,080
it, build it, build it and then
exit.

512
00:27:21,520 --> 00:27:23,680
I want to be a part of it.
I want to be doing those brand,

513
00:27:23,760 --> 00:27:28,200
those brands for a long time and
always will, but being able to

514
00:27:28,200 --> 00:27:31,880
have the systems, the operations
really, really running well.

515
00:27:32,720 --> 00:27:35,520
And we're in the midst of that
right now of getting it really

516
00:27:35,520 --> 00:27:39,240
where we want it to be.
So when when that's a little

517
00:27:39,240 --> 00:27:42,480
more like that and I can have
more of that time to time in

518
00:27:42,480 --> 00:27:45,320
means to do so to just really
invest and have it be more of

519
00:27:45,320 --> 00:27:48,640
that passion that like, I don't
really want it to be this thing

520
00:27:48,640 --> 00:27:51,920
that's going to oh, I need it.
I need this to survive, you

521
00:27:51,920 --> 00:27:53,600
know, my fashion.
I don't want it to be that.

522
00:27:53,600 --> 00:28:00,120
I want it to be where I create
quarterly launches and lines

523
00:28:00,120 --> 00:28:02,920
that align.
I really love the seasons and

524
00:28:02,960 --> 00:28:06,320
are more, you know, what am I
inspired by throughout this

525
00:28:06,320 --> 00:28:10,120
quarter of life and go and bring
that onto there where the brand

526
00:28:10,120 --> 00:28:14,840
is a little more simple as a
whole, but then each line is

527
00:28:15,000 --> 00:28:17,400
kind of centered around
something inspirationally

528
00:28:17,560 --> 00:28:20,400
because I'm.
I love 10 million things.

529
00:28:20,480 --> 00:28:22,080
Like I me too.
Yeah.

530
00:28:22,160 --> 00:28:25,480
Like I literally love so many
different things and I have

531
00:28:25,480 --> 00:28:28,160
these weird, I remember like
weird quirky facts about random

532
00:28:28,160 --> 00:28:29,640
things.
Like most people look at me and

533
00:28:29,640 --> 00:28:32,600
wouldn't think I like basketball
and I love basketball.

534
00:28:32,640 --> 00:28:35,960
Like I have fun little fact.
I have a Dennis Rodman tattoo on

535
00:28:35,960 --> 00:28:40,880
my arm and like people are like
what what they ask me about it,

536
00:28:40,880 --> 00:28:44,360
But it's like, you know, I love
basketball and I I love all

537
00:28:44,360 --> 00:28:45,640
those things.
They're like I have a guitar

538
00:28:45,640 --> 00:28:48,640
tattoo in my arm and even though
I don't play guitar, I could

539
00:28:48,640 --> 00:28:51,560
literally tell you, you could
set up five guitars in front of

540
00:28:51,560 --> 00:28:52,640
me.
I could name every single one of

541
00:28:52,640 --> 00:28:54,920
them.
Like no, tell you all the stuff.

542
00:28:55,560 --> 00:28:57,920
So like I just have these weird
little quirky things that I

543
00:28:57,920 --> 00:28:59,960
really get invested into in
ways.

544
00:29:01,720 --> 00:29:05,440
So I I love the idea of having
it be that quarterly way I can

545
00:29:05,440 --> 00:29:08,800
represent and talk to so many
different audiences.

546
00:29:09,720 --> 00:29:13,080
That inspires more of that
authenticity though, in every

547
00:29:13,080 --> 00:29:14,600
single one of them.
So awesome.

548
00:29:14,600 --> 00:29:17,240
Yeah, and on brand.
Right.

549
00:29:17,520 --> 00:29:19,480
Yeah.
Yeah, producer Dan's ears perked

550
00:29:19,480 --> 00:29:20,800
up a little bit.
He's a basketball coach.

551
00:29:21,160 --> 00:29:24,920
Oh, I love it.
Yeah.

552
00:29:25,600 --> 00:29:27,560
That's awesome though, and
that's so good.

553
00:29:27,560 --> 00:29:30,400
And and I think that'll allow
you that, you know, that

554
00:29:30,400 --> 00:29:33,360
execution style will allow you
to keep that feeling of like

555
00:29:33,360 --> 00:29:38,120
this isn't you're not bogged
down by it being a job or how

556
00:29:38,120 --> 00:29:39,600
you.
I always tell that with people

557
00:29:39,600 --> 00:29:41,840
about the podcast, like it's
not, it's not how I eat.

558
00:29:42,000 --> 00:29:44,280
So I get to, I get to do it how
I wanted to do it.

559
00:29:44,280 --> 00:29:46,440
At one time in my life, radio
was how I ate.

560
00:29:46,440 --> 00:29:50,920
And it changes how you
communicate and it changes what

561
00:29:50,920 --> 00:29:52,360
it is.
And it exists.

562
00:29:52,360 --> 00:29:53,160
Yeah.
Yeah.

563
00:29:53,480 --> 00:29:56,360
And usually the things that are
those passion things turn into

564
00:29:57,240 --> 00:29:58,960
where it does feed.
Well, they're the best things

565
00:29:58,960 --> 00:30:01,080
anyway.
Which is the agency, Like that's

566
00:30:01,080 --> 00:30:03,160
a form of the agency.
But I knew the agency would be

567
00:30:03,160 --> 00:30:05,720
the way that, you know, it's
always in demand.

568
00:30:05,720 --> 00:30:09,120
People don't need clothes,
people need marketing, you know?

569
00:30:09,200 --> 00:30:10,480
Like they need clothes, not your
clothes.

570
00:30:10,480 --> 00:30:12,240
Yeah, yeah.
We're like, I'm not, you know,

571
00:30:12,240 --> 00:30:14,880
making the casual just T-shirts
you're going to buy from

572
00:30:14,880 --> 00:30:16,880
Walmart, you know?
So those are more things that it

573
00:30:16,880 --> 00:30:20,720
is the thing that are kind of
that step up on the hierarchy of

574
00:30:20,720 --> 00:30:22,440
Maslow, you know, and all those
things.

575
00:30:23,360 --> 00:30:27,200
So it would be more of that art
in that sense, yeah.

576
00:30:27,200 --> 00:30:29,640
Yeah, it's too awesome.
I'm excited for that podcast

577
00:30:29,640 --> 00:30:32,560
episode that's existing.
We'll talk about.

578
00:30:32,560 --> 00:30:33,640
Yeah.
Cool.

579
00:30:33,640 --> 00:30:34,840
That's awesome.
Yeah.

580
00:30:34,920 --> 00:30:37,320
Well, Speaking of the guitars,
let's let's hang there for a

581
00:30:37,320 --> 00:30:37,720
minute.
Yeah.

582
00:30:37,720 --> 00:30:39,800
I saw you at an awesome show the
other day.

583
00:30:39,960 --> 00:30:42,800
That was.
Yeah, that was beautiful.

584
00:30:42,800 --> 00:30:45,000
So that was my first concert
series that I'd been there.

585
00:30:45,080 --> 00:30:47,680
I'd been there for ramen night
before, but I'd not.

586
00:30:47,760 --> 00:30:50,520
I've been to a concert and I
that was beautiful.

587
00:30:50,720 --> 00:30:53,360
Yeah, I hadn't.
That was my first time at 335.

588
00:30:53,720 --> 00:30:55,360
Oh, really?
Yeah, I had never been there.

589
00:30:55,360 --> 00:30:58,400
I had some previous guests that
said I had to get Chris on the

590
00:30:58,400 --> 00:31:02,120
podcast.
So I was, I was kind of, you

591
00:31:02,120 --> 00:31:03,640
know, half.
I love seeing that's like,

592
00:31:03,640 --> 00:31:06,400
that's my type of music.
Like I love songwriters.

593
00:31:06,640 --> 00:31:09,400
It's my type of jam.
And I've been working with Chris

594
00:31:09,400 --> 00:31:11,680
for a while to get a date for
the podcast.

595
00:31:12,280 --> 00:31:15,880
And I saw that and I was like,
well, I gotta experience

596
00:31:16,160 --> 00:31:19,080
everything I've heard about it.
Speaking of a brand.

597
00:31:19,640 --> 00:31:21,080
Yeah.
Like, I need experience.

598
00:31:21,520 --> 00:31:23,080
Yeah.
I was like, okay, well, I need

599
00:31:23,080 --> 00:31:25,880
to experience this before I talk
with him about who he is,

600
00:31:25,880 --> 00:31:29,600
because I think it's gonna be
this glimpse of of the person.

601
00:31:29,600 --> 00:31:33,560
Yeah, but what a killer show.
So that's the kind of music you

602
00:31:33,560 --> 00:31:35,520
get into too.
You like songwriter type stuff?

603
00:31:35,520 --> 00:31:39,720
I definitely have a wide range
of music, but of what I love

604
00:31:39,720 --> 00:31:44,120
pretty much like the only things
I don't love is like heavy rap,

605
00:31:44,160 --> 00:31:48,000
like or really, really heavy
metal and no diss to anyone who

606
00:31:48,000 --> 00:31:49,560
loves that.
But like if I feel like it's

607
00:31:49,560 --> 00:31:53,880
screaming at me, I just kind of
crawl away a little bit.

608
00:31:54,640 --> 00:31:57,160
But some like my sister, I
literally, she'll be like

609
00:31:57,160 --> 00:31:59,440
cleaning the shower and she's
just listening to heavy screamo

610
00:31:59,440 --> 00:32:01,480
music.
And I'm like, if that's what

611
00:32:01,480 --> 00:32:03,520
you're into, I'm really glad
that you're scrubbing away at

612
00:32:03,520 --> 00:32:06,960
the tub with that like.
Just taking it out on the tub.

613
00:32:07,120 --> 00:32:12,480
Literally, literally.
But I love all different types

614
00:32:12,480 --> 00:32:16,120
of music, but folk and more of
that is definitely my top three.

615
00:32:17,080 --> 00:32:21,920
I would say like rock, folk and
like house music is my top

616
00:32:21,920 --> 00:32:22,800
three.
That's.

617
00:32:22,800 --> 00:32:24,520
A good blend for life
activities.

618
00:32:24,680 --> 00:32:25,880
Yeah, one for each little thing
you.

619
00:32:25,880 --> 00:32:29,160
Do a little dabble of each.
But the thing I love most about

620
00:32:29,160 --> 00:32:34,760
that show is just the creativity
on every level of like the way

621
00:32:34,760 --> 00:32:37,920
that the that they shared their
story of how they actually

622
00:32:37,920 --> 00:32:41,040
created the song and then sang
the song.

623
00:32:41,040 --> 00:32:44,840
And I was like the glimpse of
the creative process is

624
00:32:44,840 --> 00:32:47,160
something you don't get from
large shows.

625
00:32:47,160 --> 00:32:50,880
Like you don't really get that
when you go to a big arena, you

626
00:32:50,880 --> 00:32:54,000
know, and listen to these big
artists and in an intimate space

627
00:32:54,000 --> 00:32:56,320
like that, it was it was
beautiful.

628
00:32:56,320 --> 00:32:58,840
Like you laugh one minute and
then you cry the next.

629
00:32:58,840 --> 00:33:03,120
And it's like how how beautiful
that these people are created

630
00:33:03,120 --> 00:33:07,120
this and now are having the
courage to get up in front of

631
00:33:07,120 --> 00:33:10,000
people and share their art with
the world that they randomly

632
00:33:10,000 --> 00:33:12,960
made a song about a dog or have
made a song about their mom.

633
00:33:12,960 --> 00:33:16,240
You know, it was that was really
beautiful.

634
00:33:16,240 --> 00:33:17,800
And I enjoyed that a lot.
Yeah.

635
00:33:17,800 --> 00:33:21,560
Yeah, I think about that, like,
especially after a show like

636
00:33:21,560 --> 00:33:25,760
that, I think about like every
time they do that, they have to

637
00:33:25,760 --> 00:33:28,520
leave a little bit of peace.
They leave a little piece of

638
00:33:28,520 --> 00:33:34,040
them behind with the audience.
And that's why I love it so

639
00:33:34,040 --> 00:33:35,960
much.
Back to the realness and

640
00:33:35,960 --> 00:33:39,960
authenticity, Like, yeah, the
I've never heard anybody execute

641
00:33:39,960 --> 00:33:42,000
the in between songs quite like
Lou Hazel.

642
00:33:42,040 --> 00:33:44,400
Oh my God.
I was laughing my ass off.

643
00:33:44,520 --> 00:33:46,880
I literally was like, I went up
to him after I said you got to

644
00:33:46,880 --> 00:33:48,720
be making shit off.
This can't be real.

645
00:33:49,080 --> 00:33:51,560
He's like, no, I swear to God,
these stories are real.

646
00:33:51,560 --> 00:33:54,440
I was like, dude, hilarious.
I went and bought a monster

647
00:33:54,440 --> 00:33:56,240
shirt.
Yeah, I had to.

648
00:33:56,280 --> 00:34:00,520
Yeah, I wish I would have bought
a monster shirt, but I didn't.

649
00:34:00,520 --> 00:34:02,320
But yeah, even that story was
was so.

650
00:34:02,320 --> 00:34:04,520
Hilarious.
He was funny.

651
00:34:04,600 --> 00:34:08,360
Yeah, but that like that
scenario, were you at the, were

652
00:34:08,360 --> 00:34:09,800
you at the like food beforehand
or did?

653
00:34:09,800 --> 00:34:11,320
You come from the concert?
No, it just came from the

654
00:34:11,320 --> 00:34:13,360
concert.
OK, really random how I came.

655
00:34:13,360 --> 00:34:16,920
My friend just was like, hey, I
bought tickets a while back.

656
00:34:16,920 --> 00:34:19,360
I thought my boyfriend be able
to come with me, but he can't do

657
00:34:19,400 --> 00:34:21,400
I come with?
And I was like, yeah, hell yeah.

658
00:34:21,679 --> 00:34:24,760
So randomly we had dinner before
and then came OK, nice.

659
00:34:25,440 --> 00:34:28,920
So like even even from just the
concert, I bet they were.

660
00:34:28,920 --> 00:34:31,760
But like the you said, you
mentioned the experience thing

661
00:34:31,800 --> 00:34:36,199
earlier, like your wheels would
have been turning the entire

662
00:34:36,199 --> 00:34:39,639
time you were there.
Seeing how he curates this, this

663
00:34:39,920 --> 00:34:45,760
environment and like it's, it's
all marketing without any of it

664
00:34:45,760 --> 00:34:48,400
being marketing.
Literally, it's just like.

665
00:34:48,520 --> 00:34:49,600
And that's what we're aiming
for, right?

666
00:34:49,600 --> 00:34:51,360
That's probably what you aim for
with your clients.

667
00:34:51,480 --> 00:34:54,679
You want people to, you want it
to be marketing without thinking

668
00:34:54,679 --> 00:34:55,440
it's marketing.
Right.

669
00:34:55,440 --> 00:34:59,080
And just like the events too,
with arts, like subbing out with

670
00:34:59,080 --> 00:35:03,080
having bold events now, Yep,
like the way that Chris executes

671
00:35:03,080 --> 00:35:06,160
that, like we said, experience
of that.

672
00:35:06,160 --> 00:35:10,040
It's just every point of the
process of the moment.

673
00:35:10,040 --> 00:35:12,880
Somebody opens the door for you
all the way down to having your

674
00:35:12,880 --> 00:35:15,400
name to to where you can put
your coat to where you can sit

675
00:35:15,400 --> 00:35:20,040
and how people serve you and you
know, create that how we said

676
00:35:20,080 --> 00:35:25,080
curate that ambience of it.
It it's what those are the

677
00:35:25,080 --> 00:35:29,360
things that change people like
literally to go home and feel

678
00:35:29,760 --> 00:35:34,600
something more and then carry
that into their life is what's

679
00:35:34,600 --> 00:35:37,080
really beautiful to me.
Yeah, absolutely.

680
00:35:37,280 --> 00:35:38,360
So how do you do that for
clients?

681
00:35:39,520 --> 00:35:46,040
So honestly, we I'd say I do
that more for ourselves when it

682
00:35:46,040 --> 00:35:48,480
comes to the events more so than
our clients.

683
00:35:48,920 --> 00:35:52,640
Yeah, It's really hard to do
that with a marketing strategy

684
00:35:52,640 --> 00:35:55,400
because there's not enough touch
points to, there's not enough.

685
00:35:55,480 --> 00:35:58,440
You try, we try to do that, but
there's not enough touch points

686
00:35:58,440 --> 00:36:03,440
to like, impact or affect every
single part along the consumer

687
00:36:03,440 --> 00:36:05,720
journey.
Especially with content and

688
00:36:05,720 --> 00:36:09,680
social media, like it's so quick
and it's like you kind of got to

689
00:36:09,680 --> 00:36:13,160
catch people to direct people
and then that that call to

690
00:36:13,160 --> 00:36:16,800
action is the more.
But like, I actually been

691
00:36:16,800 --> 00:36:22,080
wanting to get more into
actually executing other events

692
00:36:22,080 --> 00:36:26,320
for people like that of like
people will come to us and be

693
00:36:26,320 --> 00:36:30,960
like, hey, this is an event that
I want to put on and thinking of

694
00:36:30,960 --> 00:36:33,080
every little detail, you know,
like you came to our think

695
00:36:33,080 --> 00:36:37,000
outside of the box event.
And I just want to continue to

696
00:36:37,000 --> 00:36:40,640
create these spaces for people
to be very comfortable and not

697
00:36:40,640 --> 00:36:44,160
feel weird being really
vulnerable.

698
00:36:44,320 --> 00:36:47,000
And like how I said, we're all
just human beings, you know?

699
00:36:47,280 --> 00:36:52,680
So how can we create that space
for every little detail for

700
00:36:52,680 --> 00:36:55,160
people to not feel anxious?
And where do I have to park?

701
00:36:55,160 --> 00:36:57,800
Where do I go in?
What's going to happen when I'm

702
00:36:57,800 --> 00:37:00,280
there?
You know, people are so

703
00:37:00,280 --> 00:37:02,080
naturally anxious to those
things.

704
00:37:02,920 --> 00:37:07,680
And how can you ease that
anxiousness before they even

705
00:37:07,680 --> 00:37:09,960
walk through the door?
And then when they are in the

706
00:37:09,960 --> 00:37:13,160
door, how can you ease that and
think of all those little

707
00:37:13,160 --> 00:37:16,480
details and just continuing to
appreciate, like, thank you for

708
00:37:16,480 --> 00:37:19,480
being here and showing up and
not only supporting my business,

709
00:37:19,480 --> 00:37:23,880
but like taking the time out of
your evening to actually show up

710
00:37:23,920 --> 00:37:28,000
and be here and for yourself is
awesome.

711
00:37:28,040 --> 00:37:32,560
And then going home, Like I
always, I always give a a little

712
00:37:32,560 --> 00:37:37,360
piece of art that I think of
that's on brand with it, you

713
00:37:37,360 --> 00:37:39,240
know, for like the think outside
of the box event, those little

714
00:37:39,240 --> 00:37:42,120
canvases that I wrote think
outside of the box on with them

715
00:37:42,120 --> 00:37:45,400
and painted them all.
And then for the branding event,

716
00:37:45,400 --> 00:37:50,600
I got a bunch of blank puzzles
where I painted on them or I

717
00:37:50,600 --> 00:37:53,160
wrote like stable, they're like
you're on a bold journey or

718
00:37:53,160 --> 00:37:56,360
something like that.
But then I specifically gave

719
00:37:56,360 --> 00:38:01,360
certain people certain messages
that I knew would resonate with

720
00:38:01,360 --> 00:38:03,840
them.
And the idea was like, you know,

721
00:38:03,840 --> 00:38:06,080
building a brand is pieces of
the puzzle.

722
00:38:06,920 --> 00:38:09,840
So they got to take this home
and then they build this puzzle.

723
00:38:09,840 --> 00:38:12,240
And but like the amount of
people that have messaged me

724
00:38:12,280 --> 00:38:16,080
after that first event and every
event that we do, and they send

725
00:38:16,080 --> 00:38:19,920
me pictures of these pieces of
art where they have them in

726
00:38:19,920 --> 00:38:22,160
their home.
And then they share like, thank

727
00:38:22,160 --> 00:38:24,520
you for this.
You know, I shared it with my

728
00:38:24,520 --> 00:38:26,960
friend or thank you for this.
I think about it every time I'm

729
00:38:26,960 --> 00:38:29,440
working.
And that's the whole, like, for

730
00:38:29,440 --> 00:38:33,200
me, I realized that's a huge
superpower of mine that like, I

731
00:38:33,200 --> 00:38:36,480
really, it's like the small gift
I can give to the world of, you

732
00:38:36,480 --> 00:38:39,560
know, we all want to make the
world a better place in our own

733
00:38:39,560 --> 00:38:41,680
unique way.
But sometimes that feels very,

734
00:38:41,960 --> 00:38:45,000
the world's a big place, you
know, like how, how do I make

735
00:38:45,000 --> 00:38:48,040
that difference?
But just that little piece of

736
00:38:48,040 --> 00:38:51,200
like, I'm, I didn't even realize
that I actually had this recent

737
00:38:51,200 --> 00:38:53,800
realization that like it's, I'm
paying it forward without even

738
00:38:53,800 --> 00:38:56,880
realizing I was paying it
forward of these people are

739
00:38:56,880 --> 00:38:59,120
going home and then sharing it
and sharing it.

740
00:38:59,440 --> 00:39:03,440
And then we continue to have
that and just like, why do we

741
00:39:03,440 --> 00:39:09,160
gather, you know, if there's no
reason for this event or this,

742
00:39:09,360 --> 00:39:12,880
this gathering of whatever it
might be, then why are you if

743
00:39:12,880 --> 00:39:14,560
you don't have that purpose,
then why are you doing it?

744
00:39:14,800 --> 00:39:17,400
Is it, is there should there be
a purpose and you just don't

745
00:39:17,400 --> 00:39:20,520
know it or like genuinely, is
this so irrelevant all the way

746
00:39:20,520 --> 00:39:25,360
down to meetings, you know, and
distinguishing that to make it

747
00:39:25,680 --> 00:39:29,360
so much more intimate and
relevant so that nobody feels

748
00:39:29,360 --> 00:39:31,080
like they went away wasting
their time.

749
00:39:31,160 --> 00:39:34,640
Yeah, You know, it's almost like
the concept of background TV.

750
00:39:34,640 --> 00:39:36,320
Yeah.
Like you don't want to be

751
00:39:36,320 --> 00:39:40,720
background TV, you want to be
either focused in on it or you

752
00:39:40,920 --> 00:39:44,760
like at least for me, I'm either
watching it or like that's not

753
00:39:44,760 --> 00:39:47,280
in my purview, right, You know?
Yeah.

754
00:39:47,640 --> 00:39:50,480
And I guess I, I need to, I need
to rephrase from earlier because

755
00:39:50,480 --> 00:39:53,560
I, I definitely know how we, we
met originally, but I couldn't

756
00:39:53,560 --> 00:39:54,720
remember if I reached out
earlier.

757
00:39:54,720 --> 00:40:00,120
And that your event was like I
that like that stands out in

758
00:40:00,120 --> 00:40:06,720
memory for so many reasons
because like I like had been

759
00:40:06,720 --> 00:40:10,080
watching you build your brand
and then this event comes up

760
00:40:10,600 --> 00:40:13,440
that completely aligns with like
authenticity is something I'm

761
00:40:13,440 --> 00:40:15,960
super passionate about.
Two in like year and four at

762
00:40:15,960 --> 00:40:19,960
times.
So like that was the first time

763
00:40:19,960 --> 00:40:21,240
we had met in person.
Yeah.

764
00:40:22,080 --> 00:40:25,240
But yeah, sidebar, I just wanted
to clarify that.

765
00:40:25,520 --> 00:40:28,040
In my mind, 'cause I think you
were connected on LinkedIn for a

766
00:40:28,040 --> 00:40:31,600
little while because I saw that
Sarah was on here on the

767
00:40:31,600 --> 00:40:33,280
podcast.
And then so then I started

768
00:40:33,280 --> 00:40:35,000
following along.
But then when you walked into

769
00:40:35,000 --> 00:40:37,640
the door, I was like, why does
he look so familiar to me?

770
00:40:37,680 --> 00:40:39,560
Like, why does he look so
familiar to me?

771
00:40:39,560 --> 00:40:42,080
But I can't put my put it on.
Like I literally like couldn't

772
00:40:42,080 --> 00:40:44,520
remember in that exact moment,
'cause I was meeting, having so

773
00:40:44,520 --> 00:40:45,480
many people come through the
door.

774
00:40:45,800 --> 00:40:48,360
And then you came up to me after
and I was like, that's how I

775
00:40:48,360 --> 00:40:49,480
know you.
Duh.

776
00:40:49,560 --> 00:40:56,000
Yeah, yeah.
Yeah, but that event like that

777
00:40:56,000 --> 00:40:59,400
is the the a shining example of
that.

778
00:40:59,400 --> 00:41:03,040
It's the example of not doing
something just to do something,

779
00:41:03,040 --> 00:41:05,560
but doing something with a
purpose and something that

780
00:41:05,560 --> 00:41:07,920
matters to you.
And given you're not always

781
00:41:07,920 --> 00:41:11,200
going to get everybody to open
up, but you'll probably move

782
00:41:11,200 --> 00:41:14,520
everybody's needle like the the
most introverted person there is

783
00:41:14,520 --> 00:41:17,040
probably not going to come in
and tell me that the dog just

784
00:41:17,040 --> 00:41:19,840
died.
But you might get them to a

785
00:41:19,840 --> 00:41:22,280
place where, you know, I'm not
actually feeling that great

786
00:41:22,280 --> 00:41:22,920
today.
Yeah.

787
00:41:23,000 --> 00:41:25,280
And that's a move, right, For
some people.

788
00:41:25,600 --> 00:41:27,600
And like, to feel like, oh, I
don't feel alone, actually.

789
00:41:27,600 --> 00:41:30,640
And like that I'm going to have
this conversation in front of

790
00:41:30,640 --> 00:41:33,840
people that it doesn't need to
be weird to talk about life.

791
00:41:33,840 --> 00:41:34,600
Yeah.
You know.

792
00:41:34,680 --> 00:41:36,960
Yeah, that puzzle idea has some
legs.

793
00:41:36,960 --> 00:41:38,840
You could go a lot of different
directions with that.

794
00:41:38,920 --> 00:41:42,280
Think about if you had like a
networking event like that where

795
00:41:42,960 --> 00:41:46,280
the puzzle pieces somehow like
you had to find the pieces

796
00:41:46,280 --> 00:41:48,880
around you to like build the
bigger puzzle.

797
00:41:48,880 --> 00:41:50,160
Oh my God, I love it.
That would be.

798
00:41:50,200 --> 00:41:52,720
Really cool, by the way.
And then, like, that would have

799
00:41:52,720 --> 00:41:55,320
to be like, you'd have to talk
to everybody because you'd have

800
00:41:55,320 --> 00:41:56,960
to find whose piece matches
you're saying.

801
00:41:56,960 --> 00:41:58,440
Oh, OK.
We're cooking.

802
00:41:58,760 --> 00:42:00,000
We are cooking.
Write that down.

803
00:42:00,120 --> 00:42:01,040
Write that down.
Yeah.

804
00:42:01,120 --> 00:42:02,440
Not the workshop, this or
anything.

805
00:42:02,920 --> 00:42:04,760
But.
Just for my mind went and I'm

806
00:42:04,760 --> 00:42:09,800
not the I envy people who can
execute events well because I am

807
00:42:09,800 --> 00:42:14,280
not one of those.
I'm I'm a brand strategy person.

808
00:42:14,320 --> 00:42:19,800
I can curate a person's journey
towards buying something really

809
00:42:19,800 --> 00:42:23,080
well.
I cannot curate somebody like an

810
00:42:23,080 --> 00:42:25,720
event like 335 or your bold
event.

811
00:42:26,640 --> 00:42:29,240
I cannot.
I'm not detailed enough.

812
00:42:29,280 --> 00:42:30,880
Yeah.
I don't think about like

813
00:42:30,880 --> 00:42:33,440
everybody's different perception
in a different way, right?

814
00:42:33,720 --> 00:42:35,440
Or like the logistics that go
into it.

815
00:42:35,520 --> 00:42:38,440
Oh yeah, it's just Yeah.
Yeah, I definitely, my mom owns

816
00:42:38,440 --> 00:42:41,920
a catering company and I've been
in the hospitality industry

817
00:42:41,920 --> 00:42:44,240
since I could have a job and
like even before that.

818
00:42:44,240 --> 00:42:49,960
So I definitely know that it was
very much rooted in that, that

819
00:42:50,080 --> 00:42:53,440
so much of it came from those
understandings and just like

820
00:42:53,440 --> 00:42:57,320
subconsciously understanding
those things without even

821
00:42:57,320 --> 00:42:59,600
recognizing until I was older
and did it myself.

822
00:42:59,600 --> 00:43:03,080
And I was like, yeah, that makes
sense, yeah.

823
00:43:04,120 --> 00:43:06,760
Yeah, it's a tough thing to do.
It's a tough thing to do.

824
00:43:07,800 --> 00:43:13,080
But is there like a, is there
like a process to that or like

825
00:43:13,120 --> 00:43:16,000
is it repeatable in any way
because events are so different,

826
00:43:16,000 --> 00:43:18,120
right?
What's how do you how do you do

827
00:43:18,120 --> 00:43:20,480
it?
So in some, some things are very

828
00:43:20,520 --> 00:43:22,840
repeatable and some things we
can create those standard

829
00:43:22,840 --> 00:43:26,080
operating procedures around of
like, you know, how do we set up

830
00:43:26,080 --> 00:43:29,440
the ticket sales?
How do we, what, what timeline

831
00:43:29,440 --> 00:43:32,320
do we need to market things?
You know, what timeline do we

832
00:43:32,320 --> 00:43:34,080
have to have this done and this
done?

833
00:43:34,600 --> 00:43:37,240
You know, we always have to
think about if people are having

834
00:43:37,240 --> 00:43:39,120
chairs or if they're not and all
those things.

835
00:43:39,120 --> 00:43:43,800
But I usually start my process
in like a brainstorming just

836
00:43:43,800 --> 00:43:47,600
kind of brain dump way where I
brain dump all the big stuff,

837
00:43:47,600 --> 00:43:51,080
the overall.
And then I after that, I let

838
00:43:51,080 --> 00:43:55,160
that sit for a little bit and
then I come back to it on a

839
00:43:55,160 --> 00:43:58,920
second brainstorming and I go
into the details.

840
00:43:58,920 --> 00:44:02,080
Then, you know, the first round
was like, OK, we need food, we

841
00:44:02,080 --> 00:44:05,840
need drinks, we need cocktails,
we need chairs, we need tables.

842
00:44:06,000 --> 00:44:08,000
How many people do I think I
want to have?

843
00:44:08,120 --> 00:44:11,040
Where do we want this, You know,
kind of like that big dump.

844
00:44:11,040 --> 00:44:14,520
And then that second one is more
of like, OK, where are we having

845
00:44:14,520 --> 00:44:15,600
it?
Where is this venue?

846
00:44:16,520 --> 00:44:18,240
Do I have one option or do I
have 3?

847
00:44:18,280 --> 00:44:22,320
Which one's the best?
What for the actual food menu?

848
00:44:22,440 --> 00:44:27,000
How can the food play into the
the event as a whole?

849
00:44:27,360 --> 00:44:30,200
Like right now we're planning
stuff for the fashion show and

850
00:44:30,200 --> 00:44:33,720
I'm the the purpose of the
fashion show is to celebrate

851
00:44:33,720 --> 00:44:35,920
creativity on every level of
like that.

852
00:44:36,000 --> 00:44:37,640
How I said everything is
creative.

853
00:44:37,880 --> 00:44:40,840
Every single thing that people
do every day is creative,

854
00:44:40,840 --> 00:44:45,680
whether they think it or not.
And how can the food also speak

855
00:44:45,680 --> 00:44:47,760
that message?
You know, like that's something

856
00:44:47,760 --> 00:44:50,840
so little how you said the
attention to detail, but food

857
00:44:50,840 --> 00:44:54,960
can also speak to our purpose
and the cocktails, you know,

858
00:44:54,960 --> 00:44:57,160
what are we specifically going
to have for that?

859
00:44:57,360 --> 00:45:00,080
What other businesses can we
have be a part of this?

860
00:45:00,440 --> 00:45:04,360
Like, I'm a huge collaborator of
I, you know, people are like,

861
00:45:04,360 --> 00:45:05,800
oh, how much do I have to pay to
be a part of it?

862
00:45:05,800 --> 00:45:08,880
And I said, pay what?
No, I'm like, I just want you,

863
00:45:08,880 --> 00:45:10,080
you're cool.
You want to be a part of it

864
00:45:10,360 --> 00:45:11,080
here, please.
Yeah.

865
00:45:11,080 --> 00:45:12,600
Like, just come to hang out,
please.

866
00:45:13,880 --> 00:45:17,000
And it's like, OK, how can you
know who all aligns with those

867
00:45:17,000 --> 00:45:20,320
as well that it can turn into
this awesomeness of just where

868
00:45:20,520 --> 00:45:24,880
so many people's connections and
community come together and we

869
00:45:24,880 --> 00:45:29,000
can build upon that.
So that's definitely kind of

870
00:45:29,000 --> 00:45:30,400
like that second level of brain
dump.

871
00:45:30,400 --> 00:45:33,880
And then it's awesome because
this year having my full team

872
00:45:34,280 --> 00:45:36,720
and my sister is actually my
chief operations officer.

873
00:45:36,720 --> 00:45:43,400
And her brain, she is a veteran.
She is project management, like

874
00:45:43,400 --> 00:45:45,080
her whole background.
And she's a single mother.

875
00:45:45,080 --> 00:45:47,080
Like her whole background is
literally just like, organize,

876
00:45:47,120 --> 00:45:49,480
operate, efficiency.
Yeah.

877
00:45:49,760 --> 00:45:53,840
And my brain is like, so she's
helped me big time just

878
00:45:54,760 --> 00:45:58,240
understanding more of that and
recognizing like where I can

879
00:45:58,240 --> 00:46:00,520
make those organizational
operations.

880
00:46:00,880 --> 00:46:03,280
So she's then the third piece of
the puzzle though, where it's

881
00:46:03,280 --> 00:46:07,960
like, OK, I just put down all
these ideas now how do we

882
00:46:08,480 --> 00:46:11,040
execute this and how do we put
it into our project management

883
00:46:11,040 --> 00:46:13,640
system that delegates it out to
the whole team?

884
00:46:13,640 --> 00:46:17,440
Then like nobody's specifically
hired for an event role, but

885
00:46:17,440 --> 00:46:20,160
everyone gets to just say, oh, I
want to do this, or oh, I like

886
00:46:20,160 --> 00:46:21,920
this.
Oh, this is something I'd be

887
00:46:21,920 --> 00:46:25,040
really interested in doing.
So then we all get our piece of

888
00:46:25,040 --> 00:46:29,360
the puzzle to contribute to it
and make a cool event.

889
00:46:30,440 --> 00:46:33,680
And then, yeah, through there is
the continued execution of those

890
00:46:33,680 --> 00:46:35,760
little things until it's game
day.

891
00:46:36,560 --> 00:46:39,200
Yeah, yeah, yeah.
And then stress out on game day.

892
00:46:39,200 --> 00:46:40,440
They'll make sure everything
goes out.

893
00:46:40,720 --> 00:46:43,280
Well, right.
And thankfully I, I, I will say

894
00:46:43,280 --> 00:46:45,720
like knock on wood, I do a
pretty good job of I think the

895
00:46:45,720 --> 00:46:48,120
week before is the most
stressful the day of.

896
00:46:48,120 --> 00:46:51,200
I actually do a really good job
of where like there's not too

897
00:46:51,200 --> 00:46:54,560
much I have to do.
But the week before my brain

898
00:46:54,560 --> 00:46:57,400
goes into this mode of like, if
you're not working on the event,

899
00:46:57,560 --> 00:47:00,920
what are you doing?
Like, and that's not when I

900
00:47:00,920 --> 00:47:04,160
function my healthiest because
I'm the type of person that like

901
00:47:04,480 --> 00:47:08,000
I've been so much better this
year about, OK, you have the

902
00:47:08,000 --> 00:47:09,800
urge to paint, go paint
something.

903
00:47:09,840 --> 00:47:12,840
It's OK if you don't work on
this exact project at this

904
00:47:12,840 --> 00:47:15,400
moment.
OK, you feel really inspired to

905
00:47:15,400 --> 00:47:16,680
create this whole branding
project.

906
00:47:16,680 --> 00:47:18,080
Do it.
OK, you want to create content

907
00:47:18,080 --> 00:47:21,480
right now, like flowing, like my
natural state is very good in my

908
00:47:21,480 --> 00:47:24,000
flow state of wherever I feel
inspired.

909
00:47:24,240 --> 00:47:28,200
So the week before when my brain
tells my flow state to like, not

910
00:47:28,200 --> 00:47:30,560
be that way because it's like,
you can't usually just paint

911
00:47:30,560 --> 00:47:31,920
right now.
You need to do this.

912
00:47:31,920 --> 00:47:36,840
You have 48 hours to do it.
Like so that's the stressful

913
00:47:36,840 --> 00:47:42,960
week for me, but I'm learning.
That's a moving target for

914
00:47:42,960 --> 00:47:46,320
anybody figuring out.
Yeah, you know, I had a chance

915
00:47:46,320 --> 00:47:47,560
to.
Do you ever do any, like,

916
00:47:47,680 --> 00:47:50,040
emotional intelligence work?
You ever do do any of that

917
00:47:50,040 --> 00:47:51,800
stuff?
Of like personality tests or

918
00:47:51,800 --> 00:47:53,280
just like from their
development?

919
00:47:53,280 --> 00:47:54,520
Yeah.
And then the stuff of it.

920
00:47:54,520 --> 00:47:57,800
So like recognizing where your
reactions come from and you ever

921
00:47:57,800 --> 00:47:58,600
do that stuff?
Yeah.

922
00:47:58,760 --> 00:48:02,120
So one of my favourites is the
Big 5 personality assessment and

923
00:48:02,120 --> 00:48:06,200
we're actually offering that now
in our brand, like our branding

924
00:48:06,200 --> 00:48:11,200
packages, we have people go
through this Big 5 assessment

925
00:48:11,640 --> 00:48:15,200
and then I'm also now featuring
in human design.

926
00:48:15,200 --> 00:48:16,880
Have you ever had a human design
thing done for?

927
00:48:16,920 --> 00:48:19,760
You no, I've so interesting.
I only know enough to be

928
00:48:19,760 --> 00:48:22,360
dangerous even I just know like
a little bit about it but.

929
00:48:22,480 --> 00:48:26,040
Yeah, I just my, one of my, I
have a productivity coach and

930
00:48:26,040 --> 00:48:30,520
she did one for me and I got it
a few days ago actually, and

931
00:48:30,520 --> 00:48:32,400
read the whole thing at like
2:00 in the morning.

932
00:48:32,400 --> 00:48:34,720
I was supposed to go to bed and
I was like, what?

933
00:48:34,720 --> 00:48:38,080
This is wild.
Everything about it was me to AT

934
00:48:38,520 --> 00:48:41,600
and it helped me better in ways
of understanding.

935
00:48:41,600 --> 00:48:43,200
They're like, yeah, what are
those triggers?

936
00:48:43,200 --> 00:48:46,760
Or like my I need to stop
yelling at that flow state

937
00:48:46,760 --> 00:48:50,240
because that's literally where
my natural state works best.

938
00:48:50,520 --> 00:48:54,640
I don't work on routine and
these other ways that typically

939
00:48:54,640 --> 00:48:57,400
maybe society says, oh, this is
what you should do to be

940
00:48:57,400 --> 00:48:59,440
productive.
Like, I'm not somebody.

941
00:48:59,440 --> 00:49:01,360
I'm never going to be that
person who I shouldn't say

942
00:49:01,360 --> 00:49:03,600
never, but I don't get up at
5:00 AM.

943
00:49:03,800 --> 00:49:06,240
You know, people used to always
say, oh, successful people get

944
00:49:06,240 --> 00:49:07,960
up at 5:00 AM.
Hell, yeah, they do.

945
00:49:07,960 --> 00:49:10,920
But successful people also wake
up at 10 AM or 8:00 AM.

946
00:49:10,920 --> 00:49:13,640
You know, like what works best
for you and your body.

947
00:49:15,040 --> 00:49:17,040
Yeah.
And and your lifestyle and the

948
00:49:17,040 --> 00:49:19,040
things you do.
Yeah, because that changes.

949
00:49:19,040 --> 00:49:21,960
Like there was a point in time
where I'd completely agree with

950
00:49:21,960 --> 00:49:24,800
you about just the timing thing.
Like, I was not an early riser,

951
00:49:24,800 --> 00:49:26,360
right?
I was more effective in the

952
00:49:26,360 --> 00:49:29,520
afternoon and evening.
And now just by like what life

953
00:49:29,520 --> 00:49:32,640
demands and dictates and like
weaves you into right now.

954
00:49:32,640 --> 00:49:34,960
I'm an extreme to the extreme
morning person.

955
00:49:34,960 --> 00:49:38,040
I'll I can wake up at like 4:00
and just start hammering stuff

956
00:49:38,040 --> 00:49:41,920
out, like and and then yeah.
And it's just, you know, it's.

957
00:49:42,080 --> 00:49:43,280
It's, but you change and
develop.

958
00:49:43,560 --> 00:49:45,120
Yeah, absolutely.
Yeah.

959
00:49:45,120 --> 00:49:48,640
And I think, you know, reducing
or minimizing some of those

960
00:49:48,640 --> 00:49:50,760
walls is a good thing.
So hearing a little bit more

961
00:49:50,760 --> 00:49:54,800
about it, it is, you know, I did
a thing called positive

962
00:49:54,800 --> 00:49:57,480
intelligence.
So this dude, I think he, his

963
00:49:57,480 --> 00:49:59,760
name's Shahzad, I like.
It.

964
00:50:00,000 --> 00:50:03,440
Yeah, Charmini or Harmini, I
can't remember exactly how to

965
00:50:03,800 --> 00:50:05,880
what his last name is, but his
first name's Shahzad.

966
00:50:06,320 --> 00:50:08,320
He's got an app along with a
book that he wrote called

967
00:50:08,320 --> 00:50:09,800
Positive Intelligence.
He was a teacher at like

968
00:50:09,800 --> 00:50:14,000
Stanford or something.
I can't remember, but ultimately

969
00:50:14,000 --> 00:50:18,480
it identified what he called
saboteurs and you, it's kind of

970
00:50:18,480 --> 00:50:19,960
sounds along the lines of what
you're getting.

971
00:50:19,960 --> 00:50:23,680
Like why do I react the way I do
to certain instances?

972
00:50:24,000 --> 00:50:28,760
And then once it's in the air,
once it exists, then you can

973
00:50:28,760 --> 00:50:30,040
work on it.
But how are you supposed to work

974
00:50:30,040 --> 00:50:32,640
on it if you don't know?
Like how are you supposed to be

975
00:50:32,640 --> 00:50:34,720
less mad if you don't know it
pisses you off in the 1st place?

976
00:50:35,000 --> 00:50:38,760
Like that's not how it works.
So I did this thing, got my

977
00:50:38,760 --> 00:50:41,760
results, whatever, and had a
great opportunity to do this.

978
00:50:41,760 --> 00:50:45,240
Like it was like a long time.
We did it for like 2 months or

979
00:50:45,240 --> 00:50:47,800
something where we'd meet in
groups and talk about through

980
00:50:47,800 --> 00:50:51,120
these, these saboteurs and how
we could be more effective.

981
00:50:51,160 --> 00:50:53,720
Just it was through the lens of
work.

982
00:50:53,720 --> 00:50:55,920
It was my work did it.
But really it was just as a

983
00:50:55,920 --> 00:50:59,440
human like I, I became a better
husband, I became a better

984
00:50:59,440 --> 00:51:03,480
person because I realized some
of these things that like

985
00:51:03,480 --> 00:51:06,000
there's no way I ever would have
identified by myself.

986
00:51:07,000 --> 00:51:10,880
And it, it was all about
actually, I think you started

987
00:51:10,880 --> 00:51:14,240
off really our conversation
talking about each person has

988
00:51:14,240 --> 00:51:17,000
this unique set of steps that
got us to where we are today.

989
00:51:17,640 --> 00:51:24,200
And all those steps mold how you
react to a situation.

990
00:51:24,600 --> 00:51:29,040
And I can't remember what all of
the like stats are around it,

991
00:51:29,040 --> 00:51:33,160
but like there's a certain
amount of time or or like space

992
00:51:33,600 --> 00:51:35,440
in which we react like we have
no control.

993
00:51:35,440 --> 00:51:38,240
Over right and it and it's that
natural state, yeah.

994
00:51:38,640 --> 00:51:41,840
And it's, it's the a lot of the
saboteurs that do that.

995
00:51:42,440 --> 00:51:45,040
So that's why I ask.
It's just fascinating work to

996
00:51:45,040 --> 00:51:48,040
think about it, think through
that, growing as an individual

997
00:51:48,040 --> 00:51:49,400
and stuff.
You'll have to send me that

998
00:51:49,400 --> 00:51:50,520
stuff because that sounds
awesome.

999
00:51:50,560 --> 00:51:53,080
I did.
I was at the Women's Leadership

1000
00:51:53,080 --> 00:51:56,520
Conference and then I
volunteered for the high school

1001
00:51:56,960 --> 00:51:58,680
Girls Leadership Conference this
year.

1002
00:51:59,080 --> 00:52:03,280
And Ali Starr, she is a
basketball coach.

1003
00:52:03,280 --> 00:52:06,200
Actually, I believe she's
Lawrence's girls basketball

1004
00:52:06,200 --> 00:52:06,920
coach.
I believe.

1005
00:52:06,920 --> 00:52:12,760
Don't quote me on that, but she
is an energetic Italian woman as

1006
00:52:12,760 --> 00:52:16,600
well.
And she did an interactive like

1007
00:52:16,600 --> 00:52:19,440
keynote where I got to
experience it as well-being a

1008
00:52:19,440 --> 00:52:23,080
volunteer with these high school
girls of naming that saboteur.

1009
00:52:23,360 --> 00:52:26,680
And you actually give it a name
of like who you know, it doesn't

1010
00:52:26,680 --> 00:52:28,360
it shouldn't be somebody you
really like.

1011
00:52:28,360 --> 00:52:30,920
It's somebody that's like, you
know, who do you think of that

1012
00:52:30,960 --> 00:52:33,760
kind of speaks that way, that
reactive way that maybe isn't

1013
00:52:33,760 --> 00:52:35,480
the healthiest parts, but who is
it?

1014
00:52:35,480 --> 00:52:38,480
Let's give it a name so we can
identify it and either talk to

1015
00:52:38,480 --> 00:52:41,080
it and and understand those
things that you said.

1016
00:52:41,160 --> 00:52:43,280
Yeah.
So that was a that was a fun

1017
00:52:43,280 --> 00:52:45,480
process to be able to do it.
And I love naming things, so I

1018
00:52:45,480 --> 00:52:47,560
was all for it.
Yeah.

1019
00:52:47,920 --> 00:52:50,320
Yeah, nice.
I you know, I can't believe I

1020
00:52:50,320 --> 00:52:53,720
didn't go out, go more on it
when you said it, but we end up

1021
00:52:53,720 --> 00:52:55,400
going different directions.
But I gotta go back.

1022
00:52:55,400 --> 00:52:57,280
No, let's do it.
The Rodman tattoo.

1023
00:52:58,560 --> 00:53:00,880
How does how does that come into
existence?

1024
00:53:00,920 --> 00:53:02,800
Like how do you have a Dentist
Rodman tattoo?

1025
00:53:04,040 --> 00:53:08,040
So my dad, both my parents are
from Chicago originally, but

1026
00:53:08,040 --> 00:53:12,960
then my dad, his family at Brown
Middle School, he moved up to

1027
00:53:12,960 --> 00:53:16,480
there from moved up to Manaqua.
So my family mostly stayed

1028
00:53:16,480 --> 00:53:19,200
rooted there.
But then my dad's parents got

1029
00:53:19,200 --> 00:53:21,680
divorced.
So my grandpa went back down to

1030
00:53:21,680 --> 00:53:24,640
Chicago and when my dad was in
his 20s, went back down, was

1031
00:53:24,640 --> 00:53:28,200
living with his dad for, you
know, that period of time.

1032
00:53:28,200 --> 00:53:30,600
And my parents met in Chicago in
their 30s and whatnot.

1033
00:53:30,600 --> 00:53:36,200
But so my dad was in his 20s
when Michael Jordan was winning

1034
00:53:36,200 --> 00:53:40,320
all their championships.
So he went to so many games, was

1035
00:53:40,480 --> 00:53:44,000
at the parades, like all the
awesomeness of basketball, you

1036
00:53:44,000 --> 00:53:47,720
know, like when it was that.
And so he would always tell me

1037
00:53:47,720 --> 00:53:50,400
these stories.
He has the awesome memorabilia

1038
00:53:50,400 --> 00:53:54,440
that are like one-of-a-kind
things from people that he knew

1039
00:53:55,400 --> 00:53:58,520
and people he would meet because
he worked at Maggiano's too.

1040
00:53:58,520 --> 00:54:00,000
So we would meet a bunch of
people.

1041
00:54:00,960 --> 00:54:03,080
And so he would tell me all
these stories and I loved it.

1042
00:54:03,080 --> 00:54:05,320
And I'm, I'm a, I'm an old soul
in every way.

1043
00:54:05,320 --> 00:54:07,520
So like, I just loved the
nostalgia of it.

1044
00:54:07,520 --> 00:54:10,800
And then the Last Dance came out
and we watched it, binge watched

1045
00:54:10,800 --> 00:54:13,440
it together.
And he would just continue to

1046
00:54:13,440 --> 00:54:17,040
share these insights that like
the the last Dance couldn't

1047
00:54:17,040 --> 00:54:18,480
provide.
It would give me a glimpse at it

1048
00:54:18,480 --> 00:54:21,680
and then he'd add on to it.
So it was just this continued

1049
00:54:21,680 --> 00:54:25,280
development that I loved of it,
and Dennis Rodman in particular,

1050
00:54:27,240 --> 00:54:31,920
talk about authentic dude is
himself.

1051
00:54:31,960 --> 00:54:35,280
Like he broke every barrier
ever.

1052
00:54:35,320 --> 00:54:37,440
Like he just showed up as
himself.

1053
00:54:37,800 --> 00:54:41,880
And it made people think like,
in a time that you didn't do

1054
00:54:41,880 --> 00:54:44,760
shit like that, he was showing
up with piercings in his face,

1055
00:54:44,760 --> 00:54:47,880
the dyed hair doing whack.
Shit, the wedding dress.

1056
00:54:47,880 --> 00:54:51,960
Stuff, Oh my God, like just so
out of pocket that it just made

1057
00:54:51,960 --> 00:54:54,320
people sit there.
But you loved him like you loved

1058
00:54:54,320 --> 00:54:57,920
him and he was a part of this
really, you know, masculine

1059
00:54:57,920 --> 00:55:00,880
thing of basketball and Michael
Jordan and all of them winning

1060
00:55:00,880 --> 00:55:05,600
their championships and and this
icon of an amazing basketball

1061
00:55:05,600 --> 00:55:07,440
player.
And also the fact that so I

1062
00:55:07,440 --> 00:55:10,720
played volleyball, it was a
libero my whole career.

1063
00:55:11,840 --> 00:55:14,800
Defense, you know, I defense
wins championships.

1064
00:55:15,520 --> 00:55:21,240
And so he has absolutely no
points ever, but rebounds,

1065
00:55:21,240 --> 00:55:25,320
rebounds, rebounds, like he is
just all over the place diving

1066
00:55:25,320 --> 00:55:28,520
into stands, you know, like that
passion and that drive and that

1067
00:55:28,520 --> 00:55:30,040
I'm getting the ball no matter
what.

1068
00:55:30,360 --> 00:55:32,680
That's how I played.
Like I would dive into the

1069
00:55:32,680 --> 00:55:34,720
stands.
I literally dove on to people

1070
00:55:34,720 --> 00:55:38,680
when I played and the passion
that you see in that type of

1071
00:55:38,800 --> 00:55:42,560
playing, I am such a passionate
person that like, I loved it.

1072
00:55:42,560 --> 00:55:44,960
And then, yeah, I loved how
weird you would show up.

1073
00:55:44,960 --> 00:55:48,120
Like what basketball player has
dyed hair on the court?

1074
00:55:49,240 --> 00:55:52,480
And it was just so always out of
pocket and just authentic.

1075
00:55:53,360 --> 00:55:55,440
And that's why I was like, yeah,
I love it.

1076
00:55:55,560 --> 00:55:57,920
It's my mom's.
She hates the tattoo, to be

1077
00:55:57,920 --> 00:55:59,840
honest.
The other day I told her I was

1078
00:55:59,840 --> 00:56:02,120
getting, I actually am getting a
tattoo removed that I don't

1079
00:56:02,120 --> 00:56:04,320
love.
And I was like, yeah, I'm

1080
00:56:04,320 --> 00:56:05,880
getting my tattoo removed.
And I'm like, I'm sure you can

1081
00:56:05,880 --> 00:56:09,080
guess which one she's like.
I have a feeling it won't be the

1082
00:56:09,080 --> 00:56:13,480
one I'd like, but I was like,
Dennis is staying there forever.

1083
00:56:17,120 --> 00:56:19,280
Yeah, yeah, that makes sense.
Checks out.

1084
00:56:19,400 --> 00:56:22,680
Yeah, yeah, he's certainly a
fascinating human.

1085
00:56:22,680 --> 00:56:24,880
There's AI.
Can't remember if it's from The

1086
00:56:24,880 --> 00:56:26,920
Last Dance or a different
documentary.

1087
00:56:26,920 --> 00:56:28,800
It's his own documentary.
It was so good.

1088
00:56:29,720 --> 00:56:32,080
Yeah, it.
Could it was a one like a 30

1089
00:56:32,080 --> 00:56:34,280
minute?
I feel like I watched that too,

1090
00:56:34,280 --> 00:56:36,200
but I can't remember which one
it's from.

1091
00:56:36,200 --> 00:56:39,680
But either way, like I I like
Phil Jackson, like he was a

1092
00:56:39,760 --> 00:56:41,600
maestro with people like
navigating.

1093
00:56:41,600 --> 00:56:45,960
And there's this really funny
thing about Michael's in it.

1094
00:56:46,280 --> 00:56:50,080
I remember that part.
So Dennis decide like he's

1095
00:56:50,080 --> 00:56:53,760
feeling stressed, he's feeling
overwhelmed and he's like, I

1096
00:56:53,760 --> 00:56:55,120
need a vacation.
He goes to Vegas.

1097
00:56:55,120 --> 00:56:57,920
Yeah, and he goes to Vegas in
the in the middle and.

1098
00:56:58,080 --> 00:56:59,360
In the midst of them.
Yeah.

1099
00:56:59,360 --> 00:57:01,920
And then they in the
documentary, they cut to Michael

1100
00:57:02,320 --> 00:57:07,280
and Michael's like what?
You need a vacation and and, but

1101
00:57:07,440 --> 00:57:09,600
everybody let him go.
And Michael had to go get him

1102
00:57:09,600 --> 00:57:12,320
though, Michael literally.
Did you get the part where he's

1103
00:57:12,320 --> 00:57:15,480
like, Michael had to go get him
from Vegas, I think, or like

1104
00:57:15,480 --> 00:57:18,760
from his apartment or something.
He'd go pick his ass up because

1105
00:57:18,760 --> 00:57:21,040
he was drunk or hungover or
something.

1106
00:57:21,040 --> 00:57:24,720
He's like, you're coming to
practice and, and he, Michael

1107
00:57:24,720 --> 00:57:28,800
Jordan would say he could be out
all night and then literally go

1108
00:57:28,800 --> 00:57:31,320
to practice and he would still,
like, outrun other people.

1109
00:57:31,320 --> 00:57:32,840
Yeah.
You know, there's a cool story

1110
00:57:32,840 --> 00:57:35,040
about Michael.
Somebody was golfing with

1111
00:57:35,040 --> 00:57:37,960
Michael and said that they had
been golfing all day and Michael

1112
00:57:37,960 --> 00:57:40,320
drank like 12 beers or whatever,
and they had a game that night

1113
00:57:40,320 --> 00:57:42,360
and he bet him he was going to
score so many points and then

1114
00:57:42,360 --> 00:57:43,800
went out and did it.
That's hilarious.

1115
00:57:43,800 --> 00:57:46,440
Yeah.
It's such a different era.

1116
00:57:47,040 --> 00:57:48,640
Seriously.
Yeah.

1117
00:57:49,240 --> 00:57:51,840
OK.
So yeah, I had glad we got back

1118
00:57:51,840 --> 00:57:53,440
there because I had to figure it
out.

1119
00:57:54,480 --> 00:57:55,800
Yeah.
Of how that goes.

1120
00:57:55,840 --> 00:57:58,280
Is it his face?
No, not his face.

1121
00:57:58,280 --> 00:58:04,320
It's it's more of like a kind of
patch graphic tattoo of like his

1122
00:58:04,480 --> 00:58:06,800
jersey, the back of the jersey
up.

1123
00:58:06,840 --> 00:58:08,680
So it says Rodman.
And then like the top of his

1124
00:58:08,680 --> 00:58:13,440
number with the stripes in red.
And then I was very selective in

1125
00:58:13,440 --> 00:58:16,080
which hair I chose.
Yeah, right.

1126
00:58:16,200 --> 00:58:19,920
So I always thought that it was
the one that looks like cheetah

1127
00:58:19,920 --> 00:58:22,480
print, cheetah print.
And I always loved it the most.

1128
00:58:22,480 --> 00:58:24,640
And then from the last dance, I
found out that it was actually

1129
00:58:24,640 --> 00:58:27,560
33 sprayed all over his head
because it was the night that

1130
00:58:27,560 --> 00:58:30,760
Scotty Pippen came back to play
from his injury.

1131
00:58:31,480 --> 00:58:33,200
And I was like, oh, it's even
cooler then.

1132
00:58:33,680 --> 00:58:35,320
So that was that was one I
chose.

1133
00:58:35,640 --> 00:58:38,720
Which is, I think that's one of
the coolest parts about the worm

1134
00:58:39,360 --> 00:58:45,000
is that he like is wild and
crazy and seemingly selfish at

1135
00:58:45,000 --> 00:58:47,520
times.
His stuff was like, nobody

1136
00:58:47,520 --> 00:58:49,760
around him ever says that stuff
about him.

1137
00:58:49,880 --> 00:58:51,600
Yeah, nobody around him ever
says that.

1138
00:58:51,600 --> 00:58:55,480
They they say that he's genuine
and caring and like in that

1139
00:58:55,480 --> 00:58:57,240
scenario, like he's supporting
Scott.

1140
00:58:57,240 --> 00:58:59,040
Right.
And he made statements like he

1141
00:58:59,040 --> 00:59:02,400
made statements with his hair in
basketball, like it was just,

1142
00:59:02,400 --> 00:59:03,920
you know, you have to wear a
uniform.

1143
00:59:03,920 --> 00:59:07,960
I just love the fact of like, in
a space where you had to wear

1144
00:59:07,960 --> 00:59:10,680
something specific, you have
rules, you have these

1145
00:59:10,680 --> 00:59:13,880
guidelines, you have this box
that you are putting in a way in

1146
00:59:13,880 --> 00:59:16,640
that role.
And he said, OK, where can I

1147
00:59:17,000 --> 00:59:19,600
step outside of it, though?
And he said, OK, I can dye my

1148
00:59:19,600 --> 00:59:22,600
hair and would literally make
statements with what he would

1149
00:59:22,600 --> 00:59:26,520
put in his hair for a game in a
time that that didn't really

1150
00:59:26,520 --> 00:59:29,720
happen, you know?
So I I love that.

1151
00:59:30,000 --> 00:59:32,080
OK, cool.
Yeah, I don't know why, but the

1152
00:59:32,080 --> 00:59:35,120
first place, like when you said
you had a Dennis Rodman tattoo,

1153
00:59:35,120 --> 00:59:39,320
I just imagined Dennis's face.
That would be hilarious though.

1154
00:59:39,680 --> 00:59:42,640
Just Dennis Rodman's face on the
back of my arm.

1155
00:59:42,640 --> 00:59:44,800
Oh my God.
And and face tattoos are tough.

1156
00:59:44,800 --> 00:59:47,840
So like if somebody like would
have not done like the greatest

1157
00:59:47,840 --> 00:59:49,800
job, it would have been like,
who is that?

1158
00:59:49,920 --> 00:59:52,640
Is that Dennis?
Yeah, yeah, that's one thing I

1159
00:59:52,640 --> 00:59:54,920
wouldn't do is a face tattoo,
but it's like a, it's a little

1160
00:59:54,920 --> 00:59:58,400
graphic artsy one which is like
the back of his head, but you

1161
00:59:58,400 --> 01:00:00,960
know who it is.
That's one of my Oh, there's one

1162
01:00:00,960 --> 01:00:03,120
of.
My favorite areas of like the

1163
01:00:03,120 --> 01:00:07,240
depths of the Internet are like
messed up face tattoos.

1164
01:00:07,240 --> 01:00:10,920
Where are we going with this?
I got scared like.

1165
01:00:11,520 --> 01:00:14,520
Oh God messed up face tattoos
are the best.

1166
01:00:15,040 --> 01:00:17,440
Yeah.
Or, or like obviously

1167
01:00:17,440 --> 01:00:20,800
misspellings and stuff, but
like, yeah, oh, I could, I could

1168
01:00:20,800 --> 01:00:23,480
keep, I could continue.
I was like, what rabbit hole are

1169
01:00:23,480 --> 01:00:25,280
we about to go down?
Oh God.

1170
01:00:26,720 --> 01:00:30,720
Yeah, well, yeah, that's a lot
how I operate that just say, you

1171
01:00:30,720 --> 01:00:32,880
know, hear about something and
then it's like, man, this brings

1172
01:00:32,880 --> 01:00:35,480
you to thinking about something
just completely off the wall.

1173
01:00:35,600 --> 01:00:37,640
But then it goes full circle.
Yeah, yeah, yeah.

1174
01:00:37,800 --> 01:00:39,080
Always.
And then and then you end up,

1175
01:00:39,280 --> 01:00:40,880
yeah.
Is it figuring something out

1176
01:00:40,880 --> 01:00:42,960
like one of life's problems that
you never would have solved

1177
01:00:42,960 --> 01:00:45,600
without talking about that?
I love it.

1178
01:00:46,040 --> 01:00:49,600
Yeah, So what?
Like what?

1179
01:00:51,040 --> 01:00:52,160
What are you, What are you
passionate about?

1180
01:00:52,160 --> 01:00:53,360
What?
What gets you up in the morning?

1181
01:00:59,000 --> 01:01:01,000
My brain thinks 10 million
things.

1182
01:01:01,800 --> 01:01:05,600
Like, like I said, I'm very
passionate about a lot of

1183
01:01:05,600 --> 01:01:08,600
different things, but most
overall like people.

1184
01:01:08,600 --> 01:01:11,040
I would say, if I could sum it
up into one thing, I'd say

1185
01:01:11,200 --> 01:01:15,800
people in the sense of I, we're
such enigmas and the psychology

1186
01:01:15,800 --> 01:01:19,240
behind it of that plays into
everything that I do with the

1187
01:01:19,240 --> 01:01:24,040
marketing, with clothing.
You know, just who are we and

1188
01:01:24,040 --> 01:01:26,640
how do we continue to have those
conversations that we keep

1189
01:01:26,640 --> 01:01:29,040
talking about?
That is literally this of, you

1190
01:01:29,040 --> 01:01:31,280
know, let's sit down and just
have a really authentic

1191
01:01:31,280 --> 01:01:33,000
conversation and continue to
learn more.

1192
01:01:33,000 --> 01:01:35,760
Because even if I see you again
or I never see you again, you

1193
01:01:35,760 --> 01:01:38,040
know, how many times do you have
that with people?

1194
01:01:38,040 --> 01:01:41,360
And but you walk away and
there's stories that like you're

1195
01:01:41,360 --> 01:01:43,880
still talking about 30 years
later that my parents tell me of

1196
01:01:43,880 --> 01:01:46,960
like this random person that
this guy has, you know, there's

1197
01:01:46,960 --> 01:01:49,240
this one about this guy.
His name was Willy Boatman.

1198
01:01:49,560 --> 01:01:51,160
Willy Boatman, for all we know
is dead.

1199
01:01:51,280 --> 01:01:56,400
He or he has no idea that he has
been in our household for years,

1200
01:01:56,600 --> 01:02:00,360
but how cool like an authentic,
genuine story that was shared

1201
01:02:00,360 --> 01:02:04,480
with my parents with this guy
and and carries on of like, you

1202
01:02:04,480 --> 01:02:08,120
never know where that is for you
with other people.

1203
01:02:08,840 --> 01:02:11,280
And that.
Yeah, we're really just we're

1204
01:02:11,280 --> 01:02:13,320
doing this thing called life,
You know, we're all trying to

1205
01:02:13,320 --> 01:02:16,000
find like this answer.
And while yes, there's a lot of

1206
01:02:16,000 --> 01:02:21,240
answers out there, it's also
cool in that like and being very

1207
01:02:21,720 --> 01:02:27,880
content with, we don't know, we
have no idea how human beings

1208
01:02:27,880 --> 01:02:30,360
are walking around in this
little earth like where we

1209
01:02:30,360 --> 01:02:32,200
sprouted from.
You know, we have ideas, we have

1210
01:02:32,200 --> 01:02:35,360
theories, we have all these
things which are beautiful.

1211
01:02:35,360 --> 01:02:37,560
And in my opinion, none of them
are wrong.

1212
01:02:37,720 --> 01:02:39,520
Who am I the hell to tell you
that?

1213
01:02:39,920 --> 01:02:42,400
Oh, you know, that's not right,
especially if maybe you know,

1214
01:02:42,480 --> 01:02:45,360
religion as an example.
Who am I to tell you that that's

1215
01:02:45,360 --> 01:02:47,280
wrong, or that you're right or
you're wrong?

1216
01:02:48,160 --> 01:02:50,320
I don't.
I am nobody to tell you that,

1217
01:02:50,320 --> 01:02:51,800
you know.
But like, why is it not all

1218
01:02:51,800 --> 01:02:54,000
real?
If collectively that many people

1219
01:02:54,000 --> 01:02:56,240
believe in these things, it is
real.

1220
01:02:56,240 --> 01:02:59,280
It does not make it real.
Yeah, it might not make it 100%

1221
01:02:59,280 --> 01:03:02,160
true, but it makes it real.
It exists right in this form of

1222
01:03:02,160 --> 01:03:05,920
reality and it's like, you know,
where do these things come from?

1223
01:03:05,920 --> 01:03:09,200
And continuing to explore that
and learn from it is awesome.

1224
01:03:09,200 --> 01:03:13,000
But very much being like content
and serene and knowing that just

1225
01:03:13,400 --> 01:03:17,240
whatever it is, however we got
here, I'm just really grateful

1226
01:03:17,240 --> 01:03:20,120
that for some reason I was
picked to be a human being that

1227
01:03:20,120 --> 01:03:23,240
gets to consciously experience
life, you know, and how cool

1228
01:03:23,240 --> 01:03:25,840
that other people in my life get
to do that too.

1229
01:03:26,040 --> 01:03:27,800
I couldn't agree more.
Yeah, absolutely.

1230
01:03:28,040 --> 01:03:29,160
Yeah.
Yeah.

1231
01:03:29,320 --> 01:03:31,440
Paul, you never heard of a guy
named Paul Thorne?

1232
01:03:31,440 --> 01:03:32,960
He's a musician.
He has a song called You might

1233
01:03:32,960 --> 01:03:34,200
be Wrong.
You'd probably dig it.

1234
01:03:35,320 --> 01:03:36,640
OK.
It's really cool.

1235
01:03:37,480 --> 01:03:40,200
Whole concepts about how like,
how, how is anything absolute

1236
01:03:40,200 --> 01:03:42,600
because like, how do we know for
certain, right?

1237
01:03:42,880 --> 01:03:46,320
But yeah, I, I, man, I've never
thought about it through that

1238
01:03:46,320 --> 01:03:49,560
lens, but I hope to be that
story in some people's lives at

1239
01:03:49,560 --> 01:03:51,160
places.
Probably are for random.

1240
01:03:51,200 --> 01:03:54,960
People, yeah, probably I, the
thing I have like and probably a

1241
01:03:54,960 --> 01:03:57,240
lot of people have one that
comes to mind when you hear

1242
01:03:57,240 --> 01:04:00,000
that.
And so I'm, I like to make Maple

1243
01:04:00,000 --> 01:04:01,880
syrup or harvest Maple syrup, I
would call it.

1244
01:04:02,400 --> 01:04:05,280
And the first time I did it, I
was my wife and I were living in

1245
01:04:05,280 --> 01:04:08,200
the UP at the time, and she
didn't know I was going to buy

1246
01:04:08,200 --> 01:04:11,080
all this Maple syrup.
So like, she'd show up with.

1247
01:04:11,400 --> 01:04:14,280
Yeah, I I drive.
I drive to the middle of nowhere

1248
01:04:14,280 --> 01:04:16,480
in the UP and I'll never forget
this dude.

1249
01:04:16,480 --> 01:04:17,800
His name was Hubie LaRue.
And.

1250
01:04:18,200 --> 01:04:19,560
And what a name.
Yeah, I know.

1251
01:04:19,560 --> 01:04:21,000
It's amazing.
Yeah.

1252
01:04:21,080 --> 01:04:24,120
And same thing, like, Hubie
might be passed on to the next

1253
01:04:24,120 --> 01:04:25,160
realm.
I don't.

1254
01:04:25,160 --> 01:04:28,640
He was pretty old at the time.
And this was going on 10 years

1255
01:04:28,640 --> 01:04:31,080
ago pretty soon.
So like, I pull up to this

1256
01:04:31,080 --> 01:04:32,600
dude's house.
I'd only talked to him on the

1257
01:04:32,600 --> 01:04:35,040
phone.
My my day-to-day life was wild.

1258
01:04:35,040 --> 01:04:36,760
At that time.
I was hosting this really unique

1259
01:04:36,760 --> 01:04:38,640
radio show that was like a talk
show with people.

1260
01:04:38,640 --> 01:04:41,880
So I was constantly connecting
and like, having these cool

1261
01:04:41,880 --> 01:04:42,560
experiences.
Right.

1262
01:04:43,120 --> 01:04:45,680
And I drive up to Hubie La
Roux's house in the middle of

1263
01:04:45,680 --> 01:04:46,920
nowhere.
Hubie La Roux.

1264
01:04:46,920 --> 01:04:48,520
Yeah.
And I ended up there for like 3

1265
01:04:48,520 --> 01:04:50,160
hours.
We were there forever.

1266
01:04:50,560 --> 01:04:54,000
He fell down twice when when we
were trying to pick up the stuff

1267
01:04:54,560 --> 01:04:57,120
and like, we just meandered
through his whole place.

1268
01:04:57,120 --> 01:05:00,080
And he pretty much like, it was
like an episode of this podcast.

1269
01:05:00,080 --> 01:05:01,600
He like walked me through his
whole life.

1270
01:05:01,600 --> 01:05:04,840
I love it.
And he had done some really like

1271
01:05:04,840 --> 01:05:07,800
successful stuff in business and
he had made a ton of money.

1272
01:05:07,800 --> 01:05:09,320
And he was just in the middle of
nowhere.

1273
01:05:09,320 --> 01:05:11,000
You'd be now just existing, just
living.

1274
01:05:11,760 --> 01:05:14,600
And he sells me this old like
Maple syrup stuff.

1275
01:05:14,880 --> 01:05:17,120
But that's one of those days
where it's like, I'll never

1276
01:05:17,120 --> 01:05:20,080
forget walking around with Hubie
LaRue, like just 'cause he's a

1277
01:05:20,080 --> 01:05:20,880
unique dude.
It's.

1278
01:05:20,920 --> 01:05:23,040
Like this long, unskippable
cutscene.

1279
01:05:23,080 --> 01:05:25,760
That in the best way though.
Yeah, yeah.

1280
01:05:26,080 --> 01:05:29,320
And you know, that's something I
try not to take for granted with

1281
01:05:29,320 --> 01:05:31,080
the podcast.
It's part of the reason that I

1282
01:05:31,080 --> 01:05:35,960
like do it 'cause like those.
And actually, I think I, I

1283
01:05:35,960 --> 01:05:38,080
posted this as a thread or
something a while back about how

1284
01:05:38,080 --> 01:05:42,200
like how lucky am I to get to do
this, to get like an hour, 90

1285
01:05:42,200 --> 01:05:44,200
minutes of people's undivided
attention, right?

1286
01:05:44,760 --> 01:05:47,600
Where they're willing to like
open up, right, and talk and

1287
01:05:47,600 --> 01:05:50,640
share and just explore what
humanity really is, right?

1288
01:05:51,080 --> 01:05:53,600
How lucky am I to get to do that
constantly just because I have

1289
01:05:53,600 --> 01:05:55,480
this goofy podcast that people
listen to, right?

1290
01:05:56,560 --> 01:05:58,280
It's cool.
You know, it's really cool.

1291
01:05:58,480 --> 01:05:59,880
Yeah.
And I try not to take that for

1292
01:05:59,880 --> 01:06:01,920
granted because like.
People can then go listen to it,

1293
01:06:02,200 --> 01:06:05,080
yeah, like in their car and
learn from those things.

1294
01:06:05,160 --> 01:06:07,560
You know what's cool about that
is that's an angle I never

1295
01:06:07,560 --> 01:06:12,720
thought about until I had Steve
Brenzel or Ned the dead.

1296
01:06:12,960 --> 01:06:17,080
I had him on the show and to
this date, his his episode has

1297
01:06:17,080 --> 01:06:19,600
the most listens watches of any
of my episodes.

1298
01:06:19,600 --> 01:06:21,400
It's like he's a fantastic guy.
I love it.

1299
01:06:21,640 --> 01:06:26,520
But afterwards, his thoughts, he
he he made it a point to call me

1300
01:06:26,920 --> 01:06:32,520
and thank me for what we did
because now he had this thing

1301
01:06:32,520 --> 01:06:37,480
that his kids could watch as he
aged and like a glimpse at the

1302
01:06:37,480 --> 01:06:39,640
person, you know.
And.

1303
01:06:40,120 --> 01:06:42,840
And I never thought about it
like that, especially through

1304
01:06:42,840 --> 01:06:47,160
the lens of like Ned the dead
were like, his whole career was

1305
01:06:47,160 --> 01:06:48,840
him playing a part.
Yeah.

1306
01:06:48,840 --> 01:06:51,720
It was him doing something that.
Yeah.

1307
01:06:51,720 --> 01:06:57,800
He's very, very funny.
He's very like jovial like that.

1308
01:06:57,800 --> 01:07:00,000
He's like abrasive, kind of like
Ned the dead.

1309
01:07:00,000 --> 01:07:03,040
He's like he's there, but still
Ned the dead wasn't him.

1310
01:07:03,040 --> 01:07:07,480
He's Steve Brenzel and people
see him as Ned the dead.

1311
01:07:08,200 --> 01:07:12,200
But now he has this thing that
he was happy about.

1312
01:07:12,200 --> 01:07:13,880
Not because we shared about Ned
the dead.

1313
01:07:13,880 --> 01:07:16,160
And probably like he probably
doesn't care about that anymore

1314
01:07:16,200 --> 01:07:18,960
because it's in the past.
But what he does care about was

1315
01:07:18,960 --> 01:07:21,960
him and telling his story.
And I had never thought about it

1316
01:07:21,960 --> 01:07:25,520
like that.
I had that shifted my perception

1317
01:07:25,520 --> 01:07:30,600
of it, and that's along the same
lens like those two things put

1318
01:07:30,600 --> 01:07:32,440
together.
I couldn't agree more.

1319
01:07:32,440 --> 01:07:34,400
That's what makes me wake up in
the morning too.

1320
01:07:34,400 --> 01:07:35,280
Or connect.
I love it.

1321
01:07:35,400 --> 01:07:36,040
I love.
It.

1322
01:07:36,160 --> 01:07:37,800
Yeah.
And just sharing more of that,

1323
01:07:37,840 --> 01:07:40,920
like how we said content,
content can't give you a glimpse

1324
01:07:40,920 --> 01:07:44,240
of that sometimes like in the
way you write something or what

1325
01:07:44,240 --> 01:07:45,760
it is.
Like I was listening to the one

1326
01:07:46,840 --> 01:07:50,800
with Door County Candle Company
and I did not know any of that

1327
01:07:50,800 --> 01:07:54,400
of her story.
And I wouldn't have necessarily.

1328
01:07:54,440 --> 01:07:56,600
I've saw all of her social media
along the way.

1329
01:07:56,800 --> 01:08:00,640
So it was cool to then hear the
actual story of like where that

1330
01:08:00,640 --> 01:08:04,440
all came from.
And I wouldn't have necessarily

1331
01:08:04,440 --> 01:08:07,200
gathered that just from reading.
If she would have put that into

1332
01:08:07,200 --> 01:08:10,840
a post, I would have never
gotten the same effect or the

1333
01:08:10,840 --> 01:08:13,400
same knowledge in that way, you
know?

1334
01:08:13,920 --> 01:08:15,080
There's just not the space for
it.

1335
01:08:15,080 --> 01:08:16,920
Yeah, there's not the space to
explore.

1336
01:08:17,479 --> 01:08:19,520
We've had AI mean you've come to
speak to my classes.

1337
01:08:19,520 --> 01:08:21,640
We've talked to, we talked to at
your, at your event.

1338
01:08:22,240 --> 01:08:24,600
When would I have ever found out
you had a Dennis Rodman take 2?

1339
01:08:25,640 --> 01:08:27,720
A random summer day that you're
like, what the hell is that?

1340
01:08:28,160 --> 01:08:29,800
Yeah.
When I ran across like a, you

1341
01:08:29,800 --> 01:08:31,640
know, down whatever city deck or
something like.

1342
01:08:32,600 --> 01:08:33,359
Right.
It's the best.

1343
01:08:33,800 --> 01:08:36,279
Uh huh.
Yeah, but that's a pretty good

1344
01:08:36,279 --> 01:08:38,200
reason to wake up.
Yeah, that's I feel.

1345
01:08:38,760 --> 01:08:41,240
Very grateful.
Yeah, yeah, yeah.

1346
01:08:41,240 --> 01:08:43,399
And that doesn't.
And it doesn't matter what time

1347
01:08:43,399 --> 01:08:44,960
that happens at.
It doesn't matter if it's at

1348
01:08:44,960 --> 01:08:46,439
7:00 in the morning, 10 in the
morning.

1349
01:08:46,479 --> 01:08:48,600
Back to that, Yeah, I definitely
it, it varies.

1350
01:08:48,920 --> 01:08:52,479
Yeah, yeah, yeah.
Yeah, well, it was awesome.

1351
01:08:52,479 --> 01:08:54,000
Good to know you, Amanda.
Thank you.

1352
01:08:54,200 --> 01:08:55,520
Thank you for sharing some of
your story.

1353
01:08:55,640 --> 01:08:57,240
Yeah, thank you.
You.

1354
01:08:57,439 --> 01:08:59,800
I would wish you good luck on
bold, but you're not gonna need

1355
01:08:59,800 --> 01:09:02,920
it you crushing it with what you
do.

1356
01:09:03,000 --> 01:09:07,319
Thank you, I appreciate it.
Keep up the good work and share

1357
01:09:07,319 --> 01:09:08,720
the stories that need to be
shared.

1358
01:09:08,880 --> 01:09:09,920
Thank you.
You too.